INSTITUTION RESEARCHFor Magazines

THE FOUR MAIN MAGAZINE INSTITUTIONS ARE: BBC, EMAP, IPC MEDIA & BAUER.

BAUER MEDIA

Bauer Media Group is a large European based media company that manages a portfolio of magazines, digital products, radio and TV stations in local markets across the world. They are a worldwide media empire that cover over 300 magazines in over 15 different countries.

They produce both niche and mainstream magazines. For example Bauer Media produce ‘GOLF WORLD’ which is especially made for those who are interested in golf and the accessories that come along with it.

HERE ARE SOME MORE EXAMPLES OF NICHE & MAINSTREAM MAGAZINES:

NICHE: MAINSTREAM:

Classic Car Weekly FHM

Digital Photo EMPIRE

MATCH! Heat

Mother&Baby GRAZIA

Landscape

TARGET AUDIENCE

The target audience for this initiative is ages between 18-50 and both male and female, because they have different types of .

TIMEINC.

Time Inc. is an American New York-based publishing company. It publishes over 90 magazines, most notably its namesake, Time.

They produce both niche and mainstream magazines. For example TimeInc in the UK, produce ‘What Digital Camera’ which is especially made for photography users. It is the world's oldest digital photography magazine and the UK's biggest-selling guide to digital cameras and accessories. TimeInc in the US produce ‘People Style Watch’ which is dedicated to fashion and the styles that celebrities produce; it is especially for women between the ages of 18-34. and with their mainstream leading magazine TIME.

HERE ARE SOME MORE EXAMPLES OF NICHE & MAINSTREAM MAGAZINES:

NICHE: MAINSTREAM:

Country Life TIME

Real Simple People

Women’s weekly Essence

What’s On TV

The Field

TARGET AUDIENCE

The target audience for this initiative is ages between 18-50 and both male and female, because they have different types of magazines for all walks of life and professions.

BBC(IMMEDIATE MEDIA COMPANY)

Immediate Media Company Limited is a combined publishing house containing the former assets of Origin Publishing, Magicalia and BBC Magazines.

They produce both niche and mainstream magazines. For example Immediate Media Company, produce ‘GoodFood’ which is especially made for caterers and chefs so they can get different ideas for food. It is the UK’s best selling food. Immediate Media Company also produce ‘BBC History’ which is dedicated historical figures and the history through time; it is especially for historians between the ages of 25-60. they also produce mainstream magazines such as RadioTimes.

HERE ARE SOME MORE EXAMPLES OF NICHE & MAINSTREAM MAGAZINES:

NICHE: MAINSTREAM:

Gardner’s World RadioTimes

GoodFood All BBC magazines

Focus

TARGET AUDIENCE

The target audience for this initiative is ages between 15-64 and both male and female, because they have different types of magazines for more mature audiences. There are not many magazines that focus on ages below 15.