INDUSTRY ANALYSIS OF

FAST MOVING

CONSUMER DURABLES

PRESENTED

BYAJIT GUPTA

PIBM COLLEGE

COMPANIES IN FMCD

INDUSTY SAMSUNG

SONY

L.G

HAIER

VIDEOCON

VOLTAS

PANASONIC

HITACHI INDIA LIMITED

GODREJ

PHILIPS

BLUE STAR

NOKIA

SHARP INDIA LIMITED

WHIRLPOOL

PRODUCT OF THE

INDUSTY

BROWN GOODS

OWANS

MIXERS

GRINDERS

FANS

WHITE GOODS

WASHING MACHINESS

WATCH CLOCK

SEWING MACHINES

AIR CONDITIONAR

ELECTRONIC

ITEMS

MOBILES

DIGITAL CAMERS

LAPTOPS

TELEVISION

MARKET SHARE OF THE

COMPANIES

28%

23%16%

11%

22%

SAMSUNG

L.G

WHIRLPOOL

GODREJ

OTHERS

GROWTH RATE OF THE

INDUSTRY

0

2

4

6

8

10

12

14

FY2011 FY2012 FY2013 FY2014 FY2015 FY2016

PEST ANALYSIS

POLITICAL FACTOR

government allowed 51% FDI in multi

brand retail

100% in single multi brand retail.

GST implement 28% GST tax on

FMCD products

Changes in government policies.

Import and export policy.

Subsidy provide by government in tax.

Others decisions taken by government

make effects

ECONOMIC FACTORS

Indian consumer have ability to buy

consumer durable products

All electronics products are available

for middle class, upper class segment

All Indians consumer buy any product

and contributes in Indian economy.

There are national and international

brands present in FMCD industry.

International brand helps in Indian

GDP.

SOCIAL FACTORS

Indian consumers ready to buy new

consumer durable goods because

India is growing country.

Indian populations have disposable

income to buy FMCD goods.

Indian servicemen have no time, so it

depends on FMCD products.

E-commerce also provide online

shopping products of FMCD products.

It helps to make better our living

standard.

TECHNOLOGICAL FACTOR

Before 20 years back they had

blacken white television in Indian

houses

but today they have smart television,

smart phones, smart watch and others

electronic items.

Technology changed day by day

Artificial intelligence

Advance technologies

It helps to fill the gap between society

PORTER ANALYSIS OF

INDUSTRY THREAT OF SUBSITUTE Technology advancements

Buyers have huge propensity to substitute

Artificial intelligence

BARGAINING POWER OF SUPPLIERS

Product differentiation

By changing the input, firms cannot drastically differentiate on price

COMPETITIVE RIVALRY

Continuous innovative leads to intense

rivalry

Homogeneity in product and low

switching cost

BARGAINING POWER OF BUYERS

Use of internet to get all the information

enables customers to be powerful

Buyers switching cost is very less

THREATS OF NEW ENTRANCE

Highly capital intensive

Brand loyalty is moderate

Major player have developed brand

FUTURE PROSPECTS OF

THE INDUSTRYIndia is likely to emerge as the

world’s largest middle class

consumer market with an

aggregated consumer spend of

nearly US$ 13 trillion by 2030, as

per a report by Deloitte titled 'India

matters: Winning in growth

markets.