Insights from Leader in Unconscious Behaviorism, Douglas Van Praet
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Transcript of Insights from Leader in Unconscious Behaviorism, Douglas Van Praet
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10 Insights From PRESENTS
Douglas VAN PRAET
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Industry leader in unconscious behaviorism
Group Planning Director
at Deutsch LA, one of the nation’s hottest ad agencies
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PEOPLE AS HUMAN BEINGS,
NOT CONSUMERS
e big marketing shift of our time is to understand
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To win in marketing today, stop asking ‘why’ & start asking ‘how’ someone does something
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Interrupt them and you gain their attention
Human beings are creatures of patterns -
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Steve Jobs taught us that consumers can’t tell you what they want -
Don’t ask, just observe
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Emotions are the foundation of our decision making
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To become believable - be real, all the time.
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When you’re inspired to create real value at a deeper level, your followers will truly FEEL it
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As individuals, we have more free WON’T than free WILL
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Before marketers develop strategies, they need to first recognize that consumers have strategies too
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ere’s no point in being brilliant at the wrong things
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REFLECTION
Are you really ever in control of your brand choices?
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Want more? Listen to the full conversation at
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