MEDIA INSTITUTION RESEARCH

BAUER

• Bauer Media produced loads of magazines; they are an institution which primarily publishes variety types of media around the world. There are different types of magazines such as Heat, Kerrang, Mojo, Q and many more. 

• They are a worldwide media empire that offers more than 300 magazines in 15 different countries. They also produce radio, TV, Online and business which is widely recognized. Bauer Media is built on influence with millions of personal relationships.

• The people who make the target audience are the producers of the magazine for example, for Kerrang! It is aimed at young teenage readers who are open to different genres of rock music. Another example is the Heat magazine; the target audience is aimed women aged between 18-35 who are a mainstream female audience. As you can above see the brand image is a square with a white triangle in the corner with its name under it.

• Bauer Media own multimedia products which are around the world for example, radio, TV, online and mobile. They own these to exploit their content through different Medias so they get a wider audience. Some examples of their products are; Music, AM, City Talk, Rock FM, Heat and many more.

IPC MEDIA• IPC Media is a multimedia platform with over 60 iconic media brands. Some examples of magazines they have produced are; NME, Essentials, Eventing, Livingetc and many more. IPC Media have an online, print, mobile features which allow people to access IPC Media wherever, whenever. They also have three publishing divisions which are IPC Inspire, IPC Southbank and IPC Connect.  The type of magazines which they produce are niche and not mainstream.

• The people who make up the target audience are the creators of the magazines for example, for Essentials the target audience are women with a busy life this is known from the women on the front cover and the title Essential. Another example is Eventing; the target audience for them are people who like horse sports as there are a horse on the front cover.

• The magazines Livingetc are a magazine who wishes to aim at affluent, design savvy readers. The brand image of the magazine is at the top of the page. It is simply their company name in different styles.

• IPC Media do not own any other media products except for magazines this tells us that they are only focused on magazines which are niche and those magazines are their primary media product.

IMMEDIATE MEDIA• Intermediate Media is a multimedia website which enhances the way people love what they do. They produce different kind of media products which are kid’s magazines, such as Charlie and Lola, Cbeebies, Art and many more. They also product TV, lifestyle, history, the magazines are niche as they are not really known therefore they are not a mainstream.

• The people who make up the target audience are the people who produce the magazines for example for Charlie and Lola the target audience are kids, another example is Cbeebies who also have a kids target audience as their content is things which kids enjoy. The brand image is simply their name of the company. The company does not own any other media product except magazines.

DEVELOPMENT HELL• Development Hall is magazine media product they

product hundreds of music magazines in mix mag and stay in. They produce magazines online such as mix mag and stay in which are very niche, the target audience is different compared to other mainstream magazines like NME and Vibe. The people who make up their target audience are people who produce the magazine; they aim their audience at people who like to listen to music.

• Their brand image is a simple name of the magazine, they own another magazine company called stay in which they also share music on their website.