MILLENNIAL INITIATIVEINSTAGRAMKiara Megan Jeka Riley Gabby
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WHY IS THIS CAMPAIGN NEEDED?
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75.3% OF TEXANS DID NOT VOTE
Voted25%
Did not vote75%
TYPICAL INSTAGRAM USERS
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18 – 34 YEAR OLDS-
WOMEN-
URBAN SETTLERS
WHY INSTAGRAM?
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18 – 34 YEAR OLDS-
WOMEN-
URBAN SETTLERS
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OUR PLAN
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WHAT TO POST
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WHO WILL POST AND WHEN
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WEEK
LEADER TOPIC
1 Megan Election updates and candidate info
2 Kiara Voter encouragement (why it is important to vote)
3 Riley How to vote
4 Gabby History of voting
INSTILLING A “CALL-TO-ACTION”
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INFORM-
EDUCATE-
ENCOURAGE
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KEEPING THE AUDIENCE HOOKED
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SPREADING THE WORD
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PERSONAL SOCIAL MEDIA
-WORD OF MOUTH
-PLATFORM LINKS
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LINKING TO THE OTHER PLATFORMS
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POST LINKS-
ACTIVELY COMMUNICATE
-SHARE IDEAS
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MEASURING SUCCESS
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ATTENTION-
ACTIVITY -
LIVE FEEDBACK
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OUR NEXT STEPS
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THANK YOU FOR LISTENING
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FOLLOW US ON INSTAGRAM!
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