InstaGIS
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Transcript of InstaGIS
We know the what about the who... Everywhere
Tuesday, July 23, 13
Where must I focus my marketing campaigns?
.-‐ Women
.-‐ 16-‐35 years old
.-‐ Upper Middle Class
Target Audience:
Tuesday, July 23, 13
Thanks to InstaGIS, companies can understand where their target audience is concentrated.
Tuesday, July 23, 13
Efficient use of information, enablethe Retail Industry to increase its
operating margin by
McKinsey & Company
60%
Tuesday, July 23, 13
$160K revenue
in 8 Months
Tuesday, July 23, 13
Companies spend:
$33.5 Billion In market strategies to a;ract customers.
www.esomar.org
Tuesday, July 23, 13
Evaluate loca@ons
Op@mizeCustomerOutreach
Find new markets
They need loca@on-‐based customer informa@on: neighborhood, city, state, world.
Tuesday, July 23, 13
We know the what about the who...
everywhere
Tuesday, July 23, 13
IndexingAll the data available
Government Social Networks
Justice Census
World D. State
Facebook Foursquare
Instagram Twitter
Private Sources
Gnip Topsy
Factual
Your
DATA CRM
Tuesday, July 23, 13
SAAS
Revenue Model .-‐ Monthly SubscripDon Fee .-‐ Focused in SMB and Big Companies
Retail, MarkeDng
Tuesday, July 23, 13
Founders Team: Fernando Ovalle: Founder @Loginsa, the biggest Logis@c company in Chile.
Ignacio Canals:Expert in Enterprise SAAS industry.
Julian Garcia: 8 years as CEO of a GIS Market Research Company.
Advisors:Gary Iwatani Co founder Topsy.
Stew LangilleCo founder Visual.ly, VP Marke@ng Mint.
Tuesday, July 23, 13
$800,000previously raised $440,000
Customer acquisiDon and Worldwide data sets integraDon
Tuesday, July 23, 13
We know the what about the who... Everywhere
Tuesday, July 23, 13