Market Research - Start Up Research - Quantitative Research Surveys

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Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JH Phone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.u k www.marketest.co.uk [email protected] Online Market Research For Business Start-ups Starting a Business? Launching a new Product or Service? Test the market first!

description

Having a great idea needs to be proven. Moreover it must be proven in a reliable way. A good and precise market research will professionalize your setup approach and will give more value to your business plan. Doing quantitative market research is a solution to add a personal touch to your market research as you are testing “your” precise target market about “your” precise project. It will make your project even more credible and it will help you to convince financial partners and others. Online market research offers both large and small research focussed organisations the chance to eliminate the costs involved with face-to-face, postal and telephone data collection. Organisations have begun to realise also the speed and data reliability offered by the internet. Marketest is a leading online market research company for business start-ups. We have more than 10 years’ experience in helping start-ups by testing their target market. We provide local, national and international market research using a group of more than 900 000 targeted panellists. Starting a business? Launching a new product or service? Test the market first! Ask online for a free quotation www.marketest.co.uk

Transcript of Market Research - Start Up Research - Quantitative Research Surveys

Page 1: Market Research - Start Up Research - Quantitative Research Surveys

Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk

[email protected]

Online Market Research For Business Start-ups

Starting a Business? Launching a new Product or Service?

Test the market first!

Page 2: Market Research - Start Up Research - Quantitative Research Surveys

Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk

What is clear is that the economic uncertainty means that researching a business’ market has never been more important.

How to properly launch a business?

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Page 3: Market Research - Start Up Research - Quantitative Research Surveys

Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk

Why carry out quantitative market research?

to professionalize the setting-up approach

to convince financial partners and others

to make a project credible

to confirm an idea

to forecast

Read More about Start Up Research

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Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk

…an essential stage in the business start-up process

but many entrepreneurs don’t do it…

… not least because of the supposed cost.

Market Research…

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Read More about Start Up Research

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Importance of conducting surveys in an objective way

Survey your REAL target market

Where do the respondents come from?

Friends think you have a great business idea? Prove it!

Unbiased questionnaire

Unbiased administration

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Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk

Do your market research online

Cost effective

Free or at an affordable cost Auto-administration: very rapid turnaround Multi-country research no longer an obstacle

Reliable Objective administration

Versatile Animated: use of video, images, audio More efficient analysis

Why is it better than traditional quantitative market research?

Read more about Online Market Research Benefits

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Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk

Define your market sample (according to criterias) and sample size

How to create a surveySome basic rules

Poll method: Random or Quota

Important step: Test your survey, adjust accordingly

Read more about How Market Research Works

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Page 8: Market Research - Start Up Research - Quantitative Research Surveys

Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk

Use of filter questions

How to create a surveyThe Questionnaire

Types of questions

- Open-ended questions

- Close-ended questions (unique, multiple choice, ranking)

- The scaled questions

From the industry to your product

From general to precise

Feedback on the good as on the bad

Read more about How Market Research Works

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Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk

Freemium websites: eg: SurveyMonkey

How to create a surveyThe Administration

Softwares: eg: Limesurvey

Blog poll tool (blog-poll.com)

Social networks: eg: Facebook

Google form

Experts (Marketest)Read more about How Market Research Works

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Frequency tables

How to analyse a surveySome basic rules

Cross tabulations: - with socio demographic information - crossing questions

Take the results into consideration

“non-responses” interpretation

Read more about How Market Research Works

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Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk

Objective: market research survey carried out on bio/organic store concept. It is to determine: - The kind of organic products people would buy - Their preferences regarding bio/organic products - Budget for an average shopping basket

Period: September - October 2008

Online Panel Sample group: Private individuals between 18 and 60 years old living in the UK who are interested by the opening of a Bio store in their neighbourhood.

Panel size: 562 people surveyed

Case studyOrganic/Bio Store

Consult the Full Research Report for Free

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Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk

Marketest Philosophy and Know-how

Marketing

The company’s associates: business start-up and marketing specialists.

Internet

More than 10 years’ experience in online market research

Panel management

High quality recruitment of more than 950000 international respondents

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Marketest’s strengths

Cost: 50% cheaper than the classic market research methods

Simplicity: from the initial study of the business problem through to a full

written report.

Our reactivity and availability

Rapidity of market research – 2 weeks

The quality of our panel recruitment

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Read more about Our Services

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Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk

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London, N7 9DP

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Website: www.marketest.co.uk

Starting a business? Launching a new product or service?Test the market first!

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