Innovate New Products Services with Enterprise Social Graphing

@nmoneypenny synxi.com

Innovate New Products & Services with the Power of Enterprise

Social GraphingNaomi MoneypennyCT0, ManyWorlds


Naomi Moneypenny

@nmoneypenny linkedin.com/in/moneypenny

[email protected]

Chief Technology Officer at ManyWorlds, Inc.

Run the research & engineering team for Synxi - machine learning engine for personalized knowledge and expertise discovery in SharePoint and other collaborative environments such as Yammer & Tibbr platforms. www.Synxi.com

Passionate about deriving value

from information; enterprise collaboration & innovation

geek

Technology forecasting and strategy manager at Shell, consulted at many Fortune

100 companies since

Over 30 patents in machine learning & adaptive systems

Astrophysicist (yes, rocket

scientist)Advises on business value of Enterprise Social and how to

derive top line business growth from

IT


What Is Social Graphing? Why Is Social Graphing Relevant to the

Enterprise?

Apps Overview Use Cases: Innovating Products & Services

The Future

Overview


Explosion of Consumer Data

Fueled by mobile technology, more people are now using social networking websites than email or web portals

› 800 million Facebook users with over 100 billion connections

› 300 million Twitter users with 1 billion tweets every 4 days

› 488 million mobile devices v 417 million PCs shipped in 2011


Why Enterprise Social?28 hoursTime each week spent by knowledge workers writing e-mails, searching for information and collaborating internally

90% Proportion of companies that report some business benefit from them

70%

Proportion of companies using social technologies

20-25% Potential improvement possible in knowledge worker productivity

Source: McKinsey


Learning RevolutionIt’s all about adaptability – how efficiently we can change and learn, continuously

The biggest companies in an industry have the largest chance of disruption

Source: Deloitte

“The ability to learn faster than your competitors may be the only

sustainable competitive advantage.”

- Arie de Geus, The Living Company


Predicting Results


The Amazon Whisperer

150 Product Managers

Scour Reviews on Amazon

Create Products People Want

9 Figure Revenue30% Growth

http://www.fastcompany.com/3021229/chaim-pikarski-the-amazon-whisperer


Social Graphing isn’t new…


Open Graph

Open Graph lets you integrate apps deeply into the consumer experience, which increases engagement, distribution and growth.


Facebook Graph Search


Enterprise Social Graphing

User

Documents

Colleagues

Customers &

Partners

Org Structure

Apps

Location


Social vs. Enterprise GraphJust as Facebook is creating a social graph for

people’s personal lives, mapping the connections between

people, places, music and games

Not just about relationships between people, it’s the relationships between people AND data.

The Enterprise Graph shows how employees, content and business data are

connected in the workplace.


Comment on Users

Only two industries

call customers ‘users’…

Drug Dealers

IT


OfficeGraph & Delve


Synxi.com – Discovery for SharePoint on premises, Yammer

Expertise & knowledge discovery(contextualized, personalized)


Relevant applications we can use to pull together solutions

Tools SharePointFAST as part of SP2013 (in the enterprise & beyond)YammerDynamicsVarious Data SourcesHDInsight


Apps – SharePoint (The Glue)


Apps – FAST (Enterprise & Beyond Search)


Apps - Yammer

85% Fortune

500

8 MillionUsers $1.2bn

Public API Feeds


Complementarity between Dynamics CRM and SharePoint

Structured & Semi-

structured Data

Social Engagement

& Collaboration

Information Evolution &

Storage

Informal Rules

Enterprise Search

Across Teams & Domains

Structured Relational

Data

Interactions, Activities &

Tasks

Information Generation &

Analytics

Formalized Processes

Data Query & Filter

Within Teams & Domains

SharePoint

CRM


Volume

Variety

Velocity

Apps – Where does the data come from?

Relational Data

Big Data


Value SourcesMaking

information transparent and usable at high

frequency

Allow more accurate &

detailed performance info

Enabling segmentation of

customers

Optimize products and

services


Apps: HDInsight

http://www.windowsazure.com/en-us/documentation/services/hdinsight/


Use Case: Performance for Engineering Team

The Toyota Prius is fitted with cameras, GPS as well as powerful computers and sensors to safely drive on the road without the intervention of human beings.


Use Case: Wal-Mart

The Social


Use Case: JIT ManufacturingZara delivers new products twice each week to its 1,670 stores around the world.

This adds up to more than 10,000 new designs each year


Influence:Mining social data outside the enterprise can help to feed & shape marketing

Product discovery and virality. Should be reported in BI dashboards to SharePoint.


Opportunity for Value


Use Case: Personalized Discovery in the Enterprise


The Future Social graph extension of relationships across the

extraprise

More disparate data streams can be fit into the context of decisioning re : Big Data

Acceleration of feedback and iteration, consumer to engineering

Opportunity space to create data rich apps to inform product/service innovation


Thank you!Naomi Moneypenny

Questions, comments:[email protected]

@nmoneypenny NaomiMoneypenny.com

Find me on https://yammer.com/itpronetworkhttps://yammer.com/spyam

mailto:[email protected]

http://www.synxi.com/

https://yammer.com/itpronetwork

https://yammer.com/spyam

Innovate New Products Services with Enterprise Social Graphing

Data & Analytics

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