Information Technology Alliance and the Mid-Market Growth Path (Slides)
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Transcript of Information Technology Alliance and the Mid-Market Growth Path (Slides)
SPHomeRun.com
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
Information
Technology Alliance
and the Mid-Market
Growth Path
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Not Big Enough
to Command
Attention Like
Big Corporate
Companies,
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But Not Small
Enough to Benefit
From the Help
Given to Small
Businesses,
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Mid-market
Companies Have to
Rely on Positioning
and Nimbleness to
Survive and Thrive
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Best Practices
for All
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The Goals of
ITA Include Sharing
Best-practice
Knowledge
in Supplying
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IT Solutions
to Small- and Mid-
sized Businesses,
and Also in
Establishing Itself
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and Its Members
as a Collective
Benchmark
of Excellence
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Moving from Small
Biz to Mid-Size
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Mid-market
Companies Often
Share a Number
of Characteristics
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With Small
Businesses,
Including the Need
to React Quickly
to Changes
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in Their
Own Market
and Constraints
on Their Internal
IT Staffing
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IT Solution
Providers Can Also
Move Into Areas
Such as Managed
Print Services
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That are Already
Accepted
By Mid-market
Companies,
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While Small
Business Has Yet
to Truly Embrace
Such an Offering
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Does it Make
More Sense to
Prospect Mid-size
Companies Directly
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or to Work With
Small Businesses
That Will Grow
to Mid-size
Afterwards?
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Give Us Your
Opinion in the
Comments Section
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Creative Commons Image Source: Flickr Official GDC
Recommended Reading:
Top 9 IT Trade Associations for Small Business VARs, Integrators,
IT Solution Providers, MSPs, System Builders,
Computer Repair Businesses,
and Computer Consulting Firms
Download this Free Special Report Now at
ITTradeAssociations.com