Innogoal innovation for the 21st century

Exponential Disruptive Innovation

Are you ready for the new world?


The new world


What do…Exponential accelerating computer power, mobileubiquitous internet connectivity and Artificial Intelligence….

Urbanisation, Aging population….

Exponential growth in digitisation of healthcare, entertainment, transport systems, roads and much else…..

New Business models that demonitise, dematerialise and democratise…..

Connected crowds that finance, create, solve and soon, everything else.…all have in common?

The new world


They are the preconditions for a ‘perfect storm’

Will your company ‘survive’ the disruptive innovation that the storm will bring?

Are you ready to embrace the opportunities?

Do you know what to do?

The new world


Innovation at cross roads…new directionsWhat do we need to adapt now?

History of Innovation

Linear

Not so linear….

Now What?

Exponential Computing


Innovation going Forward

How will the ‘mostly linear’ Innovation Processes and their corporate contexts, that have served us well over the past 50 years, be reshaped through 4 disruptive key global trends?

- Exponential technologies- Ubiquitous Internet connectivity - Urbanization.- Digitized health and ageing population

Going Forward

Exponential growth of technology will disrupt every business sector that has significant, and growing information content.


Key impacts on Business Models

1.Dematerialization: Physical Product become digitized and are distributed as ‘bits/bytes’ (Dematerialized)

• Consumer electronics product categories (Audio, camera, Video, GPS,… ) have largely been eliminated by Smart Phones

• Transportation: Not owning a car and instead use UBER • Miniaturization of products will have great impact in the environmental

sustainability

2. Demonetization: Reduces the value of a market segment (especiallyservices) through Business Model innovations• Skype >> Long Distance calls• iTunes >> Record stores• Amazon >> Book Stores• AirBnB >> Hotel Chains• Craigslist >> Classified Ads

Exponential Technologies


Drastic Impact on Business Spaces

3. Democratization: Availability of key technologies/applications to almost

everybody. Smartphones become the platform to access everything.• Computing power (Cloud computing)• Artificial Intelligence (on line virtual assistants, healthcare) • Unlimited competences/cost competitive resources (Crowd Sourcing

Crowd Funding )• Unlimited education (Free or low cost >> on line Universities)• Communication (Smartphones, Internet, Whats app, Skype)

4. Industry and market boundaries are fading• The Convergence / Multiplication effect of many technologies will

accelerate even more the exponential growth of many applications, e.g Computing , Artificial Intelligence with 3D printing and Robotics

• The definition of an Industry is changing dramatically as boundariesbetween Industries fade and digital technologies penetrate manyindustries

Exponential Technologies


What do… Tesla, Amazon, Instagram, Airbnb, Uber,….

All have in common?

As ‘Purpose driven Start-ups’… they all disrupted incumbents…

using as their main tools ‘speed of lean Innovation’ and‘Experimentation through Iteration’

while leveraging

Digitization, Dematerialisation, Democratisation, Crowds and communities…..

The new world disruptors


Incumbents and Disruptors

Transportation

Are you going to be like Kodak, Nokia or Google/Waze?

Exponential Disruptions


Digital Disruption Summary

Digital Disruption is exponential, therefore faster, more powerful and efficient. How to leverage its power effectively ?


We have created a new methodology to Innovate that will transform your company:

‘Exponential Disruptive Innovation’

How can we help you?

Innovating in the new world


No more Linear

Globalisation Transformative PurposeFlexibilisation Idea-Generation

Iteration Improvement

PivotingAdjacencies Exp. Techs


Some key questions to be addressed:

What is the Innovation focus in your company?- Sustaining, Business modelling, disruptive,….?

Which of the 4 key global trends will affect you most and how? Which of Exponentially Disruptive industry/market forces will

affect you most? What are the options to deal with Disruption? In what way do you need to enhance your Innovation

Capability to embrace the opportunities? Is your business ‘network leveraged’? What are your options for Innovation set up and change? What are suitable and effective business model options? Where and how do you start?

Call for Action


Example: Open InnovationThe Importance of Communities and Crowds

Leveraging resources and competences Design ( Website , Logo , Marcom, Fiverr, Upwork, 99 designs, …) Collaborative Innovation/ideation (Spigit) Concept Design ideas (Kickstarter, Indiegogo) Concept Validation( Reward Crowdfunding e g Indiegogo) Computational resources ( Amazon , Rackspace) On demand workforce ( Freelancer, Mechanical Turk,. … ) Prototypes (Techshop) Video Commercials (Tongal)

Call for action


Example: Innovate In-House or external?

PROTOTYPING DEVELOPMENT SCALING

Incub. Acceleration Boost/Take-off

Start Experiment Scaling

PROTOTYPING DEVELOPMENT SCALING

Incub. Acceleration Boost/Take-off

In-House, 3rd party sub-contracted, ‘external’ or through partnering / acquisition with start-ups…. or both …….

The way ‘uncertainty’ is managed across the business creation stages differs….

And determines the degree of ‘self’-disruption, sustaining- or exponential innovation….

Call for action


Call for action

Key partnerships Key activities Value propositions Customer relationships

Traditional Retail: Self

Service, Pre and Post sales

Service, Personal

Assistants

Amazon: Self Service,

on line Automated

services,

Recommendations

Customer segments

Traditional Retail:

Mass or Niche Consumer

Market depending on the

concept

Amazon:

Mass consumer market

and

B2B (e.g Web Services)

Key resources

Traditional Retail

Supply Chain, Brand , Real estate

Amazon:Brand, Software and IT infrastructure, IP, warehouses and Fulfillment infrastructure

Channels

Traditional Retail:

Advertisements, Retail

Stores , Website

Amazon: Digital Ads,

Amazon.com, Mobile

apps, other websites

Cost structure

Traditional Retail : Personnel, Marketing and Real Estate (fixed

cost). Economies of scale

Cost or Value driven

Amazon: Fixed Cost, Cost Driven, Marketing, Economies of scale,

Technology , IT infrastructure and Content creation costs

Revenue streams

Traditional Retail :

Major Brand

manufacturers an

Regional Suppliers

+logistics partners

Amazon :

Manufacturers and

Suppliers + Logistic

partners

Network of sellers

+ Publishers

Traditional Retail:

Purchasing, Product mix,

Shopping Experience,

Customer Analytics,

Marketing Amazon: Purchasing, Customer

Analytics, Marketing, IT

Infrastructure, Design

and Outsourcing,

Fulfillment

Traditional Retail:

Convenience, low price,

Quality, Best value

OR

Prestige

Amazon:Higher Convenience,

Price, Variety.

IT Platform and Web

Services ( For Sellers and

B2B)

Traditional Retail: Product or Services Sales

Amazon: On line Product sales , Amazon Prime Subscription sales,

Web Services sales, Commission on sellers sales , eBooks sales

Example: Business (re-) modelling

Our Value Proposition

Understanding the new world

Transforming your business

Supporting your transformed

business

Innovation processes over the last 30 years. What is changing fast now? Implications of:

• Exponential Tech• Urbanization/Ageing

• Ubiquitous Connectivity, • Digital Healthcare

How to prevent being disrupted? What do you need to change? Options for the new innovation set up Impacts on the company/functions A solution, e.g Bus Model to suit your company

Ideation/New Concepts/Portfolio generation Team effectiveness, trust, productivity, results Transformation execution Global Rollout/Portfolio mgt


Lead the change in your company or department

With the insights provided on Innovation processes and the macro economic global trends, we believe that you will be a confident ‘evangelist of change’ and you will be able to support the transformation process and lead the ‘next Innovation round’ in your company.

Our promise


Are you ready to embrace the opportunities?Do you know what to do?

We can help.

Please contact us:

www.innogoal.com

Leading the Change

http://www.innogoal.com/


Mike has created and lead innovative scalable global systems and businesses as well as start ups, he is reinventing, simplifying, automating, growing effectively and leveraging the community as well as external assets. Experienced in both Digital Marketing and Technology. 3 decades of Leadership roles with many and fast turnarounds for big businesses as well as start [email protected]

Rene has held corporate leadership roles in innovation, business creation, marketing and sales for over 20 years. He views businesses through a portfolio lens with corresponding parameters and criteria. Through this approach both incumbent as well as new companies can embrace the opportunities that an increasingly networked and ‘knowledge leveraged’ world has to [email protected]

About the Partners

mailto:[email protected]



Peter is a Certified Six Sigma Black-belt hands-on leader with over 25 years of experiences in all aspects of technology integration, open & disruptive innovation, quality management, industrialization operations, supply-chain development from start-up to multinational companies. Deployment of Lean 6-Sigma in Fortune 500 MNCs in U.S. and Greater [email protected]

About the Partners

Patrick brings 3 decades of experience covering global projects, B2C and B2B in sales, strategic key accounting and business development management and has a vast experience working with people from both the East and the West, managing multi-cultural and cross regional teams that spread all over in Greater China, Northern and Southern Americas, Europe, Southern and Northern Asia, Middle East and Asia [email protected]



Innogoal innovation for the 21st century

Leadership & Management

Transcript of Innogoal innovation for the 21st century