Insert Clever Project Title Name Here
description
Transcript of Insert Clever Project Title Name Here
Insert Clever Project Title Name Here
Amina HorozicKurt McCullochRyan OpinaLindsay Wolff Logsdon
CCA dMBA : Innovation Studio
Fall 09
This is Earth. It’s home to all sorts of fun.Howdy.
Winding Roads = Fun
Going Fast = Fun
Driving = Fun
but...
...with pleasure comes pain.
The joy of driving brings aboutcertain problems.
Pollution = NOT Fun
Concrete Jungle = NOT Fun
Waste = NOT Fun
P A R A D O X
P A R A D O X
I love to drive. I love my car.
My car is ruining the Earth. I need the Earth to drive.
Environmentalist +/- Car Nut Bias #1
In target:
car enthusiastsGM historiansadvertiserspragmatic environmentalists
Outliers:
back-to-eartherslocalistsmass-transit advocatesstrict traditionalistspetroleum interests
Environmentalist +/- Car NutBias #1
Power vs. Utility Bias #2
In target:
engineersroad-trippersclassic car buffsyoung-at-heartskewed towards men
Outliers:
strict utilitarianspolicecar insurance carriersdrivers-by-necessityskewed towards women
Power vs. UtilityBias #2
Lack of progressive leadership vision. Bias #3
In target:
change agentsgovernment oversight committeesJ.D. Power and AssociatesConsumer Reports
Outliers:
current GM leadershippetroleum executivesstatus quo keepers
Lack of progressive leadership vision.Bias #3
How do we get to “Happy”?
Why can’t my car be more...human?
Car as an Organism? Why? Why not?
Car could : Think, Network, Purify ?
In return, would it be loved and be part of life?
The automobile as you have never imagined.
Not an object.
Not an extension of Me.
But a part of We.
How does the next generation of cars move towards systems thinking while maintaining the personal extension humans know and love?
Find out : December 2009.