Instagram Daily

7/23/2019 Instagram Daily

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Objective

1. Understanding How It Works??

2. Knowing Its Competitive Advantage

3. Understanding & Building Your Marketing Strategy

4. Ads & Report on Instagram – Using Power Editor

5. Connecting Insta With R

1. Searching insta

2. Getting Count of Hastag Used

6. Conclusion

7. References & Additional Help



Instagram is a fast, beautiful way to share ph

How it works:• Easily take photos on your phone

• Transform the look of them with an Instagram filter

• Share them online via Facebook, Twitter or Tumblr

• Access photo Pages on mobile or new website• Follow friends and brands



Instagram by the numbers

• 44% more time speapp than Twitter

• 50 million app down

on GooglePlay, ave

250,000 per day

• Of Interbrand’s Top

brands, 40 have Ins

accounts

100 Millionregistered users

5 Billionphotos on the site

5 Millionphotos generated per day



Competitive Advantage

91,502

21,81430,646

12,948

Facebook Instagram Twitter Pinterest

Total Unique Visitors

53,210

7,632 7,214 2,433

Facebook Instagram Twitter Pinterest

Average Daily Visitors

8:55

4:31

Facebook Instagram

Average time

ComScore, September 2012



Marketing Strategy

Simple three Steps Process:

• Build

• Engage

• Monitor



Businesses on InstagramBuild buzz around your business, product or event

How it works:

• Create a brand presence – Create an

start posting photos that help tell you

story

• Build a community and engage with t

ways to connect with your followers a

opportunities to talk about your brand• Monitor your activity – Use the Instag

access your own content and/or user

content based on username, hashtag

Encourage customers

to take photos of your

business, product or

event and share them to

social media sites

via Instagram



Step 1: Create a brand presence

1. Create an Instagram account via the app – A

business account is the same as a user

account.

2. Update your profile information – Be sure to

include a name, profile photo, bio and a link

to your brand website.

3. Start posting photos relevant to your brand.

4. Connect accounts – Link your Instagramaccount to Twitter, Facebook and any other

social media channels that your brand uses.



Step 2: Build a community and engage with t

1. Get followers by including a “follow me” button on your

other properties and linking users to your Instagram

web profile. Connecting your Instagram account to

your Facebook Page and Twitter account will alert yourfollowers that you’ve joined Instagram.

2. Use hashtags to create collections of photos for

specific events or campaigns. Invite users to

participate by tagging their own photos. Here are

some tips for using hashtags.

3. Reply to comments on your photos by checking the

photos in your account and your news feed

notifications.

4. Extend conversation into your Facebook and Twitter

communities by sharing the content you post onInstagram to your Facebook Page and Twitter feed.



Step 3: Monitor your activity

Use engagement with your photos to gain

insights about your users. Understand how

and where people are engaging with your

brand.

1. Monitor and respond to the comments

on your photos.

2. Search hashtag and location pages for

your brand/business.

3. Use the Instagram API to pull in content

by hashtag, location tag or username.



Posting Ads on Instagram



Measuring Ads on Instagram – Power Editor



Customize the Report



Connecting through R

1. Register Your Application - https://instagram.com/ developer/:

2. Put Redirect URL - ttp://localhost:1410/;

3. Library Required – instaR4. Authentiapp_id<- "<<paste your Client ID here>>"

app_secret<- "<<paste your key here>>"

token<- instaOAuth(app_id, app_secret)

5. Searching Insta:

“MH<- searchInstagram(“MensHealth", token, n=10, folder =“MensHealth")”

6. Number of times Hashtag is used:

“Tag1<- getTagCount(“India", token)

Tag1 ”



Conclusion



Instagram Help Resources

Resources to help you get started using Instagram for your brand or

organization:

• Getting Started with Instagram. This is a quick guide for how to set up and s

using your Instagram account.

• Instagram for Business Help Center . The Help Center provides resources a

answers to frequently asked questions.

• Business Blog. The blog highlights great brand accounts, community

engagement, unique API examples and general tips for how to manage a bran

account.

• API Developer Page. The site provides detailed information for developers us

Instagram API.

Instagram Daily

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