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Transcript of Inforum presentation
Building a Bigger Following
Campaign Goal
Increase Inforum Membership by Increasing General Awareness of the Company
Target Audience
Women ages 18-30
College Educated
Business Field
Inforum: Professional Development Executive Leadership Program
Executive Presence
Board Access
NextUp
Room for Improvemen
t • Facebook
• Promotion Events
• Giveaways/Contests
Ways to Improve Facebook PagePost employment opportunities.
Have contests with prizes.
Link Facebook page with Twitter and Linkedin.
Promotions
Special Deals
Employmemt Information
1050 Members
Google Adword Campaign
$.30 per click48,000-58,000 impressions 451-551 clicks per day
What would Google AdWords Do?
Link back to Inforummichigan.com
Direct users to contests/giveaways/promotional offers.
Events College Visits
Giveaways
Special Offers
Total Cost $56,991.79