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InstaInstagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr

Unique feature of Instagram –It provides filter & it confines photos to a square shape, similar to Polaroid

InstaINSTAGRAM HISTORY:

• Created by Kevin Systrom and Mike Krieger, and launched in October 2010.

• The service rapidly gained popularity, with over 100 million active users as of 2010.

• Support for the app is initially available for iPhone, iPad and iPod Touch.

• On April 3, 2012, Instagram was released for Android

• Instagram reached 30 million users in April 2012.

• The service was acquired by Facebook in April 2012 for approximately US$1 billion in cash and stock to operate independently.

• In 2013, Instagram grew by 23%, while Facebook, as the parent company, only grew by 3%.

• The service also has received numerous awards, one of it was in December

InstaPOPULAR ACCOUNTS IN INSTAGRAM:

As of August 2014, the most followed accounts top 3.

Kim Kardashian

-17,975,949 Beyoncé

Knowles -16,143,833

Justin Bieber - 20,070,475 followers

InstaPOPULAR TRENDS:

Weekend Hashtag ProjectThe "Weekend Hashtag Project" is a series featuring designated themes and hashtags chosen by Instagram's Community Team.Followers receive the weekend's project every Friday, and each project encourages participants to post creative photographs according to the designated

InstaPOPULAR TRENDS:

Throwback ThursdayThrowback Thursday is a widely used trend on Instagram where users post pictures from the past with the hashtag #TBT.

This trend usually includes pictures of users' early childhood, past special occasions, or monumental events.

InstaPOPULAR TRENDS:

SelfiesSelfie, a self-portrait photograph typically taken with a cell phone or digital camera, has become a trending topic on Instagram becoming the “word of the year” as announced by Oxford English Dictionary in November 2013.

InstaFeatures:• Web Profiles:Allow users to use their Instagram account like a social media site.• Instagram Direct:Allows users to send photos only to a specific user or group of users, rather than having it be viewable by all.• Lux Effect:A new feature for editing photographs. It allows you to control the brightness to the saturation levels of each

Insta• Explore TabWhere users can search for specific users or particular hashtags that interest them.• Photographic filtersIt is for users to apply for their images. are some of the filters: Normal 1977 Brannan Earlybird Kelvin Nashville

InstaUses:• Users can also applydigital filters to theirimages.

• Users can take videos fromInstagram. The maximumduration for Instagramvideos is 15 seconds.

• Users can uploadphotographs and shortvideos; follow other users'feeds and geotag imageswith longitude and latitudecoordinates, or the name ofa locations.

InstaMany got attracted and Millions of users got registered because its very simple to use and most important thing is, it added value to photographers, and all photo lovers. The features that were built are very useful and simple. Without your permission, it does not spam your Facebook /twitter Feeds.

Instagram obviously offers

InstaAdvantages of Instagram:• It increases the artistic ability by taking pictures at different scenarios.

• Protect yourself:The privacy terms allow to protect your photos from the unknown people. Rules keep changing so, one should always look at Privacy terms before signing to Instagram.

• By employing Instagram properly, valuable success

Insta• Benefit of Instagram in business:

• Find Potential Customers:tracking or monitoring the right keywords, you can surface users who are looking for your product/service and introduce yourself. • Tag or Create a Location:Location-tagging isn’t only popular for location-based services. Many Instagram users tag their locations when taking a photo which has a couple major benefits.

Insta• Brand Recognition:Tag brands and ask consumers to tag you!. Interested users can tap the photo to identify the brand and click into their page.

• Run ContestsInstagram is a great place to get your audience engaged because it’s more fun than just a simple sweepstakes entry or form fill. Be creative and invite your audience to partake in some

InstaDisadvantages of Instagram• Using incorrectly will leave a bad impact on this feature.

• Spending lot of time on it.• Some use to spy on others even if they do not know them.

• Privacy: where in, every detail and every photo that you will be uploading, a lot of people might see it. Your life can be at danger.

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