Innovation and Efficiency - d.school talk
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Lean Way Forward: Innova0on & Efficiency Combine design and development. Or: Doing the right things. And doing the things right.
Jochen Gürtler, TIP Core Innova-on Manager School of Design Thinking, Hasso-‐Pla;ner-‐Ins-tute Potsdam June 19th 2012
With contribu,on from Mar,n Fassunge, Tobias Hildenbrand and Boris Bezirtzis
© 2012 SAP AG. All rights reserved. 2 CLICK TO EDIT MASTER TITLE STYLE © SAP 2012 | 2 ABOUT ME. PEOPLE. IDEAS. RESULTS.
Exper0se Master in Computer Science 15 year professional soHware development in different roles like developer, architect, product owner and manager Cer-fied Gestalt prac--oner & Business Coach
Design Thinking Coach Interests My children, my family, my friends
Traveling all around the world Jazz and playing trumpet Wri-ng books and blogs
Cinema and movies What is needed for change and growth?
© 2012 SAP AG. All rights reserved. 3 © SAP 2012 | 3 © SAP 2012 | 3 SAP – NEVER HEART ABOUT THIS?
© 2012 SAP AG. All rights reserved. 4 © SAP 2012 | 4
WHY LEAN ?
© SAP 2012 | 4
© 2012 SAP AG. All rights reserved. 5 © SAP 2012 | 5 © SAP 2012 | 5 NO, WE DO NOT BUILD CARS
© 2012 SAP AG. All rights reserved. 6 © SAP 2012 | 6 © SAP 2012 | 6 ELEMINATE WASTE MAXIMZE VALUE FOR YOUR CUSTOMER
© 2012 SAP AG. All rights reserved. 7 © SAP 2012 | 7 CONSEQUENCES OF WATERFALL
Analyze Design
Code
Test
Year 1 Year 2 Year 3 Year 4
Fear of delivery
© 2012 SAP AG. All rights reserved. 8 © SAP 2012 | 8 INTRODUCTION OF TEAM BASED ORGANIZATION
Chief Product team
Implementation teams
release backlog
release planning
sprint backlog
product backlog
Area Product team
© 2012 SAP AG. All rights reserved. 9 © SAP 2012 | 9 INTRODUCTION OF LARGE SCALE SCRUM
Retrospectives
Split organization into teams
Split work
Split time
Deliver more frequently
© 2012 SAP AG. All rights reserved. 10 © SAP 2012 | 10 WHAT WE HAVE LEARNED
Improve ratio of planning and execution
Build quality into products from the inside out.
Incorporate early feedbacks
Train coaches within the organization
© 2012 SAP AG. All rights reserved. 11 © SAP 2012 | 11 WHAT ELSE DID WE DO?
Kaizen / Continuous Improvement in large scale
Respect for People: Lean Leadership Development
We learned to deliver reliably
© 2012 SAP AG. All rights reserved. 12 © SAP 2012 | 12 COMPLEMENTING SCRUM WITH ENGINEERING PRACTICES
© 2012 SAP AG. All rights reserved. 13 © SAP 2012 | 13
WHY IS EFFICIENCY NOT ENOUGH ?
© 2012 SAP AG. All rights reserved. 14 © SAP 2012 | 14 GOAL IS NOT TO PRODUCE MORE STUFF EFFICIENTLY
“There is surely nothing quite so useless, as doing with great efficiency what should not be done at all.” - Peter Drucker
© 2012 SAP AG. All rights reserved. 15 © SAP 2012 | 15 WHY IS INNOVATION SO DIFFICULT?
Exploration
Search for new knowledge
Invention of business
Intuitive thinking
Validity
Exploitation
Maximization of payoff from existing knowledge
Administration of business
Analytical thinking
Worship altar of reliability
© 2009, Roger Martin, The Design of Business
© 2012 SAP AG. All rights reserved. 16 © SAP 2012 | 16 APPLY DESIGN THINKING
Viability Feasibility
Desirability
Innovation
Understanding the needs of the customer via multiple prototypes
© 2012 SAP AG. All rights reserved. 17 © SAP 2012 | 17 HOW DESIGN THINKING HELPS?
Embrace experimentation
Show don’t tell Radical collaboration
Focus on user needs
Doing than planning
© 2012 SAP AG. All rights reserved. 18 © SAP 2012 | 18 YOUR PRODUCT IS NOT „THE PRODUCT“
© 2012, Ash Maurya, Running Lean
© 2012 SAP AG. All rights reserved. 19 © SAP 2012 | 19 MEASURE WHAT YOU CAN MEASURE
# of customers using a product that didn’t exist 3 years ago
% of revenue coming from offerings that didn’t exist 3 years ago
© 2012 SAP AG. All rights reserved. 20 © SAP 2012 | 20 INNOVATION CULTURE
Innovation Goals
Access to the customers and technology
Metrics
Business orientation
Time & resources
© 2012 SAP AG. All rights reserved. 21 © SAP 2012 | 21 COMBINE DESIGN AND DEVELOPMENT
artifacts
Story- -mapping
Personas
Synthesis
Dev teams
backbone user stories
story telling clustering
profile buglist
backlog
Prototyping
Design + Development
Product Vision
paper prototypes artifacts
Product Owner
Design and Development share the same values and
are complementary
© 2012 SAP AG. All rights reserved. 22 © SAP 2012 | 22
DO YOU HAVE AN EXAMPLE?
© SAP 2012 | 22
© 2012 SAP AG. All rights reserved. 23 © SAP 2012 | 23 © SAP 2012 | 23 SAP SAILING PROGRAM TECHNOLOGY SPONSORING AT IT BEST
© 2012 SAP AG. All rights reserved. 24 © SAP 2012 | 24 © SAP 2012 | 24 THE TEAM A GOOD MIX IS ALWAYS BETTER
© 2012 SAP AG. All rights reserved. 25 © SAP 2012 | 25 © SAP 2012 | 25 ONE TEAM – ONE OFFICE WHEN WORK BECOMES FUN
© 2012 SAP AG. All rights reserved. 26 © SAP 2012 | 26 © SAP 2012 | 26 USER RESEARCH UNDERSTAND THE NEEDS OF OUR USERS
© 2012 SAP AG. All rights reserved. 27 © SAP 2012 | 27 © SAP 2012 | 27 STORY TELLING TELL ME YOUR STORIES AND I WILL UNDERSTAND
© 2012 SAP AG. All rights reserved. 28 © SAP 2012 | 28 © SAP 2012 | 28 SYNTHESIS WHAT ARE THE REALLY IMPORTANT TOPICS?
© 2012 SAP AG. All rights reserved. 29 © SAP 2012 | 29 © SAP 2012 | 29 2 PERSONAS A SAILOR AND HER COACH
© 2012 SAP AG. All rights reserved. 30 © SAP 2012 | 30 © SAP 2012 | 30 IDEATION CREATE MANY IDEAS TO FIND THE RIGHT ONES
© 2012 SAP AG. All rights reserved. 31 © SAP 2012 | 31 © SAP 2012 | 31 PRODUCT VISION WRITE IT DOWN TO BECOME CONCRETE
© 2012 SAP AG. All rights reserved. 32 © SAP 2012 | 32 © SAP 2012 | 32 USER STORY MAP PLAN AND STRUCTURE YOUR VISION
© 2012 SAP AG. All rights reserved. 33 © SAP 2012 | 33 © SAP 2012 | 33 DEVELOPMENT MODEL LEAN. LEANER. TEAMIFIED
© 2012 SAP AG. All rights reserved. 34 © SAP 2012 | 34 © SAP 2012 | 34 PROTOTYPING MAKE IT REAL. FAIL EARLY. GET FEEDBACK
© 2012 SAP AG. All rights reserved. 35 © SAP 2012 | 35 © SAP 2012 | 35 SAP SAIL BETTER. PUBLICLY AVAILABLE TODAY
© 2012 SAP AG. All rights reserved. 36 © SAP 2012 | 36 SAP SAIL BETTER: COMBINING DESIGN & DEVELOPMENT
© 2012 SAP AG. All rights reserved. 37 © SAP 2012 | 37
WHAT´S NEXT?
© SAP 2012 | 37
© 2012 SAP AG. All rights reserved. 38 CLICK TO EDIT MASTER TITLE STYLE © SAP 2012 | 38
© 2012 SAP AG. All rights reserved. 39 CLICK TO EDIT MASTER TITLE STYLE © SAP 2012 | 39
2. SCALING
1. SERVICES
3. SPACES Provide SERVICES suppor0ng wave 2 & 3 Design Thinking projects to ensure success
and learn for SCALING
Embed Design Thinking in the development processes with content and rollout support
Make flexible SPACES available incl. furniture and equipment
© SAP 2012 | 39 DESIGN THINKING 2012. LEARN AND SCALE IN THREE DIMENSTIONS
© 2012 SAP AG. All rights reserved. 40 © SAP 2012 | 40 © SAP 2012 | 40 10 THINKS. Why not starEng today?
© 2012 SAP AG. All rights reserved. 41 © SAP 2012 | 41 © SAP 2012 | 41 WOULD YOU LIKE TO JOIN THE TRIP? Contact me
Thank you. Contact me: Jochen Gürtler TIP Core Innova-on Manager SAP AG Dietmar-‐Hopp-‐Allee 16 69190 Walldorf +49 6227 7 48272 / +49 174 91 63 497
© 2012 SAP AG. All rights reserved. 43
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© 2012 SAP AG. All rights reserved. 44
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