Social Media Audit for Short Term Insurance Companies
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Transcript of Social Media Audit for Short Term Insurance Companies
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Social Media Audit
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Executive Summary ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
• This is a Social Media Audit for South African Short Term
Insurance Companies.
• The Time frame of the report – 1st February – 28th February
2014.
• The Channel analyzed for the report is Twitter.
• We monitored Tweets that were created with the Insurance
companies names.
• Sources used for the report is Twitter API.
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• People Talking About This (PTAT) - The number of people talking about
your Facebook Page, by story type. (Unique Users)
• Fans: The total number of people who have liked your Page.
• Facebook Mentions: The number of people in South Africa who
mentioned any of the channel anywhere on Facebook.
• Cumulative Reach: refers to the number of people that are reached from
exposure to a tweet.
• Tweets: refer to tweets composed by individuals, containing the @name.
• Mentions: refer to responses to a tweet, containing the @mention of the
original tweet composer.
• Influencer - A person or a group of people who possess greater than
average potential to influence due to attributes such as personal
persuasiveness.
Glossary N__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
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1. Outsurance
2. Discovery
3. Santam
4. Miway
5. Hollard
6. AA insurance
7. Mutual & Federal
8. First for women
Short term Insurance ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Twitter Insights
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Short term Insurance ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Twitter Insights – OUTsurance
y Followers
T Tweets
P Mentions
Twitter Age
Influencer Scores
h
v Folllower Growth
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Short term Insurance ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Twitter Insights – Discovery
y Followers
T Tweets
P Mentions
Twitter Age
Influencer Scores
h
v Folllower Growth
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Short term Insurance ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Twitter Insights – Santam
y Followers
T Tweets
P Mentions
Twitter Age
Influencer Scores
h
v Folllower Growth
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Short term Insurance ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Twitter Insights – Miway Insurance
y Followers
T Tweets
P Mentions
Twitter Age
Influencer Scores
h
v Folllower Growth
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Short term Insurance ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Twitter Insights – Hollard Insurance
y Followers
T Tweets
P Mentions
Twitter Age
Influencer Scores
h
v Folllower Growth
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Short term Insurance ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Twitter Insights – AA South Africa
y Followers
T Tweets
P Mentions
Twitter Age
Influencer Scores
h
v Folllower Growth
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Short term Insurance ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Twitter Insights – Mutual & Federal
y Followers
T Tweets
P Mentions
Twitter Age
Influencer Scores
h
v Folllower Growth
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Short term Insurance ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Twitter Insights – First for women
y Followers
T Tweets
P Mentions
Twitter Age
Influencer Scores
h
v Folllower Growth
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Short Term Insurance ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Insurance Companies Followers
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Short Term Insurance ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Tweets Created
u
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Short Term Insurance ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Insurance Company Mentions
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Twitter Activity & Weather Data (Gauteng)
h h
fa f
f
e
5
10
15
20
25
30
35
40
01-Feb
02-Feb
03-Feb
04-Feb
05-Feb
06-Feb
07-Feb
08-Feb
09-Feb
10-Feb
11-Feb
12-Feb
13-Feb
14-Feb
15-Feb
16-Feb
17-Feb
18-Feb
19-Feb
20-Feb
21-Feb
22-Feb
23-Feb
24-Feb
25-Feb
26-Feb
27-Feb
28-Feb
Short Term Insurance ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
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Common Keywords in Tweets
Short Term Insurance ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
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Sentiment in Tweets
Short Term Insurance ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Sentiment Driversr
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Themes in Tweets
Short Term Insurance ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
115
109
78
55
39
20
16
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