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AMPAGFinal Submission RegionalDevelopmentandDecentralisationSept2017.docx 1
Committee Secretariat contact: 15 September 2017
PO Box 6021
Parliament House
CANBERRA ACT 2600
Phone: +61 2 6277 4108
Fax: +61 2 6277 4773
Select Committee on Regional Development and Decentralisation
Dear Chair,
The Australian Major Performing Arts Group, or AMPAG, is the umbrella group for Australia's major
performing arts (MPA) companies, which inspire millions through theatre, circus, contemporary
dance, classical ballet, classical music, opera, musicals and comedy.
The companies in the group (see Appendix 1) engage with regional communities in a multitude of
ways including touring performances, workshops and educational activities. They also take a
leadership role in the development of audiences and in fostering a vibrant and sustainable
cultural sector through collaborations with small to medium performing arts companies on the
development or presentation of works.
AMPAG submits that a consideration of ‘best practice approaches’ to regional development
must take into account the invaluable contribution the arts can make, both socially and
economically.
The arts value proposition
The arts sector is often misconstrued as playing a limited ‘entertainment’ or ‘leisure’ role in the
community, peripheral to core developmental concerns. However, the positive contribution of
the arts to social and economic activity is far more complex.
The arts increase wellbeing, connectedness and vibrancy in communities, improve health, and
have the capacity to effectively engage marginalised or disadvantaged groups including youth
and the elderly, as well as stimulate stronger education outcomes and civic engagement.
The arts contribute to the development of higher-order thinking, creativity and insight that can
stimulate innovation and inspire people with new ways of seeing our world and each other. In the
drive to build a resilient creative and innovative workforce the capacity of the arts to underpin
creativity and interconnections across communities has huge potential that is yet to be fully
realised.
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A study published in October 2015 by the European Commission on the spillover effects of the arts,
culture and creative industries, evaluated surveys, analyses, case studies, literature reviews and
other research. It found:1
Knowledge spillovers Industry spillovers Network spillovers
Stimulating creativity and
encouraging potential
Improved business culture and
boosting entrepreneurship
Building social cohesion,
community development and
integration
Increasing visibility, tolerance
and exchange between
communities
Impacts on residential and
commercial property markets Improving health and wellbeing
Changing attitudes in participation
and openness to the arts
Stimulating private and foreign
investment
Creating and attractive
ecosystem and creative milieu,
city branding and place making
Increase in employability and
skills development in society
Improving productivity,
profitability and
competitiveness
Stimulating urban development,
regeneration and infrastructure
Strengthening cross-border and
cross-sector collaborations
Boosting innovation and digital
technology
Boosting economic impact or
clusters
Testing new forms of organisation
and new management structures
Facilitating knowledge exchange
and culture-led innovation
Attitudes to the arts among regional Australians
The Australia Council’s report on its 2016 National Arts Participation Survey, Connecting
Australians,2 reported that most regional Australians believe the arts have a ‘big’ or very big’
impact on:
• their sense of wellbeing and happiness (57% up from 52% in 2013)
• their ability to express themselves (67% up from 60% in 2013)
• their ability to think creatively and develop new ideas (65% up from 57% in 2013)
• helping them deal with stress, anxiety or depression (57%, similar to 58% in 2013)
• shaping and expressing Australian identity (57% up from 44% in 2013).
Three in four regional Australians believe the arts make for a richer and more meaningful life (71%)
and are an important way to get a different perspective on a topic (71%), while two in three
believe that the arts impact their understanding of other people and cultures (62%) and allow
them to connect to others (62%).
Overall, the survey found that people in regional Australia are almost as likely to acknowledge
positive impacts of the arts (84%) than those in metropolitan areas (86%). The small points of
difference lie in people’s perceptions of access and levels of attendance. For example:
• 45 per cent of people living in the regions agreed that ‘there are plenty of opportunities to get
involved in the arts’, compared with 51 per cent of people in metropolitan areas
• 69 per cent of regional dwellers had attended the arts – music, visual arts, dance/theatre,
literature events or festivals – compared with 73 per cent of people in metropolitan areas.
1 Tom Fleming Creative Consultancy, Cultural and creative spillovers in Europe: Report on a preliminary evidence review, October 2015
2 Australia Council for the Arts, Connecting Australians: Results of the National Arts Participation Survey, June 2017. Interactive
dashboards at www.australiacouncil.gov.au/research/connecting-australians/ Accessed 12 September 2017
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Regional communities are also increasingly seeking to create works that might also tour inter-
regionally and to city settings to tell stories that build connectivity and insights. The level of
creative participation among regional Australians has risen, from 38 per cent in 2009 to 48 per
cent in 2013 and again in 2016, according to Connecting Australians data. This is a similar level of
participation to people living in metropolitan areas (46 per cent in 2016).3
As well as enhancing social cohesion and building vibrancy in communities, the arts can stimulate
opportunities for growing tourism and associated economic activity. 42 per cent of regional
Australians thought the arts had a ‘big’ or ‘very big’ impact on bringing customers to local
businesses.
Arts and culture – industries for the 21st century
According to ABS estimates:4
• cultural and creative activity contributed $86.0 billion (6.9%) to Australia's Gross Domestic
Product (GDP) on a national accounts basis in 2008-09 and 5.6% to Australia’s Gross Value
Added (GVA)
• there were an average of 972,200 people whose main employment during 2008-09 was in a
cultural or creative industry or occupation.
Leading Australian media industry academic, Distinguished Professor Stuart Cunningham of
Queensland University of Technology (QUT) referred in August this year to work by economics
strategist Andrew Charlton from AlphaBeta based on analysis of 4.2 million job advertisements
over the past three years:
He found a 212 per cent increase in jobs demanding digital literacy, a 158 per cent rise in jobs
demanding critical thinking and a 65 per cent rise in jobs demanding creativity.
Many unskilled and repetitive jobs are under threat, as are some in the engineering,
accountancy and science disciplines. However, jobs that require the human touch – creative
and emotional intelligence – are much less vulnerable. Being so resilient in the face of
automation, they will be the jobs that will grow over the next 20-plus years.5
Similarly, a 2013 Oxford University study by Frey and Osborne, The Future of Employment: How
susceptible are jobs to computerisation?, examined 702 occupations and found that 47 per cent
of employment is at risk. They conclude by stating that:
… as technology races ahead, low-skill workers will reallocate to tasks that are non-susceptible
to computerisation – i.e., tasks requiring creative and social intelligence. For workers to win the
race, however, they will have to acquire creative and social skills. 6
The creative sector is a major player in the economy: it generates secondary economic activity; it
provides employment; and the skills developed in this sector have the capacity to influence the
creative innovative culture of other businesses. In regional Australia, the future prosperity of the
workforce will be enhanced by people’s capacity to adapt, adopt and connect with innovation
within and beyond their own towns. A creative arts-rich education and cultural life supports the
development of both the skills and interconnections needed.
3 Australia Council for the Arts, Connecting Australians: Results of the National Arts Participation Survey, June 2017. Interactive
dashboards at www.australiacouncil.gov.au/research/connecting-australians/ Accessed 12 September 2017
4 ABS 5271.0 - Australian National Accounts: Cultural and Creative Activity Satellite Accounts, Experimental, 2008-09
5 https://www.qut.edu.au/creative-industries/about/news/news?news-id=108517
6 http://www.oxfordmartin.ox.ac.uk/downloads/academic/The_Future_of_Employment.pdf, p. 45
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There are many examples of Australian regional communities where arts, culture and creative
industries already significantly strengthen the local economy. Bendigo, Northern Rivers, Arnhem
Land, Central Australia and Bunbury are just a few. There are also examples of major arts and
cultural developments in regional Australia where economic activity and opportunities grow in
tandem with cultural vibrancy – as is the case with the Museum of Old and New Art (MONA)7 in
Tasmania. And the development of UKARIA8, an arts foundation and cultural centre set in the
South Australian landscape around Mt Barker Summit and the Twin Peaks, has brought renewed
energy to, and connections with, the local town of Mount Barker. Festivals such as Four Winds in
Bermagui are not simply attracting visitors, their annual programmes also building local capacity.
The positive impact of arts and culture in the regions has been highlighted in a ground-breaking
report from Deakin University, Economic Regeneration Stats and Stories – Theme 2, The Impact of
the Arts in Regional Australia:
Against a backdrop of rural and regional decline, the arts are being used as cornerstones of
economic regeneration, framed around tourism to generate income in uncertain times for
regional communities. They provide non-traditional means of income, linking cultural tourism to
economic growth and attracting particular demographic groups with disposable income.
Arts events and festivals are a major driver of physical renewal, providing an increase in
regional tourism, with 57% of first-time visitors to the region giving an event as their main reason
for visiting. Similarly, three-quarters of event attendees would not have gone to the destination
on this occasion if not for the event.
While the arts are part of the tourism experience, they are not only about making money.
Gentrification has noticeable effects on housing market renewal and public consumption
within the gentrified area. As this theme suggests, the arts are about regenerating community
and activating the local economy by hiring services, attracting audiences, increasing tourism
with visitors staying in hotels and B&Bs, eating in cafes and restaurants and going shopping in
local stores.
Additionally, the transformation of derelict industrial precincts contributes to boosting the
regional economy that improves the vitality and quality of rural and regional environments. A
complex system of interactions containing both socio-economic and physical factors aid
adaptive efforts of economic regeneration and enhance interactions between community
members.9
The report summarised the economic benefits across four key areas:
• place making,
• encouraging investment,
• growing the economy and
• improving lives.
This analysis, combined with the national research into jobs skills of the future, point to the
importance of including arts, culture and creative industry strategies in any regional economic
development framework
7 https://mona.net.au/
8 http://www.ukaria.com/
9 ECONOMIC REGENERATION STATS AND STORIES - THEME 2 THE IMPACT OF THE ARTS IN REGIONAL AUSTRALIA 2015 Deakin University
http://d33dlkmx851fuz.cloudfront.net/wp-content/uploads/2015/05/Stats-Stories-2-Economic-Regeneration.pdf
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Health, wellbeing and resilience
The initial report of the Productivity Commission study Transitioning regional economies lists a
range of issues that can affect the future strength of a regional community, including the social
fabric, people’s sense of being left behind, people’s mobility, community cohesion, remoteness,
adaptive capacity, skill levels and industry diversity.
AMPAG’s submission (Appendix 2) recommended that the commission consider the clear body of
evidence for the ability of arts and culture to introduce elements that, if nurtured within regional
communities, can contribute to delivering better longer-term prospects for the regions and for the
individuals within them.
In the health context, extensive research has highlighted the transformative impact of the arts,10
and the National Arts and Health Framework11 was developed in 2013 to guide local, state and
federal policy coordination to support strategies in this area.
NSW, for example, has launched the Health and The Arts Exchange,12 hosted by the NSW
Government’s Agency for Clinical Innovation, to facilitate the exchange of information and
ideas, and provide key resources and contacts to maximise the benefits of an arts-integrated
health system. The Exchange is a key element of the NSW Health and The Arts Framework,
implementing recommendations of the Health and The Arts Taskforce Report, and
complementing the National Arts and Health Framework and Create in NSW: NSW Arts and
Cultural Policy Framework.
The National Framework is available at www.arts.gov.au/national-arts-and-health-framework, and
AMPAG recommends that the committee draw on this framework in its own deliberations.
Culture and arts infrastructure has been convincingly demonstrated to be a core part of the
structure, function and economic viability of societies and local communities, not an indulgence
in times of plenty.
National Rural Health Alliance
Education and capacity building
A recent Australian study13 of the impact of the arts on young people found that students who
participate in dance, drama, music, and visual arts showed more positive academic and
personal wellbeing outcomes than students who were not as involved in the arts.14 Conducted
over two academic years and involving 643 students from 15 primary and secondary schools, this
was one of the largest studies into the role of the arts on student outcomes ever conducted.
Historically the arts have tended to be pushed to the side when other educational priorities crowd
in – when literacy and numeracy agendas become more important. But what this research shows
10 For example: Putland, C. (2012) Arts and Health – A guide to the evidence, Background document prepared for the Institute for
Creative Health; and Fenner, P., Rumbold, B., Rumbold, J., Robinson, P., Harpur, S. (2012) Is there compelling evidence for using the
arts in healthcare? Health policy evidence brief, Deeble Institute, Australian Healthcare and Hospitals’ Association
11 https://www.arts.gov.au/national-arts-and-health-framework
12 https://www.aci.health.nsw.gov.au/ie/health-arts-projects
13 The role of arts participation in students’ academic and non-academic outcomes: A longitudinal study of school, home, and
community factors. 2013, Martin, Andrew J.; Mansour, Marianne; Anderson, Michael; Gibson, Robyn; Liem, Gregory A. D.; Sudmalis,
David,
14 https://ifacca.org/en/news/2013/09/27/role-arts-participation-students-academic-and-nona/
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is that active participation in the arts can create positive outcomes in those areas. According to
one of the study’s authors, Associate Professor Michael Anderson of the University of Sydney:
… arts education should be at the centre of the curriculum because it has benefits across all
areas of learning … My advice to schools would be to consider putting arts at the centre of the
school experience and not at the periphery—and to think about how the arts can be
strengthened in schools using what’s available through the Australian Curriculum.
Many of Australia’s competitors are responding to this kind of evidence by adopting a STEAM
(science, technology, engineering, arts and mathematics, as opposed to STEM) approach to
education and innovative frameworks to gain competitive advantage. A recent UK report for
Nesta, for example, found that ‘firms combining arts and science skills … outperform those firms
that utilize only arts skills or science skills’.15
AMPAG‘s submission to the House of Representatives Standing Committee on Employment,
Education and Training Inquiry into innovation and creativity: workforce for the new economy
(Appendix 3) outlines the positive impact on student’s overall education engagement and
outcomes as well as the problem-solving and soft skills gained thought an arts-rich approach to
school education, as well the resilience and expanded thinking arts engagement can support in
the broader population.
The committee subsequently recognised the importance of creative skills and engagement in its
report, recommending ‘that the National Innovation and Science Agenda explicitly recognise the
importance of STEAM, creative digital skills, the creative industries and the arts more generally’
(Recommendation 10).
This approach should begin in schools and be embedded in primary and high school curricula
through to tertiary education and innovation hubs or incubators. It offers great potential for
building capacity and resilience in regional communities.
The major performing arts companies are actively engaged in arts education and contribute
significantly to the development of the national curriculum for the arts. Although the companies
work hard to attract philanthropic support to help facilitate regional access and skills
development, we are aware of a level of unmet need as well as barriers to expertise that can
arise in some regional and remote education settings.
The major performing arts companies in regional Australia
AMPAG’s submission to the 2016 Inquiry into broadcasting, online content and live production to
rural and regional Australia (Appendix 4) provides detailed examples of regional engagement
across a broad range of activities, including through:
• touring mainstage works
• developing performances specifically for regional touring
• touring performances that include participation from regional or remote performers
• live engagement in arts education in regional and remote schools and community centres
• online arts education and behind the scenes experiences
• television and radio broadcast of MPA productions.16
15 THE FUSION EFFECT: The economic returns to combining arts and science skills. A report for NESTA. Dr Josh Siepel, (SPRU, University of
Sussex), Dr Roberto Camerani (SPRU, University of Sussex), Dr Gabriele Pellegrino (SPRU, University of Sussex), Dr Monica Masucci (Dept
of Business and Management, University of Sussex) 16 It should be recognised that the ABC is often the only service delivering classical music and radio programs on books and arts to
remote communities.
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The Inquiry achieved bipartisan agreement that:
… the Federal Government, when assessing the effectiveness of its funding, [should]
encourage the educative role that performing arts companies play, and maintain adequate
funding for the Australia Council for the Arts’ Playing Australia Fund. It also recommended that
the National Touring Status (NTS) arrangement is retained and extended to additional
performing arts companies.
AMPAG supports these recommendations and argues adequate funds have not been allocated
for this purpose.
The level of government financial support through the Playing Australia Fund has fluctuated over
the last eight years but has generally remained at its 2008 value. In 2008–09 it was worth $6.06
million, rising to $7.4 million in 2013–14 before dropping back to $6.2 million in 2014–15. Clearly, its
value in real terms has greatly reduced yet recognition of the importance of arts access,
engagement and making in regional Australia has grown in that time.
The level of funding to the Playing Australia program is insufficient to broaden the nature of tour
activities and/or to increase the number of companies with NTS responsibly.
AMPAG recommends:
• an increase in the Playing Australia Program of a minimum of $8 million allocated evenly over
four years from 2017–18 to 2020–21 to support additional strategic performing arts access and
engagement in regional Australia.
• an increase in the number of performing arts companies operating with National Touring
Status.
In conclusion
Consideration of best practice approaches to regional development should acknowledge the
contribution the arts can make, in particular to:
• an improved quality of life for regional Australians – including positive impacts on health and
wellbeing
• vibrant, more cohesive and engaged regional communities – through enhanced people to
people links, shared understanding, and stronger intra and intercommunity connections, and
• developing the capabilities of regional Australians – including through stronger educational
outcomes focused on creativity and innovation to gain competitive advantage
• growing and diversifying of the regional economic and employment base – from local arts
practice as well as through cultural tourism, events and place making.
Any framework for building and developing regional communities is more likely to achieve
sustained improvement in liveability and community resilience if it includes an integrated long-
term commitment to an arts and cultural strategy that links into health, social, education and
economic plans.
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Appendix 1. Major performing arts companies
Designated as ‘major’ by government, AMPAG members have proven track records in, among
other things:
• demonstrated commitment to engaging with audiences in regional communities;
• demonstrating a leadership role in the development of audiences including young and
disadvantaged audiences, multicultural audiences and more equal access for people with a
disability;
• fostering a vibrant and sustainable cultural sector, including building the sector’s economic
and artistic potential through collaborations with small to medium performing arts companies
on the development and/or presentation of works.
The major performing arts (MPA) companies are:
Adelaide Symphony Orchestra South Australia
Australian Brandenburg Orchestra New South Wales
Australian Chamber Orchestra New South Wales
Bangarra Dance Theatre New South Wales
Bell Shakespeare New South Wales
Belvoir New South Wales
Black Swan State Theatre Company Western Australia
Circus Oz Victoria
Malthouse Theatre Victoria
Melbourne Symphony Orchestra Victoria
Melbourne Theatre Company Victoria
Musica Viva Australia New South Wales
Opera Australia New South Wales
Opera Queensland Queensland
Orchestra Victoria Victoria
Queensland Ballet Queensland
Queensland Symphony Orchestra Queensland
Queensland Theatre Company Queensland
State Opera South Australia South Australia
State Theatre Company of South
Australia
South Australia
Sydney Dance Company New South Wales
Sydney Symphony New South Wales
Sydney Theatre Company New South Wales
The Australian Ballet Victoria
Tasmanian Symphony Orchestra Tasmania
West Australian Ballet Western Australia
West Australian Opera Western Australia
West Australian Symphony Orchestra Western Australia
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Appendix 2: AMPAG’s submission to the Productivity Commission Study– Transitioning regional
economies
Provided as a separate PDF
Appendix 3: AMPAG’s submission to the House of Representatives Standing Committee on
Employment, Education and Training Inquiry into innovation and creativity: workforce for the
new economy
Provided as a separate PDF
Appendix 4: AMPAG’s submission to the Inquiry into broadcasting, online content and live
production to rural and regional Australia
Provided as a separate PDF
Inquiry into regional development and decentralisationSubmission 124
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Transitioning Regional Economies Inquiry
Productivity Commission
Locked Bag 2, Collins St East
Melbourne Vic 8003
31 July 2017
Dear Sir/ Madam
Re: Transitioning Regional Economies Inquiry
The Australia Major Performing Arts Group, AMPAG (see appendix 1) understands the purpose
of the inquiry is to; ‘devise an analytical framework for assessing the scope for economic and
social development in regions which share similar economic characteristics, including
dependency on interrelationships between regions.’
The study seeks to establish a framework to identify not only those regions under distress, that
lack resilience, but to measure characteristics or elements that, if nurtured or created, could
deliver better longer-term prospects for the region and most importantly for the individuals
within it.
AMPAG submits that measuring characteristics of arts and cultural making and engagement
across regional communities will provide valuable insight into factors impacting communities’
social and economic resilience and adaptability.
The initial report proposes a framework consisting of three areas of inquiry;
1. Economic performance over time
An analytical framework for assessing the scope for economic and social
development in regions, examining prospects for, and inhibitors to, change to the
structure of regional economies.
2. Single economic metric of relative adaptive capacity
A summary of the complex set of factors, including the skills and education of
regional workforces, access to infrastructure and services, availability of natural
resources, financial resources available to business owners and individuals, and the
diversity of industries. A relative measure, derived using data across all regions.
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3. Framework for economic and social development
A policy framework to assess the scope for economic and social development in
regions and the factors that may inhibit adaptation to changing circumstances.
Governments should focus on the people who reside in regions — both urban and
non-urban — rather than the geographical areas themselves.
The arts sector is often misconstrued as an ‘entertainment’ or ‘lifestyle’ leisure sector. The
reality is very different—performing arts are labour-intensive, generating significant
employment and stimulating secondary economic activity. However, the positive
contribution of the arts to social and economic activity is more complex.
Arts and Culture- diversity of impacts
The arts increase wellbeing, connectedness and vibrancy in communities, improve health,
have the capacity to effectively engage marginalised or disadvantaged groups as well as
stimulate stronger learning outcomes in students. They contribute to the development of
higher order thinking, creativity and insight that can inspire people with new ways of seeing
our world and each other. In a race to build a resilient creative and innovative workforce the
capacity of the arts to underpin creativity and interconnections across communities is yet to
be fully realised.
A study published in October 2015 by the European Commission on the spillover effects of
the arts, culture and creative industries, evaluated surveys, analyses, case studies, literature
reviews etc. It found:1
Knowledge spillovers Industry spillovers Network spillovers
Stimulating creativity and
encouraging potential
Improved business culture
and boosting
entrepreneurship
Building social cohesion,
community development
and integration
Increasing visibility,
tolerance and exchange
between communities
Impacts on residential
and commercial property
markets
Improving health and
wellbeing
Changing attitudes in
participation and
openness to the arts
Stimulating private and
foreign investment
Creating and attractive
ecosystem and creative
milieu, city branding and
place making
Increase in employability
and skills development in
society
Improving productivity,
profitability and
competitiveness
Stimulating urban
development,
regeneration and
infrastructure
Strengthening cross-
border and cross-sector
collaborations
Boosting innovation and
digital technology
Boosting economic
impact or clusters
1 Tom Fleming Creative Consultancy, Cultural and creative spillovers in Europe: Report on a preliminary evidence
review, October 2015
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For this reason, AMPAG recommends incorporating assessment of arts and culture
characteristics of regional communities and the impact from arts and cultural policy
interventions on regional capacity, in the develop an economic metric of relative
adaptive capacity.
Recent inquiry findings:
The House of Representatives Inquiry into broadcasting, online content and live production to
rural and regional Australia report released in May 2016 found that;
‘The performances and interactive programs delivered by these groups (MPAs) are
highly valued by these communities, and often have a profound impact on
audiences and participants. They can also be an important source of inspiration for,
and have a long-lasting impact on, students and local professionals. These groups,
and the other performing arts companies, play a crucial role in shaping and
reflecting Australia’s cultural identity.’
In addition, the recently released report by the House of Representatives Standing
Committee on Employment, Education and Training Inquiry into innovation and creativity:
workforce for the new economy, recognised the importance of creative skills and
engagement. Recommendation 10 states:
‘The Committee recommends that the National Innovation and Science Agenda
explicitly recognise the importance of STEAM, creative digital skills, the creative
industries and the arts more generally.’
AMPAG’s submission to the Inquiry drew on a wide range of research into the role and
impact of arts on creativity and on our capacity to respond to new economic realities and
to develop more innovative business environments. We recommend this research to the
Commission. (see appendix 2 AMPAG’s submission into this Inquiry– provided as a separate
file).
The submission also outlines evidence confirming that arts in education significantly
contributes to student welfare, school engagement and shapes the innovative capacity of a
communities’ future workforce and in turn economic outcomes.
Creative Industries
AMPAG recognises the significant proportion of GDP generated by the creative industries
not, only in Australia, but internationally (see appendix 3). There are numerous regional
Australia examples that illustrate the way in which creative industries have contributed to
new regional economic and social prosperity.
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Regional Arts Australia
AMPAG endorses the views put forward by Regional Arts Australia to the Inquiry in response
to the Initial report summarised here–
• Culture should be a fundamental element of policy development for regional
Australia.
• Arts, Cultural and Creative industries are big business and important drivers of the
economy including providing important economic drivers for regional communities
• Research about the cultural sector has remained undiscovered by the Commission.
The Initial report lists a range of issues that impact the future strength of regional
community including; social fabric, people’s sense of being left behind, mobility of
people, community cohesion, remoteness, adaptive capacity, skill levels and industry
diversity. There is a clear body of evidence that both arts and culture carry
characteristics or introduce elements that, if nurtured or created within regional
communities, can contribute to delivering better longer-term prospects for the region and
for the individuals within them.
AMPAG recommends the Commission investigate and include ways that the framework
for regional economic and social development can incorporate arts and cultural social
and economic measurements.
For further information contact
Bethwyn Serow
Executive Director
AMPAG
Tel 02 92535351
www.ampag.com.au
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Appendix 1
Who We are
The Australian Major Performing Arts Group, or AMPAG, is the umbrella group for Australia's
major performing arts companies (MPAs) who inspire millions through theatre, circus,
contemporary dance, classical ballet, classical music, opera, musicals and comedy.
MPAs engage regularly with regional communities through performance tours, education
programs, arts development workshops and programs, online and arts broadcasting services.
In 2015:
• 4.1 million Australians attended a performance, school activity or workshop by an
MPA company.
• The MPAs employed more than 10,900 people—including 6,800 artists and creatives.
This represents around 25 per cent of performing arts employment in Australia.
• MPA companies had a turnover of $504 million, of which 66 per cent was from non-
government sources.
Major performing arts companies
1. Adelaide Symphony Orchestra
2. Australian Brandenburg Orchestra
3. Australian Chamber Orchestra
4. Bangarra Dance Theatre
5. Bell Shakespeare Company
6. Belvoir New South Wales
7. Black Swan State Theatre Company
8. Circus Oz
9. Malthouse Theatre
10. Melbourne Symphony
11. Melbourne Theatre Company
12. Musica Viva Australia
13. Opera Australia
14. Opera Queensland
15. Orchestra Victoria
16. Queensland Ballet
17. Queensland Symphony Orchestra
18. Queensland Theatre Company
19. State Opera South Australia
20. State Theatre Company of South Australia
21. Sydney Dance Company
22. Sydney Symphony Orchestra
23. Sydney Theatre Company
24. The Australian Ballet
25. Tasmanian Symphony Orchestra
26. West Australian Ballet all
27. West Australian Opera 28. West Australian Symphony Orchestra
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Appendix 2
AMPAG submission to :
House of Representatives Standing Committee on Employment, Education and Training –
Inquiry into innovation and creativity: workforce for the new economy,
provided as separate electronic file.
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Appendix 3 Cultural Times – the First Global Map of Cultural and Creative Industries
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Innovation, creativity and the new economy: Strengthening Australia’s
approach to the Innovation Framework through the Arts
The arts, learning through the arts and valuing artistic processes and practices
are essential in the pursuit of creativity and innovation advantage in our 21st
century workforce.
Successfully transitioning to an innovation economy requires a shift in
Australia’s policy settings to centralise the role of the arts in developing
creative, innovative and connected individuals that together form our
workforce.
The issue
The Australian Council of Learned Academies (ACOLA) report released in
June last year warns1
Innovation is not just based on research, science or technology, or even on
entrepreneurial skills. Managerial and marketing skills, organisational, social,
economic and administrative knowledge, and intellectual and creative
capacity are also required to successfully translate new opportunities, ideas
and discoveries into innovation.
However, the arts have been siloed from the country’s innovation
framework—this means Australia is not reaping the full benefits of a creative
and inventive workforce.
Business leaders and academics around the country have voiced the need
for creativity in the workforce. The Minister for the Arts, the Hon Mitch Fifield,
has advocated for putting the A into STEM ‘because if we want to have a
culture of innovation, a culture of creativity feeds directly into that’.
Learning and participating in the making of art fosters higher order agile
thinking, emphasises outcomes, supports social skills development and
collaborative working processes.
In addition there is a large body of well-established evidence that learning
through the arts at school can lift student results in academic subjects such
as maths and English.
Peter Taylor (Professor of STEAM Education and Director of the Transformative
Education Research Centre (TERC) in the School of Education at Murdoch
University) asserts that
… early research studies on ground-breaking STEAM curricula in the US have
demonstrated that learning activities integrating science, technology and the
arts successfully engage minority and disadvantaged students, resulting in improved literacy and numeracy competencies (Clark, 2014; Stoelinga, Silk,
Reddy & Rahman, 2015).
1 ‘Skills and capabilities for Australian enterprise innovation’, ACOLA June 2016, p4
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However, government leadership and public discourse on the valuable role
the arts can play in developing an innovative workforce—and the growth
potential of the broader creative industries themselves in the new economy—
is missing.
International comparisons
While the Global Innovation index 2015 reveals Australia is in 10th position in
regards to inputs (research, business sophistication, human capital,
infrastructure), it is ranked 24th in output (knowledge and technology
creativity) which highlights the significant inadequacies in our current
approach.
A recent UK report for Nesta2 found that ‘firms combining arts and science
skills … outperform those firms that utilize only arts skills or science skills’.
Many of Australia’s competitors are adopting a STEAM (science,
technology, engineering, arts and mathematics, as opposed to STEM)
approach to education and innovative frameworks to gain competitive
advantage. This approach should begin in schools and be embedded in
primary and high school curricula through to tertiary education and
innovation hubs or incubators.
Creative Industries—generating jobs in the new economy
Globally, the creative industries are worth US $2.25 trillion and estimated to
employ over 29 million people3. (See global activity appendix 1.)
In 2014 the ABS published its first experimental measures of the economic
contribution of the cultural and creative industries and found it contributed
$86 billion (6.9%) to Australia Gross Domestic Product on the national
accounts 2008–09 and 5.6% to Australia’s Gross Value Added with almost 1
million people employed.
These industries grew at 2.8 per cent a year from 2006 to 2011, 40 per cent
faster than the economy as a whole.
How the arts can contribute
Many unskilled and repetitive jobs are under threat, as are some in the
engineering, accountancy and science disciplines. However, jobs that require
the human touch – creative and emotional intelligence – are much less
vulnerable. Being so resilient in the face of automation they will be the jobs
that will grow over the next 20-plus years.4
A study published in October 2015 by the European Commission on the
spillover effects of the arts, culture and creative industries found marked
2 originally, the National Endowment for Science, Technology and the Arts NESTA 3 Cultural Times – 2015 the First Global Map of Cultural and Creative Industries, Ernst & Young prepared for
CISAC — the International Confederation of Societies of Authors and Composers http://www.worldcreative.org/ 4 https://www.qut.edu.au/creative-industries/about/news/news?news-id=108517
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impacts across business and industry—such as improved productivity,
increase in skills and employability and boosted entrepreneurship etc.5
Many other reports, including an Italian report for the Creative Capital
Conference 2013, have found that harnessing the creative capital of arts
makers and producers presents obvious investment opportunities.
In addition countries that are able to position their workforce as highly
creative and innovative will be better placed to attract capital investment,
business partnerships and country-to-country cooperation and collaboration.
Arts sector training
Graduate and vocational training courses in the performing arts attract and
nurture students with creative aptitude, some of whom will become elite
performers and others who will then progress into aligned jobs in the creative
industries and creative jobs in the broader sector.
The analysis of two international databases of tertiary education professionals
(Reflex and Hegesco) in 2013 shows that arts graduates are among the most
likely to have a highly innovative job five years after graduation.
Fifty-four per cent of arts graduates have a highly innovative job dealing with
some type of innovation. They rank second for product innovation, and they
come fifth and seventh for innovation of technology and innovation of
knowledge.6
This study also suggested that study in the arts ‘develop a bundle of skills that
matter for innovation’.
AMPAG’s recommendations
Government adoption of STEAM
The Australian Government should:
play a leadership role in encouraging the community to value
and engage with the arts
encourage active participation and exposure to new ideas and
insights through the arts to challenge and inspire new thinking in
our workforce
evolve the Innovation agenda from a STEM approach to STEAM
(A for Arts) recognising that siloing of arts and creativity limits the
crossover of artists’ skill sets and innovative approaches into
both academic learning and in developing new ways to
address economic challenge
5 Tom Fleming Creative Consultancy, Cultural and creative spillovers in Europe: Report on a preliminary
evidence review, October 2015 6 Art for Art's Sake? The Impact of Arts Education, Winner Ellen, Goldstein Thalia R, Vincent-Lancrin Stéphan
2013, p17
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consider how the role of the Chief Scientist could be
complemented with the creation of Chief Social Scientist to
ensure a holistic STEAM ecosystem in which public policy is
developed
reinstate performing arts performance courses onto the eligibility
list for the VET student loan scheme, recognising the performing
arts industry needs highly developed craft skills
establish a strategic arts working group to evaluate the most
effective way arts and a STEAM agenda can progress policies
to support an outcomes-focused creative and innovative 21st
century workforce.
Optimising tertiary graduates’ innovative skills begins in schools
The primary and high school curriculum should move to a STEAM-
based approach to optimise academic results and higher order
thinking, collaborative work practices and social skills.
Tertiary teacher training—creative upskilling
School teachers should be empowered to deliver the Arts Curriculum
through affordable ongoing professional learning in the arts
accompanied by professional recognition of the value of superior arts-
based teaching skills.
Pre-service teachers need adequate training to ensure they can
effectively implement a world class Arts Curriculum and use a
successful STEAM approach to whole-of-curriculum delivery.
Developing ways for arts skills to cross over into other industries
A STEAM approach to tertiary education should build cross-disciplinary
networks and opportunities on campus and through work placements
during study.
Governments around the country should encourage greater diversity
in skill sets in incubators including building opportunities for arts
students, graduates and other arts workers to develop capacity to
work and contribute in these environments.
In partnership with tertiary incubators or other programs with industry
links, governments should develop pathways to connect artists to
businesses seeking to increase their creative and innovative capacity.
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Appendix 1: Cultural Times – the First Global Map of Cultural and Creative Industries
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Inquiry into broadcasting, online content and live production to rural and
regional Australia
Submission from the
Australian Major Performing Arts Group
WHO WE ARE
The Australian Major Performing Arts Group, or AMPAG, is the umbrella group for Australia's
major performing arts companies who develop and deliver cultural content at the elite level
and support cultural capacity and performing arts access across the country.
FROM: Bethwyn Serow TO: House of Reps Standing Committee
Executive Director on Communications and the Arts
AMPAG PO Box 6021
P0 Box 1965 Parliament House
Sydney NSW 1225 CANBERRA
T: +61 2 9253 5351 T: +61 2 6277 4386
E: [email protected] E: [email protected]
5 February 2016
Inquiry into regional development and decentralisationSubmission 124
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Inquiry into regional development and decentralisationSubmission 124
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The Inquiry
The House of Representatives Committee on Communications and Arts, under its power to
inquire into the annual reports of government agencies, will inquire into the importance of
public and commercial broadcasting, online content and live production to rural and
regional Australia, including the arts, news and other services.
The inquiry was initiated from the following reports:
Australian Broadcasting Corporation Annual Report 2015
Special Broadcasting Service Corporation Annual Report 2015
Australia Council for the Arts Annual Report 2014–15
Australian Communications and Media Authority Annual Report 2014–15
Committee members
Chair
Hon Bronwyn Bishop MP: Liberal Party of Australia, Mackellar NSW
Deputy Chair
Mr Tim Watts MP: Australian Labor Party, Gellibrand VIC
Mr Laurie Ferguson MP: Australian Labor Party, Werriwa NSW
Ms Nola Marino MP: Liberal Party of Australia, Forrest WA
Mr Graham Perrett MP: Australian Labor Party, Moreton QLD
Mr Keith Pitt MP: The Nationals, Hinkler QLD
Ms Melissa Price MP: Liberal Party of Australia, Durack WA
Mr Rowan Ramsey MP Liberal Party of Australia, Grey SA
Ms Maria Vamvakinou MP: Australian Labor Party, Calwell VIC
Mrs Lucy Wicks MP: Liberal Party of Australia, Robertson NSW
Inquiry into regional development and decentralisationSubmission 124
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Contents EXECUTIVE SUMMARY ............................................................................................................................ 5
IMPORTANCE OF ARTS ACCESS FOR REGIONAL AND REMOTE COMMUNITIES ..................................... 8
Are the regional and remote arts centres able to access what they want? ..................................... 10
Regional presenters’ programming priorities ................................................................................... 10
THE ROLE AND REACH OF THE MAJOR PERFORMING ARTS COMPANIES ............................................ 11
MPAs’ regional remit ........................................................................................................................ 11
The role of MPAs in live performance programming for regional and remote arts centres ............ 12
Level of MPA regional engagement in 2014 ..................................................................................... 13
FUNDING AND STRUCTURAL BARRIERS TO MPAs’ REGIONAL TOURING ............................................. 15
How is regional engagement with the MPAs currently funded? ...................................................... 15
Key government initiatives that affect MPAs’ capacity to tour ........................................................ 15
Government arts education funding ................................................................................................ 17
Other market conditions that affect the capacity of MPAs to tour .................................................. 18
Key factors that affect access ........................................................................................................... 18
THE QUALITATIVE CHARACTERISTICS OF MPA WORK AND HOW IT IS VALUED IN REGIONAL
AUSTRALIA ............................................................................................................................................ 20
Behind the statistics .......................................................................................................................... 20
The multiple ways MPAs reach regional communities ..................................................................... 20
1. Touring of mainstage works ............................................................................................... 20
2. Touring of shows specifically developed for regional touring ........................................ 21
3. Touring performances that include regional or remote performers’ participation ...... 23
4. Live engagement arts education in regional and remote schools and community
centres .......................................................................................................................................... 26
5. Television and radio broadcast of MPAs ........................................................................... 30
6. Online arts education and behind the scenes ................................................................... 33
AMPAG RECOMMENDATIONS .............................................................................................................. 36
Appendix 1: News article—Artshub, 3 February 2016 ..................................................................... 37
Appendix 2: News article—The Leader, 2 December 2015, 4 pm .................................................... 39
Appendix 3: AUSTRALIA’S MAJOR PERFORMING ARTS COMPANIES................................................ 40
Appendix 4: Excerpt from the Australia Council for the Arts Annual Report 2015 .......................... 41
Appendix 5: Excerpts from national and state touring research reports ......................................... 42
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EXECUTIVE SUMMARY
There is strong evidence that the participation and engagement in the arts is good for the
social cohesiveness of a community and the general wellbeing of people—and new
measurements show the arts may be worth $66 billion to Australia’s wellbeing.
All over Australia a healthy creative life plays a key role in developing our soft
infrastructure—the ideas, the networks and conceptual frameworks that give shape,
direction and confidence in community planning.’ —Lindy Hume, Artistic Director,
Opera Queensland
There is a significant demand for touring productions in regional areas. In fact, in regard to
productions, genres or artforms that presenters would like to program but were unable to,
programming the major performing arts companies or large scaled productions were
highest, followed by dance.
In 2015 the major performing arts companies (MPAs) as a group reached close to four million
people through their performances and arts programs—in metropolitan and regional
locations. Paid attendances at MPAs’ performances, workshops and seminars in regional
and remote Australia totalled 235,000 in 2014–15, with ‘live reach’ totalling 319,000.1
In 2014 MPA companies estimated that 10 million people watched or listened to a broadcast
or screening of an MPA company performance. The Australia Council estimates the MPAs as
a group reached 16 million people in 2014–15.
However, the MPAs’ contribution is not only realised through tickets, hits and turnover. It is
also important to recognise the qualitative characteristics of work performed by MPAs.
Most MPA companies work in regional, remote and at risk communities, connecting with
constituents and making a lasting impact—not only with performances that stir the heart,
spirit and mind, but with a legacy of cultural infrastructure that is greatly valued in regional
and remote communities (see appendix 1—article from artshub on the cultural and
economic stimulus provided by expenditure on a 700-seat theatre in the Riverina).
Companies such as Opera Australia, the Australian Chamber Orchestra, The Australian Ballet,
Bangarra, Bell Shakespeare and Circus Oz have dedicated national programs for regional
engagement, while state companies often build tours around individual opportunities for a
particular work. Therefore, the level of regional and remote MPA activities varies from year to
year. In this submission we outline the multiple ways MPAs reach regional communities:
touring of mainstage works
touring performances specifically developed for regional touring
touring performances that include regional or remote performers’ participation
live engagement arts education in regional and remote schools and community
centres
television and radio broadcast of MPAs
online arts education and behind the scenes.
1 It’s important to note that the ratio of audience numbers to costs is relative, depending on the type of art work.
Live performing arts naturally reflect very different cost structures to those of the digital online works or visual arts
where, once the work is created, there are negligible ongoing costs. Performances, on the other hand, demand an
assembling of new resources with every show.
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The benefits go both ways. For the companies themselves, touring to regional and remote
areas broadens engagement, builds audiences and often offers emerging artists further
performance opportunity. For the communities themselves, it draws them together, instilling a
love of performing arts in young people, often offering employment and training
opportunities and a chance to experience performing arts of the highest calibre.
The preliminary estimated resident population (ERP) of Australia at 30 June 2015 was
23,781,200 people2. In 2011 over 85 per cent of Australians lived in urban areas and nearly 70
per cent lived in our capital cities. Proportionately, the attendance and access of regional
urban and remote audiences to MPA live performances and associated activities is
significantly below that of their city counterparts. Given the results of the Australia Council
survey on community values and the feedback from the APACA survey, it seems that
regional communities are less able to access MPA work than they might necessarily like.
There are logistical and financial barriers that place limits on this activity. MPAs often tour
larger works which generally require larger casts, sets or technical setups. This means they
generate higher performance costs and associated logistical costs including transport and
accommodation. Venues’ capacity can vary from 200 to 1200 seat—so box office earnings
vary dramatically—yet overheads for a performance are constant.
In the face of diminishing funds through the Federal Government’s touring fund, Playing
Australia (which in 2008–09 was $6.06 million, rising to $7.4 million in 2013–14 before dropping
back to $6.2 million in 2014–15), companies are increasingly relying on private sector support
to fulfil their regional touring obligations.
One Federal Government pilot program, which draws its funding as a proportion of the
Playing Australia allocation, has awarded National Touring Status to two MPA companies. It
has given those two companies (Bell Shakespeare and Sydney Dance Company) multi-year
certainty around their capacity to tour, which in turn provides regional and remote venues
and their communities greater certainty and capacity to forward book and plan. It also
enables the companies to enter into longer term partnerships with presenters and in some
cases philanthropists to build audiences and opportunities for deeper engagement.
However, state governments have also reduced their level of funding for MPA arts education
initiatives, which are a crucial part of their regional engagement strategies. MPAs’ highly
respected arts education programs offer students and educators skills, resources, and
structured performing arts learning as well as authentic opportunities for students to
experience high quality professional performances. They can play an important partnering
role with schools, an approach encouraged through the national arts curriculum.
The arts industry complements the provision of the Arts curriculum in schools through
programs and partnerships. The industry increasingly provides specialist services for
schools, as appropriate, through experiences such as visiting performances,
demonstrations and exhibitions, artists in residence, teacher professional development
and access for students and teachers to specialised facilities in galleries, concert halls,
theatres and other arts venues.3
Some access can be facilitated through new resources created for the ABC Splash service,
digital classroom incursions and accessing online clips and complementary resources. The
majority have a range of digital pathways; however, there are limitations to what can be
2 http://www.abs.gov.au/AUSSTATS/[email protected]/Lookup/3101.0Main+Features1Jun%202015?OpenDocument 3 The Australian Curriculum, http://v7-5.australiancurriculum.edu.au/the-arts/implications-for-teaching-assessment-
and-reporting
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supplied online. The experience and impact of live performance and participation is quite
different to the more passive recorded viewer-type interaction—and some regions have
limited online capacity. MPAs often incurred residuals and performance costs associated
with streaming recorded content that can limit the extent to which recorded performances
can be made available.
Regional communities have a clear interest and recognition of the value of live performance
and arts education, the opportunities to participate and engage are significantly lower than
their metropolitan counterparts.
Funding and planning certainty are key to regional engagement. AMPAG therefore calls on
the government to:
1. Increase the Playing Australia fund by $2 million per year. Any increase in Playing
Australia should be accompanied by creating flexibility in eligibility guidelines
– to remove barriers to alternative ways of touring that may be more efficient for
artists, arts companies and audience reach and engagement
– to broaden the activities the fund is capable of supporting.
2. Extend the National Touring Status funding approach to all MPA companies that
regularly tour regional Australia.
3. Increase the support for regional education activities and streamed, digital access for
regional and remote areas, to lift their participation and engagement in arts
activities, and ultimately benefit all education and community outcomes.
4. Model the potential benefits, likely take up and associated costs and optimum
criteria associated with the creation of a regional live performance and live
performance broadcast to regional venues subsidy and risk offset scheme.
5. ABC radio and television provides an important conduit for regional audiences to
experience performances by Australia’s leading performing arts companies as well as
capacity for regional artist and performances to reach a national audience. It is a
greatly valued collaborator and commissioner of original innovative performing arts
content. Its contribution to the performing arts cultural life of regional Australia should
be recognised and valued.
6. Include regional access and engagement with the arts as a standing item on the
annual Meeting of Cultural Ministers’ agenda.
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IMPORTANCE OF ARTS ACCESS FOR REGIONAL AND REMOTE
COMMUNITIES
This review seeks to understand the importance of cultural engagement for regional and
remote communities.
The Committee Chairman, the Hon Bronwyn Bishop MP, said, ‘It is important that rural and
regional Australians have good access to television and radio broadcasts, online content
and live productions. People should be able to access and enjoy the arts, and have reliable
and relevant news and other services no matter where they live in Australia.’
There is strong evidence that the participation and engagement in the arts is good for the
social cohesiveness of a community and the general wellbeing of people.
The Australia Council’s Arts in Daily Life tells us that people care about the arts:
85 per cent of people agree that the arts make for a richer and more meaningful life
90 per cent agree that ‘people can enjoy both the arts and sport’ and that ‘artists
make an important contribution to Australian society’
89 per cent agree that the arts should be an important part of the education of every
Australian.
New measurements in wellbeing show that the arts may be worth $66 billion to Australia’s
wellbeing.4 This is on top of their economic value. Based on this wellbeing model, the amount
of money required to produce an increase in life satisfaction equivalent to arts engagement
is $4,349 per person per annum.
The Australia Council’s Arts in Daily Life identified the importance placed on the arts in
regional Australia as follows:
Creative participation has risen among regional Australians, from 39 per cent in 2009
to 49 per cent in 2013. Now people living in regional areas creatively participate at
about the same level as those in metropolitan Australia: 49 per cent in regional
Australia; 47 per cent for those living in metropolitan areas.5
While this growth trend may not continue at such a rapid rate, we can expect to see
creative participation in regional Australia rise in coming years.
Yet some survey findings for regional Australians reveal more limited opportunities to attend
and participate in the arts than for people in metropolitan areas—66 per cent of people
living in regional areas attended at least one arts event in the previous 12 months, compared
to 74 per cent of people living in metropolitan areas.
Regional attitudes to the arts differ only marginally from those of people living in metropolitan
areas but the points of difference lie in their perceptions of arts experience and opportunity:
66 per cent of people living in the regions agree that ‘there are plenty of
opportunities to get involved in the arts’, compared with 75 per cent of people in
metropolitan areas
59 per cent of regional dwellers see the arts as having a big impact on ‘helping us
manage stress, anxiety and depression’, compared with 55 per cent of people in
metropolitan areas
46 per cent of regional dwellers perceive the potential of the arts in ‘bringing visitors
to our community’, compared with 42 per cent of people in metropolitan areas.
4 Australia Council’s 2013 Arts Participation Survey, Daniel Fujiwara and Rachel Smithies
5 Australia Council’s Arts in Daily Life
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Arts helps activate and build vibrancy in communities and can stimulate opportunities for
growing tourism and associated economic activity.
A 2013 report from the UK’s Local Government Association identified five key ways that arts
and culture can boost local economies:6
attracting visitors
creating jobs and developing skills
attracting and retaining businesses
revitalising places
developing talent.
Touring and creating live performances within regional communities often requires the
coordination of a number of organisations. Just as public broadcasters are important
partners in delivering major performing arts recorded content to regional and remote
communities, community arts centres, more often than not owned and managed by the
local shire or council, are crucial partners in delivering live performance.
A study published in October 2015 by the European Commission on the spillover effects of
the arts, culture and creative industries evaluated surveys, analyses, case studies, literature
reviews etc.7 While its findings are not specific to regional centres, they certainly are relevant
to all areas of cultural activity.
Knowledge spillovers Industry spillovers Network spillovers
Stimulating creativity and
encouraging potential
Improved business culture
and boosting
entrepreneurship
Building social cohesion,
community development
and integration
Increasing visibility, tolerance
and exchange between
communities
Impacts on residential and
commercial property markets
Improving health and
wellbeing
Changing attitudes in
participation and openness
to the arts
Stimulating private and
foreign investment
Creating and attractive
ecosystem and creative
milieu, city branding and
place making
Increase in employability
and skills development in
society
Improving productivity,
profitability and
competitiveness
Stimulating urban
development, regeneration
and infrastructure
Strengthening cross-border
and cross-sector
collaborations
Boosting innovation and
digital technology
Boosting economic impact or
clusters
Testing new forms of
organisation and new
management structures
Facilitating knowledge
exchange and culture-led
innovation
The Cultural Development Network works directly with regional councils across Australia and
has advised AMPAG that ageing demographics is a major issue in many regional areas. We
are yet to see how this plays out with regard to arts engagement and participation—but it is
certainly something that should be factored into future regional arts policy.
6 UK Local Government Association, Driving growth through local government investment in the arts, March 2013 7 Tom Fleming Creative Consultancy, Cultural and creative spillovers in Europe: Report on a preliminary evidence
review, October 2015
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Another recent (Jan 2016) UK study prepared for the Arts Council of England highlights how
arts and cultural activities could potentially help to tackle key social issues such as loneliness
and isolation. It found that three-quarters (76%) of older people (over 65) say that arts and
culture is important to making them feel happy; however, at least half of older people
selected each of the options tested. Almost seven in ten (69%) say that arts and culture is
important in improving their overall quality of life; three in five say that it is important in
making them feel healthy or in encouraging them to get out and about (60% for each); and
(51%) say that it is important in helping them to feel less alone.8
While these UK results are neither Australian nor regional they do demonstrate how the
relationship between older peoples’ health and connectivity to community can be
strengthened through arts access and engagement. The committee may choose to observe
or further investigate the link between aged welfare and the arts within a regional Australian
content.
Are the regional and remote arts centres able to access what they want?
The Australia Performing Arts Centre Association (APACA) members’ survey on the
satisfaction levels and performing arts sector touring needs in March 2015 provides valuable
insight.9 A slight majority of presenters who responded to the survey were located in regional
and remote areas. Bearing this in mind, of the presenters who responded:
16% programmed 8–12 shows per year
44% programmed more than 13 shows per year.
This suggests there is a significant demand for touring productions.
When asked about the importance of particular types of productions the four top priorities
were:
1. productions from your state (56%)
2. productions created in your community (46%)
3. major performing arts companies’ productions (41%)
4. interstate production (39%).
Regional presenters’ programming priorities
In regard to productions, genres or artforms that presenters would like to program but were
unable to, programming the major performing arts companies or large scaled productions
were highest, followed by dance.10
The Leader, Wagga Wagga’s local newspaper, reporting on the Civic Theatre’s 2016 season
announcement, reinforces this interest (see appendix 2 for full article).
Wagga has spoken and the Civic Theatre has answered—the Australian Ballet will
return to the city in 2016.
It is just one of the 12 impressive shows to comprise the Civic Theatre’s 2016
Subscription Season.
“The number one requested thing has been the Australian Ballet and we have them,”
Civic Theatre manager Carissa Campbell said.11
8 http://www.artscouncil.org.uk/news/arts-council-news/new-research-finds-arts-and-culture-helps-combat-
l/#sthash.7H4gogXZ.dpuf 9 Performing Arts Touring Needs, APACA, March 2015 10 Respondents reported a lack of ability to source and afford classical dance as well as some contemporary
dance; however, there was also a strong notion of the difficulty of finding an audience for contemporary dance.
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THE ROLE AND REACH OF THE MAJOR PERFORMING ARTS
COMPANIES
AMPAG represents the 28 major performing arts companies (MPAs) that serve as state and
national flagships companies across theatre, circus, classical music, opera and dance. They
derive their income through both earned income from box-office and associated sales, and
private and government contributions (see appendix 3—company list).
In 2015 the MPAs as a group reached close to four million people through their performances
and arts programs.
However, the MPAs’ contribution is not only realised through tickets and turnover. It is also
important to recognise the qualitative characteristics of work performed by MPAs.
Committed to artistic excellence, they produce works of scale; they employ leading artists
and creators; and they develop new works that reach large audiences.
With additional support through government funding, presenter bookings, philanthropists and
corporate sponsors and co-productions they extend their reach in many other ways,
including special commissions, fellowships and training opportunities and, importantly,
regional touring. This includes a commitment to high quality performing arts education and
community engagement and building access in disadvantaged areas. They also reach
audiences across Australia, including in regional areas, through content created for
broadcast on radio and television and online with streamed and interactive digital content.
They build creative capacity and contribute to the vibrancy of place in metropolitan cities
and regional and remote communities.
MPAs’ regional remit
The MPA funding criteria set in 2011 includes the expectation that MPAs will ‘demonstrate
commitment to engaging with audiences in regional communities’.
Already, before the release of the updated MPA 2011 criteria, most MPA companies were
working in regional, remote and at risk communities, connecting with constituents and
making a lasting impact—not only with performances that stir the heart, spirit and mind, but
with a legacy of cultural infrastructure that’s greatly valued in regional and remote
communities (see appendix 1—article from artshub on the cultural and economic stimulus
provided by expenditure on a 700-seat theatre in the Riverina).
One MPA company, the Tasmanian Symphony Orchestra (TSO), is located in ‘regional
Australia’ and tours almost exclusively within regional Australia. Its federal support is included
in the regional initiatives funding breakdown of the Australia Council’s 2015 annual report
(see appendix 4).
The TSO is Tasmania’s iconic arts organisation and engages with, mentors and enhances the
entire community, performing in venues from child care centres and aged care facilities to
concert halls and schools. The company also collaborates with other Tasmanian arts
organisations across multiple disciplines and has an extensive list of symphonic recordings
created in collaboration with the ABC. These recordings play an important role in the TSO’s
profile internationally, within mainland cities and in regional Australia.
Another MPA, Bangarra, has toured and developed work in regional Australia since 1991.
I believe that the Rekindling program has changed the lives of all those involved from
students, parents, teachers and community. —Katrina Johnston, Aboriginal Health
Worker/community Elder, Theodore Qld
11 See full report appendix 2
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Opera Queensland has developed a highly engaged and dynamic model to collaborate
with communities throughout the state, auditioning and training community choruses to
perform alongside its professional artists.
It was great fun and fostered a sense of community and joint purpose—-harmonies
are something you cannot create alone. People were taken gently out of their
comfort zones and possibilities created. Thank you. —participant in Project Puccini,
Opera Queensland
When the MPAs were first established a number of the companies were designated flagship
national touring companies. This formal designation no longer applies and there is no specific
funding for regional and remote touring for the MPAs; however, as noted above, the funding
criteria expects regional engagement.
The companies that previously carried a national touring remit continue today to undertake
regional and remote touring as a regular part of their operations. Companies such as Opera
Australia, the Australian Chamber Orchestra, The Australian Ballet, Bangarra, Bell
Shakespeare and Circus Oz have dedicated national programs for regional engagement.
Many of the state MPAs program performances along with their education programs within
their state tours and when the occasion allows build around individual opportunities for a
particular work. Therefore, the level of regional and remote MPA activities can vary from year
to year.
The role of MPAs in live performance programming for regional and
remote arts centres
TSO’s iconic cultural government status, in a state that is classified as being wholly regional,
highlights the important community support and social connectivity the orchestra brings to
the state. It is also a major collaborator with MONA arts festivals and other major public
events in the state, supporting the state’s cultural reputation and tourist appeal.
Enterprise Marketing and Research Services survey in January 2014 reported 95% of
Tasmanians were aware of TSO and 91% see TSO as a source of pride. —TSO 2015
Annual report
Works toured into regional and remote communities by MPAs are often considered as
‘tentpole’ events. As APACA found in its survey, they are in demand by regional venues.
There is an appetite for more regional access to MPAs’ content. As recognised performing
arts companies, they deliver works of scale and carry a national or state reputation, which
helps to deliver market ‘cut through’ for the venues.
Presenting a show of [Bangarra’s] calibre and scale attracts a significant number of
visitors to come to the regional centre in Warragul which is of benefit to our visitor
economy as well as helping us to build audience for our broader program.
—Manager, West Gippsland Arts Centre
The benefits for the companies themselves in touring to regional and remote areas are
valuable, not just in terms of broadening engagement, building audiences, instilling a love of
performing arts in young people, but also in terms of the impact on individual performers. For
Opera Australia the regional touring gives further performance opportunity to chorus
members able to perform principal roles and ensemble principals on long-term contracts to
round out their performing year. It also provides performance opportunity to young artists as
part of their formal training.
However, there are logistical and financial barriers that place limits on this activity. MPAs
often tour larger works which generally require larger casts, sets or technical setups. This
means they generate higher performance costs and associated logistical costs including
transport and accommodation. Many regional venues are owned by local government and
in more remote areas venues are staffed by part time workers or volunteers. Venues’
capacity can vary from 200 to 1200 seat—so box office earnings vary dramatically—yet
Inquiry into regional development and decentralisationSubmission 124
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overheads for a performance are constant. Regional and remote venues are limited by the
extent to which they can afford to program multiple large scale works. They generally
program these works as ‘features’ or ‘centrepieces’ in an annual program with
complementary programming built around these bookings.
Increasingly MPA companies are deepening their engagement, with touring artists
participating in additional community outreach activities (often free of charge or
significantly subsidised by the MPA) during the technical set-up period of their visit. Ensemble
companies have trained their artists with skills to present community activities and education
workshops. The map below draws on data collected by the Australia Council and illustrates
national live performances, arts education and arts workshops undertaken by the MPAs in
2014 (http://www.ampag.com.au/touring-interactive-map.htm).
Key: mainstage (red), education programs (green) and workshops (blue).
Level of MPA regional engagement in 2014
MPAs report on a calendar year and the Australia Council reports on a financial year—
therefore, there are two summary references generated by the Australia Council in relation
to MPA engagement.
The Australia Council’s annual report notes that paid attendances at MPAs’ performances,
workshops and seminars in regional and remote Australia totalled 235,000 in 2014–15, and a
further 122,000 paid attendances were recorded for key performing arts organisations’
regional and remote activities.
The annual report does not provide details of other ways in which the MPAs provide free arts
engagement opportunities for regional and remote communities such as school visits,
broadcasts and online content.
The table from the Australia Council publication, Trends from 2014 MPA company annual
reporting, (produced in October 2015) and based on individual MPA annual reports, shows
total engagement by MPAs in regional areas as follows:
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There is a stark difference in access results for cities compared to regional centres, although
some regionally based people gain access through visiting major cities.
Total regional ‘live’ reach for the MPA companies in 2014 was 319,000 attendances, a result
that is above attendances in 2011, 2012 and 2013 and closely behind 2010 results when
education attendances spiked. However, there is greater depth of engagement in 2014
schools activity compared to the previous four years, shown by an increase in the total
number of school visiting hours and growth in workshops, including a number of teacher
training initiatives. This table does not include access to MPA arts content through digital
portals.
The preliminary estimated resident population (ERP) of Australia at 30 June 2015 was
23,781,200 people12. In 2011 over 85 per cent of Australians lived in urban areas and nearly 70
per cent lived in our capital cities. Proportionately, the attendance and access of regional
urban and remote audiences to MPA live performances and associated activities is
significantly below that of their city counterparts. Given the results of the Australia Council
survey on community values and the feedback from the APACA survey, it seems that
regional communities are less able to access MPA work than they might necessarily like.
This raises questions of access and opportunity for regional and remote communities to
engage with MPA works.13 Later in this submission we consider the qualitative characteristics
of MPA work and how it is valued in regional Australia.
Below we outline the funding and structural barriers that prevent greater regional access to
MPA work and how they could be overcome.
12 http://www.abs.gov.au/AUSSTATS/[email protected]/Lookup/3101.0Main+Features1Jun%202015?OpenDocument
13 (It should be noted that a proportion of city attendances comprises visiting interstate and regional visitations.) [?]
Inquiry into regional development and decentralisationSubmission 124
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FUNDING AND STRUCTURAL BARRIERS TO MPAs’ REGIONAL TOURING
MPAs have built relationships in regional Australia as well as touring knowledge and
infrastructure over many years but expertise and experience is not enough. Without
adequate regional touring support MPAs’ capacity to tour regionally is severely limited.
Currently state governments focus on touring companies based in the state, providing some
support for intra-state regional touring or engagement. Interstate touring is predominately
supported through federal policies. The level of support and approach varies from state to
state as does overall coordination between the approaches taken by state and federal
governments.
How is regional engagement with the MPAs currently funded?
Major performance works tend to be made and performed in the cities (although there are
notable exceptions such as TSO, Bangarra and occasional productions by state theatre
companies). Once a work is created, regional touring ensures that it has greater longevity
and provides the best possible return on the initial investment made by the government,
private sector and other partners.
Although it is not always the case, regional touring is often facilitated by the Playing Australia
fund. Regional touring is funded through a combination of presenter fees, box office returns
to presenters, the state touring funds, philanthropy, corporate sponsorship and the Playing
Australia Fund. MPAs regularly touring did so under three-year in principle agreements until
2009 when public administration rules limited the governments’ capacity to provide
indicative funding commitments for future or multiple years.
Key government initiatives that affect MPAs’ capacity to tour
Playing Australia Fund
Playing Australia, worth $6.2 million in 2014–15, is a federal grant administered by the Australia
Council through a peer assessment process. The project by project nature of the fund
introduces elements of instability and lack of predictableness that can limit the extent to
which MPA companies will seek to tour their work. Grants are available to support the net
touring costs associated with a national tour—namely interstate net touring costs, including
freight, transport, accommodation and travel allowances outside the company’s home
state as well as a contribution towards tour coordination expenses.
The fund has not increased in actual value for many years. In 2009–10 it was worth $6.3 million
and has been oversubscribed for many years. It has been the role of state governments to
help offset touring costs of companies touring within their home states. The resulting
unpredictability in funding has limited the extent to which some of our larger companies will
seek to tour.
Playing Australia funding
2008–09 2009–10 2010–11 2011–12 2012–13 2013–14 2014–15
$6.06m $6.3m $6.3m $6.65m $ 6.8m $7.4m $6.2m
Playing Australia has not served as a funding source for orchestra regional engagement
since the 1990s. Full orchestra tours are less likely to tour multiple regional centres and rarely
tour over state borders. Playing Australia is specifically for interstate engagement and for
tours to multiple towns.
With barriers to Playing Australia eligibility, and the high costs associated with taking a full
symphony to regional Australia, opportunities for orchestras to partner with regional venues
are low. Orchestras then tend to self-present and rely on a combination of ticket sales and
corporate sponsorship to help fund the engagement.
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Naturally presenters who are often thinly resourced are busy maximising returns on work they
can afford to book. The opportunities for knowledge sharing, developing longer term
audience engagement and community development are dormant to a large extent.
National Touring Status
There is a level of pre-allocated funds within the Playing Australia program earmarked for four
companies awarded National touring status in 2014 for three years. This was a pilot program
aimed at building touring capacity and impact in regional Australia. It has provided multi-
year certainty around their capacity to tour, which in turn provides regional and remote
venues and their communities greater certainty and capacity to forward book and plan.
Two of the companies with National touring status—Bell Shakespeare and Sydney Dance
Company—are MPAs. This status has reduced red tape by removing the requirement for
companies to lodge individual applications for support for each tour. It also provides
certainly and the ability to plan their touring while still delivering high quality work monitored
and reported annually. AMPAG understands similar benefits have also been leveraged in
awarding NTS to the two other respected non-MPA companies, Circa and Patch Theatre.
Bell Shakespeare—For Bell Shakespeare, National Touring Status (NTS) affords both the
producer and the presenter the ability to plan seasons over the triennium. Under the current
annual Playing Australia Program this is not possible.
Many venues have indicated a desire to build their subscription seasons and audiences
around a Bell Shakespeare flagship presentation, thus anchoring their annual offering and
building audience loyalty year on year. This is only possible if venues can be sure that the tour
will go ahead, and as a company with NTS, Bell Shakespeare can provide that certainty for
regional presenters, delivering the same productions as are presented in capital city venues,
which also adds to programming appeal.
NTS makes Bell Shakespeare a more stable and thus more attractive proposition for
corporate partners, trusts and foundations, and individual donors across the country.
Corporate sponsorship is an increasingly volatile environment and being able to offer
certainty around the company’s national reach adds to its capacity to secure support.
Bell Shakespeare also has its productions placed on the Victorian school curriculum and
data demonstrates that if a production is selected, schools attendance increases on
average by 60 per cent at each venue. With the certainty NTS provides, Bell is also able to
plan and provide student workshops, briefings, residencies and other community
engagement projects in connection with the production at each venue, as a further
audience engagement tool.
The certainty that a successful NTS application would provide allows Her Majesty’s to
more securely market to both the general theatre going public and schools in the
Ballarat region. It can also allow the more certain inclusion of Bell Shakespeare
produced works on the Victorian English and drama syllabus. This would increase the
value of attendance at Bell Shakespeare productions and the engagement Her
Majesty’s can also build with the education audience. —Graeme Russell, Theatre
Manager, Her Majesty’s, Ballarat
Sydney Dance Company—Each year Sydney Dance Company undertakes a multi-state
regional tour and over a 2-year cycle visits every state and territory. Sydney Dance Company
has a full-time ensemble of 16 dancers. Like Bell Shakespeare the productions it tours
regionally are the same ensemble and have the same high level production values that tour
to capital cities and internationally.
Its regional tours are supported by high level marketing and media assistance and the
company works closely with its regional presenters to assist them with their presentation of the
work. For instance, the company has found that some of the South Australian regional
Inquiry into regional development and decentralisationSubmission 124
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venues had the theatrical hardware but not always the skilled technicians to operate it. On a
recent tour to regional South Australia, SDC conducted skills development workshops in
several theatres to upskill local crews in technical delivery. This skills development in turn
supports future regional employment and benefits the regional touring circuit generally.
The multi-year certainty that the NTS provides has meant SDC and Country Arts SA can plan
and build longer term relationships. Between 2014 and 2015 overall attendances to SDC
performances undertaken as part of its funded regional touring grew substantially. In 2014 it
recorded 6403 attendances, while in 2015 there were 8747. The company attributes this
37 per cent increase in part to greater commitment to touring and capacity for long-term
planning, gained through its National Touring Status.
SDC has successfully leveraged the touring funding provided by the National Touring Status
through Playing Australia to attract significant philanthropic support to enable it to extend its
workshop program to include pre and post tour workshop visits from teaching artists.
In 2014 Sydney Dance Company reached 1002 young people and their teachers in
conjunction with the company’s regional tour. In 2015, the first year of its multi-year touring
funding, SDC secured multi-year philanthropic funding to extend its reach, leveraging the
government’s touring investment and nearly doubling the number of young people and their
teachers to 1936.
National Touring status has enabled greater flexibility in tour planning and the capacity to
confirm return seasons which SDC could then support with deeper marketing and audience
engagement strategy and resources.
Previous research studies that have focused on regional performing arts touring sector have
also identified the benefits presenters, their communities and the performing arts companies
(see appendix 5).
Government arts education funding
State and federal governments provide a level of arts education program support greatly
valued by the MPAs. These grants are often tailored to specific initiatives and therefore vary
greatly between companies. They play an important role in creating capacity within the
MPA companies to provide regional arts education and workshops. There is concern this
funding is under increased pressure, yet arts education has proven benefits to students’
overall potential to thrive academically and socially, as well as building individual students’
capacity to be expressive and creative (see Musica Viva example on page 19).
State governments, for example, have reduced their level of funding for MPA arts education
initiatives, which are a crucial part of their regional engagement strategies. MPAs’ highly
respected arts education programs offer students and educators skills, resources, and
structured arts learning as well as authentic opportunities for students to experience high
quality professional performances. They can play an important partnering role with schools,
an approach encouraged through the national arts curriculum.
Some access can be facilitated through new resources created for the ABC Splash service,
digital classroom incursions and accessing online clips and complementary resources via
MPA websites. The majority have a range of digital pathways; however, there are limitations
to what can be supplied online. The experience and impact of live performance and
participation is different to the more passive, recorded content/viewer interaction and some
regions have limited online capacity. MPAs often incurred residuals and performance costs
associated with streaming recorded content that can limit the extent to which recorded
performances can be made available.
The arts industry complements the provision of the Arts curriculum in schools through
programs and partnerships. The industry increasingly provides specialist services for
schools, as appropriate, through experiences such as visiting performances,
demonstrations and exhibitions, artists in residence, teacher professional development
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and access for students and teachers to specialised facilities in galleries, concert halls,
theatres and other arts venues.14
Other market conditions that affect the capacity of MPAs to tour
Regional touring is not a money making activity for the MPAs. Touring Australia carries
particular challenges—the distances are great, requiring freight, travel and
accommodation costs on top of the costs associated with preparing and presenting
the actual show. Without funding support to offset these costs, regional touring for the
MPAs is often unaffordable to regional venues.
As large companies MPAs operate with long lead times. They must plan and secure
their programming and resources as well as contract their artists, schedule rehearsals,
and where relevant undertake design work and schedule manufacturing activities
well in advance. Greater efficiencies can be achieved when touring activities are
coordinated with the planning cycles of the company. The delay between
mainstage city seasons and regional tours leads to additional remounting costs.
Performing arts companies can incur additional recorded performance costs if they
upload and make available online past performances for public access (see arts
education above). Industrial conditions vary across different company structures and
artforms; therefore, the extent that this limits capacity to supply content online varies
with the issue primarily associated with performers contracted for individual shows
rather than ensembles. In the case of theatre those same recordings can be viewed
in-house for education/research purposes without charge.
Key factors that affect access
1. Regional and remote audiences though appreciative and engaged are often much
smaller than metropolitan audiences and therefore generate lower average box office
returns. This places financial demands on presenters.
2. The capacity for regional venues to be able to afford the presenter fees associated with
larger scale works is under increasing strain. Local governments are operating under
increased fiscal restraint. The risk profile of running a cultural centre is often at odds with
the general local government low appetite for risk. Organisations such as Regional Arts
Victoria have put in place a fund to offset risk for certain arts initiatives to build local
engagement.15 This could be considered as a starting point in the design of a fund that
could underwrite or offset the risk in larger scale or more ambitious regional live
performance initiatives such as Opera Australia’s new Australian family opera The
Rabbits or a Circus Oz tour and major locally based community development initiative.
3. Ensemble companies’ capacity to perform live is limited by real time—there are only so
many days in a year.
4. MPAs’ development of ancillary arts content for broadcast on radio, television and
online often relies on third party partnerships, for example, the ABC, SBS or special
project funding and repeat use can attract additional loadings on performance fees
and creatives’ residuals.
14 The Australian Curriculum, http://v7-5.australiancurriculum.edu.au/the-arts/implications-for-teaching-assessment-
and-reporting 15 Regional Arts Victoria: Guarantee Against Loss Category supports single presentations of professional inbound
Australian shows where the artist is new to the community and is performing original work.
This funding is managed by Regional Arts Victoria and is available to Volunteer Presenters and community managed
presentation organisations that are registered with Regional Arts Victoria's Registered Presenters Network.
Inquiry into regional development and decentralisationSubmission 124
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5. ABC TV programming of arts content has declined between 2013–14 and 2014–15;
however, it has invested in high quality unique work in partnership with MPAs including
the new opera from Opera Australia, The Divorce.
6. In 2015 ABC Radio reduced the number of orchestra and opera recordings it will
undertake. While this has not affected all MPA classical music companies, the long-term
impact is yet to be known and there is a concern it will reduce regional audiences’
access to classical music performances from a number of states as well as regional
performances being broadcast nationally.
7. State education funding of MPA arts education initiatives into regional Australia has
declined in recently years. For example:
Musica Viva: NSW state government cuts of $250,000 p.a. plus $25,000 p.a. from
Queensland as of 2013 meant Musica Viva has had to cut staff and eliminate live
professional development for teachers nationally. Teachers, the key link in the education
chain when it comes to music, were moved to online-only professional development
courses, which met the need for information, but robbed the regional areas of that
critical peer learning and networking with colleagues from across the region.
Private sector support has been the only way in which regional touring has been able to
continue for Musica Viva In Schools. However private sector support, though greatly
valued, is also subject to competing interests and market forces. The increased reliance
has led to Musica Viva employing a full-time staff person to ensure that it can identify,
apply, service and acquit sufficient private sector funding to sustain the program
(currently 25 separate funding agreements in addition to the 10 other state funding
agreements).
With the reversal of the mining boom, the vital support of Rio Tinto in WA is only
contracted to the end of 2016, after which the future is uncertain. On the Eastern
seaboard (NSW, Queensland, Victoria), this has translated to a loss of about 18 per cent
since 2012 in regional students able to access MVIS. Some of this has been regained in
2015 in Queensland and Victoria through private sector support, a direct result of staffing
behind that funding search. It still means that Musica Viva’s regional touring in Victoria is
now every alternate year, undermining the necessity for music education to be
sequential and developmental.
Bell Shakespeare’s extensive education touring no longer has any state government
support, and relies on federal funding to support all regional Actors At Work tours.
Without this federal funding and associated corporate support, the company would not
be able to reach regional and remote schools with the Actors At Work program.
Similarly, funding cuts in Queensland have required Queensland Theatre Company and
Opera Queensland to raise funds through philanthropy to retain their regional reach.
8. For MPAs regional engagement is not funded as part of the companies’ base funding—
rather it is accessed as project funding. The MPAs are funded differently to the majority
of smaller companies within the arts sector. Resulting from the Nugent review in 2000 the
MPAs’ funding structure seeks to provide stability through commitment to a predictable
annual base fund. It is designed to avoid regular activities relying on project funding—
yet in the case of touring they do rely on project funding.
9. Already designated by federal and state governments as leaders of excellence in their
particular artforms, when applying for tour funding these companies are assessed again
through a peer assessment process, with peers changing from one funding round to the
next. The peers then assess the quality or desirability of the project. This brings uncertainty
and forces a project-by-project approach at odds with MPAs’ operational structures.
10. All regularly touring MPAs would prefer to operate under a national touring status type
approach (see below). It also facilities regional venues’ ability to plan and secure major
Inquiry into regional development and decentralisationSubmission 124
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tour productions The capacity to book return seasons ahead of time facilitates greater
opportunities to market back into the community during the initial tour. Certainty and
the ability to forward plan and to secure multiple visits are also major factors that can
contribute to effective audience development and community impact.
11. Often the availability of sophisticated technical resources is limited in regional venues, as
is the availability of technical staff to support the staging of a work of scale.
THE QUALITATIVE CHARACTERISTICS OF MPA WORK AND HOW IT IS
VALUED IN REGIONAL AUSTRALIA
Behind the statistics
While the 2014–15 Australia Council Annual Report identifies the level of live paid
performance activity we recognise this inquiry is seeking qualitative feedback on the
importance and value placed on this activity by regional and remote communities.
We therefore take this opportunity to:
outline the particular activities and characteristics of MPA regional and remote
engagement across each of the three areas:
live,
broadcast,
online,
consider key factors that enhance or restrict these activities,
provide feedback from regional and remote Australians on the impact MPAs can
make on their lives and their communities.
The multiple ways MPAs reach regional communities
The multiple ways in which MPAs reach regional and remote communities include:
1. Touring of mainstage works
This means the work touring regional Australia is the same work and often the same cast as
presented in metropolitan major venues by the same company.
Examples
Bangarra—regularly tours the country, for example, it opened its world premiere season of
Lore in Sydney in 2015, before travelling to Canberra, Wollongong, Brisbane and Melbourne;
Kinship played in 10 country towns in communities in NSW and Queensland throughout
October and November 2015.
Bell Shakespeare’s Othello—will tour to 27 venues all over Australia as part of the company’s
2016 national tour.
It is significant to note the ownership and community pride achieved by Bell within the
local and regional area. All too often the country areas are forgotten when large
shows go on tour. —Michelle Pearce, Manager, Orange Civic Theatre
Belvoir’s Food—toured to 19 venues around Australia in 2014.
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Circus Oz—between 2013 and 2015, Circus Oz toured throughout every state and territory of
Australia, performing in more than 50 Australian venues. From Big Top performances, to
traditional theatres, to performing under the Australian sky on football ovals in Arnhem Land,
Circus Oz reached close to 250,000 people. Circus Oz strongly believes that audiences
across regional Australia should be able to experience the same spectacular show and the
same talented ensemble as those living in capital cities.
Queensland Theatre Company’s Black Diggers—(a co-production with Sydney and Brisbane
Festivals) played at both Sydney and Brisbane Festivals in 2014, and was filmed live from The
Playhouse QPAC and streamed direct to nine regional venues across Queensland. It then
travelled to Perth, Adelaide, Newcastle, Canberra, Melbourne and Bendigo in 2015, mostly
involving the same cast and technical/creatives in each season.
(http://www.ausstage.edu.au/pages/work/10583#)
Sydney Dance Company—tours all around Australia, for example, 17 venues outside of
Sydney in 2016.
Sydney Symphony Orchestra— Each year the SSO ensures tours symphonic music to regional
areas of New South Wales through concerts for the general public, as well as schools
concerts and orchestra workshops. Essentially the full orchestral ensemble—55 to 65
musicians-travel into regional NSW, depending on the venues and repertoire. This gives
audiences the full orchestral experience.
Sydney Theatre Company’s The Long Way Home—(a co-production with the Australian
Defence Force) played in Sydney and Adelaide (as a co-pro with State Theatre Company of
South Australia)—after premiering in Sydney in February 2014, the production toured to
Darwin, Brisbane, Wollongong, Townsville, Canberra, Melbourne, Adelaide and Perth.
Tasmania Symphony Orchestra—The TSO provides a full orchestra subscription series each
year in two regional centres, Launceston and Hobart.
The West Australian Ballet—tours every second year to a number of regional cities and towns
(depending on state government funding). In 2013 the company toured Romeo and Juliet to
Geraldton, Mandurah, Bunbury and Albany, attracting audiences of 4,000 over 10
performances, with other engagement activities reaching almost 7,000 people. In 2015 Ballet
at the Quarry toured to Mandurah and Bunbury, and Embraceable You: Ballet on the Beach
to Karratha, reaching almost 5,000 people in audience and other participation.
2. Touring of shows specifically developed for regional touring
While the quality of work should be high it is unrealistic to translate that ambition into a
demand that all regional shows be of the scale or scope of major city performances.
Sometimes prohibitive costs and logistics, venue size or availability of a particular ensemble
make extensive touring a mainstage work impractical.
MPA regional engagement consists of a mix of touring mainstage work that is the same
production across cities and regional locations (examples above) and the creation of work
developed specifically for touring. For example, Bangarra owes much of its creative force to
the stories and traditions of Aboriginal and Torres Strait Islander communities in regional and
remote areas. Therefore, regional touring forms a vital component of Bangarra’s work in
cultural exchange, creation and performance. Every new work that Bangarra creates is
designed to be adaptable to tour regionally and remotely, demonstrating its commitment to
regional audiences.
MPA companies are well aware of regional communities’ desire for the work toured by
performing arts companies—and the accompanying engagement opportunities—to be of a
high quality. They don’t want to be underestimated or served with a ‘B grade’ version of
work compared to that presented in the main cities. Shows tailored for regional touring that
Inquiry into regional development and decentralisationSubmission 124
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differ to major city offerings can still be of a very high standard and may have more flexibility
in relation to the venues they can fit into, mobility and associated on-costs.
The MPAs’ key focus is on artistic excellence—and their tours in regional Australia meet their
high standards of artistic excellence and professionalism.
Examples
ACO Collective (formerly known as ACO2—is the Australian Chamber Orchestra’s 17-piece
string ensemble which delivers the ACO's regional touring and education programs Australia-
wide. ACO Collective combines ACO musicians with young professional musicians at the
outset of their careers, creating a combined ensemble with a fresh, energetic performance
style. These young professionals have all participated in the ACO's year-long Emerging Artists’
Program.
ACO Virtual—the ACO’s immersive, interactive, multi-media installation—tours to regional
galleries and museums across Australia for a period of typically 2–8 weeks. It gives audiences
the experience of standing among the virtual ACO musicians as they perform and the
unique opportunity to interact or even play along with the orchestra through a specially
developed iPad app. Since its launch in 2013, over 44,000 people have experienced ACO
Virtual, including over 25,000 in regional Australia.
Fabulous—brilliant way to bring music to the country. —Regional Queensland
audience member, 2015
I think that the exhibition, in a relatively small community, generated a buzz of word of
mouth which translated to a larger audience than we would have been able to
achieve without it. Both the exhibition and the performance were wonderful.
—Stephen Champion, Manager, Bathurst Entertainment Centre
Opera Australia—creates an opera production specifically for touring every two years.
Performers and creatives developing the company’s touring work are the same creatives
and performers working on their mainstage works destined for Australian major metropolitan
venues Award-winning creative duo Michael Gow and Robert Kemp have created a new
production, The Marriage of Figaro, to begin touring in 2016. A chamber orchestra and
chorus of local children will accompany some of Opera Australia's finest singers.
The Opera Australia crew, with local community support, did an incredible job
transforming the recreation centre into a fully-fledged, professional theatrical stage. It
truly was an awe inspiring spectacle to enter the venue and see the magnificent
stage and set. The show itself was wonderful and Opera Australia's community
engagement program, the use of local school children appearing on stage to sing
chorus lines, was exceptional, giving the young participants an opportunity of a
lifetime. —spokesperson, Shire of Pilbara, WA
Queensland Ballet—presents Tutus on Tour each year in multiple venues across regional
Queensland. Charters Towers to Mount Isa to Goondiwindi and many places in between, it
presents a program of classical and contemporary short works and repertoire excerpts.
Presented in small, intimate spaces, audiences gain up-close experience with Queensland
Ballet and uncover the intricacies of choreography, technique and rehearsal through
information sessions with the dancers and artistic team. The company also offers locals the
chance to get involved in creative movement and dance workshops.
Queensland Symphony Orchestra—Every year the QSO spends a significant amount of time
on the road travelling to communities that rarely have the opportunity to see the state’s
largest performing arts company live in concert. The QSO musicians also hold a range of
small ensemble performances and educational events throughout Queensland.
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QSO visit regional centres including Cairns, Gladstone, the Gold Coast, Innisfail, Ipswich,
Mackay, Moranbah, Mount Isa, Rockhampton and Townsville.
Sydney Symphony Orchestra—While on tour, the SSO supports the regional conservatoriums
through workshops for teachers and students. In 2014 the SSO conducted music workshops
for students at the School of the Air in Broken Hill, reaching hundreds of students and their
families over the internet.
Also in 2015 the SSO’s three-day annual Playerlink program brought SSO musicians to Bathurst
to mentor 70 young orchestral musicians from across the state, who don’t have access to an
orchestra in their region. Playerlink will head to Wagga Wagga in 2016. Along with the main
orchestra, the SSO Fellowship ensemble travels annually to regional NSW giving chamber
music performances in towns such as Berri, Bellingen, Nowra and Goulburn.
The Australian Ballet—tours regional Australia each year as The Dancers Company. It is now in
its 25th year. The Dancers Company showcases the skills of graduates from the Australian
Ballet School with guest appearances by the Australian Ballet artists. They take a modified
staging of The Australian Ballet’s repertoire to regional areas. Accompanying public
programs provide dance students in regional areas with the rare chance of tuition by former
principal dance artists, while an interactive series titled ‘Discovering Dance’ aims to demystify
classical dance for those experiencing the art form for the first time—especially children.
West Australian Symphony Orchestra’s—Their 15-piecechamber orchestra, EChO, comprises
one of each instrument from the full orchestra and performs classical, jazz and popular music
in diverse locations. WASO’s On the Road ensembles can travel further than a full orchestra,
comprising up to four musicians. The instrumental combinations are unique to each tour, and
the repertoire performed is fun and accessible.
3. Touring performances that include regional or remote performers’ participation
Today regional and remote communities are seeking more than just fly in/fly out touring. They
are often looking for genuine collaboration with Australia’s MPAs. And as far as resourcing
and capacity allows, it’s part of the MPAs’ role to share their resources in this way and
empower others.
Australia’s culturally ambitious communities are full of ideas for collaborations with our major
performing arts companies, both face-to-face and with digital technologies.
This also provides valuable professional training and capacity building within the regions.
So, by supporting government investment in Australia’s MPAs, government and
philanthropists are delivering real value to regional Australia and putting community activity
at the very heart arts engagement.
Examples
Australia Chamber Orchestra’s Picton Strings—This ensemble of school students from the
Wollondilly Shire area began in 2011 with a three-year mentoring program in partnership with
the Wollondilly Shire Council and Classics at Picton. Each year the ACO facilitated workshops
and held a residency in Picton, and performed concerts for the community performing
alongside the Picton Strings. When ACO began the program, there was just one string
ensemble—now there are three ensembles under the umbrella of the Picton Strings. The
ACO's Music & Art Program was also piloted at Picton Public School, and the program is now
an integral part of the school’s curriculum, as well as the ACO’s broader community
engagement program.
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The involvement of the ACO in our school has been a wonderful and unique
opportunity for our students, teachers and broader community. … The staff and
students have the amazing opportunity to work with world class performers whose
passion is passed onto staff and students. … Students and staff have learnt so much
from the ACO and also our visiting artist, who has been very inspirational. Teaching
skills have developed and growth shared with others. —Lyn Fraser, Principal, Picton
Public School
Bangarra’s residencies—Bangarra’s relationships with communities are at the heart of the
company, and most years they go back to Country, to recharge spiritually, share stories,
songs and dances that often become the basis for main stage productions, and hold dance
workshops for local children.
In 2016 Bangarra will hold a two-week cultural exchange program, visiting Yirrkala and
Dhalinybuy in North East Arnhem Land, and for the first time, the Tiwi Islands. The company
also tours regionally on a three-year cycle, ensuring it visits all states and territories during this
period and where possible, taking stories back to their area of origin—for example, in 2016
Bangarra will tour Frances Rings’ work Terrain to the area around Lake Eyre in South Australia,
which inspired the production.
Black Swan State Theatre Company—Black Swan has established a network of ‘regional
ambassadors’ around Western Australia to encourage and strengthen the established links
between the company and regional communities. The ambassadors are skilled in a variety of
areas with a mix of background from community and government—and are an integral part
of Black Swan’s regional engagement strategy.
Circus Oz—While on tour, Circus Oz offers professional development opportunities for local
artists, circus students and technicians through:
Masterclasses and showcase performance opportunities for local circus artists and
students: Circus Oz works with local social circus and physical theatre groups
throughout the regional tour to provide masterclasses and performance opportunities
in conjunction with the Circus Oz show. This activity also demonstrates the possibilities
of a performing arts career.
These workshops provided a valuable opportunity for our students to gain an insight
into the skills and abilities of professional Australian touring Circus artists and to be
exposed to their repertoire, training methods, and also importantly just to meet the
artists … This felt like a real exchange in many ways. Both students and OZ cast had
an opportunity to get to know each other and talk all things circus. A shared culture
and interest in our chosen art form” – Scott Grayland, Flying Fruit Fly Circus, Training
Director
Capacity building for regional venues: Local technicians are given the opportunity to
learn new skills and techniques alongside our experienced production crew,
providing future benefits for all touring companies. This can also include additional
intern opportunities for local students.
Additional benefits included the up-skilling of permanent and casual crew by working
with the super professional team at Circus Oz. —Manager, Lighthouse Theatre
Warrnambool
Opera Australia’s Regional Children’s Chorus—The chorus in Opera Australia’s 2014 and 2015
touring production of The Magic Flute incorporated a Regional Children’s Chorus program
involving 757 children in 37 towns in 50 performances with an audience of 20,000. It was a
collaborative process that encouraged teamwork, focus participation and confidence as
well as a love of music. This was accompanied by a Regional Student Scholarship program.
The impact on regional communities is bigger than just these performances—for example,
students in Bendigo and Armidale used their new skills and were cast in the children’s
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ensemble of Tosca at Sydney Opera House and Arts Centre Melbourne. Bathurst recorded
increased numbers attending their own community choir with both children involved with the
program and adults who were in the audience.
The 2016 Regional Children’s Chorus program will give 24 children aged between 9 and 14
years in each community visited on the regional tour the chance to perform as the Chorus
in The Marriage of Figaro. The tour, venues to be announced, runs from 15 July to 6
September 2016.
The inclusion of the Children’s Chorus added interest and excitement to the
performance and many parents that we do not normally see at performances of this
type were in the audience. We believe that this provided a great opportunity for
‘non-opera going’ people to participate in opera. —Penny Hargrave, Manager, Arts
Culture & Events, Wangaratta Performing Arts Centre
Project Puccini—Opera Queensland—In 2014 Opera Queensland developed a unique
community engagement approach to its regional tour of Puccini’s La Bohème that
demonstrated the appetite and value regional and remote communities place on live
performance and, importantly, participation in live performance. Project Puccini
incorporated the training and rehearsal of community choirs to perform as the chorus in a full
presentation of La bohème in their town. It unleashed creative adventures and new
audiences, delivering a sense of community ownership. It also facilitated discovery of artistic
talent with a number of regional artists gaining further professional performance
opportunities as a consequence of their involvement in the project. Local choruses were
disciplined and prepared—‘in tune, in time, in Italian’—and for many it was ‘the best
experience of their lives’.
… I’ve lost count of how many people have told me that this project has renewed
their love of music, has been the best experience of their lives, has given them new
confidence, that they cried their eyes out, that they had no idea opera could be so
moving, what singing with their community has meant to them, that they’ve learned
so much, how they loved acting in their costumes, the discipline of singing in Italian
and with QSO, in a professional production with “real” singers. —Lindy Hume, Artistic
Director, Opera Queensland
It really lifted me out of the depression, it's helped me get my voice back and I've
actually made some really great friends.’ —Helen Coleman, Ipswich singing teacher
Project Rossini—Opera Queensland—In 2016 Opera Queensland will work with eight
Queensland communities to find and train local performers for a tour of Gioachino
Rossini’s The Barber of Seville. The eight communities are Gold Coast, Fraser Coast
(Maryborough), Rockhampton, Gladstone, Mackay, Townsville, Cairns and Toowoomba.
During Project Rossini, more than 250 Queenslanders will learn to sing opera, dance the
fandango, sing in Italian and perform in a new international touring production of The Barber
of Seville. They will take to the stage in their local theatres alongside Queensland’s best
singers and with the support of an ensemble of musicians from the Queensland Symphony
Orchestra.
State Theatre Company of South Australia—Hothouse Theatre based in Albury Wodonga
entered into a 50:50 co-production of This Is Where We Live with the State Theatre Company
of South Australia in 2015. After its mainstage season in Albury Wodonga and a week at the
Space Theatre in Adelaide, the play—described as a darkly poetic insight into regional
Australia—spent the next three weeks in regional South Australia, touring as part of the
company’s education program.
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It’s a successful model of working for both parties—and especially for regional
audiences. … We’re giving our audiences in Albury a much better bang for their
buck. —Hothouse’s then Artistic Director, Jon Halpin
Sydney Theatre Company—In 2012 Sydney Theatre Company led the New England Project,
a new approach to STC’s Theatre in Communities work, combining artistic, education and
social engagement priorities. Through this project, school students in collaboration with STC
developed a new Australian play, In a Heart Beat. Schools involved included The Armidale
School, Duval High School, Armidale High School, O’Connor Catholic College, Inverell High
School and Presbyterian Ladies College. Students and members of the community took part
in 34 workshops over several months in developing the play. The production reached 647
New England community members and 724 students.
Following the season in Armidale, Sydney Theatre Company worked with Playlab to publish
the final script written by Jo Turner (concept by Susanna Dowling and Jo Turner). STC
documented the play building process that has been distributed via a short documentary
and by publishing a book outlining the process to enable other communities across Australia
to engage in a similar process using the New England Project as a model.
West Australian Ballet—In June 2015 WAB undertook a special project in partnership with the
City of Karratha, presenting a full-length evening of dance at Hearsons Cove, Embraceable
You: Ballet on the Beach. Alongside the performance by the company, a piece was
specially created for 11 local dancers aged 11 to 15 to perform at the start of the evening.
After an audition process, the selected dancers undertook over 30 hours of rehearsals over 6
weeks. The performance was a sold-out event.
I had only been in ballet classes for 10 weeks when I auditioned for Ballet on the
Beach, and I wasn't sure how ballet would suit me. After the time I have spent with
the WA Ballet I have learnt so much and I now know that Ballet is one of my favourite
styles of dance. … I can't wait for the WA Ballet to return to Karratha, Thanks again.
—student, Karratha
4. Live engagement arts education in regional and remote schools and community centres
All MPA companies provide arts education programs in regional towns across Australia. There
are also exchange opportunities for teachers and students in higher years to visit the
companies as part of a master classes work experience and to link through online forums or
portals.
I live in a town in the middle of NOWHERE! This workshop (Belvoir) was AWESOME!
—student, Gloucester High School
Examples
Australian Chamber Orchestra—The ACO works with regional presenters and communities to
offer a range of education activities that best suit each community they visit. Opportunities
include:
ACO Collective Schools’ Concerts: free 60-minute, interactive concerts, especially
designed for either primary or secondary school students to introduce them to the
magic of the string orchestra. These concerts are presented either in a local schools
or performing arts venues, depending on the preference of the regional presenters
and the schools. They are accompanied by free educational resources for teachers
to use before and after the orchestra’s visit.
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Thank you so much ACO Collective for visiting our school this week. It truly was an
amazing experience that most of have never had and in some cases never ... will
again. Inspiring, amazing, brilliant! —Nic Wardlaw, St Mary’s District High School, St
Mary’s, Tasmania
ACO Collective String Workshops: give students from across the region visited by ACO
Collective that play string instruments the opportunity to become part of the
orchestra for the day. Throughout the workshop the students are coached by ACO
Collective musicians.
Bangarra Dance Theatre—The company develops and delivers programs of cultural
education and creative learning for young Indigenous people in urban, regional and remote
areas. In 2016 the program will travel to regional Victoria for the first time—working with Elders
and youth in Heywood and Horsham—and into Yarrabah in Queensland and Broome in
Western Australia.
Very proud of Bangarra for bringing the program here (NthQld) the Students brought
tears to my eyes performing stories we’d shared. —Richard Barkley Elder
It was extremely exciting to see that nine students who participated in Rekindling in
2014 then went on to be accepted into NAISDA Dance College and another four into
ACPA (Aboriginal Centre for the Performing Arts). I’m sure we’ll see even more
success stories like that in the future as we encourage these kids to embrace their
talent and their heritage. —Artistic Director Bangarra Stephen Page
Bell Shakespeare—Eight new actors come on board each year as The Players; they perform
the in-theatre schools shows and tour the country as part of the company’s travelling
ensemble. They present Actors At Work, shows to primary and secondary schools, reaching
55,358 students in 2015. Bell Shakespeare also run a Regional Teacher Mentorship for 30
regional teachers annually, Regional Teacher Forums, Artist in Residence programmes in
regional and remote schools and communities, complimentary workshops for regional
students seeing the national touring production, subsidised programmes for regional schools
and scholarships for regional student actors.
Since the residency we have witnessed a marked improvement in student
engagement and focus. They take more responsibility for their work and are setting
higher expectations for themselves. I believe that this is thanks to the Bell Shakespeare
Residency. I truly see that it has changed my students’ perceptions of themselves and
their own capabilities. —Teacher, Collarenebri Central School, QLD
Belvoir—The company offers all secondary schools in regional NSW its full range of practical
theatre workshops in both performance and design, which are delivered on site in regional
schools by tutors, who are professional actors, directors, playwrights and designers. Belvoir’s
Theatre Enrichment Program supports senior English and Drama students in regional NSW by
giving them the confidence, language and tools to describe and evaluate a text in
performance. Each year 150 students from regional NSW attend a schools performance at
Belvoir St Theatre and participate in a series of pre and post show experiences with trained
educators and key Belvoir artists.
We are so far from access to professional workshops and productions. The cost and
time to get anywhere is extremely prohibitive. Students in regional areas need equity
in access to workshops like this, so they can complete the HSC on an even playing
field with students from metropolitan areas. Please keep offering these opportunities
to regional students!! —teacher, Emmanuel Anglican College, Ballina
Due to our school’s isolation, we only have limited access to professional live theatre
sets in proper playhouses. This means that this experience was not only an incredible
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learning experience for our students, but also an incredible LIFE experience. —
teacher, Coomealla High School
Circus Oz—The company has worked with many schools over the years with far-ranging
objectives, from simply learning some new physical skills, to developing leadership skills
through experiential learning. The company has also run two extended School Residency
Programs with regional schools over the past couple of years, supported by Arts Victoria and
the Australia Council.
These programs encourage not only student development, but also the development of
teachers and artists, emphasising a strong artistic outcome. It incorporates a pro bono,
community workshop component into its touring activities, primarily focused on younger
people, but also for specific groups such as those with disability, giving a range of regional
community members a chance to actively engage with the circus arts. The delivery of
regional workshops accompanied by a show is generally facilitated in partnership with
sections of the local community, which can include the venue, local councils, and or
schools.
Just a brief one to say a massive THANK YOU for giving us the opportunity to hook up
our young mob with the tech run, shows and a brilliant community circus session. All
the kids from Bagot, Minmirama, Knuckey Lagoon and 15 Mile had big smiles on their
faces when I caught up with them this week! The kids in our workshop program are
equally inspired and now seem to spend more time on their hands then their feet.
—Project Coordinator, Corrugated Iron Youth Arts.
Each 50-minute educational show for schools is rounded off with a question and answer
session, where the audience has exclusive interactive session in the venue with the Circus Oz
ensemble. This gives the audience a greater sense of connection and has also been found
to inspire children to pursue artistic endeavours.
Musica Viva—Musica Viva In Schools offers access to live performance for students and
professional development and quality digital resources for teachers, ensuring they have the
skills, inspiration and confidence to teach music in the classroom. This program aims to
increase enjoyment and skill in music for students in metropolitan, regional and remote areas.
For example:
collaboration with the Mt Isa School of the Air Mini Schools network in 2013 and 2014
brought a six-week Composer in the Classroom residency to students in remote
Queensland towns such as Normanton, Bedourie, Cloncurry, Camooweal, Gregory
and Julia Creek
a Musician in the Classroom tour engaged almost 500 students in the remote South
Australian towns of Coober Pedy and Leigh Creek in drumming workshops, music
making, performance and teacher professional development sessions
a teacher training and student performance and workshop tour to Whyalla, South
Australia
a tour of remote WA schools such as Meekatharra, Cue and Wiluna brought
workshops and music classes to over 600 students.
Having grown up in the Geelong region, I understand how difficult it can be to have
access to the arts and culture. We were blown away by the enthusiastic response we
received at all the schools, proving how crucial it is for children in remote areas to
have access to live musical experiences. —Musica Viva Touring ensemble member
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The students enjoyed every aspect including the workshops and performance …
combining performances with workshops is a brilliant service for our area where
access to musicians is very difficult. —teacher in remote Queensland
Opera Australia—offers participation in its Regional Student Scholarship program to all
regional tour presenters at no additional fee. The successful four students receive a
Scholarship prize, which supports their travel and accommodation costs to visit Opera
Australia and to participate in music, acting and movement workshops with industry leaders,
vocal coaching with Opera Australia’s experienced coaches and repetiteurs. They also
receive tickets to see an Opera Australia performance at the Sydney Opera House as well as
an exclusive behind the scenes tour of The Opera Centre Sydney (and the iconic Sydney
Opera House) and the chance to perform an aria for Opera Australia’s Artistic Director,
Lyndon Terracini, at the end of their week’s scholarship.
Queensland Theatre Company—QTC offers scholarships for attendance to its annual week-
long Theatre Residency program. This is a drama immersion camp that has run for over 40
years and has been attended by some of Australia’s theatre greats such as Geoffrey Rush,
Deborah Mailman, and Wesley Enoch.
Over the past 20 years, QTC’s Regional Acting Studio facilitated in-school workshops during
an intensive regional road-trip. In 2016 The Scene Project, a new participatory project for
High School students, will travel to Rockhampton, the Redlands area and metropolitan
Brisbane, providing students and staff with an opportunity to share and view professional
theatre. In 2014 around 940 students enjoyed the schools-focused production Lost Property
Rules, which toured to the Central Highlands centres of Emerald and Blackwater.
Sydney Theatre Company—Since 2012 STC’s landmark School DramaTM program has been
delivered in regional areas. School DramaTM is an artist-in-residence, teacher professional
learning program for primary teachers that helps teachers use drama in their classrooms to
improve student literacy outcomes. During 2012 and 2013, STC worked with three schools in
Broken Hill and during 2015 and 2016, STC partnered with Hothouse Theatre and Murray Arts
and delivered the program in the Albury Wodonga area. Regional delivery of this program
continues to grow and in 2016 School DramaTM will be offered in the Northern Territory.
From the techniques we learnt we realised how Drama can explore themes in more
thought provoking and entertaining ways than simply by discussion. The children we
teach will gain much from the knowledge and skills we acquired at the Drama
Workshop. —Teacher, Albury Wodonga
Tasmanian Symphony Orchestra—The orchestra plays a very important role in building
community life across the state. It also tours a slimmed down version of the orchestra, Mini
TSO, to regional centres and schools all around the state.
When I heard the concert I thought I was in a dream. Before the concert I was not
interested in the music but once I heard and saw the Mini orchestra my life changed.
The Mini TSO is heart lifting. I wish I could see them all over again. —Brodie Yr 6 Rison
Dale Public School Tasmania
The TSO performs live concerts under the stars in Launceston and Hobart each year as well as
engages with the marginalised communities.
I must say a very big thank you from all of us for such an amazing day last Friday. You
organised it so well and you have opened the eyes of not only the 5 inmate
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participants but the 5 staff as well. We are all now such big fans. —Sport and
Recreation Officer Tasmania Prison Service
The Australian Ballet—The Professional Learning Cluster Model for primary school teachers
which provided dance and movement learning opportunities otherwise unavailable in
regional Victoria was very successful. It has led to the development of a ‘teacher continued
development program’ to be piloted in every state and territory in 2016 as a part of the
Ballet’s ‘Out There’ (Samsung) program. This program is a practical session to teach teachers
how to use the company’s web-based resources (Eduhub) to deliver safe and curriculum
supportive dance. In 2016 the Ballet expects to deliver 8–10 Teacher CPD sessions with at
least one in every state and territory in Australia. These sessions will be aimed mainly at school
teachers. The Ballet will launch Eduhub in February 2016. It contains warm-ups, historical
information on ballet, narrative, music, design and choreographic information for students
and teachers as well as lesson ideas tied to the curriculum. Each resource is relevant to the
current 2016 main stage season allowing students to study and see a performance.
West Australian Ballet undertakes—
presentations and dance workshops in public, private and independent primary
schools, secondary schools, and education support centres across Western Australia
week-long in-school residencies in primary schools, involving daily workshops and
concluding with a performance by students and presentation by WAB teaching artists
ballet workshops: specialised classes for students from all local dance schools.
Some of the best teaching I’ve ever seen. I was blown away at fitness, management
and professionalism displayed. It is amazing to me they could get our children
interested’. —Teacher, Greenfields Primary School
5. Television and radio broadcast of MPAs
The national or local broadcasting of arts performances provides additional opportunity for
regional and remote access to major works of scale and accomplishment.
While live performance is important as a dynamic shared experience, it also plays a major
role in developing works and stories that in turn inspire the big and small screen.
In 2014 MPA companies estimated that 10 million people watched or listened to a broadcast
or screening of an MPA company performance. Furthermore, MPA companies had 800,000
friends and their digital platforms received 21 million visits. The Australia Council estimates the
MPAs as a group reached 16 million people in 2014–15.
Broadcast
The capacity of ABC TV and Radio to broadcast recorded works by MPAs is an important
ancillary way in which MPAs extend their reach into regional and remote communities as
well as to metropolitan audiences.
ABC TV and MPAs
A number of MPAs have collaborated in a range of high quality arts projects with ABC TV
over many years including, most recently, the new four-part TV opera project, The Divorce
(see below); and ABC Radio’s recordings of classical music.
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ABC1 is the ABC’s primary television channel and home to a range of flagship programs
including the arts. Arts and culture comprised 3.6 per cent of ABC TV content genre mix in
2013–1416
which fell to 2.75 per cent in in 2014–15.
Opera Australia—The Divorce, a four-part contemporary comedic opera written and
designed especially for the screen premiered on ABC 1 in 2015. Described as a unique multi-
platform project that reinvents opera for television, film and online audiences across the
country, it was a collaboration between ABC TV Arts, Opera Australia, Opera Conference
and Princess Pictures, and brought together creative talent from multiple genres. The music
by internationally acclaimed composer Elena Kats-Chernin and the libretto by award-
winning playwright Joanna Murray-Smith, were originally commissioned by The Opera
Conference—the national partnership of professional opera companies, Opera Australia, The
State Opera of South Australia, Opera Queensland and West Australian Opera.
This program was innovative, cross platform and collaborative. It was energetic, fresh and
featured Australian performers. Across the country The Divorce had a very strong viewer
response with a cumulative reach of 1.1 million over the four evenings. Regional viewership
cumulative reach was approx. 311,000 (4% of regional population). The regional total TV
share was proportionately higher at 4.9%. The below table records the viewing reach of
one episode of The Divorce.
Another 126,000 views were recorded on ABC on i-view. Although the location of the viewers
isn’t available it is reasonable to assume a proportion came from regional Australia.
The ABC also extends Opera Australia’s national reach through the broadcast of Handa on
Sydney Harbour.
ABC Radio
The 2014–15 ABC annual report states, ‘ABC Music represents leading classical music artists
and Australian arts companies, including symphony orchestras and classical ensembles. ABC
radio broadcasts on Classic FM are also vitally important in extending access to the state
and national opera companies’ work to all of Australia.
The label contributes to the fulfilment of the ABC Charter’s obligation to encourage and
promote music, drama and other performing arts in Australia.’
In 2014–15 this resulted in the ABC winning the 2014 Australian Independent Records Label
Association (AIR) Independent Music Awards for Best Independent Classical Album And Best
Original Soundtrack/Cast/Show Album: Geoffrey Gurrumul Yunupingu/Sydney Symphony
Orchestra, Gurrumul: His Life and Music.
The 2015 decision by the ABC to reduce the number of classical music performance
recordings undertaken each year has had an impact on the number of recordings made in
some states which may over time limit the diversity of classical music performances
broadcast to regional Australia and for those regional performances to gain audiences
outside their regional areas. This is of concern State Opera of South Australia.
In South Australia, recordings have fallen from anywhere between 1 and 4 broadcasts
of operas and concerts per year (SOSA had four Sunday Live broadcasts in one year,
a couple of years ago) down to zero broadcasts for the foreseeable future. In
conjunction with this, Adelaide ABC retrenched a large number of staff including two
16 ABC Annual report 2013–14 page 46
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of the three broadcast sound recording engineers (who do all the orchestral and
opera recording, among other things) and one of the producers, leaving just one
producer and one engineer for the whole state.
SOSA understands that the SA producer now needs to service Western Australia as
well. As one person can only do so much this appears the ABC has drastically
reduced the potential and possibility of ABC broadcasts of high quality performances
being heard nationally from SA, WA and NT. While the overall number of annual
broadcasts has been reduced from 300 to 150, the proportional reduction in
broadcasts from South Australia is expected to be far higher than 50 per cent.
SOSA has raised serious concerns about the impact this will have for work of national
standard, which all of these states produce, to effectively go unreported and
unheard by a national audience. Australia’s shared creative engagement is
weakened if the national voice fails to draw from all its diverse regions. —Tim Sexton,
CEO & Artistic Director, State Opera of South Australia
However, the Adelaide Symphony Orchestra says that while the trend in classical music
performance recordings over the past few years has been declining, it is encouraged that
the new management of the ABC Classic FM has indicated that the number of ASO
broadcasts will actually increase this year.
Live Independent broadcast17
For isolated regional audiences without regular access to the range of arts events which
capital city residents take for granted, live broadcasts serve as a valuable connector,
functioning beyond simply providing people with access to the work itself.
Examples
Queensland Theatre Company—a performance of Black Diggers was simulcast to nine major
regional centres in Queensland with an attendance of nearly 3,000 including 780 students in
2014. There were follow-up schools workshops in 16 regional schools involving 562 students.
Black Diggers explores the untold and exceptional stories of Indigenous Australian soldiers
who fought for the British Commonwealth without the rights of citizenship. The company
supported the simulcasts with a range of activity including prior visits to some centres by then
company artistic director Welsey Enoch, schools materials and in some cases free
transportation by bus to assist regional communities.
Black Swan State Theatre Company—continued its successful live broadcast project in 2015
with its fifth broadcast, Blithe Spirit. It broadcasted to 11 regional venues (Esperance,
Kalgoorlie, Geraldton, Bunbury, Merredin, Margaret River, Carnarvon, Port Hedland, Karratha,
Onslow and Broome) and 35 Community Resource Centres, as well as countless homes on
the Westlink network. The live broadcast is an opportunity for thousands of regional WA
citizens who cannot attend Black Swan performances because of distance or financial
constraints to share a state-wide ‘live’ experience within their own home or community.
Feedback from regional audiences is consistently positive. It’s a special event in each
regional setting. They are sharing and participating in something that is happening live in
Perth drawing a live audience across the state.
The annual live broadcasts of a chosen production provided by Black Swan State
Theatre Company are a godsend for theatre-lovers living outside of Perth. From our
point of view it really is amazing that we can have or take part in a live broadcast
and go to the theatre without having to drive for a day, a seven or eight hour drive to
see something ... just before the play starts, somebody from Black Swan comes on
and he or she welcomes everyone to the live broadcast—Hello to everybody in
17 Independent of public or commercial television services
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Broome, in Esperance and Kalgoorlie—and you really get this feeling of this
connection right around the state, of all the regional areas having a nice night at the
theatre. And I know for us when they say "hello Esperance" we all cheer, even though
they can’t hear us. It is absolutely fantastic. —Victoria Brown, President of the
Esperance Theatre Guild
Broadcast does not replace live performance but it does help reduce the access barriers
regional communities often face. Broome, Port Hedland and Esperance all hosted Black
Swan State Theatre Company community and school theatre workshops before and after
the live broadcast, providing a richer experience.
Sydney Symphony Orchestra—provides occasional webcasts through Livestream on its
YouTube channel. Regional audiences with adequate online access can also listen to select
concerts on SSO Radio, housed on SoundCloud. In addition to this the SSO has a close
relationship with community radio stations.
The SSO has a number of online education initiatives:
Online teaching resources, including bite-sized lesson plans, are available through the
orchestra’s website.
Online education resource kits to complement the Australian Curriculum are
available via the national Scootle database.
The SSO has created a masterclass series to assist musicians preparing for orchestral
auditions. These videos, in which SSO musicians teach SSO Fellows how to refine
popular audition pieces, are available on the SSO YouTube channel.
In 2015 the SSO’s teacher training program TunED Up was paperless, with the teachers
accessing all course materials via tablets. The SSO will continue to support these
teachers with the provision of online teaching resources throughout 2016.
The SSO also offers audiences around Australia the chance to see behind-the-scenes via its
online news site, Backstage News+. This site features the latest news and backstage videos,
articles and photo galleries from the SSO.
West Australian Opera— has presented its free Opera in the park performance as a live
broadcast to regional centres since 2010. The regional simulcast enables long-time opera
fans, or first-timers just being introduced to the artform, to experience the beauty of live
world-class opera. In 2016 the Opera in the Park will be Gianni Schicchi by Puccini.
West Australian Symphony Orchestra: provides occasional Webcasts live through
Livestream. WASO webcasts feature exclusive footage such as interviews with soloists,
conductors, WASO musicians and staff. Viewers can also interact through a live twitter feed.
These performances are then available on demand on WASO’s Youtube channel. The next
webcast is scheduled for 2 April 2016 form the Perth Concert Hall
6. Online arts education and behind the scenes
The companies’ online presence includes online recorded videos, live streaming of
rehearsals and other resources.
Examples
ACO Music & Art Program— This music and visual art curriculum is for primary school students
in Years 3–6 and their teachers. It is delivered via video conferencing every month over the
course of a school year during which an ACO Collective performance takes place in a
regional centre. The program is supported by a content rich website, full of resources and
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materials for teachers, students and their families. The artwork of participating students is
displayed in the foyer of the venue of the ACO Collective performance and the
participating students and their families are offered discounted tickets to the ACO Collective
performance in their town.
This program was an overwhelming success, and I received many requests from the
school to repeat it next year. Viewing the artwork, and speaking with the students, I
found they were engaged and stimulated by the music. The City of Greater Bendigo
is a large municipality, and distance can be a barrier to arts participation, so the
online delivery meant that we were able to present this program to one of our remote
schools. In the evening we provided tickets to encourage the students to come to
the performance, and it was a wonderful touch to have them welcomed before the
concert started. —Rohan Phillipps, Arts Officer, City of Greater Bendigo
Bell Shakespeare— delivers an annual live-streamed Q&A from Sydney Opera House for
regional schools; has developed a suite of performance and commentary videos for ABC
Splash online; created a Starting Shakespeare app for primary students and their teachers;
develops a comprehensive suite of free teacher resources each year, accessible from the
Bell Shakespeare website; and connects regional students and teachers from across
Australia via specialised social media networks. The company’s education programs
reached approximately 62,000 students and teachers in 2015.
Musica Viva— digital apps: Key components of MVA’s music education courses are
available online in NSW. The website, musicstaffroom.com, was created to house video
tutorials for self-paced, online videos and other resources for teachers. Additionally, live-
streamed digital seminars hosted by professional music educators and Musica Viva In
Schools musicians were available live and on-demand for teachers. This digital innovation
has received warm feedback from teachers. The online videos allow comprehensive training,
at a time and place that suits them.
Orchestra Victoria— Orchestra Victoria delivered its Remote Access String Quartet Program
for regional high school students, directed by violinist John Noble which culminated in a
Melbourne based joint performance.
I loved to feel a part of a real orchestra. Since last year's workshop I have practiced
so much. Please do it again next year! —Rosebud Secondary College student
[the workshop was] quite challenging, particularly at first, but [the students] rise to the
occasion and discover more about their ability in the process. It lifts their thinking. —
Eaglehawk Secondary College teacher
Sydney Symphony Orchestra— has used online digital services to conduct online
masterclasses and online auditions and is working with the Sydney Opera House in delivering
online interactive professional learning classes to regional areas, supporting classroom music
teachers nationally.
Sydney Theatre Company— Since 2014, STC Education has invested heavily in developing
digital resources to support teaching and learning across Drama and English. These include
a suite of resources for each Schools Days production (On Cue e-book, design sketchbooks,
posters and others). STC Education has also developed a series of Director Documentaries
that are freely available on their website. These have been made specifically for teachers
and students studying particular plays or theatrical styles.
The Australian Ballet— World Ballet Day, an online broadcast, provided behind-the-scenes
access to the world's premier ballet companies: The Australian Ballet, Bolshoi Ballet, The Royal
Ballet, The National Ballet of Canada and San Francisco Ballet. In 2015 it also invited
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esteemed fellow dance companies Bangarra Dance Theatre, the Royal New Zealand Ballet
and the National Ballet of China to take part.
The broadcast provides a rare peak into the workings of the companies and their artists for
ballet students and audience—and by doing so, overcomes barriers that may exist due to
geographical distance and isolation.
The West Australian Ballet—runs online presentations, such as video conference
presentation/workshops for Pannawonica Primary School, Port Hedland Primary School, and
Tom Price Primary School, based from the Pilbara Regional Education Office in Karratha; and
two sessions for primary-aged students with the Carnarvon School of the Air.
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AMPAG RECOMMENDATIONS
Recommendation 1
Increase the existing Playing Australia fund by $2 million pa to increase the quantity, scale
and diversity of performing arts tours to reach regional and isolated and remote
communities. Boosting the value of the Playing Australia fund would increase the breadth,
diversity and quality of works seen by audiences in regional and remote Australia, promoting
skills development and assisting in meeting the significant unmet audience demand.
Any increase in Playing Australia should be accompanied by creating flexibility in eligibility
guidelines to remove barriers to alternative ways of touring that may be more efficient for
artists, arts companies and audience reach and engagement.
Recommendation 2
Regional venues want more MPA engagement within their communities. Government’s
introduction of multi-year funding through the National Touring Status awarded to four
companies, including two MPAs, has demonstrated the benefits of continuity of funding. The
NTS funding approach should be extended to all MPA companies that regularly tour regional
Australia. Doing so would save administrative time and uncertainty and facilitate additional
opportunities for audience development.
It should be done without unfairly disadvantaging other organisations, be they other MPAs or
SMEs, in accessing Playing Australia tour support.
Recommendation 3
Increase the support for education activities and streamed, digital access for regional and
remote areas, to lift their participation and engagement in arts activities, and ultimately
benefit all education and community outcomes.
Recommendation 4
Model the potential benefits, likely take up and associated costs and optimum criteria
associated with the creation of a regional live performance and live performance broadcast
to regional venues subsidy and risk offset scheme.
Recommendation 5
ABC radio and television provides important conduit for regional audiences to experience
performances by Australia’s leading performing arts companies as well as capacity for
regional artist and performances to reach a national audience. It is a greatly valued
collaborator and commissioner of original innovative performing arts content. Its contribution
to the performing arts cultural life of regional Australia should be recognised and valued.
Recommendation 6
Facilitate the national co-ordination and collaboration of regional performing arts access
and engagement strategies by including ‘regional performing arts access and
development’ as a standing item on the annual Meeting of Cultural Ministers’ agenda.
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Appendix 1: News article—Artshub, 3 February 2016
Why 24 people need a 350-seat theatre
DEBORAH STONE
A tiny town in the Riverina is about to move its popular opera program from a converted pig-
pen to a $700,000 theatre and they really need it.
The official population of Morundah in NSW is 76
but Councillor David Fahey says only 24 people
actually live in the village. Either way it's not a
population size that obviously requires a 350-
seat theatre complete with green room, stage
lighting and carefully thought-out acoustics.
But the first time the local Morundah Bush
Entertainment Committee put on an opera in
2006, it sold 1100 tickets in three hours.
'Just because we live in the country doesn't mean we don't want culture,' said Fahey.
In fact the Councillor – who as well as heading the entertainment committee is the local
publican, runs cattle, and owns a chemical business – admits that when the push started he
'wouldn't have crossed the road' to see an opera.
But he liked the idea of opera in the town because it would be less disruptive than
alternatives such as rock concerts or a Bachelors and Spinsters Ball.
Since then the tiny Riverina town has become a regional cultural hub serving not only the
Urana Shire population of about 1200 but also drawing regular tourists from around Australia.
Fahey himself has discovered he rather enjoys the art form.
For the past decade Morundah has been staging touring opera productions in a converted
pig shelter ironically known as the Paradise Palladium Theatre. It has brought in productions
from Oz Opera (the touring arm of Opera Australia), the Victorian Opera and South
Australia's Co-Opera, and won awards including the NSW Local Government Shires
Association Award, the NSW Tidy Town Awards and from the local shire.
Opera productions will soon be able to move out of the pig pen into a new $700,000 theatre
under construction, which will also provide a venue for musical theatre, comedy and dance
events. There are already bookings for 2018.
The project this week received a $60,000 grant from the NSW government which will pay for
the green room and lighting. But government support has been a long time coming.
Morundah has been applying for funding on and off for nine years to build its theatre.
'When they rang to tell me about it the first thing I said was "Thank heavens we won't have to
run another chook raffle for a while",' said Fahey. The committee has literally raised most of
the funds for the theatre through Friday night raffles, fundraising events and small
philanthropic grants to supplement a $150,000 grant and $60,000 loan from the shire.
The local community is also contributing in practical ways, donating time and equipment.
They are currently running a 'door drive' to collect 800 old doors which will be used to line the
theatre, providing appropriate acoustics without the cost of commercial baffle boards.
The Morundah Theatre is one of 10 regional cultural projects to receive $385,000 in NSW’s
regional capital grants.
Opera in Morundah. Image: Jeff Busby
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Appendix 2: News article—The Leader, 2 December 2015, 4 pm
Wagga Civic Theatre 2016 Season
Wagga has spoken and the Civic Theatre has answered—the Australian Ballet will return to the city in
2016.
It is just one of the 12 impressive shows to comprise the Civic Theatre’s 2016 Subscription Season.
“The number one requested thing has been the Australian Ballet and we have them,” Civic Theatre
manager Carissa Campbell said.
Tom Burlinson, a tribute performer endorsed by the Sinatra family, will recreate the album Sinatra at
the Sands on stage before performing his greatest hits.
Doctor Jonathon Welch AM from the Choir of Hard Knocks will bring a 10th anniversary celebration
to Wagga with collaboration from local choirs.
Ms Campbell said diversity was key when choosing shows to comprise a season.
“I always look for a mix,” she said.
“I want the big companies but I also want Australian writing.
“Every single one has to have something special that I think will work in Wagga.”
Season launch video lists 6 out of 12 shows in 2016 involve MPAs: Bell Shakespeare,
Queensland Theatre Company, Australian Chamber Orchestra, Opera Australia, The
Australian Ballet, Sydney Theatre Company
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Appendix 3: AUSTRALIA’S MAJOR PERFORMING ARTS COMPANIES
Adelaide Symphony
Orchestra
Orchestra Victoria
Australian
Brandenburg
Orchestra
Queensland Ballet
Australian Chamber
Orchestra
Queensland
Symphony Orchestra
Bangarra Dance
Theatre
Queensland Theatre
Company
Bell Shakespeare
State Opera South
Australia
Belvoir
State Theatre
Company of South
Australia
Black Swan State
Theatre Company
Sydney Dance
Company
Circus Oz
Sydney Symphony
Orchestra
Malthouse Theatre
Sydney Theatre
Company
Melbourne
Symphony Orchestra
The Australian Ballet
Melbourne Theatre
Company
Tasmanian
Symphony
Orchestra
Musica Viva Australia
West Australian Ballet
Opera Australia
West Australian
Opera
Opera Queensland
West Australian
Symphony
Orchestra
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Appendix 4: Excerpt from the Australia Council for the Arts Annual Report
2015
Australia Council investment in regional initiatives, derived from its Annual Report 2015.
Australia Council Grants 5.4
National Regional Program 8.6
Other Government initiatives 3.9
Key Organisations 4.7
Major Performing Arts Companies 6.3
Total 28.9
‘Major Performing Arts Companies’ refers to MPAs based in regional locations—in this case
Tasmania, a state that is categorised as regional in its entirety.
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Appendix 5: Excerpts from national and state touring research reports
The Mapping Contemporary Dance in Regional WA report18 noted that there was recognition
of dance companies that return to the same communities over a number of years had
benefits. The same report noted that the development of ongoing relationships between
particular artists and communities had the potential for long-term impacts.19
A further 2012 national touring report commissioned by the Australia Council noted
Presenters’ curatorial processes are driven predominately by factors that mitigate risk
(often without research into audience demand and capacity) rather than by critical
assessment of the audience and the production.20
The report recommended supporting presenter risk-taking through curatorial upskilling,
shared audience development strategies and providing certainty on programming
centrepieces.
It also recommended simplifying and harmonising funding, especially the triennial funding,
and including measures that give presenters greater certainty so that established producers
may be freed up to present riskier niche work.
The Mapping Queensland Theatre report also called for consistent funding for touring, saying,
‘The foundation for theatre touring exists but that depends on a certain critical mass of
suitable work being constantly available for presenter to invest in appropriate audience
development strategies.’21
18 Carmichael (2009) 19 National Touring Framework: Are We There Yet, April 2010, (funded by Aust Co) p.37 20 Ibid, p.39 21 Baylis 2009 (Funded by Arts Qld)
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22 Left to Right photos supplied by: Bangarra, Circus Oz, The Australian Ballet, Black Swan State Theatre Company, Sydney Dance Company,
Opera Queensland, Bell Shakespeare Theatre Company, Musica Viva, Tasmanian Symphony Orchestra, West Australian Symphony Orchestra
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