Case study: Insegnalo

Giorgio Sironi (Nest Group)

Description

• Service: social environment for multimedia courses–Guides for realizing video tutorials–Fruition of courses–Social network for users

• Users–General public–Content creators

• Actors: private initiative

Description

• Didactive objective–Aid content providers in the creation

process–Connect in a social network the users of

a course

• Business model–Revenue from being the mediator of

premium courses

Browsing the website: homepage

Browsing the website: homepage

• Different steps of interaction–Watching and sharing content–Creation of video tutorials–Designing of online courses

• Interactions increasing in amount of activity–But starting from simple steps like

joining the network–Presenting the whole list is confusing

Browsing the website: content creation guides

Browsing the website: content creation guides

• Oriented to content creators–Support for different platforms and tools• Moodle• Adobe• Screenr• Prezi• SCORM standard• Webinars

Browsing the website: social network

Browsing the website: social network

• Informal discovery of content• Standard tools–Newsfeed• Customization for each user

–Profile–Friendships• Symmetric model

–Groups

Browsing the website: example of tool (groups)

Browsing the website: example of tool (groups)

• Features–Sortable newsfeed

–Memberships

–Organized discussions

• Requires network effects to be usable

• Social tools are commoditized by modern websites, and taken for granted

Browsing the website: example of course

Browsing the website: example of course

Browsing the website: example of course

• Inclusion of web-based content–YouTube–Prezi

• Standard navigation• Custom license (e.g. Creative Commons

vs. commercial)• Tools dedicated to a single course–Glossary–Forum–Wiki

Strengths & weaknesses

• Support guides for content creators is a differentiator

• How to use the platform• How to use production tools

• Network effects (strength or weakness?)

• Number of users should increase• Number of courses should increase

• Private initiative, yet to be monetized

Conclusions & take-aways

• A single platform to connect supply and demand only works at a large scale

• Social tools are becoming a commodity–Timeline–Groups–Comment systems