Global Innovation and Sustainability: Innovation insights from Brazil [IAMOT 2014]
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Transcript of Global Innovation and Sustainability: Innovation insights from Brazil [IAMOT 2014]
Panel: Innovation Insights from Brazil
Global Innovation & sustainability in Brazil
Dr Breno Nunes
Aston Business School, UK
IAMOT Conference, Washington, DC, USA
26 May 2014
OBJECTIVES
• Raise issues on doing innovation in Brazil
• Debate the Brazilian innovation context and its role in globalisation & sustainability
• Discuss the threat & opportunities for Brazil to flourish as global sustainable innovator
Dr Breno Nunes / May 2014 Copyright © 2014 - All rights Reserved
BRAZIL’S INNOVATION ECOSSYSTEM
• STRENGTHS
– Cheap skilled labour > Human capital -> young population
– Good overall respect to IPR
– Increasing number of innovation grants and funds
– Emergence of global champions
– Leading technological development in key areas: Energy, Agriculture & livestock (food security), aerospace (market niche), automotive, Finance, etc
– Good penetration of ICT infrastructure
• WEAKNESSES
– Lack of global awareness (few born-global SMEs)
– Bureaucracy of funding bodies
– Deficient infrastructure & cost of doing business in Brazil
– Shortage of skills in some areas
– Weak institutional environment (infrastructure, legal systems, etc)
– Low productivity across key sectors
– Low “sense of urgency” promotes a number of missing opportunities
Dr Breno Nunes / May 2014 Copyright © 2014 - All rights Reserved
Product
• 1st ‘real’ Plane
• Flex-fuel
engines
• Mobile
payments
• Soya for low
lattitude
• Instagram?
Marketing
• Market
niches: small
aircrafts
• Construction
in Africa
Organizational
• Modular
Consortium
Process
• Deep-water
drilling
• Financial
services (IT
processes)
Oslo Manual, 2005
EXAMPLES OF BRAZILIAN INNOVATIONS
Dr Breno Nunes / May 2014 Copyright © 2014 - All rights Reserved
The Innovation Race - BRICS
5 Source: Fu et al (2011) Dr Breno Nunes / May 2014
Copyright © 2014 - All rights Reserved
Growth rate of patent applications
6
Trend in patent applications at the top 20 offices
(Source: WIPO Statistics Database, October 2011)
Dr Breno Nunes / May 2014 Copyright © 2014 - All rights Reserved
The Innovation Race in 2009
7
Number of triadic patent families per million inhabitants, 2009.
Source: (Guloglu, 2012) Economic determinants of technological progress in
G7 countries: A re-examination. Economics Letters, vol 116, 3, pp604-608
Dr Breno Nunes / May 2014 Copyright © 2014 - All rights Reserved
The Innovation Race 2010
8
World Bank, 2010 Apud Fu,2011 Dr Breno Nunes / May 2014
Copyright © 2014 - All rights Reserved
Complex and discrete technologies
9
(Source: WIPO Statistics Database, October 2011)
Dr Breno Nunes / May 2014 Copyright © 2014 - All rights Reserved
Knowledge Production and Innovation – BRICS - Ratio between Indicators.
FINDINGS FROM NITEC/UFRGS/BRAZIL (with THANKS to Paulo!)
Brazil Russia India China South Africa
Population / Papers 15,927 10,131 62,308 18,157 17,464
Intelectual Property Revenues / Patents
125,654 32,761 34,159 1,788 100,152
R&D/Patents 3,720,844 527,400 1,490,355 3,186,334 2,889,021
Manufacture Exports / Patents 17,864 3,803 21,139 4,259 59,945
Exports / GDP 11,37% 25,91% 16,45% 23,07% 25,51%
Imports / GDP 11% 16% 25% 21% 32%
BRAZIL’S THREATS & OPPORTUNITIES
• THREATS
– Bad global image/reputation if World Cup & Olympics 2016 go wrong
– Threat of old competitors & the “natural” growth of new competitors like China and India
– New “kids” on the block, unexpected competitors for FDI? Colombia, Indonesia, Vietnam, Egypt, Turkey, South Africa
– New disruptive technologies: new generation of ethanol and biofuel from algae
– Abundance (of natural resources, domestic market, etc) as a resource curse
• OPPORTUNITIES
– Global Challenges for food security and energy – the key innovation competences of Brazil in Commodities markets can help to solve them
– Exponential gains by doing the basics as Brazil’s is in its early stages of being a global player
– Creation of a global network of expats
– Western Latin culture & Portugal: front door to Western & European Market? Or a Threat?
– New markets –are the former Portuguese colonies the Brazilian “blue ocean” ? Angola, Mozambique, Cape Verde
Dr Breno Nunes / May 2014 Copyright © 2014 - All rights Reserved
Panel: Innovation Insights from Brazil
Global Innovation & sustainability in Brazil
Dr Breno Nunes – [email protected]
Aston University, UK