INNOVATIVE TECHNOLOGY SOLUTIONSAnalyst Meet

March 26th, 2007

Pune, India

A CMMI Level 5 Company www.zensar.com

Zensar Technologies –Becoming the Innovation Leader

AgendaAgenda

• Market size- Opportunities

• Innovation @ Zensar

• Business Outlook

• Strategy to achieve Business Plan

• Organisation Structure

InnovativeTechnology Solutions

Business Process Outsourcing

Service LinesService Lines

Application DevelopmentApplication Support & MaintenanceInfrastructure ManagementIndependent Testing ServicesConsulting

Application Portfolio Management

Enterprise Application Services

Service LinesService Lines

HR Shared ServicesKnowledge Process Outsourcing Transaction ProcessingVoice

Application ModernizationEmbedded SystemsProduct Engineering ServicesLegacy Migration

Enterprise Resource Planning [Oracle/ SAP, PSBusiness Intelligence and Datawarehousing

TelecomUtilities

Retail Manufact

uringPharmaTextile Dairy

Financial Services

Engineering Services

Global Market ShareGlobal Market Share

Practice Global Market Share

Embedded Software

Embedded (Software +IC+ Boards)

$ 3.5 Billion

$ 88 Billion

Global Software Product Market

Indian Product Development Market

Outsourced Product Development Market

$ 180 Billion

$ 8-10 Billion

$ 11 Billion

Financial Services

Global IT Financial Services Spend

$ 430 Billion

$ 154 Billion ( 2007)

Signals of ChangeSignals of Change

• Customers satisfied on certain dimensions of outsourcing:-

Loss of control on applicationsLoss of control on applications Reduction of role for core architectsReduction of role for core architects

• Dissatisfaction along other dimensions:-

Domain expertise in vendor communityDomain expertise in vendor community Time to marketTime to market Pricing modelsPricing models Vendor issues – cost, attrition, knowledge Vendor issues – cost, attrition, knowledge

managementmanagement

ITS VisionITS Vision

• Mission/Vision: Transformation Partners by providing

Innovative business & technology platforms

• Goal: Revenue 100 M$ by 2010

Innovation Journey of ZensarInnovation Journey of Zensar

Survive StrategizeConsolidation

Practice Prevail

2001 – 03 2003 - 06 2006-08 2007-09

Val

ue

Pro

gre

ssio

n

Time

• Tools

•BPF

•SBP

• Communities

•Partners

•SMEs

Problem solving Frameworks Solution patterns Virtual global delivery

VGDMSaaS

2008-10

SOLUTION

Standard Processes and Practices

Standard Processes and Practices

BUSINESS

NEED Framework Guidelines

Framework Guidelines

Design Development Testing

RepositoryVertical Specific Solution Patterns

Foundation Library

Blueprints

Deployment

Set of Tools

Testing Tools

Documentation Tools

Platform2

Platform1 Analysis

Profilers Transformers Compilers

Modeling Tools

UML/BPMN

The Model Driven FrameworkThe Model Driven Framework

Program Analyzer Blueprint Foundry 3.0Zensar IP

Silica – A case studySilica – A case study

• Silica – an asset management product company

• Customers are HSBC, Investek

• Approached Zensar with the maintenance of three products : Fiscus, Silica and IME

• The product Fiscus had 8 million lines of code and no documentation

• The challenge was to reverse engineer, draw specifications, forward engineer, develop and support the product with no existing documentation

• The SBP framework was formally established with the success at Silica

• The client was very satisfied with the outcome and has decided to move the other products into this framework with a view to quality software development

• Today Zensar is architecting an integrated product which combines all the three products for Silica using the innovative framework

The Innovation Touch..The Innovation Touch..

• Create a virtual global delivery model:-

• Integrate Global Talent including Customer Integrate Global Talent including Customer capabilitiescapabilities

• Embed Frameworks for service deliveryEmbed Frameworks for service delivery• Implement ERP for IT service provisioningImplement ERP for IT service provisioning

• Steal a few ideas from Manufacturing:-

• Rigorous Focus on Formal Requirements Rigorous Focus on Formal Requirements Specifications & Solution DesignSpecifications & Solution Design

• Automated & Distributed ManufacturingAutomated & Distributed Manufacturing• Collaborative participation by CustomersCollaborative participation by Customers

Process Innovation- GDPProcess Innovation- GDPGlobal Delivery PlatformGlobal Delivery Platform

Delivery Hub Running ERP/SBP

Order Complete

Order Processing

AllocateTrack

Monitor

Design

Distributed Solution Design

Develop

Design Transformation

Test

Distributed Testing

Req.Analysis

Requirement specs by Customer Reps &

SMEs

Order Entry

Customer Approval of Order

Customer Sign-Off on Order

Zensar Innovation Hub Gdansk, Poland

Zensar HQ -Pune- LAN

Web-Portal Server1. Registered modelers:

• can update data• can view allotted

projects, deadlines and other relevant project metrics

• Publish their calendar2. Project Managers:

• can publish project metrics

• Grant/Revoke privileges, restrictions

• Can query for resources3. Customers:

• Transparently view progress

• Seek design Updates• Initiate change

requisition• Seek automated reports

4. Manage BPF roles, model repository, model versioning, design templates and patterns.

Collaboration Server• Identity server• Collaboration server

SBP Server• Code-generator Service• Design Versioning Server• Clustered Model repository

Service

BPF Interface server• Manages Repository-Client

interaction• Proxies SBP and

Collaboration services

4000+ Km(Geographically)

BPF Client and Modeler

Web-browser communication

BPF Client -BPF Interface Server Communication over Internet

Server-Server Communication

LAN Communication

Legend:

GDM Datacenters

Pune-Hyderabad

Customer

Innovation Hub @ PolandInnovation Hub @ Poland

Dashboard on Demand

Dashboard on Demand

Application Design

Benefits of the VGDM -Benefits of the VGDM -SBP ApproachSBP Approach

• Rapid, High Quality & Cost effective model-to-code software development paradigm

• Focus on the Business Process & Application Design

coupled with automation

• Rich Solution Blueprints repository to leverage existing assets, providing significant improvements in ROI & turnaround time

• Lower maintenance cost as changes are implemented at the BluePrint level rather than the source code

• Blueprints are platform agnostic and can be targeted across diverse platforms, including future ones

• Partner & Customer SME can collaborate using the VGDM & therefore ensure that we downplay the threats of outsourcing

• Penetrate Non- English countries using collaborative model for Successful implementation

• Enables a vibrant Community-Corporate partnership benefiting both entities

• Truly distributed engineering bringing in global talent pool using a community model to meet customer price points

What does VGDM mean to…What does VGDM mean to…

• Zensar: – Access to expertise and human resource across the globe.– Consistent and best practices in software development

and maintenance – Reusable models and patterns to accelerate application

development.– Access to Zensar expertise pool.

• Customers:– Expert consulting and opinions on best practices by

consultants world over– Engineered Applications, not spaghetti software.– Hassle free enhancements to application by changing the

process flow at model level and not interfering at code level

• Community:– Access to a world class distributed modeling tool and

collaboration environment.– Early deployment and commercialization of Open

Standards and Technologies– A trustworthy partner in Zensar - enabling community

development

AchievementsAchievements

• 8 out of Top 10 BFSI in SA are our customers

• Top Fortune 50 customers like Credit Suisse, UBS have grown significantly in BFSI space

• 8 yrs of successful Embedded Service for Fujitsu due to continuous Research in New –technologies

• Over 17 leading customers in Product Engg Space (Silica)

• A few companies have a leadership position in this area

Moving towards software as a serviceMoving towards software as a service

• Business process management enabled by SOA: Business process management combining software capabilities and business expertise to accelerate process improvement and facilitate business innovation - Domain areas : Retail, Finance

• Service creation: Creating flexible, service-based business applications that expose business behavior as a service and also reuses business logic which is exposed as a service. - solution patterns

• Service connectivity: Link people, processes and information with a seamless flow of messages and information from virtually anywhere at anytime using anything by making assessable a set of core services available to a variety of applications - virtual global platform

• SOA design: Aligning the modeling of business design and IT solution design through a set of roles, methods and artifacts to render a set of explicit business processes .

• SOA governance: Define the policies, processes, and tools that oversee who owns a service, who can use it, how it can be used, and when it will be available to those needing it.

ITS offeringsITS offerings

• Product Engineering Services

• Extended Embedded Services

• Banking Financial Services Industry

Product Engineering ServicesProduct Engineering Services

•Model Driven Re-Engineering•Migration•Re-Engineering•Extensions

•Model Driven Release Management

•Traditional Support•Fixes to Features•Feature to Enhancement•Version Management•Internationalization

Extended Embedded systemsExtended Embedded systems

Future VerticalsExisting Verticals

EES Practice

High Tech Manufacturing

Telecom & MobileSemiconductor &

EmbeddedR&D & New

Competencies

Service Offerings• Device &

System Evaluation Tools,

• Firmware development

• R&D

Service Offerings• S/W, IVRS, • Routing &

Switching• Network

Storage• Mobile Apps

Service Offerings• Embedded

system development,

• Apps Engineering

• Automotive • Retail &

logistics,• Gaming &

Entertainment

Risk & Regulations

– Financial Risk System – Credit & Market Risk

– Operational Risk – Business Continuity Planning – Basel II

FS COE

Insurance

– Claims administration

– Pension Plans

– Policy Administration

– Annuities

Banking

– Private Banking & Customer Relationship Strategies

– Payment – Check Clearing & Settlement– Trade Finance– Investment Banking

Capital Markets

– Trade Processing, Clearing & Settlement – Equities, Derivatives – Fixed Income Securities– Risk Management – Asset Management– Fund Administration– Regulatory Compliance

BFSIBFSI

SBP led services - An OutlookSBP led services - An Outlook

2003-04 2004-05 2005-06 2006-07 2007-08 2008-09

Revenue (USDM)

3.0 7.0 14 28 50 75

Growth YoY%

- - 100 100 70 50

Business ChannelsBusiness Channels

Supply

SM IT service Cos

Academic Institutions

Communities

Demand

Govt. Departments FTO,SM Businesses

Start-ups, IP Marketplace

Leverage Distributed Capabilities!

ideas

experience

intellect

Americas

Asia Pacific

Europe

Communities

Business Model InnovationBusiness Model Innovation

Academic Inst.

Small & Medium IT Cos.

Communities

Individuals

SME ISV/OEM

GDP

Partners

Go to Market – in progressGo to Market – in progress

• Supply side ramp-up: Generate a network of skills & niche capabilities

• Popularize business model and tools in customer community and users– To enable garnering of best resources across industry and

geographiesInternet based marketing

• Business Branding

• Create collaterals

• Liaison with user communities & small/mid size companies – build the network

• Sell to companies with potential for license fees

Strategy To Achieve Business PlanStrategy To Achieve Business Plan

• JV with EZA for Japan Market Penetration & China Delivery Center for penetration in Asia Pacific and Acquisition of telecom software company to grow in Embedded space

• Eastern Europe Near Shore Delivery Center at Poland to penetrate BFSI Europe and Latin American Markets

• BEE Company JV for leadership in SA in BFSI and Govt.

• Sales Focus on BFSI, Retail, Hi-tech, Telecom verticals

• Domain Specific platform and Frame work to enable provide Software as Service

Investments Investments

• To Acquire Telecom software company in china and BFSI software company in EE and Australia

• To Build Embedded technology solutions for Specific domain

• To Research in SOA and create Solution patterns , Domain specific models and languages which would enable ITS to offer SaaS

• In Marketing & Brand Building to Promote GDP platform, Community creation and SaaS model

ITS -StructureITS -Structure

Focus•Incubate and disseminate innovation across Zensar•Act as the future growth engine for Zensar via innovative offerings

ITS SBU Head V Balasubramanian

Extended Engineering Services

C.P.Limaye

GDP ServicesVijay Gaikwad

Financial Technology Solutions

Vijay Saradhi

Product Engineering Services

Narendra Joshi

Japan and AusSudhir Mathur

SE AsiaJ Partha

Eastern Europe &Nordic

V. Shankar

IMEAYogesh Patgaonkar

MarketingSunil Mansharamani

ADMPushpal Kapadia

Thank You

A CMMI Level 5 Company www.zensar.com