Innovation In Services And Business Models

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Transcript of Innovation In Services And Business Models

  • 1. john wilbanks creative commons / science commons Open Innovation, Institutional Policy, and the Digital Commons 10 november 2008 haas school of business
  • 2. knowledge gaps process failures transaction costs lost opportunities
  • 3. knowledge gaps process failures transaction costs lost opportunities is the answer more products?
  • 4. the discovery process:
  • 5. the discovery process:
  • 6. thanks to the products, we already know a lot...
  • 7. we need process innovations to match product innovations.
  • 8. collaborative workows standard data formats collaboration software secure legal frameworks we need process innovations to match product innovations.
  • 9. most products advance incrementally
  • 10. business model: sell more, faster, cheaper
  • 11. business model: sell more, faster, cheaper
  • 12. does the ability to ask more questions, faster, lead us to more knowledge or just more data?
  • 13. whats different about communications and computers?
  • 14. 1. we know stuff.
  • 15. 1. we know stuff. 2. open networks.
  • 16. content code physical
  • 17. 1. the digital commons represents a methodology to bring network externalities to the sciences
  • 18. the commons
  • 19. knowledge rights
  • 20. digital commons interoperability low transaction costs law and technology
  • 21. user interface to copyright
  • 22. 140,000,000+ digital objects online under our licenses licenses ported to 45+ countries integrated with Google,Yahoo, Firefox, Microsoft Ofce...
  • 23. content code physical
  • 24. innovation content code physical
  • 25. 2. the digital commons is a innovation- friendly way to manage data, materials, and content for science.
  • 26. project development do no harm funding pro bono running code community think market early focus on life sciences exploring climate change, geospatial, elsewhere
  • 27. what would move via the science network?
  • 28. Open Access Research Tools
  • 29. making the tacit knowledge encoded in materials and data available at high speed and low transaction costs.
  • 30. user interface to technology transfer core contract grants the right to do research
  • 31. one-click for DNA and materials
  • 32. ibridge
  • 33. build offer through simple set of choices (post-authentication)
  • 34. Scientist readable Lawyer readable Machine readable
  • 35. service opportunity: amazon, e-bay, paypal, shipping, materials prep
  • 36. one-click for clinical data
  • 37. service opportunity: data cleaning, data integration, data analytics, virtual clinical trials, storage, escrow, etc.
  • 38. Open Access Content
  • 39. making knowledge legally and technically available for re-use and composition into new knowledge.
  • 40. we use digital tools to replicate paper technology
  • 41. creative expression
  • 42. ideas or facts
  • 43. e=mc2
  • 44. the container, not the facts.
  • 45. the container, not the facts. but locks the container.
  • 46. IGFBP-5 plays a role in the regulation of cellular senescence via a p53-dependent pathway and in aging-associated v