Innovate using social networks

Hajrë HyseniDec 2012

INnovate Using Social Networks

Wednesday, 5 December 12

Business overview

Setting goals

Niche Social Networks

NSN Examples

Engage and Monitor

Generate ideas

Weekly Topic


What’s your business about

What services/products you offer

Who are your customers

Your location

What are your goals/objectives


Niche Social NetworksNSN are focused on very targeted interest areas or demographics


Ning Alternatives


Examples


Some more


Brands


http://youtu.be/316AzLYfAzwTV Channel Launch


•Which is Social Networking channel for Product/Service innovation

•The Law of Attraction - take an interest in other people

•Take risks – be authentic, speak with your actual voice

•Be real – don’t tell about how many new cool widgets you plan to design

•Be selective – don’t set up a Facebook page if you don’t have to

•Be unique – don’t just copy what your competitors are doing

•Stop talking and start listening

Prepare, Prepare and Prepare some more


Team Meeting

Goals-Setting


Good working conditionsRegular projects milestonesFlexible working hoursProgress review meetings

Team


• Use Social Monitoring Tools

•Mentions, keywords, tweets, retweets, hashtags etc

• Generate iDeas

• Implement and Develop

SomeMore


Review Social Monitoring Tools


Metrics HootSuite Sprout Social Social Mention Topsy ReFollow

Influence √ √ √

Keyword analysis √ √

ReTweets √ √

Followers √

Pins √ √ √

Hashtags √ √

Fans √ √ √

Click-throughs √ √ √

Mobile apps √ √

Schedule Features √ √

Social Networks √ √ √

Cost - - - - -

Basic and quick method to review social monitoring tools


Metrics HootSuite Sprout Social Social Mention Topsy ReFollow

Influence √ √ √

Keyword analysis √ √

ReTweets √ √

Followers √

Pins √ √ √

Hashtags √ √

Fans √ √ √

Click-throughs √ √ √

Mobile apps √ √

Schedule Features √ √

Social Networks √ √ √

Cost - - - - -

Guide only!

Basic and quick method to review social monitoring tools


Choose a Niche Social Networking Platform relevant to your company

Tweet back reasons for your choice #UH6BUS1062


Innovate using social networks

Technology

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