INSTANT RESPONSE DIAL SESSION FOCUS GROUPS FOR POLITICAL CAMPAIGNS

Background Presentation for the 17th Annual EAPC Conference

THE INSTANT RESPONSE FOCUS GROUP

VIDEOS FOR TESTING

Campaign Ads

Speeches

Media Interviews

Party Spokesperson

Opponent’s Messages

THE RESULTS

PRINT / IMAGE MATERIAL FOR TESTING

OR

Which do you prefer? Why?

OR

OR

WHO & WHEREWho?• 15-30 participants per group• Cumulative results of all participants• Representative recruitment

Where?• Any city or country• Focus group facility• On location• Adaptable to any language

SEGMENTATION BY…..

Gender

Age

City Race / Religion

Income

Education Spoken Language

Past Vote

Support for Candidate

..or any other demographic

SEGMENTING BY PARTY

Merkel - Click while connected to Internet

German Chancellor Angela Merkel speaking at DAVOS, results are segmented by CDU voters and SPD voters

Or copy and paste this link into a browser:http://www.youtube.com/watch?v=qvsffynF54Y

SEGMENTING RESULTS BY GENDER

Brown - Click while connected to the Internet

Or copy and paste this link into a browser:http://www.youtube.com/watch?v=hpUiMWh2MGk

British PM Gordon Brown at the Labour Party Conference, results are segmented by gender

PM BROWN’S CONVENTION SPEECHMALE / FEMALE

Women reacted more positively than men

This is a graphical representation of the speech from the previous slide: http://www.youtube.com/watch?v=hpUiMWh2MGk

ADVANTAGES OF INSTANT RESPONSE

• Fully engages participants• Anonymous and discreet• Eliminates “dominant” participant• Moderator is aware of results in “real-time”• Feedback drives discussion• Build demographic profile• Quantitative element• Find out what really works!

EXPERTISEMessage / Language expertStrategy based on researchFormer Spokesman for President Shimon PeresPolled for PM Ehud OlmertPM Ariel Sharon SpeechwriterWorked with Dr. Frank Luntz & Arthur FinkelsteinFormer Aide to Benjamin Netanyahu Global experienceMulti-lingual capability

KEEVOON’S POLLS QUOTED IN…….

MITCHELL BARAK

US: +1-202-510-9290

IL: +972-52-404-6600

INUM: +883-5100-1342-5140

mitchell@keevoon.com

www.keevoon.com