April 9, 2014

Prepared by Demian Borba

BlackBerry Developer Evangelist

dborba@blackberry.com

INNOVATION AT BLACKBERRY IN BRAZIL

April 9, 2014

•  Mobile Scenario in Brazil

•  BlackBerry Initiatives in Brazil

•  Tech Centers inside Universities

•  Mobile Dev Groups in 14 cities

CONTENTS

April 9, 2014

MOBILE SCENARIO IN BRAZIL

April 9, 2014

MOBILE SCENARIO IN BRAZIL •  Forecasted to be 5th biggest global Smartphone market by 2014. (source: CI master)

•  Forecasted to be 10th biggest by 2015 on +500USD segment. (source: CI master)

•  Country IT/Telecom spend of USD 168B in 2012,

Bigger than UK and 51% of LATAM. (source: IDC megatrends 2013)

•  Accounts for 54% of the enterprise mobility market in LATAM. (source: Frost and Sullivan)

•  Biggest base of BB10 connect to BES devices in LATAM. 2nd biggest base of BBOS and servers

installed.

April 9, 2014

TECH CENTERS INSIDE UNIVERSITIES

April 9, 2014

TECH CENTERS MISSION IN BRAZIL

"Contribute to BlackBerry global goals and create Built for BlackBerry applications

to solve real world problems."  

April 9, 2014

TECH CENTERS STRUCTURE •  Monthly investment per Tech Center covering:

•  10 Scholarships for top students

•  + 1 Manager from the industry

•  + 1 Coordinator from the University with a PHD

•  1 dedicated laboratory and 1 training lab

per Tech Center

•  Weekly 1 hour calls with Demian Borba

for reports, objectives and alignment

•  Each Tech Center provides a weekly

report with results, plans and impediments

April 9, 2014

TECH CENTERS LOCATIONS •  Tech Center UFPE at Federal University of Pernambuco

Started operating in January 2013, City: Recife

Launch video: http://bit.ly/1gVrWjY

•  Tech Center UFAL at Federal University of Alagoas

Started operating in December 2012, City: Maceio

Launch video: http://bit.ly/1dwtHvO

•  Tech Center PUC Rio de Janeiro at Catholic University

Started operating in August 2013, City: Rio de Janeiro

Launch video: http://bit.ly/1bESG3q

•  Tech Center USP at University of Sao Paulo

Started operating in July 2013, City: Sao Paulo

April 9, 2014

METHODOLOGIES IN PLACE •  Lean Startup

•  Design Thinking

•  Scrum & Agile Methodologies

•  Customer Validation

•  Collaboration with Versioning & Git

•  Open Source initiatives

•  Human Centered Design

•  Entrepreneurial Approaches

April 9, 2014

WHY ARE THEY WITH BLACKBERRY? •  For the opportunity to grow

•  We trust BlackBerry

•  To learn

•  Innovation motivates us

•  To make most of college years

•  The working environment

•  We can make a difference in the platform

•  To have fun

April 9, 2014

TECH CENTERS PROJECTS •  Creating BFB apps to solve enterprise problems

•  Supporting the Alliances Team by porting and testing Android apps for key brands

•  Designing and developing BFB apps for key brands in partnership with Alliances

•  Working with gaming companies on porting mobile games to BlackBerry 10

•  Creating tools for developers to increase their productivity

•  Hosting BlackBerry Dev Group Meetings

•  Hosting BlackBerry 10 training sessions at their labs

•  Teaching BlackBerry 10 development on Computer Science classes

April 9, 2014

TECH CENTERS RESULTS •  35 BFB apps developed by all 4 Tech Centers, with average rating over 4 points. 8 of them are 5 star

applications (9 more apps currently being developed)

•  Key Android apps ported (and tested) by the Tech Centers, including Banco do Brasil (biggest bank in

Brazil), Asana, Avianca, GOL Mobile (airline), HSBC Token, HSBC Mobile, Placar Magazine, Santander

Empresa, Santander Minha Conta, Santander Token and Veja Magazine (one of the most important

magazines in Brazil)

•  Designed and developed the GUI tool for WebWorks 2.0, working closely with the WebWorks team in

Canada (weekly calls and issue solving via github and irc)

•  In just one month, 146 Brazilian games ported to BlackBerry 10 and 228 Brazilian gaming companies

now registered, with ongoing discussions and collaboration

April 9, 2014

TECH CENTERS RESULTS •  One “Android to BlackBerry 10” converter developed in September

•  Worked with the WebPlatform.org team to create samples, collaborating with Adobe, W3C and

BlackBerry

•  Developed GAP for AIR and HTML5, where the GUI reduced in 80% the development time for AIR and

HTML5 developers targeting BlackBerry 10

•  Developed over 55 Amazon AWS APIs for the BlackBerry 10 platform

•  1 BlackBerry Open Day for end users was organized and delivered in Recife

•  3 Hackathons and 15 workshops took place in all 4 Tech Centers

•  12 tech conferences had sessions delivered by Tech Center members

April 9, 2014

X-PRO APP MARATHON

April 9, 2014

X-PRO APP MARATHON •  Each Tech Center targets one enterprise problem

•  Use Design Thinking as main process

•  Paid App

•  Focus on the X-Pro user

•  Solution 100% mobile

•  Option to import and export content

•  Content saved using the cloud

•  Only for BlackBerry 10. BUILT FOR BLACKBERRY

(Cascades or HTML5)

•  Plans to integrate with BES in the future

April 9, 2014

PROBLEM #1

"I wish our meetings were more productive, we have so many

distractions and there is no way to review what happened in past

meetings."

APP: PRO MEETING

Developed by Tech Center PUC Rio de Janeiro

Published on February 25th  

April 9, 2014

PROBLEM #2

"My company doesn't have a tool to collect different kinds of

information quickly (locations, pictures, copy etc)."

APP: CONVERGE

Developed by Tech Center UFPE Recife

Published on February 25th  

April 9, 2014

PROBLEM #3

"My organization needs to keep track of my time more effectively

and I hate the traditional time sheets."

APP: PRO TIMING

Developed by Tech Center UFAL Maceio

Published on February 25th  

April 9, 2014

PROBLEM #4

"Creating expense reports is painful, so many different pieces all over

the place. I spent so much time scanning receipts, filling up

spreadsheets, entering them on a system and generating reports for

my managers."

APP: EASY REPORTS

Developed by Tech Center USP Sao Paulo

Published on February 25th  

April 9, 2014

MOBILE DEV GROUPS IN 14 CITIES

April 9, 2014

14 CITIES : 14 MOBILE DEV GROUPS

April 9, 2014

14 CITIES : 14 MOBILE DEV GROUPS

24 April 9, 2014 Internal Use Only

Demian Borba

BlackBerry Developer Evangelist

dborba@blackberry.com

OBRIGADO