Injecting Multimedia into Your Business Journalism Class - Reynolds Week 2011
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Transcript of Injecting Multimedia into Your Business Journalism Class - Reynolds Week 2011
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By Mark Tatge, E.W. Scripps Visiting Professor, Ohio University, [email protected]
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Multimedia learning. Understanding your audience. Characteristics of Millennials. Types of Multimedia. Multimedia Resources.
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Explanation:How to short a stock.
Depth. Reinforcement. Break routine:
Humor Variety
Spark debate. Improve learning outcomes.
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http://www.youtube.com/watch?v=D2QlitH4nYY
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Perception Attention Selection Organization Integration
Photo Courtesy of Wikipedia
Source: Sweller J. , Evolution of human cognitive architecture, “The Psychology of Learning and Motivation.,” 2003
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Using multiple channels can increase the effectiveness of learning outcomes provided the brain can process the information.
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Working memory – limited, can handle only small amounts of information before it has to be integrated into long term memory or lost.
Long term memory – stores accumulated knowledge. This is where learned information is stored.
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Mayer, R.E. (2005) The Cambridge Handbook of Multimedia Learning, Cambridge University Press.
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Text – Difficult, more effort.
Video, images – Easy, less effort.
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Ask:What message?Who is my audience? What desired outcome?
Organization still key
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Millennials – born after 1982: Optimists Team players Trusting, accepting of authority Rule followers Love structure Forward looking
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Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)
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94% have cell phones. 88% use phone to text. “Always on” – 8 in 10 sleep with
their phone next to their pillow. 56% generate own entertainment. 58% create personal content online. 75% use social networking sites. 64% text while driving a car.
Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)
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Movies. Video clips. Blogs. Discussion boards. Online tutorials / homework. Games / in class presentations.
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WSJ.com – Discussion. Cable news – Discussion. Blogs / Discussion boards. Blackboard – resources. TV Clips – reinforce concepts. Movies – reinforce concepts.
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Always discuss daily news
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Lecture for 15-20 minutes. Follow up with a video. Videos change the pace.
Offer depth, greater detail.Offer new insights into the topic. Prompt discussion.
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Help focus students on news, and post material
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You TubeClips are short Easy to play or download
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http://www.youtube.com/watch?v=wkygXc9IM5U
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Many different search engines: www.youtube.comwww.vodpod.comhttp://www.videosurf.com/http://www.truveo.com/http://www.metacafe.com/http://video.filestube.com/http://www.dogpile.com/
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Students given $100,000 to invest. Asked to buy five stocks. Track stocks on Yahoo.com One of the stocks – final project. Track the stock over the quarter. Give oral presentations to class. Receive points for performance of
their portfolio.
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Basic accounting taught by examining how to run a lemonade stand
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Allows you to download and save videos from the Web.
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Mergers/Smergers: http://www.youtube.com/watch?v=F1GUoQpkr0s&feature=player_embedded
Kentucky Math: http://www.youtube.com/watch?v=ntJQCpDGslU The Corporation: http://www.youtube.com/watch?v=wkygXc9IM5U Credit Default Swaps: http://www.youtube.com/watch?v=jHVnEBw93EA Hudsucker Proxy: http://vodpod.com/search/browse?
q=hudsucker+Proxy Economic Meltdown: http://www.youtube.com/watch?
v=ieQrgX9bNtg&feature=player_embedded History of The Credit Card: http://vodpod.com/watch/2895982-frontline-
secret-history-of-the-credit-card?u=mtatge&c=bizreporting
For complete listing see: http://vodpod.com/mtatge/bizreporting