1 Innovation networks and alliance management Assignment 2 + Exam: Info & questions.
Info Assignment #2
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The Fitness Industry
In New Zealand
Lloyd ShankerINFOMGMT 191
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“the location lends itself to the convenience of access”
John Pirlo,Genesis Fitness Club
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Modern gyms are a lot more than just places to workout;
They offer everything from cafes to crèches.
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Trends have shown that the busiest times for gyms are prior to the summer months, and just after the seasonal periods of indulgence and gluttony.
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According to FitnessNZ chief executive Richard Beddie the New Zealand fitness industry is “Recession Proof”...
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A better gym you say?
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Having seasonal specials and low pricings during peak months will attract more members, resulting in increased profits and higher membership levels.
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Service provision should not only be restricted to inside the gym and its customers, but rather expanded to the outside community as well.
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In this day and age, child care services and crèches are important as they give members piece of mind during their workout sessions.
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References:
Pictures taken from the following websites:
•www.deviantart.com.
•Google’s Image search engine.
•Context from Business 191 Report.
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INFOMGMT 191 ASSIGNMENT #1
Created By : Lloyd Marian Shanker
Student ID : 1281027