Insight Presentation: "The Metamorphosis of the Ad Agency"
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THE METAMORPHASIS OF THE AD AGENCY A Point of View May 4, 2015
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Transcript of Insight Presentation: "The Metamorphosis of the Ad Agency"
![Page 1: Insight Presentation: "The Metamorphosis of the Ad Agency"](https://reader034.fdocuments.us/reader034/viewer/2022042817/55a6d48c1a28ab524c8b487e/html5/thumbnails/1.jpg)
THE METAMORPHASIS OF THE AD AGENCY A Point of View May 4, 2015
![Page 2: Insight Presentation: "The Metamorphosis of the Ad Agency"](https://reader034.fdocuments.us/reader034/viewer/2022042817/55a6d48c1a28ab524c8b487e/html5/thumbnails/2.jpg)
I CAN CODE.
![Page 3: Insight Presentation: "The Metamorphosis of the Ad Agency"](https://reader034.fdocuments.us/reader034/viewer/2022042817/55a6d48c1a28ab524c8b487e/html5/thumbnails/3.jpg)
![Page 4: Insight Presentation: "The Metamorphosis of the Ad Agency"](https://reader034.fdocuments.us/reader034/viewer/2022042817/55a6d48c1a28ab524c8b487e/html5/thumbnails/4.jpg)
I CAN CODE.
![Page 5: Insight Presentation: "The Metamorphosis of the Ad Agency"](https://reader034.fdocuments.us/reader034/viewer/2022042817/55a6d48c1a28ab524c8b487e/html5/thumbnails/5.jpg)
I CAN CODE, REALLY WELL.
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First TV Spot: 1941
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Printed: 1886
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Printed: 1890s
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$18bn
$3.2bn $19bn
$10bn
$5bn
$10bn
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BEFORE NOW
INTERUPTION
ONE SCREEN
REACH & FREQUENCY
PRIME TIME
INVITATION
EVERY SCREEN
MOMENTS
MY TIME
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STOP SUPPORTING SILOES
FIND VALUE IN TIMESCALING
INVEST IN VISION
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THE FUTURE IS
EXCITING
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THANK YOU @KEVINHUNG