Inside the Guide - Atlanta Food & Wine Festival€¦ · Matt Mcallister NORTH CAROLINA Andrea...

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Transcript of Inside the Guide - Atlanta Food & Wine Festival€¦ · Matt Mcallister NORTH CAROLINA Andrea...

Page 1: Inside the Guide - Atlanta Food & Wine Festival€¦ · Matt Mcallister NORTH CAROLINA Andrea Reusing Ashley hristensen Gary runkleton Aaron Deal Jacob Sessoms David Guas Katie utton
Page 2: Inside the Guide - Atlanta Food & Wine Festival€¦ · Matt Mcallister NORTH CAROLINA Andrea Reusing Ashley hristensen Gary runkleton Aaron Deal Jacob Sessoms David Guas Katie utton

Inside the Guide

Eat, Drink & Enjoy the South

Atlanta Welcomes You

The Weekend Experience

Award-Winning Talent

AF&WF by the Numbers

Meet the Festival Co-Founders

Media Dish

Get Social

Mark Your Calendar

Important Contacts

Page 3: Inside the Guide - Atlanta Food & Wine Festival€¦ · Matt Mcallister NORTH CAROLINA Andrea Reusing Ashley hristensen Gary runkleton Aaron Deal Jacob Sessoms David Guas Katie utton

MAY 29– JUNE 1, 2014

Thursday, May 29 Friday, May 30 Saturday, May 31 Sunday, June 1

Dinners & Events

Kick-off “Toast” Learning Experiences Tasting Experiences Dinners & Events

Learning Experiences Tasting Experiences Dinners & Events

Learning Experiences Tasting Experiences

ATLANTA BY DESTINATION. SOUTHERN BY DESIGN. Atlanta Food & Wine Festival is the only culinary weekend in the country to focus exclusively on the rich food and beverage traditions of the South from TX – DC. The weekend is built on three themes:

Old Traditions Classic Southern flavors and dishes New Traditions

Emerging techniques, flavors and ingredients

Imports & Inspirations (aka “Other Southern”) Food, wine and spirits from other Southern regions around the globe including Southern Europe, South Africa, South America, Southern Hemisphere (Australia and New Zealand) and South-of-the-Border (Mexico, Puerto Rico, Caribbean)

Eat. Drink. Enjoy all that’s Southern as award-winning chefs,

beverage innovators, and industry experts lead guests on a culinary

journey through the South.

Page 4: Inside the Guide - Atlanta Food & Wine Festival€¦ · Matt Mcallister NORTH CAROLINA Andrea Reusing Ashley hristensen Gary runkleton Aaron Deal Jacob Sessoms David Guas Katie utton

MIDTOWN ATLANTA Official Host Every great city has a defining district, the heart that pumps life into the city. In Atlanta, this is Midtown – a vibrant, cosmopolitan community that is the epicenter of work, play, culture, art, shopping and dining. www.midtownalliance.org

Atlanta Welcomes You

LOEWS ATLANTA HOTEL Official Host Hotel The Loews Atlanta Hotel, Official Host Hotel is the epicenter of the weekend’s activities with the Festival Learning Experiences taking place in the hotels conference center and the Welcome Center and Tasting Experiences within walking distance.

Page 5: Inside the Guide - Atlanta Food & Wine Festival€¦ · Matt Mcallister NORTH CAROLINA Andrea Reusing Ashley hristensen Gary runkleton Aaron Deal Jacob Sessoms David Guas Katie utton

LEARNING EXPERIENCES SEMINARS, DEMONSTRATIONS AND PANEL DISCUSSIONS Festival weekend will offer guests more than 100 carefully-crafted cooking and cocktail demonstrations, technique labs, food and beverage tasting seminars and panel discussions. Each activity has been carefully designed by the Festival Advisory Council and Curators to connect to our Festival themes.

TASTING EXPERIENCES The Festival Tasting Tents are like none other! Designed to lead guests on a culinary exploration of the South, the Festival tents are filled with chef-curated “tasting trails” that showcase the best flavors of the region and other Southern regions around the globe.

DINNERS & EVENTS The Festival experience won’t end when the day’s activities close, but will continue into the evening hours as local chefs host out-of-town chefs for a series of special dinners. The Festival will also host a series of special parties and Southern-style soirees.

THE CONNOISSEUR Limited in quantity. Ultimate in experience. The Connoisseur program is for the serious food and beverage lover who wants the very best the Festival can offer, including access to an exclusive Connoisseur Lounge presented by PNC Bank and created by award-winning Atlanta designer, William Peace, ASID, for socializing, eating, drinking and participating in private food and beverage classes.

THE WEEKEND EXPERIENCE

Page 6: Inside the Guide - Atlanta Food & Wine Festival€¦ · Matt Mcallister NORTH CAROLINA Andrea Reusing Ashley hristensen Gary runkleton Aaron Deal Jacob Sessoms David Guas Katie utton

Award-Winning Talent The Atlanta Food & Wine Festival boasts a roster of the South’s best talent. From James Beard Best Chefs and legendary beverage distillers to award-winning winemakers and cutting-edge mixologists, the Festival engages more than 250 epicurean superstars, including a 90-person advisory council.

ALABAMA Christopher Hastings

Chris Lilly Drew Robinson

Frank Stitt Rob McDaniel

ARKANSAS

Mark Abernathy Rob Nelson

DISTRICT OF COLUMBIA Greg Engert

Kathy Morgan, MS Katsuya Fukushima

Kyle Bailey Scott Drewno

Tiffany MacIsaac

FLORIDA Andreas Schreiner

Andrew McNamara, MS Brandon McGlamery

Clayton Miller Dena Marino

Greg Baker José Mendín

FLORIDA (continued)

Laura DePasquale, MS Norman Van Aken

Timon Balloo GEORGIA

Anne Quatrano Asha Gomez

Chris Hall Duane Nutter

Eric Crane, CWE Eric Wolitzky

Ford Fry Gerry Klaskala

Greg Best Justin Amick

Kevin Gillespie Kevin Rathbun

Kristen Hard Linton Hopkins

Michael McNeill, MS Olivier Gaupin

Paul Calvert Shaun Doty

Steven Satterfield Todd Richards

2014 Chef Advisory Council

Page 7: Inside the Guide - Atlanta Food & Wine Festival€¦ · Matt Mcallister NORTH CAROLINA Andrea Reusing Ashley hristensen Gary runkleton Aaron Deal Jacob Sessoms David Guas Katie utton

KENTUCKY Anthony Lamas Coby Lee Ming

Edward Lee Julian Van Winkle

Ouita Michel LOUISIANA

Adolfo Garcia Alon Shaya

Cory Bahr Justin Devillier

Justin Girouard Michael Gulotta

Neal Bodenheimer Tory McPhail

MARYLAND

Julie Dalton, CWE

MISSISSIPPI

Derek Emerson John Currence

Matthew Kajdan

NORTH CAROLINA Andrea Reusing

Ashley Christensen Gary Crunkleton

Jacob Sessoms Katie Button

Scott Crawford Vivian Howard

SOUTH CAROLINA Brooks Reitz

Frank Lee Jeremiah Bacon

Kevin Johnson Matt Lee

Michael Kramer Ted Lee

TENNESSEE Andy Chabot

Andy Ticer Daniel Lindley

Joseph Lenn Kelly English

Michael Hudman Tyler Brown

TEXAS

Andrew Wiseheart Bryan Caswell

Craig Collins, MS Devon Broglie, MS

Hugo Ortega Kent Rathbun

Matt McCallister VIRGINIA

Aaron Deal David Guas

Lee Gregory

2014 Chef Advisory Council continued

Page 8: Inside the Guide - Atlanta Food & Wine Festival€¦ · Matt Mcallister NORTH CAROLINA Andrea Reusing Ashley hristensen Gary runkleton Aaron Deal Jacob Sessoms David Guas Katie utton

By the Numbers | Year-Year Festival Comparison

2011 2012 2013

Total Guests 5,822 7,064 8,286

% Guests from GA 73% 76% 74%

Talent 136 251 273

Learning Experiences (classes) 124 88 108

Tasting Experiences (Tasting Tent sessions) 4 3 3

Dinners & Events 23 16 10

Charity Donations (in-kind) ~$150,000 ~$88,000 ~$50,000

Charity Donations (cash) $0 ~$15,000 ~$20,000

Page 9: Inside the Guide - Atlanta Food & Wine Festival€¦ · Matt Mcallister NORTH CAROLINA Andrea Reusing Ashley hristensen Gary runkleton Aaron Deal Jacob Sessoms David Guas Katie utton

Meet the Festival Co-Founders L-R: Dominique Love & Elizabeth

Feichter

The Atlanta Food & Wine Festival is the creation of dynamic Atlanta entrepreneurial duo of

Elizabeth Feichter and Dominique Love.

The pair first joined forces almost 10 years ago to run Corporate Community Outsourcing, a philanthropic consulting firm created by Love after leaving her post managing The Coca-Cola Company’s corporate giving.

Love’s corporate philanthropy experience coupled with Feichter’s extensive nonprofit experience, including her role as the Director of Development for Hands on Atlanta, has positioned their agency as a go-to resource for corporations and nonprofit organizations wanting to have a more strategic impact in the community. Their clientele includes notable corporations such as FOOD & WINE, The Coca-Cola Company, Delta Air Lines, The Home Depot, NASCAR, sanofi-aventis, Turner Broadcasting System and more.

Their work developing a national cause-marketing campaign for FOOD & WINE magazine led the duo to the magazine’s famed FOOD & WINE Classic in Aspen. So impressed by the Classic’s programming and how the weekend drew smart, food-loving people, Feichter and Love decided to recreate the concept in Atlanta to showcase and celebrate their beloved Southern region and its rich food and beverage traditions.

Page 10: Inside the Guide - Atlanta Food & Wine Festival€¦ · Matt Mcallister NORTH CAROLINA Andrea Reusing Ashley hristensen Gary runkleton Aaron Deal Jacob Sessoms David Guas Katie utton

“The Atlanta Food & Wine Festival is by far my favorite food Festival in America.” – Josh Ozersky, Esquire

“The Atlanta Food & Wine Festival is a true celebration of the people, places and food that make the South a true melting pot of culture and cuisine.”

– Clint Cantwell, Grilling.com “The 2013 Atlanta Food & Wine Festival was a food lover’s escape into the best the South has to offer. When I die, I hope heaven is a Tasting Tent.”

– Thrillist Atlanta “I’ll say it again, Atlanta is a great food city and Atlanta Food & Wine is just a great food festival.”

– Raphael Brion, Eater National

“This afternoon’s Tasting Tents were on tap to feature both traditional and innovative Southern cuisine and drink.… In trying to taste the best of what the South has to offer this weekend, the size of my stomach might be my biggest challenge this weekend.”

– Lauren Wilson, The Daily Meal

Media Dish

Festival Quick Bite More than 150 local, regional and national

press attended the 2013 Festival.

Page 11: Inside the Guide - Atlanta Food & Wine Festival€¦ · Matt Mcallister NORTH CAROLINA Andrea Reusing Ashley hristensen Gary runkleton Aaron Deal Jacob Sessoms David Guas Katie utton

www.facebook.com/AtlantaFoodandWineFestival

@ATLFoodandWine

Founders: @dloveatl and @efeichteratl

Festival Hashtag: #AFWF14

www.foursquare.com/atlfoodandwine

www.instagram.com/atlfoodandwine

www.youtube.com/AtlantaFoodandWine

www.pinterest.com/atlfoodandwine

Get Social

Page 12: Inside the Guide - Atlanta Food & Wine Festival€¦ · Matt Mcallister NORTH CAROLINA Andrea Reusing Ashley hristensen Gary runkleton Aaron Deal Jacob Sessoms David Guas Katie utton

Mark Your Calendar

Festival Ticketing

February 14: Festival Tickets On Sale March 14: Early Bird Ticketing Closes

Festival Media Credentials

February 17: Media Credentialing Opens Online April 30: Festival Media Credentials Close

Festival Website February 14: Refreshed Website Launch

Festival Weekend

May 29 - June 1, 2014

Festival PR, Marketing & Social Media Contacts

360 Media, Inc. P: 404-577-8686

E: [email protected]

Interviews & Information The Festival Co-Founders, Advisory Council and Tasting Tent participants are all available for interviews. Please let us know and we will connect you to the correct contact or publicist. For any bios, Festival information or questions related to media credentialing contact 360 Media, Inc. at the info below. Festival Images 360 Media has a complete archive of Festival photography from 2011, 2012 and 2013. To gain gallery access, email [email protected] and we will provide you with a password protected link. Here you will be able to download your choice of high-res images. Photo credit is required for usage: AFWF/Raftermen Photography