INSTITUTE OF MEDIA, MANAGEMENT & TECHNOLOGYAffiliated to: H.N.B. Garhwal University, Srinagar (A Central University under Min. of HRD, Govt. of India) Approved by: Govt. of Uttarakhand

Mass Communication Business Administration International Business Hotel Management

Social Work Human Resource Development Finance & Control

Welcome to the Institute of Media, Management, &

Technology, Dehradun – a pioneering recognized

institute imparting education at UG & PG level in

various fields of Management, Mass Comm. and

Hospitality Industry. We are now over 24 years old

(established in 1989) and I am proud to say that the

alumni have excelled in their chosen professions

after a course with us. One day, you too will join

their ranks and shall feel proud to be known as our

alumni.

Various Under Graduate and Post Graduate, full

time, degree courses are affiliated to H.N.B.

Garhwal University, Srinagar, Uttarakhand - A

Central University under Ministry of HRD Govt. of

India, and is recognized by U.G.C., A.I.U. and

H.R.D. Ministry, Government of India and

Government of Uttarakhand.

Our goal is to provide the best professional

education possible to train Finance, Human

Resource and service industry managers and

communicators who will understand the

complexities of managing human as well as

technological resources. Our faculty is devoted to

excellence in teaching and students are challenged

to explore to a large extent, underlying implication

of what they learn, rather than be satisfied with

knowing only how to apply a technical tool to a

narrow problem only.

A sincere desire and enthusiasm for learning and an

appreciation of the intrinsic value of learning are

important inputs from the candidates. Curiosity,

persistence and willingness to work hard are other

assets, which are expected from the individual in a

full and vigorous academic program preparing

them for India's rapidly changing business

environment.

IMMT's redesigned curriculum, implemented and

monitored under the guidance of experienced

faculty envisages the use of print and audio-visual

medium to upgrade the prospective young

managers, communicators and professionals on

these allied issues.

You have made the right choice by opting for IMMT

and this shall be evident when you passout as a well

prepared personnel to face your career choices.

D.C.Bansal

CHAIRMAN ‘Receipient of Uttrakhand Gaurav Award’

and ‘Uttarakhand Ratan Award’.

The words of Honourable Dr. APJ Abdul Kalam, Ex-President of

the Republic of India, are like a ‘beacon’, showing what the

educational institutions responsibilities should include. For us,

at IMMT, putting into practice, his expressed thoughts constitute

our ‘Mission Statement’.

FROM THE CHAIRMAN’S DESK

I would like to call this destiny and not design and

am grateful for being the chosen one to be the

Director at the Indian Institute of Media,

Management & Technology.

Man is born in debt and remains in debt all his life.

He is indebted to his parents for bringing him into

this world. He is indebted to nature which provides

for all the sustenance needs of a healthy journey in

the lifetime; And he remains in debt to the society-

that offers him to gracefully gain in this very life

time, above all, an identity.

There is no way that he can ever repay his parents.

He can endeavour to safe guard the nature, to

prevent its destruction, with the selfish motive of

his living a good life but can never truly repay

nature for the bounties it offers. This leaves the only

avenue, society, where he can try and do his bit.

`Indian Institute of Media, Management &

Technology' is my chosen path to try and repay the

society by educating the youth with plans to keep on

ever increasing coverage of courses that are

affordable to common individuals. Education at

IMMT is not academics alone but building up all

round confident personalities who get gainfully

employed in their chosen vocations. Like the wise

man said: Teach a man how to catch a fish rather

than feeding him a fish every day and he shall never

go hungry.

So! with the whole hearted participation of the

management, dedicated staff and with constantly

improving infrastructure we shall work to impart

total education; Values plus knowledge and the

ability to always use it positively.

May God be with us all as a guide in our sojourn.

Megha Bansal

Director

Associating with an educational institute is a privilege

that I have accepted in all humbleness. It is once in a

lifetime opportunity, not to be missed – for God may

not ordain that I tread this path again – to render

service to the youth. To give them future vision, an all

round education, good moral values and to see them

grow up as responsible, creative, thinking citizens

should be a reward enough.

DIRECTOR’s NOTE

1

When the students come out of the

educational institutions certain capacities

are required to be built in them to deal

with the real world, particularly to grow

in their professional career and

participate in national development.

- Dr. APJ Abdul Kalam

“

”

THE INSTITUTE

Aims & ObjectivesIMMT is committed: -

(a) To conduct Research, Training and Educational Programmes

in the fields of Media, Management, Communication, Social

Work, Hospitality Industry, Information Technology and

others vocational/ Professional areas.

(b) To conduct Degree Courses in various fields as mentioned

above.

(c) To extend facilities for higher studies and research in above-

mentioned disciplines.

(d) To conduct Workshops/Seminars/EDP and Training

Programmes in various fields as mentioned above.

(e) To assist and promote organisation in resolving their various

problems by providing consultancy and services.

In addition the IMMT is responsible for

(a) Production and Distribution of Audio-Visual Aids in pre

exemplified fields.

(b) Publish Research work/literature in different disciplines

(c) Placement is the other main thrust area of the institution.

(d) Providing consultancy for start ing smal l scale

Business/industry.

(e) Collaboration with other Institutions and Professionals

Organisations (including central and state government) in

India and abroad to achieve its aims and objectives to assist in

Institutions building.

Apart from holding various Graduation & P.G Diploma & Degree

Courses, the IMMT has got a separate Management Development

Division. Accordingly, the IMMT in collaboration with institute of

Management Development (IMD) (Now ONGC Academy) Ltd.,

Dehradun has been successfully conducting regular Development

Programmes since 1990 in the field of Management,

Communication & Information Technology. So far it has

successfully conducted over five hundred programmes with

excellent feedback.

Also, various leading National Organisation (ONGC, THDC, BEL,

Bharat Petroleum, NTPC, GAIL, Indian Oil Corporation…) from all

over India have been sending their participants in our various

Management Development Programmes.

IMMT, Dehradun is also Training Officials & Managers of Garhwal

Mandal Vikas Nigam Ltd., Uttarakhand Health System/ Ministry,

Board of Technical Education, Industrial Development

Department, Government of Uttarakhand etc. We have trained over

8000 managers so far (since 1990).

The IMMT, Dehradun is affiliated to H.N.B Garhwal University, Srinagar,

(Uttarakhand), a Central University, under ministry of HRD, Govt. of India.

IMMT is the oldest and largest recognised P.G. Media, Management Institute of

Dehradun, which is conducting recognised Uder Graduate and Post Graduate

Diploma and Degree courses on various disciplines of Media and Management.

The academic block and the administrative centre of the Institute of Media,

Management & Technology (IMMT) is located off the Rajpur Road, at 9,Old

Survey Road and is about 2 kms. from the heart of the city, Clock Tower. It

offers peaceful and healthy environment which helps the students in developing

their creativity and personality. Students have an easy access to faculty

guidance, full staff support and a caring and nurturing atmosphere.

IMMT’s Professional LinksThe IMMT, Dehradun is the founder/ Institutional

Member of Dehradun Management Association

(DDMA) since 1989. which is an affiliate of All India

Management Association (AIMA), New Delhi. The

AIMA (Estd. 1957) is recognised and upheld by a

board base of 63 Local Management Associations

spread all over India.

The Institute of Media, Management

& Technology (IMMT), Formerly

Indian Institute of Management &

Technology (IIMT), Dehradun

(Autonomous, recognised and

established since 1989) is managed

by a registered non-profit earning

Trust dedicated to the cause of

national development, research

training and education in the field of

Media, Management and Mass

Communication and allied

vocational/ professional areas.

Library 

IMMT offers a well-maintained updated library with rich

collection of books, newspapers, journals, audio & video

CD’s. We have thousands of books on Management, Media,

Hotel Industry and others related topics. Several projects

reports on industries and various organizations are also

provided to the students.

Computer Laboratory

The computer facilities are used by the students & facility for

their class work and research activities. The centre performs

various computer related administrative task for the institute

and solicits Training & Consultancy assignment from outside.

The centre is equipped with the latest technology and verities

of computers. It provides the students with hands on

experience and learning in the state-of-the-art technology.

Hostel 

The Institutes provides separate hostel accommodation

(limited seats) for Boys & Girls. The hostel includes modern

amenities and recreation facilities. The hostel and Mess

facility not only provide homely and comfortable stay but

also induce a secure of responsibility and maturity amongst

the students. Furnishing include a bed (Students need to get

their own bedding), study table, chair and a closet.

Studio

A full-fledged TV and Film Studio is established at the IMMT

campus. Where student work and learn the practical

applications of TV and Film productions as per the

requirement of each degree programme. The studio is

equipped with the latest technical instruments, Digital

Cameras, Video Cameras, Still Photography Cameras and

Editing Equipments.

Television programmes like cultural, chat, event

based, development educational etc are produced by the

students under the guidance of various Media Experts. This

facility inculcates the real work experience, knowledge of the

media world in the students along with theoretical

knowledge. We are producing two films each day.

Cafeteria 

Cafeteria is located within the campus, to provide snacks and

meals throughout the day. The area is designed with proper

seating arrangement & has become a place for relaxation and

discussion.

Transportation

Institute has its own Bus for local transport.

InfrastructureINFRASTRUCTURE

32

Magazine

The Students bring out annual magazine every year.

It contains frank and critical reviews of Institute activities,

original surveys and reviews of latest communication,

management and allied related subjects and issues.

Students Council

The aim of this council is to provide the Students

with an academic forum with an objective to make the

various programmes more effective and also arrange co-

curricular activities. The IMMT encourages active

participation of students belonging to every management

discipline.

Guest Lectures

Visiting Faculties – experts and achievers in various fields

give lectures and conduct interactive sessions to keep the

students abreast with the latest trends in their chosen field of

study leading to the subsequent gainful vocational

placement.

Classroom Instructions 

Students receive at IMMT Business School full-time

classroom instructions, which help them learn and

consolidate their understanding of the subjects.

Case Study Approach

Case-based learning is encouraged to help the

students acquire problem-solving and decision-making skills

in complex business situations.

The various Programmes of IMMT Business School

extensively use the case study method as a very important

teaching and evaluating tool. The case method develops the

student’s decision-making skills. A typical case describes the

company and the environment in which it operates and

introduces the student-manager to a significant and complex

decision which has to be made. Students use the

accompanying qualitative and quantitative inputs along with

analytical techniques for defining important issues to

formulate and evaluate alternatives. The case method of

learning helps students to develop skills in problem-solving

and decision-making in complex business situations.

Students are exposed to high quality case studies drawn from

• Harvard Business School Publications (HBSP)

• Fortune 500 Companies/ International Organizations

• Leading Indian Companies & Media Houses

Summer Internship

The Summer Internship program enables the students to

experience the rigor of a business environment and combine

the concept learnt in classroom with the real practical

situations in a business organization.

ADDITIONAL FEATURES

Examinations

The end of each semester is followed by a written examination, conducted by the

University. Candidates have to apply for each Semester exam on the prescribed format.

Acceptance of this application is subject to the approval of the Exams Committee.

Student whose attendance is below 80% is not eligible for Semester exams.

Internal Assessments

The overall progress of each student is continuously monitored during the academic

session. 30% marks in each paper are earmarked for Internal Assessment by the

Institute / University Faculty. The awarding of these marks is on the basis of the

student’s conduct, participation in extra-curricular activities, performance in class and

the assignments given to them during the session.

Industrial Visits

The Academic Committee of the college conduct educational tours, industrial

visits and extension programme and also designs suitable programmes in consultation

with students and industrial organizations. Needless to say these visits carry immense

value for the benefit of the students.

Career Planning

IMMT believes that career planning is integral part of the total educational

process. Therefore, emphasis is laid on career planning in fields which can utilize the

student’s abilities, experience and interest. The Institute has an exclusive career

planning cell, consisting of faculty members with professional experience, who offer

guidance to the students in preparing and planning for their career including their

training & Placement.

Professional Clubs

The Institute conducts various activities on and off the Campus with a view to

enable them to develop as well as display their creative talent and qualities of

leadership. These activities are organized by various Clubs in the Institutes such as

Advertising, Computer, Media / Communication, Marketing, Cultural and Sports etc.

Alumni Association

There is an Alumni Association of former students of the Institute. This serves

as a link between the Institute and former students. Membership of this Association is

available to those students who pass out from the Institute. The control of the

Association vests in a committee consisting of representatives of the former students

and one student representatives from each programme in progress. The Association

supports and strengthens the aims and objectives of the Institute. The Alumni

Association office is located at the Institute’s Campus.

Infrastructure A Unique Learning Approach

54

COURSES OFFERED

Nomenclature/ Syllabus/Fees are subject to change.

Medium: English, Hindi for BBA-MMC & M.A. - Mass Communication and English for BBA, B.B.A..-HMC & M.S.W.

BACHELOR DEGREE PROGRAMS

POST GRADUATE  PROGRAMS

S.No.  COURSE NAME   DURATION  ELIGIBILITY

1.  BBA: Bachelor of Business Administration   3 Years  10+2 in any stream 

(Industry Integrated)

2.  BA (Hons.)-Mass Communication -BA(H)-MC   3 Years  10+2 in any stream

SPECIALIZATION

• Print Journalism: Dailies, Magazines and Journals

• Broadcast Journalism

• Radio and Television

• Advertising

• Public Relations and Corporate Communications

• Films and Television Productions

3.   B.B.A. - Hotel Management & Catering (B.B.A.-H.M.C.)   3 Years   10+2 in any stream

4.  MA (Mass Communication)  2 Years  Graduate in any stream

SPECIALIZATION

• Print Journalism: Dailies, Magazines and Journals

• Broadcast Journalism

• Radio and Television

• Advertising

• Public Relations and Corporate Communications

• Films and Television Productions

5.  Master Degree in Social Work (M.S.W)  2 Years  Graduate in any stream 

SPECIALIZATION

• Criminology and Corporate Administration

• Family and Child Welfare

• Medical and Psychiatric Social Work

• Social Welfare Administration.

• Urban & Rural Community Development

6.  Master in International Business (M.I.B.)  2 Years  Graduate in any stream 

7.  Master of Human Resource Development (M.H.R.D.)  2 Years  Graduate in any stream 

8.  Master of Finance & Control (M.F.C.)  2 Years  Graduate in any stream

Lab Sessions

IMMT Business School ensure all students have access to

76

Media & Mass Comm

MEDIA & MASS COMMUNICATION

These unique and integrated Bachelors and Masters

Degree programmes are designed to prepare young

professionals in Advertising, Printing, Press and

Publication Industry, Marketing / Research /

Corporate Communication and Public Relations,

Media Management, Print Media, Journalism,

Electronic Media – Film and T.V. Production, Satellite

Channels etc.

Presently there are over 150 T.V. channels and these

are increasing day by day. In such a huge job market,

where the placement/ salary is best

among all the industries, hardly 10%

of professionals available are

formally trained.

These programmes are most dynamic and challenging

degree courses. Your future after these courses

becomes easy to predict you as – Business/ Marketing

Executive, Advertising Executive, Media Executive,

Anchor, Media Coordinator, Media/Event Manager,

News Reader/ Producer, Customer Relations

Executive, Editor, Copy Writer, Journalist, Reporter,

Creative Writer, Visualiser, Art Director, Photographer,

Sound Recordist, Film Maker etc.

The world has always looked at the subcontinent for its finesse in the world of arts.

We have made our mark in the world cinema and similarly earn our expertise in

the arena of mass communication. But these are disciplines that need constant

updating. Keeping this in view IMMT offers 3 years and 2 years Bachelors and

Masters degree programmes respectively.

98

The Advertising, Media and Mass

Communication Business/

Industry, has grown to over Rs.

80,000 crore, where 1, 50,000

(approx.) jobs are being created

every year. In the coming year it’s

turnover would be over

Rs. 1 lac crore.

11

Hotel ManagementHotel Management

Over the years, India has become the playground for

tourist, which has nurtured an unprecedented scope in

the hospitality industry.

The Indian 5-Star culture has seeped deep into the

psyche of the world traveler, and the possibilities for

professionals in hotel Management today has become

infinite in keeping the times and trends IMMT offers a

rich course in hospitality to meet the demanding needs

of tomorrow in the following arena.

Star Category hotel, Airlines, I.T.D.C Group of Hotel,

Flight Catering, Merchant Navy, Shipping, Overseas

Appointment, State Govt., Central Govt., Private Sector,

Public Sector, Restaurant & Resorts, Entertainment

Industry, Armed Forces, Industrial & Institutional

Catering, Travel & Tourism, Railway Catering. Self-

Catering, Hotel Sales & Marketing, Hospitals Catering,

Designing & Manufacturing Hotel Equipments, Overseas

Hotel, Motorway service station, welfare Catering,

Transport Catering, Retail stores, Fast Food Stores,

Licensed Treacle Catering, Clubs, Pubs, Wine bar,

Leisure Attractions, Public Relations Sector, Customer

Care Sector, Teaching in Hotel Mgt. Institutions,

Holidays Homes, Guest-Houses, Consultancy firms,

Reservations Agencies, Private Chain of Hotels,

Multinational Companies, LTD Companies.

The IMMT strives to contributes to the professional

Management of those socio-economic institutions, which

serve the field of travel, tourism leisure and hospitality

with managerial competence and specialized knowledge.

The programme aims to develop a harmonious

personality by inculcating appropriate values, ethics and

attitudes.

The travel, Trade, hotel Catering and Hospitality

Industry, today offers a large number of openings in

different functions across various types of organizations.

There are approximately 1,50,000 vacancies being

created each year but hardly 10000 trained professionals

are available to fill these positions.

The aim of this integrated Bachelor Degree Programme

is to enable an under graduate student to become a

practitioner, even before he/she leaves the institute. The

emphasis is to develop in a candidate, the ability to

translate theory into practice. He/She must be willing to

manage risk & deal with challenging with individual and

collective efforts.

This course offers specializations in Hotel Management

& Catering, Marketing for Tourism & Hotel Industry,

Travel Agency & Tour Operations, Adventure Sports,

Destination Planning and Management to manage the

growing Services & Hospitality Industry, Which is on the

priority agenda of the Government of

Uttarakhand/India.

Each candidate will have to prepare a log book and

training report of the day to day activities of his Twelve

Weeks on the job training duly supported by charts,

diagrams, photos and tables. This report will be

submitted in duplicate copy to the head of the

department at least one months before the

commencement of the annual examinations supported

by the certificate of competent authority of the training

institute for the evaluation by a panel of experts

comprising of one internal and one external. The viva

voice of the second year, Third Year would be based on

the training report as well as the other applied

assignments the candidate has undertaken during on the

job training. The report should be neatly typed and duly

forward by head of department to the controller

examination (professional courses) for further

evaluation.

PLACEMENT OPPORTUNITIES

We provide 100% job assistance on the Completion of

Training. The Institutes also organize Campus

Interviews wherein various organizations from the

Aviation, Hotel, Flight Catering and Tourism Sector are

invited we have in house Placement Bureau in securing

professional training & employment. The following are

the organizations in which the students avail the

opportunities.

Air India/Singapore Airlines/ Swiss Airlines/ Air

France/ Jet Airways/ Air Sahara/ Welcome Group of

Hotels/ Taj Group of Hotels/ Remanashree Group of

Hotels/ Park group of Hotels/ ITDC Group of Hotels/

Hotel Mela Plaza/ Hotel Mount View/ Jaypee Group of

Hotels/ Hotel Mansingh/ Centaur Group of Hotels/

Park-Royal Inter-Continental/ Nirulas/ Ananda in The

Himalayas/ Dukes Retreat/ Majestic Park Plaza/ Hyatt

Regency/ The Park/ Taj Air Caterers/ Marriot ITC/

Maurya Shereton/ Grand Hyatt/ Lee Meridian/

Intercontinental/ Raddison/ Barista/ The Leela Beach/

Vasant Continental/ Rajhans/ sidharth/ Amabassdor.

10

IMMT offers Three years, full time, BBA Course to

identify young people with professional managerial and

entrepreneurial aspirations, talents and determinations. The

program aims at providing young thinking minds the power

to shape their thoughts & develop appropriate skills for

managerial decisions making. Besides its own highly

qualified and experienced core faculty, the institute has the

advantage of drawing experts from the relevant fields. IMMT

has a heavy accent on developing real life managers instead

of arm chair theoreticians.

The increasing need of jobs has opened the doors to

vocational and managerial education. Everyone wants to get

a job as soon as possible. Management degrees are of

immense importance in today’s life as it is one of the special

qualifications which can flourish one’s professional life.

B.B.A Course is designed to provide basic understanding

about Management education and to train the students in

communication skills effectively , with inculcate

entrepreneurship skills. The students are prepared to explore

opportunities being newly created in management

profession.

Business Administration

Business Administration

As we all know that India is still a developing country

and many social arena of the Indian sub-continent require

the service of expert and dedicated professionals, who can

best utilize the huge development funds being regularly

granted by the World Bank for the welfare of the masses.

Keeping this fact in view IMMT offers the M.S.W. course

with the following objectives

1) To impart education and training in professional social

work in order to develop qualified personnel in the field

of social welfare and development.

2) Develop knowledge, skill, attitudes and values

appropriate to Social Work profession.

3) Promote integration of theory and practice in the field of

Social Policy, Welfare and Development.

4) Promote interdisciplinary perspective towards

enhancing understanding of human and ecological

issues, problems and intervention.

Additional Field WorkNon Credit Course

Non Credit Courses are also being introduced to provide a

broad and in-depth study in M.S.W.

For M.S.W. (Previous)Summer placements after completion of Ist year during the

summer vacation.

Duration: 4 Weeks.

For M.S.W. (Previous and Final)Winter placement during the winter vacation.

Duration: 2 Weeks.

Block placement for M.S.W.(Final) after completion of final

examination.

Duration: 8 Weeks.

SPECIALIZATION i) Criminology and Correctional Administration.

ii) Family and Child Welfare

iii) Medical and Psychiatric Social Work

iv) Social Welfare Administration

v) Urban and Rural Community Development and Others.

Master of Social WorkMaster of Social Work

1312

The focus of this unique program is on making

students learn the nature, scope and structure of

international business and understand the influence of

various environmental business operations and

familiarize the student with cross-culture behavior and

its use for successful operations of international firms.

The program aims at acquitting the students with the

theoretical & practical foundation of international

trade and policy framework including trade practice,

procedures and documentation of international trade,

to develop and implement marketing strategies for

managing overseas operations.

Special emphasis is placed on contemporary topics of

international trade like International Supply Chain

Management & Logistics, International Advertising

and Brand Management, International Human

Resource Management, Global Strategic Management,

International Financial Session & Market, Legal

Diversions of International Business etc.

Foreign Languages like French & German are an

integral part of the MIB Program.

The MFC Programme seeks to equip a select group of

students with conceptual and analytical skills for

financial decision making. What sets this course apart

from contemporary courses in the area of management

is the balanced blend in various aspects of Finance.

The students are provided with inputs in the basic

areas of managerial decision-making such as

Organizational Behaviour, Managerial Economics,

Quantitative Techniques, Financial Accounting,

Corporate Laws etc., as well as in different areas of

finance such as Financial Management, Financial

Services, International Finance, International

Accounting, Investment Management, Project

Appraisal etc.

Thorough grooming of the students over a period of

two years gives them a fine blend of theoretical and

practical inputs to take on challenging careers in the

field of Corporate Finance, International.Finance,

Merchant Banking, Capital and Money markets,

Portfolio Management, Investment Advisory Services,

Credit Rating, Venture Capital, Forex Advisory

Services etc. Under the guidance of a learned faculty,

renowned in the field of finance and other related

areas, Industry practitioners and Academicians, the

MFCian epitomizes the philosophy of Vision,

Innovation and Excellence, to perform and shine.

Masters inInternational Business

Masters in International Business (M.I.B.)

Masters inFinance & Control

Masters in Finance & Control (M.F.C.)

1514

Training & Placement The Institute has full-fledged Training & Placement cell to

facilitate an effective placement procedure after the

completion of the course. Institute organised various

activities to promote interaction with the support of

faculty members, Placement coordinator and the student.

This include Placement Presentations, Small Projects,

Seminars & Guest Lectures.

Internship: - The training provided to the students in the

Media & corporate houses equip them with the

opportunity to implement both practical and theoretical

knowledge acquired during the academic sessions. This

training/internship are structured to make the students

familiar with the dynamic Media, Hotel & Business Miller.

IMMT Business School designed a unique 8/16-week

format for Summer Internship based on extensive

feedback from employers and students. In the 8/16 week

format, not only do student learn more, but they can also

take up and complete a meaningful, value addition project

for the company.

The summer Internship Program at IMMT School

emphasises faculty supervision during the project and the

evaluation of the student’s work at the work center with

active involvement of the senior management. These

efforts have strengthened the close academic-industry

relationship at IMMT Business School Center and have

also paved the way for pre-placement offers to the

students.

The followings are the few prestigious media & corporate

houses where the students are likely to be interned

successfully.

PRINT MEDIA HOUSES  ADVERTISING &  CORPORATE HOUSES  TV CHANNELS 

  PUBLIC RELATIONThe Times of India Ogilvy & Matter ONGC, BHEL Star Network The Hindu HTA THDC, SAIL India TV Hindustan Times Lintas MARUTI Zee NetworkIndian Express Trikaya Grey AIR India, NTPC ANI Statesman Contract Various Airlines Cinema VisionMid-Day Mudra - Various Star Hotels Channel 7The Daily Telegraph Communications JCT, LML, L & T MTV Asian Age Rediffusion TVC, MRF, ITC, Sony Economic Times DY & R Hindustan Lever Ltd. Discovery Financial Express McCann Erikeson Reliance Sahara Business Standard Chaitra Leo Burnett Oswal NDTV Amar Ujala Everest Onida Aaj Tak Dainik Jagran Quiksel Notre Videocon Doordarshan Femina Anthem Quardrant BPL, Asian Paints Regional Sunday Avenuas Blow Past ChannelSports Star Good Relations Britania UA-TV India Today Roger Periera Mc Dowels NEWS AGENCIESThe Tribune MA Bozell Parke Davis Gloxa UNI Pritish Nandi- Usha, PTI Communication Ranbaxy Others Sobhagya P & G, Dabur Triton Rashtriya Euro RSCG

The objective of human resources development is to foster

human resourcefulness through enlightened and cohesive

policies in education, training, health and employment at

all levels, from corporate to national.

People are something India has in plenty. But ask any

CEO of Govt. or Private sector what is biggest problem,

the simple & straight answer most probably will getting

the right people. This may sound paradoxical. But the fact

is that whether it by Govt., business, industry, service

sector or an institution there simply are not enough

trained people around to meet the challenges of

Globalization & Liberalization, which have exploded the

economy.

Today developing & managing people (Human Resources)

skills is everybody is concern today. It is simple yet very

phenomena of human behaviour and development. As

such it requires specific techniques, took methods and

skill....

As industries move from manual to a more managerial

professions so does the need for more highly skilled

graduates. If the market is "tight" (i.e. not enough staff for

the jobs), employers will have to compete for employees

by offering financial rewards, community investment, etc.

In the very narrow context of corporate "human

resources" management, there is a contrasting pull to

reflect and require workplace diversity that echoes the

diversity of a global customer base. Foreign language and

culture skills, ingenuity, humor, and careful listening, are

examples of traits that such programs typically require. It

would appear that these evidence a general shift through

the human capital point of view to an acknowledgment

that human beings do contribute much more to a

productive enterprise than "work": they bring their

character, their ethics, their creativity, their social

connections, and in some cases even their pets and

children, and alter the character of a workplace. The term

corporate culture is used to characterize such processes at

the organizational level.

At the organizational level, a successful Human Resources

Development program will prepare the individual to

undertake a higher level of work, “organized learning over

a given period of time, to provide the possibility of

performance change” (Nadler 1984). In these settings,

Human Resources Development is the framework that

focuses on the organizations competencies at the first

stage, training, and then developing the employee,

through education, to satisfy the organizations long-term

needs and the individuals’ career goals and employee

value to their present and future employers. Human

Resources Development can be defined simply as

developing the most important section of any business its

human resource by, “attaining or upgrading the skills and

attitudes of employees at all levels in order to maximise

the effectiveness of the enterprise” (Kelly 2001). The

people within an organization are its human resource.

Human Resources Development from a business

perspective is not entirely focused on the individual’s

growth and development, “development occurs to

enhance the organization's value, not solely for individual

improvement. Individual education and development is a

tool and a means to an end, not the end goal itself”.

(Elwood F. Holton II, James W. Trott Jr). The broader

concept of national and more strategic attention to the

development of human resources is beginning to emerge

as newly independent countries face strong competition

for their skilled professionals and the accompanying

brain-drain they experience.

The aim of this program is to enhance significantly each

students basic skill on managing people not knowledge

alone but increased case and skill in doing so. The skill are

many, a quantum jump cannot be expected in all, but the

conclusion of the course will be to train each student,

significantly and observably more effective in each basic

skill for human resource development.

Masters in Human Resources Development

Master Degree in Human Resources Development

Training & Placement

1716

Admission Procedure

Admission Procedure

The eligible candidates accepted for admission need to bring in the

original testimonials along with a set of attested photocopies

thereof which along with the prescribed admission form, duly filled

in and signed by the candidate and the parent /guardian and

deposit them along with the currently applicable fees / dues in the

institutions office.

Hostel fees and transport charges, as applicable, need to be

deposited in advance. As proof of identity the documents normally

required to open a bank account are acceptable.

18

Short Term Practical CoursesShort Term ‘CERTIFICATE COURSES’ in practical applications of Mass Communication,

Hotel Management and Computers (Multimedia) are offered to address the need of

students who wish to be gainfully engaged in a vocation in a short time.

Hands on skills related to their choice of subjects are imparted intensively and they are

prepared to face the actual work situations. Thus, a prospective employer gets a productive

employee from day one.

Personality development and related communication skills are a common, integral part of

all these courses.

The students undertaking these short term courses also have the option of venturing into

their own enterprises or also join the under graduate courses offered by the institute.

The academic eligibility for joining these courses are also minimal. In comparison to a

regular degree programme the course fee is also very reasonable and thus affordable .

The institute assures for 100 % placement assistance.

Short Term Practical Courses

Students are introduced to the various related fields so that they are enabled to decide on their chosen field of expertise. These fields, by no means an exhaustive description, cover:

Anchoring - Scripting, Diction/voice modulation/interacting with floor manager

News Reading in studio / News Reporting – Live - outdoors/coverage of special events, teleprompter controlling, co-ordinating with floor manager, interacting online with reporter/studio.

Editing- Knowledge of shooting script, Online & off line / Linear & Non-Linear editing / Post production, – sound overlays, sound mixing, sub titles, Different approaches in use: studio, field reporting, live programmes, games.

Lighting & Camera handling (Still & Video) - Camera components and their usages, types, accessories like lenses & filters (their usages) , tripods, remote usage ,Lightening of the studio floor, Lightening for out doors , Floor management. Elementary knowledge of editing.

Script Writing (Print & Electronic Media) - The story line, screen play, shooting script, continuity, call-sheets.

Acting for stage/for TV/ for movies– Types including its Historical trace from ancient times.

Direction- Understanding human behavior– At sociological and psychological Levels. Includes modules from pre to post production in TV/ Movies, both. The technical aspect of photographic equipment used / shooting script ,including/screenplay/ editing /role of sound – its recording / use of special effects.

Modeling- Ramp /portfolio / etiquettes /choreography/make up/body language/catwalk/ photoshoots.

Sound  Recording– The science behind recording /different types of equipments and accessories / live / studio / mixing / editing / introducing effects.

Production- Selecting a project /Assembling of the cast & crew / arranging for the equipment / travel / stay /Finance / accounts/ overseeing all aspects of progress of the project. / Press / publicity / Selling of finished product.

Advertisement- Film making /Radio Jingles (includes use of Computers) and a concise knowledge of production, camera, editing, sound / marketing etc.

Radio Jockeying– The current, community radio and the numerous FM Stations offer endless opportunities. The related nuances are part of the course content.

Besides the above, a comprehensive curriculum common to all the above courses, comprises an integral component.

This includes Interaction between Producer,Director,crew,cast, logistics staff and the Public Relations; Interacting

with media and other support staff,selling the finished product, selling your talent, marketing / sales.

19

Short Term Courses in

Mass Communication

Short Term Courses in Mass Communication

6 months

6 months

6 months

6 months

6 months

3 months

12 months

3 months

3 months

3 months

6 months

6 months

20

Short Term Coursesin Hotel ManagementPeople are traveling to and within India in ever

increasing numbers. This has translated into the

hospitality industry growing at an exponential rate in the

last few years. To look for a career Indians no longer need

to travel abroad as the remunerations now being offered

in India are matching the best that are offered

Worldwide..

Almost all the major international hospitality chains like

Hyatt, Radisson, Holiday Inn, Le Meridian, Marriot and

others are already in India. Many others plan to join them

.This helps in increasing the higher level of services offered

even by the Indian group of hotel chains, resorts and time

sharing holiday entities.

Indian market is all set for a boom with 1500 new

properties coming up this year which include five stars

and budget luxury hotels. The major chains in India, The

Taj, Radisson and The Oberois are operating budget hotels

giving the average traveler more options. The Oberois are

running it under the brand of Trident. Others like Lemon

tree, Country Inn and Suites, Park Plaza etc. are providing

world class hospitality at budget prices too.

These players need trained hospitality professionals in

large numbers. Professionals are also required for the

events organising, railways catering services, airlines,

cruise liners besides for corporate houses,

hospitals,schools and institutional catering. Government

sectors like the army, tourism boards etc and retail sales

along with many other industries offer direct vocational

avenues.

Apart from these, hospitality professionals are in great

demand overseas . The Middle East, South East Asia,

Europe, U.K. the U.S.A. and Australia , with the ever

increasing Indian expatriate population has a never

ending demand for trained hospitality professionals.

IMMT, a premier, oldest, institute, founded in the year

1989 has designed short term, practical applications

courses to meet this demand for trained hospitality

professionals.

Industry relevant curriculum are covered in these courses

which are for one year each; A six months on campus

training followed by a six months as an industrial trainee

in a star hotel of repute to give adequate field exposure..

Short Term Courses in Hotel Management

Employment is assured for students opting for these courses which are:-

1. Certificate course in Food Production

The course imparts basic knowledge in preparation of basic and popular

dishes from Indian, Chinese, Continental, Oriental cuisines. The course is

aimed at training the individual in the modern trends in kitchen and

hygiene like HACCP.

2. Certificate course in Food & Beverages

The course gives hands on training to impart necessary skills in Restaurant

Operation, Bar Operation, Banquet Operation etc. From the protocol,

Formal Operations to the prevalent latest trends in the related industry are

covered in the curriculum.

3. Certificate course in Housekeeping Operations

The course is designed to train the candidates in various aspects of house -

keeping like Inventory Control, Cleaning, Laundry, Flower arrangement,

Public Area cleaning, upkeep of premises and hygiene practices.

4. Certificate course in Front Office

The course includes public relations, communication skills ,record keeping,

billing and accounts besides knowledge related to room management. Live

training in softwares like Galileo, Fidelio etc. is done.

5. Sales & Laisoning

The course covers issues on bulk sales of rooms to regular clients like the

corporate houses and other event organisors. The costing of and the

organising of functions . Tie ups with tour and travel companies. Laisoning

with the Government Departments and public offices.

Courses OfferedCourses Offered

Hotel Management

21

Notwithstanding anything said, conveyed, printed, published or

implied anywhere else on any platform or stationary other than this

prospectus, the rules contained below in this section shall prevail

and shall be binding on all concerned. Every student would be

deemed to have read and understood all the rules of this section.

1. All powers relating to discipline and disciplinary actions are vested

in the Chairman, who has the final authority.

2. The Chairman may delegate all or only such powers as he deems

proper to any of the officials of the IMMT.

3. All the admissions made will be provisional and be subject to

thorough scrutiny. If it is found at any stage, during the entire

period of the course that the candidate has furnished any false or

incorrect information in the application form or at the time of

counseling/ admission, his/her candidature for the course will be

summarily cancelled.

4. Without prejudice to the generality of power to enforce discipline,

the following shall amount to indiscipline and misconduct:

a) Any physical assault or even threat to use physical force against

any other student or any other officer/member of the Institute

(both teaching or non-teaching) within or outside the Institute's

premises.

b) Carrying of weapons or threat of using them.

c) Violation of the status, dignity and honor of students belonging

to the Scheduled Castes and Scheduled Tribes.

d) Any violation of the provision of the Civil Rights Protection Act,

1976.

e) Any gesture, posture or verbal remark, which is otherwise

derogatory to women.

f) Any attempt to bribery for illegal gains or any other corruption

of any means.

g) Willful destruction of, damage to or defacing of Institute

property or causing any disruption in any manner to the

normal functioning of the Institute.

h) Creating ill-will or intolerance on religious, political or

communal grounds.

i) Smoking, use of Alcohol / prohibited drugs is strictly prohibited

inside the Institute's campus and hostels. The names of

students found indulging in such acts would be immediately

struck off from the rolls of the Institute.

5. Without prejudice to the generality of his powers relating to the

maintenance of discipline and taking such actions in the interest

as he may deem fit, the Chairman may, in the exercise of his

powers aforesaid order to or direct to be ordered

a) That any student or students be expelled from the Institution.

b) Any student or students be, for a stated period, rusticated or

c) Not allowed to attend a course or courses of study in a

department of Institute for a stated period.

d) Be fined by a specific amount

e) Be debarred from giving a departmental examination or

University Examination.

f) That the result of the student or students concerned in the

Examination or examinations in which he/she/they appeared

be cancelled.

6. Only the result of the entrance test shall not entitle a student to get

admission.

7. At the time of admission, every student shall be required to sign a

declaration that on admission he/she submits himself/herself to

the disciplinary jurisdiction of the Chairman and other authorities

of the Institute who may be vested with the authority to exercise

discipline under the rules and regulations framed by the Institute.

All the boys and girls seeking admission in any of the offered

courses are expected to follow the following rules and regulations

(Subject to change by Institute Authorities).

• Immediately after admission, every student submits himself /

herself to the disciplinary jurisdiction of the Management of the

Institute which may vest this authority to one or more of its

officers to exercise discipline under Uttaranchal State Universities

Act and Ordinance, Rules and Regulations that have been or

would be framed by the Institute from time to time for proper and

effective disciplinary control.

• It is mandatory that all the students fulfill the minimum

attendance requirements as given in the Ordinance governing

each course.

• The name of any student absenting himself/herself, without any

valid reason or without written permission from concerned

authorities, for a period of six working days from the class, will be

struck off from the Institute roll. However he/she will be

permitted to attend the classes by paying readmission charges as

applicable from time to time.

• Any student who

- is irregular in attendance

- Fails to show anticipated progress or due diligence in academics

- is a habitual non-performer

is liable to have his/her name struck off from the rolls of the

Institute. Management reserves the sole discretion of

readmission. In such cases, the recommendation of respective

class teachers / Head of Departments for extra-coaching to the

students, would solely lie with the Management or its

designated officers. It would be mandatory for the student to

undergo such recommended extra-coaching and show required

results.

• It is the duty of students that they must attend all the important

functions and any other special occasion organized by the

Institute. The defaulters will be penalized as per rules framed from

time to time.

• It would also be mandatory for students to take part in all the

extra curricular activities of the Institute.

• The progress of the students will be communicated to their

parents/ guardians regularly by the media of their choice.

• All students will necessarily attend their internal exams conducted

by the Institute. Parents/guardians are requested to pay regular

and proper attention to the progress of their children and must

meet Principal or any other designated officer as and when called

for, in the interest of their ward.

• The students will attend Institute in the uniform code given in the

prospectus. It is mandatory to attend the Institute in the uniform

code and also in time. Defaulters in this regard would be penalized

according to the rules framed from time to time.

• All students, while entering the Institute, must have their

nameplates, clipped in a proper place and should carry their

Identity Cards issued by the Institute on person while in the

Institute/campus.

• Any misconduct or misbehavior in the Institute/Hostel campus or

outside shall be viewed seriously and liable to be penalized

according to Uttarakhand State University Act, order, rules and

regulations. Pasting of any kind of notice or poster within the

Institute or defacing its property is not allowed. The students are

forbidden to communicate with any outside authority

directly/indirectly regarding matters of the Institute. All such

communications must be submitted through the Principal, who

will forward to the office of the Chairman if considered desirable.

• The Institute does not hold itself responsible for any debts or

financial deals struck by the students or their parents / guardians.

• The students are not allowed to loiter about without purpose in the

Institution premises. They are advised to avail the library facility

during their free periods.

• If students lose or do any type of damage / damages to any library

book/ books they must either arrange to replace it with new one at

their own cost within one month of such a loss or pay double the

price of the book.

• Students will have to pay for all damages caused by them to the

books, instruments, equipments, or any other Institution Property.

• Students are advised to maintain the decorum of the Institution in

the real spirit.

• Students are not allowed to use the Institute/Office telephone for

private use.

RAGGING: • As an uncompromising policy `Ragging' in any form

shall constitute gross indiscipline and any reported case whether

within or out side the campus shall result in the IMMEDIATE

expulsion from the institute besides inviting the imposition of the

statutory provisions of the law of the land.

• Ragging for the purpose of these rules ordinarily means any act,

conduct or practice brought by dominant or senior students on

fresh or junior students with or without use of physical force or

assault or threat of force, any act of ridicule violating the status,

dignity or honor of any other student or any acts of obscenity or

verbal abuse and words or malice towards other students.

• Participation in any political movement, group or any other

organization and formation of Student's union would be

considered very seriously and disciplinary action would be taken.

However, Institute would promote the welfare of the students by

means suggested by the management from time to time.

• Students indulging in any anti-national activity would be expelled

from the Hostel/Institute immediately.

• Institute fee shall have to be deposited by 15th of April every year.

• Parents / guardians / guests would have to leave institute and

hostel premises latest by 6 pm and shall have to make their

personal boarding and lodging arrange-ments while their stay at

Dehra Dun so as to avoid discomfort.

FEE RULES

Students once given admission, shall be liable to deposit total fee

immediately or if in installment, should deposit within time or

due date.

• Loaning totally depends upon individual capacity. Institute will

provide only documents related with fees approval only. Delay

in deposition of fee is not the responsibility of institute.

• In case of delay in the payment of fees /dues by DUE DATE the

admission of the student shall automatically cancelled and

render him / her ineligible in continuing to attend the classes.

Permission to attend classes may be given at the sole discretion

of the Chairman after the fees /dues have been remitted along

with a re- admission fee .

• The course fees is not refundable or transferable.

• In case of any reason or shortfall in attendance for any reason if

student is forced to discontinue in midterm session, full course

fee shall have to be deposited /charged.

• If student is forced to discontinue or withdraw himself from the

institute in midterm session, all his certificates /originals shall

be returned after clearing all dues/ course fee, to the institute.

• The student shall have to complete 80% attendance as per

University norms. In any case, shortfall due to any reason shall

dis-entitle him/her to appear in exam, there will be no

relaxation whatsoever in this pretext.

• Matter not covered by the above rules will fall entirely within

the absolute discretion of the Chairman of the Institute and as

per changing govt. rules.

All disputes would be subject to jurisdiction of Dehra Dun courts

only.

Disclaimer: The information contained in the brochure is only for

general guidance and could be modified/changed from time to time

by the institute without any prior notice. Please note that the institute

does not accept any liability arising out of it or any action with such

changes. The brochure should not be treated as legal document.

Rules & Regulations

22

Rules & Regulations

23

20

Projects CampusProjects Campus

The institute offers a lush green 13 acres plus campus for the use of students

where they put into practice the class room learning. This ensures that they

get a first hand exposure of the field work related to their chosen career

path; More so, in Mass Communication and Hotel Management.

Facility for class room teaching, cafeteria, co-curricular and even

recreational activities exist on the campus. Outdoor games, poolside parties,

freshers welcome & farewell functions are also held there.

City Campus

The City Campus is less than two kilometers form the city

centre, the Clock Tower, and is located just off the Rajpur

Road which goes to the hill station of Mussoorie .

In its own, multistoried , `Green' building is the

administrative cell, the class rooms, a high tech. studio,

computer lab., library and a dedicated floor for the Hotel

Management course having a functional restaurant, bar and

the food production centre with separate bakery & pantry.

All the classrooms are very well ventilated with plenty of

natural light coming in from the windows which overlook

the open areas having mango grooves.

City Campus

24

Advisory Panel

Mrs. S. BansalBE (Hons), ME with Distinction, M.TechWith 16 years of experience in the field of Education.

Dr. Anil JoshiPositions • Member in Indian Council for Forestry Research and Education, Society • Center Soil and Water Training Research Institute, member • Expert member:- Indo Swiss Collaboration in Biotechnology • Expert member: Biotechnology Promotion Committee Programme • Expert in Department of Science and Technology • Fellow National Academy of Science • Member of Indian Society for Forester • Fellow of Indian Botanical Society.

Awards • Jawahar Lal Nehru Award by the Indian Science Congress in 1999 • Social Science Award for 2001 from Shri Ram Washshran Devi Bhatia Memorial Charitable Trust • Declared Man of the Year 2002 by the popular magazine "The Week" • Awarded the Sat Paul Mittal Award for 2004 • Dr. T.N. Khoshoo Memorial Award in Conservation for 2005 for his contribution to social upliftment • Padma Shree Award in 2006 • Jamnalal Bajaj Award in 2006 • Honored as one of the Silvers of the Year 2007 achievers named By Harmony Magazine • Real Heroes Award, CNN IBN and Reliance • National Award for women's development through application of science and technology 2009.

Mr. Rakesh AggarwalMechanical Engineer, MBA

Chairman CII

Rotary International, Distt. Governor

Distt 3080 (2013-14)

Mr. Satinder KumarB.Com (Hons.), M.Com., B.Ed., CAIIB

Former Director - GD Goenka Group

of Schools

Ex Housemaster & HoD - The Doon School

City Campus: 9 Old Survey Road, Dehradun-248 001 E-mail: info@immtdoon.com

Website: www.immtdoon.com Ph.: 0135-3242627, 9760041587, 9258041587-88

INSTITUTE OF MEDIA, MANAGEMENT & TECHNOLOGYAffiliated to: H.N.B. Garhwal University, Srinagar (UA) Approved by: Govt. of Uttarakhand