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Infographics, Images, and the Value of Impressions: Why are Visual Features Vital to Social Marketing?

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Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books. Connect with Paul on his blog Marketing Darwinism or Twitter feed @pauldunay

Lilach Bullock is a business owner, social media consultant, internet mentor and founder of Socialable.co.uk. One of the most dynamic personalities in the UK social media market, she actively leverages ethical online marketing for her clients and own advantage. After launching her first business within three years of becoming a mother, through marketing via business networking and social media, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street

David Langton, a visual communication designer, prolific blogger and author on visual design was recognized in Graphic Design USA’s annual review of designers in America as one of the People to Watch in 2009. David is co-founder with Norman Cherubino of Langton Cherubino Group whose work was recently featured in Designing for the Greater Good (HarperCollins, 2010)

John T. Meyer is the CEO/Co-Founder of Lemon.ly a visual marketing firm that is on a mission to make the world an easier place to understand. Lemon.ly specializes in infographics and data viz and works with clients around the country including Toyota, Nike, Marriott, PepsiCo and the United Nations. John "brofounded" 9 Clouds with his brother Scott in 2009, and in 2010 was named to Bloomberg Businessweek's Top 25 Entrepreneurs Under 25.

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Is visual the ultimate snack?

- A picture is worth a thousand words!- Too much info on the

web – short and concise grabs the attention!

- It only takes a split second to see a picture – a lot more to read a text!

- Let’s take a look at some stats…

More images = More engagement

Source: mashable.com

Can you just grab stuff off a Google image search and post it?

NO!- Try websites with free images- Look for images with ‘creative commons’ license- Ask image owners for permission- Always give credit where it’s due!

As smartphone camerasget better will weeven needprofessionals?

- Not necessarily!

- On social media people appreciate spontaneity and want to feel a connection with you!

Photographer: Steve McCurrySource: nationalgeographic.com

Also, here’s the world’s most famous picture…

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Content Marketing That Works: Just-in-Time Vs. PlannedRegister here: http://socialmediatoday.com/always-on-marketing-webinar