MARKET ANALY

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INTRODUCTION

In this piece of research about market research I will be aiming to find out key facts and stats about the thriller genre through the 2011-2013 period. The reason for this is by finding out the most well regarded recent thriller films I can see how best to suit the current target audience.

HOW MANY THRILLER FILMS WERE RELEASED IN THIS PERIOD? 2012

220 thriller films where released in 2012. (according to movieweb.com)

Compared to 179 released 2011 and 199 in 2010.

2011 2012 2013 (so far)

0

200

400

How many thriller films re-leased by year (moviewe-

b.com)

How many thriller films re-leased by year (movieweb.com)

HOW PROFITABLE THE GENRE IS?

2011 2012 2013

Gross profit $931,347,089

$1,521,690,602 $1,021,223,072

Market share % 9.14 14.06 11.94

Highest grossing film of the year

Super 8 The Hunger Games

N/A

WHICH FILMS WERE MOST SUCCESSFUL (AND WHY)?

The most successful film of 2012 was the Hunger Games a possible reason for maybe the fact that it was derived from a very popular source novel so even before the release of the film it would have an expected audience.

Another possible reason for this is its extensive advertising. Aided by its distribution by Lionsgate (the largest and most successful independent film studio in North America).

WHAT ARE THE CHARACTERISTICS OF THE AUDIENCE FOR THIS GENRE (AGE, GENDER, SOCIAL CLASS)?

Characteristics of the audience for a thriller film are (generally):

• Age: (dependant on subgenre) 16 – 40

because usually they contain adult subject matter meaning the low end will be of an adult age but more recent thrillers contain action sequences more suited to a youngish audience.

• Gender: predominantly male

however once again dependant on subgenre

• Socio economic group: C1 - D

The reason for this being usually new thriller contains a hybrid of crime (more appealing to the higher part of the scale) and action (more appealing to the lower part of the scale)

CONCLUSION

• From the market analysis I have carried out in the thriller genre, I have found elements and identifies films that I will further research and take elements of that and put it in my final piece.