Inst Chartered Accountants Australia - Online Video Production
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Transcript of Inst Chartered Accountants Australia - Online Video Production
TAP IT NSW Group
Nick Bolton, Viocorp
11.20am - 11.50am, Wednesday 9th October 2012
Instiute of Charters Accountants Australia
L9, 33 Erskine Street, Sydney
AGENDA
Why online video?
How are accounting firms using online video to market themselves?
How can you get started?
Turning accountants into talent, getting them “camera ready”
What you need to think about the ensure success?
ABOUT VIOCORP
Ten years old
Sydney, Melbourne, Canberra, Singapore
75 staff, 40 engineers
Products– Live streaming– Online video platform– Web and IPTV portals– Rich media advertising
www.viocorp.com
ABOUT FEVERPITCH
We help fund, produce, distribute and monetise content across feature, doco and short film, TV, corporate and branded content, apps, web series, theatre and more
ABOUT ME
WHY ONLINE VIDEO
LOCAL – MARKETING MAGAZINE
COMMERCIALISATION
COMMERCIALIZATION
Branding
Engagement
Longtail
Lead generation
Speed to market / geographical dispersion
Direct response / call to action– Subscribe, sample, demo, make appt, forward, feedback, survey,
Social networking integration,
COMMERCIALIZATION
MONETISATION
MONETIZATION
Advertising
Sponsorship
Pay per view
Subscription
Downloads
Syndication / Licensing
Branded content
Self funded
ACCOUNTING / FINANCIAL SERVICES
AZURE GROUP
AZURE GROUP
ENHANCED MEDIA PLAYER – TELSTRA SUPER
WEB TV PORTAL - DELOITTE
HOW DO YOU GET STARTED?
CREATING THE BRIEF
Project overview
Objectives and Marketing Proposition
Target Market
Tone of voice
Timelines
Examples – good & bad
Stakeholders sign off
TIP: Treat it as a pilot! Always!
THE RUN SHEET (SCRIPT)
First draft
Include creative overview
Audio, video and animations / overlays
Doesn’t have to be word for word unless using teleprompter
Get sign off from stakeholders
Film multiple clips in one day
10 x 2 minute clips (short form) better than 1 x 20minute clip (long form)
TIP: Discipline yourself to shoot third Thursday of every month
THE CALL SHEET
Contact Details of Cast and Crew
Location, Parking, Transport
Schedule on the day
Wardrobe
Script
Other production notes
TIP: Plan for double the time, and provide a ‘super early’ call time for each Talent.
LOCATION LOCATION LOCATION
Studio or Boardroom or On location
Sound
Light
Availability
Bumping in the gear
Dressing the set
TIP: Be quiet for two minutes during recce – listen to the audio
THE HARDWARE
CAMERA
Basic – Flip / iPhone
Intermediate - Canon 5D – consumer DSLR with tripod
Professional - Outsourced professional
AUDIO
Handheld
Boom
Zoom
Lapel mics
Outsourced
LIGHTING
Natural lighting (golden hour)
Soft box
LED’s
Outsourced
ACCESSORIES
Autocue and teleprompter
Batteries
Power
Gaffer
‘Quiet Please’ signs
PREPARING TALENT
STAFF V TALENT
STAFF
No cost
Staff leave
Better educated
Poor performance
Very slow on set
Slower edit
TALENT
Cost
Image rights
Trained to deliver
Can be too polished
Much quicker on set
Quicker edit
TALENT BRIEF AND RELEASE FORM
Create a Talent Brief eg age, gender, accent characteristics
If Hired, fee determined by effort, and rights (Distribution Formats, Region, Mediums, Duration)
Talent Release Form. (recommended for staff as well)
WARDROBE AND MAKE UP
Talent providing own can be risky
Stripes are your enemy
Gents: Black suits and black backgrounds
Ladies dresses (lapels) and accessories
Blue shirts
Glasses and reflections
Lights and sweat, esp bald
PREPARING THE TALENT
Talk through the production, and go through the Run Sheet and the Call sheet
What to wear
Rehearsal
PREPARING THE TALENT – DURING THE EVENT
Vocal exercises
Autocue or Interview
Making them at ease
Etiquette on set
The rehearsal and the safety
TIP: Always do an audio read of the script to start off with. And record it.
HOW TO INSURE SUCCESS?
5 FINAL TIPS FOR HEAD AND SHOULDERS PRODUCTIONS IN BOARDROOM
1. Pre-production is your friend on Production Day
2. Keep people in room to a minimum and remember the Stakeholders / Director/ Talent etiquette
3. Do it conversational Interview style – talent looks off camera
4. Always do a Safety
5. Create your multimedia assets
And treat it as a pilot, and have fun!
Nick Bolton
www.nickbolton.com.au
e: [email protected] / [email protected]
m: 0412 101726
t: @nickybee99
Slideshow available at www.nickbolton.com.au/tapit
Viocorp, 2/ 47 Murray Street, Pyrmont, Sydney NSW 2009w: www.viocorp.comt: @viocorp
Feverpitch Entertainment: 3 / 2 Hill Street, Surry Hills, Sydney NSW 2010w: www.feverpitchentertainment.comt: @feverpitchent