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Transcript of Influencing Retention Behaviour2015.highereducationsummit.ca/wp-content/uploads/2015/07/Nov-1… ·...

  • Presented by Dr. Jim Black President & CEO of SEM Works

    Fundamentals for Impacting Student Success, Retention,

    Completion

  • 3

    Influencing Retention Behaviour

  • 4

    Key Factors Retention Impact

    Self-Awareness

    Understanding Students

    Influencing Students

    Building Trust

    What % of retention impact is person vs. program related?

  • 5

    Self-Awareness: Retention Advocates

    Navigator

    Coach/Mentor

    Advisor (developmental & prescriptive)

    Teacher

  • 6

    Who Are Your #1 Retention Advocates

    Faculty

  • 7

    Understanding Student Persistence and Attrition Factors

    Motivators

    Risk Factors

    Barriers

    Non-cognitive Variables

    Institutional Loyalty

    Educational, Career, and Life Goals

    Commitment Level

    Success Behaviours

  • 8

    Understanding Student Goals

  • 9

    Student Backgrounds

    Understanding Student Persistence and Attrition Factors

    Reslience

    Academic Preparation

    Physical, Emotional, and Social Attributes

    Culture

    Values

    Behaviours

  • 10

  • 11

    Influencing Students

    Personal Influence

    Institutional Influence

    External Influence

    Program Influence

  • 12

    Achievement

    Sense of Belonging

    Entitlement

    Hard Work Pays Off

    Study Habits

    Education

    Will to Succeed

    The Power of Persuasion

  • 13

  • 14

    Build trust by…

    Providing accurate information Demonstrating competency Displaying empathy Looking out for their best interest Delivering on promises Treating them as individuals Listening Adding value to their experience

  • 15

    Dimensions of Student Retention Work, Life, School Balance

    Academic Prepara-tion

    Academic Ability

    Learner Habits

    College Satisfac-tion

    Program Satisfac-tion

    Student Engage-ment

    Coping Skills

    Personal Finances

    Intellectual

    Social

    Emotional

    Physical

    Financial

  • 16

    Leveraging Research and Data

  • 17

    Common Retention Research Questions

    Why are students leaving early? Why are students staying? Who are the early leavers? What are attributes of early leavers vs. persisters? When are they leaving? What are institutional experiences of early leavers? What are the institutional experiences of persisters? What can the institution do to influence students success,

    retention, and completion?

  • 18

    Generic Retention Strategies

    Segment Targeted Retention Strategies

    Customized Retention Strategies

    Retention Strategy Impact

  • 19

    Institutional Attrition Causation

    Student Segment Attrition Causation

    Individual Attrition Causation

  • 20

    Customized Student Retention

  • 21

    Retention Management Systems

  • Predictive analytics (risk scores with risk factors)

    Individual and segment risk factors

    Referral mechanism with feedback history

    System triggers

    Automated communications (independent, rule-driven, and provider-based)

    Alerts to multiple providers

    Student history with role-based privileges

    Standard reports and customizable reporting capability

    Retention Management System Features

  • 23

    Retention Best Practices

  • 24 Stages of Student Retention

  • 25

    Practical Retention Application Enrolment Lifecycle

    Prevention

    Intervention Recovery

    Pre-enrolment Assessment Goal Setting Career Exploration Admissions Advising Orientation

    Completing the Enrolment Process Applying for Financial Assistance Overcoming Barriers to Enrolment

    Next Term Application

    Enrolment Transition

    Goal-based Milestones Student Vision Statement Academic and Career Planning Connect Academic Requirements with Goals and Vision

    Early Risk Identification Early Intervention

    Academic Supports Personal Supports Financial Supports

    First Year Student Success Plan FYE Course Mentoring Career Connections

    Early Risk Identification Early Intervention Revisit Student Success Plan

    Review the Recovery Policy Design a Recovery Plan Academic Recovery Program

    Second Year Mentoring Goals and Milestones Progress Checks Career Coaching

    Early Risk Identification Early Intervention Revisit Student Success Plan

    Review the Recovery Policy Design a Recovery Plan Academic Recovery Program

  • Retention Management System Uses Attrition Factors

    (by category) Prevention

    (Pre-Enrolment and Enrollment Stages)

    Intervention (Enrolment Stage)

    Recovery (Enrolment & Beyond)

    Academic Pre-entry Assessment Predictive Analytics Individual Risk Factors Customized Student Success Plan Communications Stream

    Early Alert System Triggers Early Warning Faculty Referral Process Individual Risk Factors Customized Student Success Plan Communications Stream

    Individual Risk Factors Customized Student Success Plan Student Contracts Communications Stream

    Financial

    Personal

    Social

  • 27

    Retention Planning

    Planning Considerations

    Alignment with Strategic Priorities

    Evidence-based Approach

    Engagement

    Focus

    Strategies

    Implementation

    Academic

    Fiscal

    Enrolment

    Research and Data Measurable Outcomes

    Assessment Framework

    Engage Faculty & Staff Early

    Collaborative, Integrated Approach

    Learner-centred

    Define Purpose & Scope

    Define Roles & Responsibilities

    Antecedents for Success

    Evaluate Strategies

    Recalibrate Resources

    Start Small (Pilots)

    Maintain Momentum

    Communications & Engagement Strategy

    Convey Successes

    Continuous Improvement

    Execution Is Everything

  • 28

    What We Have Learned From Our Canadian Clients

    Retention Strategies

    Intervention

    Recovery

    Prevention

    Early Alert

    Early Intervention

    Mentoring

    Bounce Back Programs

    Peer Success Coaches

    Success Contracts

    Extended Orientation

    First-year Seminars

    Supplemental Instruction

    Orientation

    Summer Bridge

    Remedial Coursework

    Tutoring

  • 29

    Targeted interventions and retention

    strategies.

    Remedial Students

    At-risk Students

    Special Populations

    High Achievers

  • 30 An Integrated Student Success Model

    Testing and Course Placement Front-loaded Advising for Program Fit Peer Mentoring Academic Plan Orientation and Transition

    Risk Assessment Student Success Plan Early Intervention Peer Mentoring Peer Tutoring Supplemental Instruction

    FYE Course Extended Orientation Learning Communities Student Engagement Academic Recovery Program

    One-stop Services No-stop Services Any-stop Services

    Non-Academic Supports

    Disability Services Co-op and Career Services Counselling Services Wellness Services

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  • 31

    Student Success Communications

    Relationship Management

    Student Communications

    Delivering on the institution’s promise

    Deadlines, support services, service tutorials, degree completion

    Connections with faculty, staff, industry, and peers

    Missed deadlines, early interventions, policy implications

    Awareness of services offered, service hours, service benefits

  • 32

    Student Messaging

    Learner Attributes

    Learner Needs

    Audience-based Messages

    Calls to Action

    Transactional Learner Engagement

    Relationship Management

    Success Building

  • 33

    A Student Success Culture

  • 34

    The recruitment courtship is

    over. What do your

    students experience

    next?

  • 35

    College-Centred

    Learner-Centred

  • 36

    What the Research Says...

    Students are highly satisfied with: The quality of instruction The relevance of courses Interactions with faculty Preparation for careers or further study The overall quality of the educational experience

  • 37

    Barriers to Engagement

    What’s in it for me?

    Staff Scenario: The number of students

    and workload keep growing, and you want

    me to add one more thing. There are only so many hours in the day.

    Faculty Scenario: I’m teaching a full load,

    involved on college committees, and

    providing service to the community. What should

    my priority be?

  • 38

    Why College-wide Efforts Fail

    Making a case for faculty and staff engagement based on institutional urgency Institutional failure to value faculty and staff contributions

    to student success Misunderstanding resistance Faulty mental maps A lack of concrete opportunities for engagement No feedback loop

  • 39

    Overcoming Resistence to Retention Engagement Education and communication Participation and investment Facilitation and support Rewards and recognition

  • 40

    Information

    Sharing

    Communication Collaboration

    Fusion

    Integration

    Creating a student success

    culture is an evolutionary

    process.

  • 41

    Academic Culture Retention Objectives

    Student Performance Student Retention

    Discipline-focused Systems-focused

    Unit-oriented Integration

    Faculty-centred Learner-centred

    Cognitive dissonance Buy-in

    Natural Tensions

  • 42

    Fostering Campus Engagement

    A shared definition of student success An awareness and engagement campaign Concrete opportunities to engage Systematic efforts toward creating a cohesive,

    transformational student experience Professional development and information sharing

  • 43

  • 44 Q&A

    Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Who Are Your #1 Retention AdvocatesSlide Number 7Slide Number 8Slide Number 9Slide Number 10Slide Number 11Slide Number 12Slide Number 13Build trust by…Dimensions of Student RetentionSlide Number 16Common Retention Research QuestionsRetention Strategy ImpactSlide Number 19Customized Student RetentionRetention Management SystemsRetention Management System FeaturesSlide Number 23Stages of Student RetentionPractical Retention ApplicationRetention Management System UsesSlide Number 27Slide Number 28Slide Number 29An Integrated Student Success ModelStudent Success CommunicationsStudent MessagingSlide Number 33Slide Number 34Slide Number 35What the Research Says...Barriers to EngagementWhy College-wide Efforts FailOvercoming Resistence to Retention EngagementSlide Number 40Slide Number 41Fostering Campus EngagementSlide Number 43Slide Number 44