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Inside Insights: IBM's Point of View on Social Business
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Transcript of Inside Insights: IBM's Point of View on Social Business
![Page 1: Inside Insights: IBM's Point of View on Social Business](https://reader034.fdocuments.us/reader034/viewer/2022042816/5594440a1a28ab0c308b471c/html5/thumbnails/1.jpg)
Social Business
IBM’s Point of View on Social Business
![Page 2: Inside Insights: IBM's Point of View on Social Business](https://reader034.fdocuments.us/reader034/viewer/2022042816/5594440a1a28ab0c308b471c/html5/thumbnails/2.jpg)
Knowledge is being created and shared at unprecedented rates.
But many organizations aren't activating this collective knowledge.
What we have observed…
![Page 3: Inside Insights: IBM's Point of View on Social Business](https://reader034.fdocuments.us/reader034/viewer/2022042816/5594440a1a28ab0c308b471c/html5/thumbnails/3.jpg)
Social Business starts when you put people at the center.
• to connect
• to unlock insights from social interactions
• to evolve to a customer-centric organization
What we have learned…
![Page 4: Inside Insights: IBM's Point of View on Social Business](https://reader034.fdocuments.us/reader034/viewer/2022042816/5594440a1a28ab0c308b471c/html5/thumbnails/4.jpg)
here’s what we believe
about Social Business
20,000 engagements later
![Page 5: Inside Insights: IBM's Point of View on Social Business](https://reader034.fdocuments.us/reader034/viewer/2022042816/5594440a1a28ab0c308b471c/html5/thumbnails/5.jpg)
Start with
any of these
6 entry points
to help you put
Social at the heart
of the modern enterprise.
![Page 6: Inside Insights: IBM's Point of View on Social Business](https://reader034.fdocuments.us/reader034/viewer/2022042816/5594440a1a28ab0c308b471c/html5/thumbnails/6.jpg)
Create open and authentic engagement between customers, employees and communities.
Increase in click-through rates from personalized marketing campaigns
300%
(1)
![Page 7: Inside Insights: IBM's Point of View on Social Business](https://reader034.fdocuments.us/reader034/viewer/2022042816/5594440a1a28ab0c308b471c/html5/thumbnails/7.jpg)
(2) Create exceptional customer experiences through personalized and rewarding interactions based on customer insights.
300% Increase in customer response
rates to campaigns
![Page 8: Inside Insights: IBM's Point of View on Social Business](https://reader034.fdocuments.us/reader034/viewer/2022042816/5594440a1a28ab0c308b471c/html5/thumbnails/8.jpg)
(3) Create a collaborative workplace culture to engage talent and increase productivity.
99% Increase in streamlining workplace
processes and increasing collaboration
![Page 9: Inside Insights: IBM's Point of View on Social Business](https://reader034.fdocuments.us/reader034/viewer/2022042816/5594440a1a28ab0c308b471c/html5/thumbnails/9.jpg)
(4) Tap into analytics to measure, understand and drive business decisions to innovate faster.
Improved online profile, social media presence and quality of consumer data
![Page 10: Inside Insights: IBM's Point of View on Social Business](https://reader034.fdocuments.us/reader034/viewer/2022042816/5594440a1a28ab0c308b471c/html5/thumbnails/10.jpg)
(5) Design and implement social strategies to transform organizational processes and best practices.
Increased organizational transparency and improved decision making process
![Page 11: Inside Insights: IBM's Point of View on Social Business](https://reader034.fdocuments.us/reader034/viewer/2022042816/5594440a1a28ab0c308b471c/html5/thumbnails/11.jpg)
(6) Manage a secure social platform that enables engagement while reducing risk and protecting intellectual capital.
100K Savings from creating a community platform for
collaboration and operational insights
![Page 12: Inside Insights: IBM's Point of View on Social Business](https://reader034.fdocuments.us/reader034/viewer/2022042816/5594440a1a28ab0c308b471c/html5/thumbnails/12.jpg)
Evolve your social business by putting people at the center.
Amplify the value of human connections.
Social Business
Learn more…