Prepared by Helene Andre, Business Development & MarketingFor PRIME Paris Region International Mission Enterprise

February 2015

Insights from Silicon ValleyEnterprise Mobility

A work/life balance pushing for mobility

Employees spend a lot more time on mobile devices (phones & tablets) than on their desktop or laptop

55%45%

50%50%

2017

Corporate-owneddevices

BYOD

In the US, more and more employees are expected to supply their own devices to work on

Consumerization of ITA paradigm fueled by an array of new technologies (High speed network 4G/LTE & Cloud)

From Mobile Device to Enterprise Mobility Management

Companies’ mobility practice are evolving to serve many purposes, not only messaging, but also collaboration, productivity and business process optimization. Therefore , Mobile Device Management vendors are now going after the management of the entire Enterprise Mobile Environment (Devices, Applications, Mobile Services) to grow their revenue base.

2011iPhones & iPads for Sales force

Apple & AirWatch 1,400 employees equipped

Sunbelt Rentals American Airlines

Companies That Are Leading the Pack

2012Electronic flight bags

Apple $1.2 million saved per year

Kimberly-Clark

2011Access to corporate resources

Apple & MobileIron Implemented in 40 countries

Companies That Are Leading the Pack / Sunbelt Rentals

Starting in 2010, Sunbelt Rentals adopted iPhone and iPads massively for its sales force. Sunbelt Rentals developed an in-house corporate app to access the latest pricing and availability, and to improve the quality of the customer’s experience.Today, 1,400 employees are equipped.

Companies That Are Leading the Pack / American Airlines

In 2012, American Airlines decided to switch to electronic flight bag, freeing pilots from their traditional bag full of airways charts, airport maps and operations manuals that could weigh 40 pounds. With this simple decision, AA improved pilots’ life, made the flight bag easier to use and saved an estimated $1.2 million of fuel annually

Companies That Are Leading the Pack / Kimberly-Clark

With a growing BYOD community to serve, Kimberly-Clark formed a Mobility Center of Excellence to build an internal app catalog. “Apps@Work” features third-party business apps from the App Store as well as custom iOS apps developed in-house for specific tasks and lines of business.Today, more than 30 percent of iOS devices are employee-owned and utilize a self-service support model.

Emails and notes

Growing Numbers of BYOD Innovations

Tasks and collaboration Field personnel

COLLUSION

Growing Numbers of BYOD Innovations

Evernote is a software that allow users to capture, organize, & find information across multiple platforms

Acompli is a mobile app email that provides advanced email, full calendaring, easy file sharing

Hall is a real-time business messaging platform with integrations with Box, Dropbox etc.

Slack offers a real-time messaging, archiving and search tool

Asana is a web and mobile application that brings together tasks and conversation

Collusion is a real time collaboration software supports to share thought across devices

Clicksoftware puts all time related services on one platform from timesheet to scheduling & dispatch

Square enables clerks to process payment wherever they are without registers

The Pressing Question of Security

For the majority of companies, concerns over security, privacy and platform variation stand in the way of mobile app initiatives: 33% name “security and privacy” as their first concerns22% of all mobile devices produced will be stolen or lost during their lifetime

Different Modus Operandi to secure BYOD

$120 M

$101 M

$1.5 B

Different Modus Operandi

Containerization Creation of a secure partition on mobile devices containing enterprise credentials, apps and data. Data is encrypted. Outbound communications with the partition and its apps can only be done through enterprise VPN (per App VPN).Tokenization Instead of sending user credentials through the channel, an encrypted token valid only for a specific transaction is sent over the wire. Used with ApplePay, the technology is likely to expand to all e-payments and possibly remote enterprise access.Identity as a Service Cloud-based service that provides a set of identity and access management functions to target systems on customers' premises and/or in the cloud. At the same time, cloud services are embracing SSO standards so that they don’t have to store and manage enterprise user credentials.Strong Mobile Authentication Ubiquitous strong authentication, including 2FA and biometrics. The FIDO alliance is gaining strong momentum among cloud service providers and devices manufacturers with its objective to completely segregate personal traffic from enterprise traffic possibly by using two different carriers and two different phone numbers on the same device.

Finding the Right Balance

In the future, it will come down to finding the right balance between not enough security that would be harmful for the company and too much security that would deter employees from adopting BYOD.

Secure environment & Seamless UXIn the end, because companies want to make sure data is secure and employees want a seamless User Experience, security has to be almost invisible for them.

Sources

http://www.gartner.com/newsroom/id/2466615http://www.marketingcharts.com/online/in-the-us-time-spent-with-mobile-apps-now-exceeds-the-desktop-web-41153/http://www.gartner.com/technology/reprints.do?id=1-1UURNKA&ct=140603&st=sbhttp://www.forbes.com/sites/matthewstibbe/2013/05/03/american-airlines-pilots-lose-40lb-with-apple-ipad-electronic-flight-bag/http://www.rcrwireless.com/20120720/wireless/case-study-sunbelt-rentals-strategy-empower-sales-force-iphones-ipads-2https://www.youtube.com/watch?v=UK8knp0pbb8http://docs.media.bitpipe.com/io_11x/io_119442/item_1029407/its-all-about-the-app-mobile-security.pdfhttp://www.businessinsider.com/googles-120-million-divide-acquisition-2014-10

About PRIME & French Tech Hub

PRIME is a transatlantic innovation platform promoting the Paris region as a center of innovation and engaging in activities to encourage and incentivize American companies and organizations to invest in the Paris region. PRIME is a subsidiary of the Paris Region Economic Development Agency.

French Tech Hub serves as the U.S. Hub for entrepreneurial and innovative French companies. We provide custom-tailored services to help our clients strategize, launch, expand, and achieve their business potential.

For more info, contact Marie-Perrine Durot marie-perrine.durot@parisregionentreprises.org

For more info,contact Marie Buhot-Launay marie.buhotlaunay@frenchtechhub.com