innovation@salesforceChris FrySVP Development

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Revenue through fiscal quarter ended 04/30/11

FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011

About Us:

First Cloud Company to Exceed $2.0 Billion Annual Run Rate34% Revenue Growth Y/Y in Q1 FY12

$2.1 Billion+ #4Fastest Growing Company 2010Annual Revenue Run Rate

FY2012

1999

Culture to Innovate

2000 2001 2002 2003 2004 2005 2006

Features Delivered per Team

Days between Major Releases

Unpredictable

completion of

projects or initiatives

Lack of Visibility

Resource Bottlenecks

Infrequent Customer Feedback

2000 2001 2002 2003 2004 2005 2006 2007

Features Delivered per Team

Days between Major Releases

Transformation Results

ADM Rhythm & Release Cadence

Monthly Rhythm

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

Release Release ReleaseRelease

What is ADM?

Re-factoring

Self-organizing

Predictable releases

Transparent

Ftest - Selenium

Continuous integration

Debt free

Just-in-timeIterative

Always Potentially Releasable

Time-boxed

Early Feedback

Agile

Lean

Continuous Improvement

Code Reviews

Collective Code Ownership

Self-correcting

125+Scrum Teams @ Salesforce

Scaling Agile

Workgroup

Scrum Teams(with dedicated

Dev & QA)

Workgroup

Scrum of Scrum of Scrums

Platform Division

Scrum of Scrums

Applications Division

Scrum of Scrums

Infrastructure Division

Scrum of Scrums

System Test

Usability

UI Design Doc

Shared Resources

Technical Operations

Disruptive Organization

Align the entire company

Where do we want to be?

What values are important to us?

How we will get there?

What obstacles do we need to recognize and overcome?

How will we measure success?

04/08/2023 27

PTOn! is designed to inspire the creativity of our individual contributors.

Take the space to do the great things that you are passionate about (even if they are outside the objectives of the scrum team)

Continuous Innovation

Continuous Innovation

30 Major Releases

Every Customization & Integration Automatically Upgraded

Always Have the Latest Innovations & Technology

Painless, No Hassle Upgrades

Investment in Automation

Disruptive Technology

Cloud Services

API Access to Data & Metadata

Business Intelligence / OLAP

SOQLQuery

OLTP

Content Management

Mobile

Search

Packaging

BPM (workflows, approvals)

Batch Processing

Web MVC Framework

(Visualforce)

Multi-tenant programming

language (Apex)

Site Architecture Overview

Tenants (e.g., a company) known as “organizations”

Each organization has users– From 1 to 100,000s– Each username maps to a

single organization-id

Single code base – Only 1 version to support!

680,000+ Custom Objects (Tables)

24+ Production Instances

~8 DBAs

Higher Purpose Culture of Innovation Disruption

What is ADM?

ADM (Adaptive Delivery Methodology) is an Agile

discipline that is specific to salesforce.com. It employs

Scrum project management framework, adopts certain

extreme programming practices and is based on lean

principles.