PROJECT ON

INDUSTRIAL MARKETING RESEARCH

Submitted By:Aastha Grover 4728Aayushi Garg 4732Modak Sarda 4719

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ACKNOWLEDGEMENT

In pursuit of BBS degree, projects our a critical component of the entire process.

BURMAN IMPEX PVT LTD has given us the opportunity to gain invaluable

experience under the guidance of Mrs. Jyoti Sikka. Her continuous support and valuable

in hand experience provided us with the conceptual understanding and practical approach

needed to work efficiently for this project.

The present work is an effort to throw some light on Industrial Marketing Research

Report in India With Particular Reference To Burman Impex Pvt. Ltd. The work

would not have been possible to come to the present shape without the able guidance,

supervision and help to us by Mr. Sugandh Raj Burman MD Burman Impex Pvt Ltd.

With deep sense of gratitude we acknowledged the encouragement and guidance received

by our organizational guide Mr. Sugandh Raj Burman. The entire Burmans staff is

praiseworthy.

We convey our heartfelt affection to all those people who helped and supported us during

the course, for completion of our Research Report. We hope this report, reflecting our

learning in the past fourteen weeks, is as beneficial to the organization as it had been to

us.

Again, we sincerely thank all of them.

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TABLE OF CONTENTS

1. Abstract...4

2. Objective, Scope, Methodology, Research Design, Limitations.....5

3. Introduction to Marketing Research...7

4. Different Forms of Marketing Research12

5. Types of Marketing Research.13

6. Importance of Marketing Research...16

7. Commonly Used MR Terms...18

8. Limitations of Marketing Research...19

9. Industry Profile20

10. About Burman Impex..23

11. Service Portfolio...25

12. Marketing Research Undertaken...26

13. Credit Reports..28

14. Market Overview.42

15. Pre-Employment Screening44

16. Learnings during the Project.52

17. References.53

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ABSTRACT

Marketing research in India is clearly at a point where it is set to become indispensable if the liberalization of the economy and expansion of consumer choice, which has become palpable in the recent years, is going to continue. With the opening of the Indian economy, the markets have gradually become buyers' markets. In India, market research is essentially used as a reactive tool, it is in the static stage; whereas, I feel that MR should serve as a proactive tool, helping corporations optimize their functioning by bringing research into all marketing efforts, by integrating it into the long and short term marketing strategies and by involving the operational staff who actually carry out the work that can use informed research results. Market research often ends up being used as an isolated tool that gives a narrow picture of the past without giving a holistic view and an insight into the future.

The need of the hour are MR professionals who are true managers - managers who have to facilitate a radical change in the way market research is looked upon today; very often as an activity done by a separate cell and an end in itself. I see myself, as an MR professional, using research as an actionable tool, incorporating cutting edge methodologies, and getting the needed results while saving time and money. I want to turn it into a dynamic instrument, use it to feel the pulse of the market, make probabilistic predictions abut the market through sophisticated tools and ultimately get involved in product innovation and strategic planning.

To achieve this, we thought of gaining exposure to the latest practices adopted by the trend makers in the field of market research and information systems. We see market research as a sensitive and flexible instrument to be applied with insight, imagination and creativity. Apart from this the report also includes the details of the work that we have learnt during the project, which according to us is the best part of the project as it provided us a practical exposure to the process of Marketing Research.

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OBJECTIVE:

To know the awareness of marketing research techniques among corporates. To ascertain the various costs involved in the process

To see the interest of companies in undertaking Marketing Research. To know the reaction of individuals exposed to the marketing research process. To know the different attitudes of people regarding risk, return, cost and period of research. To know the various tools used for Marketing Research.

SCOPE:

There are different sectors in which Marketing Research is carried. To name a few Agriculture and Agro-products, Alcohol, Automotive, Building and Construction, Consumer Durable, Household Care, IT/Internet , Industry and Business, Media and Entertainment, Social and Rural & Government , Tobacco, Engineering Sector, Education Sector, Energy and Environment Telecom , Cosmetics & Personal Care , Services.

Also there are different kinds of Marketing Research that are undertaken like Advertising, promotion and media research, B2B and Industrial Research, Brand Research, Customer Satisfaction Research, Corporate and Employee Research, Channel and Retail Research, Product and Packaging Research, Pricing Research, Strategic Market Research, Mystery Shopper Insights (MSI).

Our Project is restricted to the Credit Reports Credit Reports/ Trade Reference Reports/ Opinion Reports & Market Research on Companies & Individual.

METHODOLOGY FOLLOWED:

Methodology basically means the selection of the various methods and techniques in the research-conducted. The various steps includes: -

1. Selection of a company to serve as a mentor for our project.2. Application of various tools and techniques to obtain relevant information related to a case.3. Collection of relevant data.4. Analysis and interpretation of the data.5. Generation of a final report.

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RESEARCH DESIGN

There are innumerable marketing research and credit information providing companies in India.

For the purpose of our research and understanding we chose MIRA INFORM PVT LTD and BURMAN IMPEX PVT LTD to help us carry on with this project.

The following methodology is adopted for Learning: Step1: Gathering information about the company under which we are working.Step2: Collection of data (against various parameters) for understanding of various aspects of Marketing Research.Step3: Going to the field/target population to have practical exposure of the MR ProcessStep4: Getting information from them to ascertain their credit rating and to give them Trust Seal.Step5: Generation of a project report.

DATA COLLECTION

The primary data collection was the most important part of the project. This includes collecting the information through field research. For collecting information, we had personal interviews and learning session with the founders and employees of our mentor.

DATA ANALYSIS

After collecting the data, data is to be analyzed to provide ratings. The findings and the analysis have been mentioned further in the sample report, including the scale for rating.

LIMITATIONS OF THE PROJECT

As our project involves interaction with both prospective as well as existing clients, lack of any identity proof hinders the assignment as people often suspect the authenticity of the concerned person.

Being trainees, we were not given the authority to handle any transaction ourselves but under the guidance of some superior.

The company restricts us to deal with its key clients.

Due to time constraints we could not undertake a report on any individual, our report and learning process revolved around companies only.

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INTRODUCTION TO MARKETING RESEARCH

WHAT IS MARKETIGN RESEARCH?

"Marketing research is the function that links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications."

American Marketing association - Official Definition of Marketing Research

"Marketing research is about researching the whole of a company's marketing process."

Palmer (2000).

This explanation is far more straightforward i.e. marketing research into the elements of the marketing mix, competitors, markets, and everything to do with the customers.

THE MARKETING RESEARCH PROCESS

1. Identifying and defining the Problem

If you are considering conducting marketing research, chances are you have already identified a problem and an information need.

This step is always the first of the marketing research steps. At this point, the problem will have been recognized by at least one level of management, and internal discussions will have taken place. Sometimes, further definition of the issue or problem is needed, and for that there are several tools you can use.

Here at the outset of the marketing research steps, the most common tools are internal and external secondary research. Secondary research intelligence consists of information that was collected for another purpose, but can be useful for other purposes.

2. Developing your Approach

Once your problem is better defined, you can move onto developing marketing

research approach, which will generally be around a defined set of objectives.

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Clear objectives developed in Step 1 will lend themselves to better marketing

research approach development. Developing your approach should consist of

honestly assessing you and your teams market research skills, establishing a

budget, understanding your environment and its influencing factors, developing an

analysis model, and formulating hypotheses.

Project Analysis

o How difficult is the project to execute? o Is it a large sample (500+) or small sample (

o What do you intend to prove or disprove? o What actions are your company willing to take based upon survey results?

3. Research Design

Based upon a well-defined approach from Step 2, a framework for the designing your marketing research design should be apparent.

Marketing research design is the most encompassing of all steps in the marketing research process, requiring the greatest amount of thought, time and expertise and is the point at which those less experienced with market research will obtain assistance from an internal market research expert or perhaps partner with an external marketing research provider.

Marketing research design includes secondary information analysis, qualitative research, methodology selection, question measurement & scale selection, questionnaire design, sample design & size and determining data analysis to be used.

Data Collection

Marketing research data collection (often called survey fielding) is the point at which the finalized questionnaire (survey instrument) is used in gathering information among the chosen sample segments. There are a variety of data collection methodologies to consider.

Selecting which is the most appropriate marketing research data collection methodology for a particular research project takes place during Steps 2 & 3 of the marketing research process.

Marketing research data collection typically begins with field testing the final questionnaire with a small portion of the respondent sample to make sure it is gathering information correctly. Then data collection can be fairly automatic throughout the remainder of the marketing research data collection process. When quota groups and/or sample subgroups are being screened for, data collection will require more oversight, maintenance time and cost. Regardless of the data collection methodology chosen, the data collection process often takes from 25 percent to 50 percent of the total time needed to complete a research project.

Performing Survey Data Analysis

Any survey data analysis will depend on how the survey questionnaire was constructed. Less complex survey data analysis can be handled with any of a number of office suite tools, while more complex questionnaire data analysis requires requires dedicated market research analysis programs.

Types of statistical survey data analysis that might be performed are simple frequency distributions, crosstab analysis, multiple regression (driver analysis),

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cluster analysis, factor analysis, perceptual mapping (multidimensional scaling), structural equation modeling and data mining. The more complex the needed level of statistical data analysis is, the more time and cost it will take to execute.

Advanced Statistical Analyses

ANALYSIS DESCRIPTION EXAMPLE APPLICATION

Multiple Regression (Driver Analysis)

Describes the relationship of each variable in a set (and the set of variables as a whole) to a single variable.

Determine key "drivers" of overall customer satisfaction with your service.

Cluster Analysis Identifies homogeneous sub-groups within a much larger group of respondents.

Identify customer profiles or market segments, groups of customers or potential customers who make similar decisions and perceive products and services similarly.

Factor Analysis Reduces a complicated data matrix into its more basic structural essentials.

Uncover basic dimensions employees use to evaluate how satisfied they are working for your organization.

Perceptual Mapping (Multidimensional Scaling)

Extracts multiple dimensions from a variable set and positions concepts within that space.

Visualize how customers mentally organize competitors in your product or service category and your brand's position relative to your competitors.

Structural Equation Modeling

Tests how well observed data confirm an entire theoretical model.

Describe the process by which customer loyalty is built for your particular product or service category.

Data Mining Detects useful and sometimes unexpected patterns among variables in a data set.

Increase revenues by cross-selling your products.

4. Reporting and Presentation

Market research reports and presentations are easily the second most important step, if not the first.

Any critical information and knowledge that comes from your market research investment will be limited by how your market research reports are presented to decision makers. This will contain charts, tables, and diagrams that will communicate the results of the research, and hopefully lead to a solution to your problem. Watch out for errors in interpretation.

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SUPPORTING DIAGRAMS

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DIFFERENT FORMS OF MARKETING RESEARCH

Marketing research, or market research, is a form of business research and is generally divided into two categories: consumer market research and business-to-business (B2B) market research, which was previously known as industrial marketing research. Consumer marketing research studies the buying habits of individual people while business-to-business marketing research investigates the markets for products sold by one business to another.

Consumer market research is a form of applied sociology that concentrates on understanding the behaviors, whims and preferences, of consumers in a market-based economy, and aims to understand the effects and comparative success of marketing campaigns.

Business to business (B2B) research is inevitably more complicated than consumer research. The researchers need to know what type of multi-faceted approach will answer the objectives, since seldom is it possible to find the answers using just one method. Finding the right respondents is crucial in B2B research since they are often busy, and may not want to participate. Encouraging them to open up is yet another skill required of the B2B researcher. Last, but not least, most business research leads to strategic decisions and this means that the business researcher must have expertise in developing strategies that are strongly rooted in the research findings and acceptable to the client.

There are four key factors that make B2B market research special and different to

consumer markets:

1. The decision making unit is far more complex in B2B markets than in

consumer markets.

2. B2B products and their applications are more complex than consumer

products.

3. B2B marketers address a much smaller number of customers who are very

much larger in their consumption of products than is the case in consumer

markets.

4. Personal relationships are of critical importance in B2B markets.

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TYPES OF MARKETING RESEARCH

Marketing research techniques come in many forms, including:1. Ad Tracking periodic or continuous in-market research to monitor a

brands performance using measures such as brand awareness, brand preference, and product usage.

2. Advertising Research used to predict copy testing or track the efficacy of advertisements for any medium, measured by the ads ability to get attention, communicate the message, build the brands image, and motivate the consumer to purchase the product or service.

3. Brand equity research - how favorably do consumers view the brand?

4. Brand name testing - what do consumers feel about the names of the products?

5. Commercial eye tracking research - examine advertisements, package designs, websites, etc by analyzing visual behavior of the consumer

6. Concept testing - to test the acceptance of a concept by target consumers

7. Coolhunting - to make observations and predictions in changes of new or existing cultural trends in areas such as fashion, music, films, television, youth culture and lifestyle

8. Buyer decision processes research - to determine what motivates people to buy and what decision-making process they use

9. Copy testing predicts in-market performance of an ad before it airs by analyzing audience levels of attention, brand linkage, motivation, entertainment, and communication, as well as breaking down the ads flow of attention and flow of emotion.

10. Customer satisfaction research - quantitative or qualitative studies that yields an understanding of a customer's of satisfaction with a transaction

11. Demand estimation - to determine the approximate level of demand for the

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12. Distribution channel audits - to assess distributors and retailers attitudes toward a product, brand, or company.

13. Internet strategic intelligence - searching for customer opinions in the Internet: chats, forums, web pages, blogs... where people express freely about their experiences with products, becoming strong "opinion formers".

14. Marketing effectiveness and analytics - Building models and measuring results to determine the effectiveness of individual marketing activities.

15. Mystery Consumer or Mystery shopping - An employee or representative of the market research firm anonymously contacts a salesperson and indicates he or she is shopping for a product. The shopper then records the entire experience. This method is often used for quality control or for researching competitors' products.

16. Positioning research - how does the target market see the brand relative to competitors? - what does the brand stand for?

17. Price elasticity testing - to determine how sensitive customers are to price changes.

18. Sales forecasting - to determine the expected level of sales given the level of demand. With respect to other factors like Advertising expenditure, sales promotion etc.

19. Segmentation research - to determine the demographic, psychographic, and behavioural characteristics of potential buyers.

20. Online panel - a group of individual who accepted to respond to marketing research online.

21. Store audit - to measure the sales of a product or product line at a statistically selected store sample in order to determine market share, or to determine whether a retail store provides adequate service.

22. Test marketing - a small-scale product launch used to determine the likely acceptance of the product when it is introduced into a wider market.

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23. Viral Marketing Research - refers to marketing research designed to estimate the probability that specific communications will be transmitted throughout an individuals Social Network.

All of these forms of marketing research can be classified as either problem-identification research or as problem-solving research.

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EXPLORATORY VS CONCLUSIVE RESEARCH

A company collects primary research by gathering original data. Secondary research is conducted on data published previously and usually by someone else. Secondary research costs far less than primary research, but seldom comes in a form that exactly meets the needs of the researcher.

A similar distinction exists between exploratory research and conclusive research. Exploratory research provides insights into and comprehension of an issue or situation. It should draw definitive conclusions only with extreme caution. Conclusive research draws conclusions: the results of the study can be generalized to the whole population.

Exploratory research is conducted to explore a problem to get some basic idea about the solution at the preliminary stages of research. It may serve as the input to conclusive research. Exploratory research information is collected by focus group interviews, reviewing literature or books, discussing with experts, etc. This is unstructured and qualitative in nature. If a secondary source of data is unable to serve the purpose, a convenience sample of small size can be collected. Conclusive research is conducted to draw some conclusion about the problem. It is essentially, structured and quantitative research, and the output of this research is the input to management information systems (MIS).

Exploratory research is also conducted to simplify the findings of the conclusive or descriptive research, if the findings are very hard to interpret for the marketing manager.

EXPLORATORY CONCLUSIVEObjective To provide insights and

understanding.To test specific hypothesis and examine relationships.

Characteristics Information needed is defined only loosely.Research process is flexible & unstructured.Sample is small & nonrepresentative.Analysis of primary data is qualitative.

Information needed is clearly defined.Research process is formal & structured.Sample is large & representative.Data analysis is quantitative.

Findings/Results Tentative ConclusiveOutcome Generally followed by further

exploratory or conclusive research.

Findings used as input into decision making.

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IMPORTANCE OF MARKETING RESEARCH

For marketers, research is not only used for the purpose of learning, it is also a

critical component needed to make good decisions. Market research does this by

giving marketers a picture of what is occurring (or likely to occur) and, when done

well, offers alternative choices that can be made. For instance, good research may

suggest multiple options for introducing new products or entering new markets. In

most cases marketing decisions prove less risky (though they are never risk free)

when the marketer can select from more than one option.

Using an analogy of a house foundation, marketing research can be viewed as the

foundation of marketing. Just as a well-built house requires a strong foundation to

remain sturdy, marketing decisions need the support of research in order to be

viewed favorably by customers and to stand up to competition and other external

pressures. Consequently, all areas of marketing and all marketing decisions should

be supported with some level of research.

While research is key to marketing decision making, it does not always need to be

elaborate to be effective. Sometimes small efforts, such as doing a quick search on

the Internet, will provide the needed information. However, for most marketers

there are times when more elaborate research work is needed and understanding the

right way to conduct research, whether performing the work themselves or hiring

someone else to handle it, can increase the effectiveness of these projects

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METHODS OF MARKETING RESEARCH

Methodologically, marketing research uses the following types of research designs:

Based on questioning:

Qualitative marketing research generally used for exploratory purposes - small number of respondents - not generalizable to the whole population - statistical significance and confidence not calculated - examples include focus groups, in-depth interviews, and projective techniques.

Quantitative marketing research generally used to draw conclusions - tests a specific hypothesis - uses random sampling techniques so as to infer from the sample to the population - involves a large number of respondents - examples include surveys and questionnaires. Techniques include choice modelling, maximum difference preference scaling, and covariance analysis.

Based on observation:

Ethnographic studies By nature qualitative, the researcher observes social phenomena in their natural setting - observations can occur cross-sectionally (observations made at one time) or longitudinally (observations occur over several time-periods) - examples include product-use analysis and computer cookie traces.

Experimental techniques By nature quantitative, the researcher creates a quasi-artificial environment to try to control spurious factors, then manipulates at least one of the variables - examples include purchase laboratories and test markets.

Researchers often use more than one research design. They may start with secondary research to get background information, then conduct a focus group (qualitative research design) to explore the issues. Finally they might do a full nation-wide survey (quantitative research design) in order to devise specific recommendations for the client.

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COMMONLY USED MR TERMS

Market research techniques resemble those used in political polling and social science research.

Meta-analysis (also called the Schmidt-Hunter technique) refers to a statistical method of combining data from multiple studies or from several types of studies.

Conceptualization means the process of converting vague mental images into definable concepts.

Operationalization is the process of converting concepts into specific observable behaviors that a researcher can measure.

Precision refers to the exactness of any given measure.

Reliability refers to the likelihood that a given operationalized construct will yield the same results if re-measured.

Validity refers to the extent to which a measure provides data that captures the meaning of the operationalized construct as defined in the study. It asks, Are we measuring what we intended to measure?

Applied research sets out to prove a specific hypothesis of value to the clients paying for the research. For example, a cigarette company might commission research that attempts to show that cigarettes are good for one's health. Many researchers have ethical misgivings about doing applied research.

Sugging (or selling under the guise of market research) forms a sales technique in which sales people pretend to conduct marketing research, but with the real purpose of obtaining buyer motivation and buyer decision-making information to be used in a subsequent sales call.

Frugging comprises the practice of soliciting funds under the pretense of being a research organization.

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LIMITATIONS OF MARKETING RESEARCH

"Marketing research does not make decisions and it does not guarantee success". Marketing managers may seek advice from marketing research specialists, and indeed it is important that research reports should specify alternative courses of action and the probability of success, where possible, of these alternatives. However, it is marketing managers who make the final marketing decision and not the researcher. The second observation, that marketing research does not guarantee success, is simply a recognition of the environment within which marketing takes place. In the fields of science and engineering researchers are often working with deterministic models of the world where y = f(x). That is, x is a necessary and sufficient condition for y to occur.

For instance, an increase in pressure is usually necessary and sufficient to bring about a rise in air temperature. In the social sciences, and this includes marketing and marketing research, the phenomenon under investigation rarely, if ever, lends itself to deterministic modelling. Consider the marketing problem of determining how much to spend on promotion in order to achieve a given market share. The link between promotional expenditure and sales is not so direct as that between pressure and temperature. There are a great many more intervening variables, including: the media used, the effectiveness of the promotional message, the length and frequency of the campaign, not to mention the many dimensions of the product, price and distribution. Marketing researchers work with probabilistic models of the form:

y = f(x1)..(fx2)...f(xn)...

This reflects the fact that in order for a target market share to be reached some promotion (amount unknown) is necessary but will not be sufficient, on its own, to achieve the target. Y is a function of a number of variables and the interactions between them. The model is further complicated by the fact that these interactions are themselves often not understood. It is for these reasons that marketing researchers cannot guarantee that decisions based on their information will always prove 'successful'. Rather the best that a competent researcher and a well designed study will be able to offer is a reduction in the amount of uncertainty surrounding the decision.

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INDUSTRY PROFILE

Some of the top and best companies for marketing research include:

1. ACNIELSEN

ACNielsen is a global marketing research firm, with worldwide headquarters in New York City. One of ACNielsen's best known creations is the Nielsen Ratings, which measure television, radio and newspaper audiences in their respective media markets. In 1950 they began attaching recording devices to a statistical sample of about 1200 consumer television sets in the U.S . These devices used photographic film in mail-in cartridges to record the channels viewed by the consumer and thus determine audience size. Later they developed electronic methods of data collection and transmission. Another market research tool is the Homescan program where sample members track and report all grocery and retail purchases, allowing purchasing patterns to be related to household demographics. Homescan covers several countries including Australia, Canada, and the United States.

2. IMRB

IMRB International (formerly known as 'Indian Market Research Bureau' or 'IMRB') is a leading marketing research company in South Asia. It was established in 1971 and is a pioneer in market research in India & rest of South Asia. IMRB International's specialised areas are consumer markets, industrial marketing, business to business marketing, social marketing and rural marketing. IMRB International has eight specialist units - Probe Qualitative Research (PQR), Social and Rural Research Institute (SRI), Media & Panel Group, CSMM : Partners in Managing Stakeholder Relationships, BIRD : Research-based Consultancy for B2B and Technology Markets, eTechnology Group@IMRB, IMRB MindTech Systems: Software development house, Abacus Research: Data Processing House.

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MARKETING RESEARCH

WITH BURMAN IMPEX PVT LTD

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ABOUT THE ORGANIZATION:

Backed by an experience of over 15 years with proven and successful track record, they have restructured their firm Burman Inform into Burman Impex Pvt. Ltd on May 2007. When it started its journey as a Business Information Provider it was with a clear vision in mind, to achieve maximum growth by providing quality reports. With encouragements from the clients and their own zeal to grow they are diversifying into Exporting Garments, Handicrafts, Jewelry, Hardware, Electrical, Electronic, and Computer & Consumer Goods & Importing Raw Material for Manufacturer or finished goods for Distributors or Dealers or act as an indenting agent. Though they have already achieved a lot, with hundreds of satisfied customers, they know their goal which is keeping it alert to continue its search for "THE BEST". The Firm has grown four folds, and now specialize in handling small and medium size of Importer & Exporter

MIRA INFORM, the 2nd largest credit reporting agency of India, gets it work done through Burman Impex Pvt. Ltd. is information solutions equip business decision makers with most extensive corporate data base available in India. Their information searches are designed to help their clients from the most basic search needs ranging from identity, verification, litigation, background checks through its advanced ratings and experience of over 2 decades.

Their main objective is to work with you to help solve your most complex business challenges.

Established in 1983 with a modest beginning, MIRA INFORM caters to the needs of several National and International Banks, Credit Insurers, Factoring Companies. Accounting & Legal Firms, Embassies, Trade Missions, Consulates, Financial Institutions and a wide range of multi-national organizations. It is not a coincidence that they are partners to some of the largest credit management service providers, globally.

Burman Impex & Mira Inform work under a mutual relationship and provide each other the necessary support and help.

Their Philosophy: "Knowledge of the self is the mother of all knowledge. So it is incumbent on me to know my self, to know it completely, to know its minutiae, its characteristics, its subtleties, and its very atoms."

The importance of credit reporting agencies:

The Principal purpose of credit reporting agency is the protection of industry and commerce against unnecessary losses. On the other hand positive commercial information induces the inquirer either to continue an existing business relationship or to initiate new business. Viewed in this way, credit reporting agencies play a vital role in the development of trade and commerce. The need to obtain information on

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the reliability and financial status of a business partner to a transaction being finalized or the investigation of an existing business relationship is almost as old as trade itself.

Limiting risks through proper information:

Times have changed but the need to verify the credit standing of a business partner is as important as never before. The number of business has increased tremendously. Furthermore, the growing mobility of the business community as well as the rapid expansion of trade beyond regional boundaries render todays business less transparent. Also, traditional methods of payment are undergoing rapid change. This climate of increased uncertainty obliges todays decision maker to obtain timely quantitative and qualitative data on his business partner.

The functions of credit reporting agencies:

By the middle of the past century, up-dated lists of insolvent firms or owners of bounced checks were published regularly in trade journals. Responding to rapidly increasing demand, research and commercial credit had to intensity. This development leads to the formation of credit reporting agencies. Such companies have been serving industry and trade ever since by providing early warning signals on trouble ahead. In the course of their customary investigations credit reporting agencies pay particular attention to the financial aspects and to the payment record of a subject under review. Moreover, regular personal interviews are conducted to obtain in-depth qualitative information. The resulting report becomes an important instrument to judge the credit worthiness of a company.

Commercial credit reports promote economic growth:

Very often this vital function unnoticed. Credit reports enhance new business on national and international levels. Experience shows that credit reports can be instrumental in building long term business relationships. For this very reason questioning by a credit reporting agency should not be regarded as painful intrusion in a companys affairs. Rather, it should be viewed as an opportunity for positive public relations. Moreover an experience entrepreneur knows too well that refusing to cooperate may be judged negatively by the user of a credit report.

Summary:

Credit reporting agencies have become a vital element in today's landscape of industry and trade. Our product has become an indispensable tool in corporate decision making we are proud of this role and contribution which is the result of mutual effort and goodwill of the parties involved.

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SERVICE PORTFOLIO:

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MARKETING

RESEARCH

UNDERTAKEN

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INTRODUCTION

The marketing research undertaken and understood by us was based on three different services:

1. CREDIT REPORTS2. MARKET OVERVIEW3. PRE-EMPLOYMENT SCREENING

PROCESS OF MARKETING RESEARCH UNDERTAKEN

For each enquiry exclusive the local sources carry out the following investigations

interview the subject company to obtain a statement thus

ensuring that the clients identity is not revealed

check with local banking and financial sources regarding the

companys reputation and financial integrity

search at companies registries, chamber of commerce and

other available public record offices for any filed information regarding

the subject company

cross check the validity of the information provided by the

subject with data obtained by outside sources

Analysis by an experienced team:

translate, collate and check all information received from our

local sources

compare the data against any existing information MIRA

INFORM has on file

send a questionnaire requesting a balance sheet and other

background information as subject companies may not be willing to

share this information with perceived local competition

MIRA INFORM includes all information received on the subject, adding additional field as and when required to the standard report. This additional information adds to the overall picture of the company and answers additional requests from clients.

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1. CREDIT REPORTS

Credit history or credit report is, in many countries, a record of an individual's or

company's past borrowing and repaying, including information about late payments

and bankruptcy. The term "credit reputation" can either be used synonymous to

credit history or to credit score.

Offering attractive credit terms may increase your competitiveness but it will also

expose you to higher credit risks. To minimize the risk and turn it in to a positive

business advantage, offer credit only to the worthy. Assessing and monitoring the

credibility is not easy but necessary.

MIRA INFORM understands the need for accurate and reliable information by

providing Business Information Reports (or Credit Reports as they are popularly

known). Their reports are designed to meet the needs of businesses that need quick

and reliable information.

An unparalleled network and the best knowledge management systems in use allow

us to collate information from a myriad of sources and compile the most

comprehensive business information reports which are sure to be your trustworthy

tools in mitigating trade risks.

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ADVANTAGES OF USING CREDIT REPORT

Limiting Risks

Times have changed but the need to verify the credit standing of a business partner is as important as never before

The number of business has increased tremendously. Furthermore, the growing mobility of the business community as well as the rapid expansion of trade beyond regional boundaries render todays business less transparent.

Traditional methods of payments are undergoing rapid change

This climate of increased uncertainty obliges todays decision maker to obtain timely quantitative and qualitative data on his business partner.

Promoting Economic Growth

Credit reports enhance new business on national and international levels.

Experience shows that credit reports can be instrumental in building long term business relationships.

For this very reason questioning by credit report agency should not be regarded as painful intrusion in a companys affair. Rather, it should be viewed as an opportunity for positive public relations.

Moreover an experience entrepreneur knows too well that refusing to cooperate may be judged negatively by the user of a credit report.

Accurate and up-to-date Information

Access the most difficult to reach regions

Fresh, up-to-date investigations are conducted for all enquiries

All information carefully researched both by local sources and the experienced team so that any anomalies can be spotted

A more comprehensive picture

Unlike most credit reporting agencies, all information received on the subject company is included in the reports providing the answers to any special questions and giving you more inclusive background information.

Checking with local financial records as well as the company themselves, to ensure a full, accurate picture of their financial history

Provides an informed maximum overall credit assessment from the information obtained and experience in this sector

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REPORT CONTENT

The amount information may vary relative to the commercial practices of the country. But the following details are usually included:

OWNERSHIP AND MANAGEMENT

Names of Directors, shareholders or proprietors

Capital structure and shareholdings

Names and job titles of senior company personnel

LEGAL STATUS AND HISTORY

Date of Establishment or incorporation

Legal status, registration number and trading style

Registered Address

Affiliated companies

Historical information, changes of ownership

OPERATIONS

Full details of business activities

Description of premises

Number of employees

FINANCIAL INFORMATION

Extracts from or full balance sheets (if available) obtained from official

registries or directly from the company

Registered mortgages and charges

Bankers

CREDIT APPRAISAL AND CONCLUSION

An opinion based on the payment experience of trade suppliers, bank,

known public record details of any court action and protested bills

Up-to-date investigations are made for every offline and updated service enquiry.

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EXAMPLE OF A CREDIT REPORT PREPARED

REPORT ON DLF OROURKE(INDIA) LTD.

REGISTERED NAME: DLF LAING O'ROURKE (INDIA) LIMITED

SUMMARY: - Engaged in infrastructure and Constructions

Subject was incorporated on 31-01-2006 and has been under present ownership since Incorporation.

Paid Capital is Rs. 400,000,000

The subject is a member of a larger group operation.See below

BIPL RATING ASSESSMENT: AA

CREDIT LINE OPINION: Subject is having adequate resources toMeet normal commitments Recommended for any kind of trade relations

REGISTERED NAME: DLF LAING O'ROURKE (INDIA) LIMITED

COMPANY BUSINESS NUMBER: U45201HR2006PLC036025

REGISTERED ADDRESS: 3RD FLOOR SHOPPING MALLARJUN MARG, DLF CITY PHASE I, GURGAON HARYANA, INDIA

HEAD OFFICE ADDRESS: 2nd Floor, Tower B,Unitech World Cyber Park, Sector 39,Gurgaon - 122002, India

Tel: +91-124-461 5555Fax: +91-124-461 5556Email: info@dlflaingorourke.com

DLF CentreSansad Marg, New Delhi- 110001

Tel: +91-11-42102030 Fax: +91-11-41503421 Email: vancheswar-vijay@dlfgroup.in

Website: www.dlf.in

DATE OF INCORPORATION or ESTABLISHMENT OF BUSINESS:

31-01-2006

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http://www.dlf.in/mailto:vancheswar-vijay@dlfgroup.inmailto:info@dlflaingorourke.com

REGISTERED NAME: DLF LAING O'ROURKE (INDIA) LIMITED

DIRECTORS:See below

SECRETARY:Mr. Jatinder Chopra

Date of Birth : 19-05-1957

Date of Appointment : 08-06-2006

B 59, First Floor, Anand Vihar, Delhi 110092

e-mail : jchopra@dlflaingorourke.com

ULTIMATE PARENT COMPANY: D L F LIMITED, DELHI & LAING O ROURKE HOLDING LIMITED, U K

PAID CAPITAL: Rs. 400,000,000

SHAREHOLDERS: See below

TELEPHONE NUMBER: +91-11-42102030

FAX NUMBER: +91-11-41503421

WEB SITE: www.dlflaingorourke.com

EMAIL: mpanda@dlflaingorourke.com

CHANGE OF NAME:THE COMPANY REGISTERD ON 31-01-2006 AS DLF LAING O'ROURKE (INDIA) PVT. LIMITED AND CHANGE HIS NAME ON 31-08-2006 AS DLF LAING O'ROURKE (INDIA) LIMITED

FINANCIAL YEAR END: 2007

FINANCIALS: See below

AUDITORS:Price Water House

Y-14, Block EP Sector V,salt Lake Electric ComplexBidhan Nagar, KolkataWest Bengal-WB - 700091

TYPE OF BUSINESS: Infrastructure and construction

SALES: 2007 Rs. 988834.00

PAYMENTS: Satisfactory

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mailto:mpanda@dlflaingorourke.comhttp://www.dlflaingorourke.com/mailto:jchopra@laingorourke.com

LEGAL ACTIONS / DEFAULTS: Nil recorded ( Not found )

EMPLOYEES: 300

BANK: ING VYSYA BANK LIMITED22, M G ROAD,BANGALORE,BANGALORE - 560001,Karnataka,INDIA

DIRECT PARENT COMPANY:

D L F LIMITED, DELHI & LAING O ROURKE HOLDING LIMITED, U K

SUBSIDIARIES: NIL

SISTER COMPANIES:

DLF LIMITED.

DLF Shopping Mall, 3rd Floor Arjun Marg, DLF City Phase-IGurgaon-122002

Ph: 91-124-4334200

SALES TURNOVER: 1,42,950.44 LACS (2007-06)SALES TURNOVER: 1,14,503.34 LACS (2006-05)

PROFIT BEFORE TAX: 62,033.12 (2007-06)PROFIT BEFORE TAX: 34,790.47 (2007-05)

The DLF group is a leading real estate developer based in New Delhi, India. The group has over 289 million sq. ft. of existing development and 615 million sq. ft. of planned projects. DLF is committed to quality, trust and customer sensitivity, and deliver on promises with agility and financial prudence. In September 2006 DLF was the only real estate firm amongst the 60 businesses named Superbrands of India under the real estate category.

The core business traditionally has been made up of 3 prime divisions; residential, commercial and retail. To these DLF has added 3 further divisions; hotels, infrastructure and SEZs

Subsidiaries Companies of DLF LIMITED

1 Adelie Builders & Developers Private Limited2 Amishi Builders & Developers Private Limited3 Anjuli Builders & Developers Private Limited4 Annabel Builders & Developers Private Limited5 Ayushi Builders & Developers Private Limited

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6 Bedelia Builders & Constructions. Private Limited7 Beverly Park Maintenance Services Limited8 Bhamini Real Estate Developers Private Limited9 Bhoruka Financial Services Limited10 Breeze Constructions Private Limited11 Bhubaneswar I.T. Park Developers Private Limited (FormerlyCamila Builders & Constructions Private Limited)12 Caressa Builders & Constructions Private Limited13 Carmen Builders & Constructions Private Limited14 Catherine Builders & Developers Private Limited15 Catriona Builders & Constructions Private Limited16 Cee Pee Maintenance Services Limited17 Chandrajyoti Estate Developers Private Limited18 Comfort Buildcon Private Limited19 Dalmia Promoters and Developers Private Limited20 Dankuni World City Private Limited (Formerly Brisa Builders& Developers Private Limited)21 Delanco Home & Resorts Private Limited22 DLF Akruti Info Parks (Pune ) Limited23 DLF Commercial Developers Limited24 DLF Cyber City Developers Limited25 DLF Estate Developers Limited26 DLF Financial Services Limited27 DLF Golf Resorts Limited28 DLF Home Developers Limited29 DLF Hotels & Resorts Limited30 DLF Hotels Holdings Limited (DHHL)31 DLF Housing & Constructions Limited32 DLF Info City Developers (Bangalore) Limited33 DLF Info City Developers (Chennai) Limited34 DLF Info City Developers (Hyderabad) Limited35 DLF Info City Developers (Noida) Limited36 DLF Land Limited37 DLF New Gurgaon Retail Developers Private Limited(Formerly Lacey Builders & Constructions Private Limited)38 DLF Phase IV Commercial Developers Limited39 DLF Power Limited40 DLF Real Estates Limited41 DLF Retail Developers Limited42 DLF Services Limited43 DLF Universal Limited (Formerly Dominga Builders &Constructions Private Limited)44 Edward Keventor (Successors) Private Limited45 Eila Builders & Developers Private Limited46 G K S Housing Limited47 Galaxy Mercantiles Limited48 Galleria Property Management Services Private Limited49 Ganesar Ginning Company Private Limited50 Gyan Real Estate Developers Private Limited51 Highvalue Builders Private Limited52 Isabel Builders & Developers Private Limited53 Jai Luxmi Real Estate Private Limited54 Jawala Real Estate Private Limited55 Kairav Real Estate Private Limited56 Kanan Real Estates Private Limited57 Lennox Builders & Developers Private Limited

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58 Marala Real Estates Private Limited59 Muafa Real Estates Private Limited60 Necia Builders & Developers Private Limited61 NewGen MedWorld Hospitals Limited62 Nilayam Builders & Developers Limited63 Nilgiri Cultivations Private Limited64 Paliwal Developers Limited65 Paliwal Real Estate Private Limited66 Pat Infrastructure Private Limited67 Pee Tee Property Management Services Limited68 Prateep Estates Private Limited69 Prompt Real Estate Private Limited70 Regency Park Property Management Services Private Limited71 Richmond Park Property Management Services Limited(Formerly Richmond Park Property Management ServicesPrivate Limited)72 Roadtech Construction Private Limited73 Samali Builders & Developers Private Limited74 Shivajimarg Properties Limited75 Silver Oaks Property Management Services Limited76 Solid Buildcon Private Limited77 Sunlight Promoters Private Limited78 Udipti Estate Developers Private Limited79 VSK Investment & Finance Limited

Partnership Firms

1 DLF Commercial Projects Corporation2 DLF Office Developers3 DLF Property Developers4 DLF Residential Partners5 DLF Recreational Foundation6 DLF Residential Builders7 DLF City Centre8 DLF South Point9 DLF Residential Developers10 Kavicon Partners11 Rational Builders and Developers12 Real Estate Builders

ii) Joint Venture

1 Niharika Shopping Mall2 Delanco Real Estates Private Limited3 Kujjal Builders Private Limited4 Kenneth Builders and Developers Private Limited5 WSP Engineering Services Private Limited6 Mount Mary Residential Project

iii) Associates

1 DLF New Gurgaon Homes Developers Private Limited(Formerly Caitlin Builders & Developers Private Limited)2 Mangal Shrusti Gruh Nirmiti Private Limited

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OPERATIONS: General:

DLF and Laing ORourke enter into strategic alliance New Joint Venture: DLF Laing ORourke

DLF has a 60-year history of service excellence. Since it was founded in 1946, it has been responsible for the development of 21 urban colonies aggregating 5,816 acres, as well as an entire integrated 3,000-acre township - DLF City.

The group is capitalising on emerging market opportunities to deliver high-end facilities and projects to its wide base of customers by constantly upgrading its internal skills and resource capabilities. In line with its current expansion plans, the DLF Group has over 130 million sq. ft. of development across its businesses, including developed and on-going projects. This comprises over 28 million sq. ft. of projects that the group has executed under its home, offices and shopping mall segments.

Laing O'Rourke plc is the largest privately owned construction firm in the UK having offices in the UK, Germany, India, Australia and United Arab Emirates, with over 23,000 employees worldwide.

Laing O'Rourke specialises in delivering ambitious yet achievable construction projects that delight both clients and the communities who use them every day, and the company is responsible for some of the most innovative construction solutions anywhere in the world.

Key Highlights :

First international contracting agency committed to tapping India's long term potential across the infrastructure sector covering express highways, airports and hi-tech construction involving power plants and mega projects

World class competencies in design, construction, safety, speed and post completion services

Multiple projects, significant investments and employment generation opportunities

DLF Universal Limited (DLF), Indias foremost real estate developer and Laing ORourke (LOR), the leading UK based $ 5 billion infrastructure major have entered into a Joint Venture (JV) to form DLF Laing ORourke.

DLF Laing ORourke, a 50:50 partnership between DLF and LOR will be staffed by the worlds leading construction team comprising of the best of professionals from India and overseas. The JV will undertake execution of a large number of DLFs mega projects across the country as well as others. The JV will be significantly capitalised with an initial investment of close to Rs.500 crore, to be aggressively enhanced over several months. Additionally, a large infrastructure fund will be floated with a corpus of about $1.5 billion. This will help the JV to be the countrys leading construction company with project volumes in the range of Rs.5000 crore over the next few years.

This JV will deliver world class projects and help DLF become a major player in Indias construction and infrastructure development programmes. It will also reinforce DLFs national leadership position in the real estate industry and help generate large scale employment for about 50,000 people, directly and through sub-contractors in the medium term.

LORs experience in international construction spans several decades and includes noteworthy projects such as the Millennium Dome in the UK, The Dubai International Airport and the

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Convention Centre in Hong Kong and the on-going Terminal 5 project at Heathrow Airport, London.

DLF Laing ORourke will function as an independent entity executing large scale projects providing end-to-end solutions and setting up new benchmarks of quality, aesthetics and design in Indias growing construction and infrastructure industry (END).

About DLF:

DLF Universal Limited, a pioneer and leader in Indias real estate industry has completed projects of over 35 million sq. ft. across its residential, commercial and retail businesses. With over 250 million sq. ft. of identified/secured projects across the country and 100 million sq.ft. of on-going projects, DLF will also develop around 100,000 acres of land over the next couple of years, nationally. With a track record spanning six decades in developing most of modern Delhi and DLF City in Gurgaon, the company is now well poised to reinforce its strong national position with significant projects across major cities and urban centres of the country.

About Laing O Rourke:

Laing O'Rourke, an international construction group is a world leader in construction solutions, providing total capability in design, procurement and delivery of major global projects with a focus on innovation and technological excellence. Laing ORourke has todate executed a number of global scale construction projects. Besides, the group is also executing several mega projects of international scale. Laing ORourke now seeks to replicate its significant global expertise by participating in the exciting and fast growing Indian Construction Industry in times to come.

BACKGROUND: The subject was incorporated in 31-01-2006 being a Limited Company, limited by shares

Paid Capital Rs. 400,000,000

Shares are held as follows:

NAME NO OF SHARE EQUITY PER SHARE

SOLID BUILDCON PRIVATE LIMNITED 2474925 RS. 10

DLF CENTER, SANSAD MARG, NEW DELHI - 110001

LAING O ROURKE HOLDING LIMITED 2524925 RS. 10

BRIDGE PLACE, ANCHOR BOULEVERDADMIRAL PARK, DARTFORD KENTUNITED KINGDOMDA 26 SN

TOTAL: 4999850 RS. 10

Directors information in detail is as follows:

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DIRECTORS

Name : Mr. Brian Antony Emerton Designation : Managing DirectorAddress :

Permanent 2, Cotsford Avenue, New Halden, Surrey, KT35EU,GB

Present Y 201, Regency Park II, DLF Phase IV, Gurgaon, Haryana 122002

Date of Birth/Age : 09-10-1956Date of Appointment : 24-03-2006

Name : Mr. Jagjit Kumar Chandra Designation : DirectorAddress : B 11 / 12, DLF City, Phase I, Gurgaon, 122002Date of Birth/Age : NA Date of Appointment : 31-01-2006

Name : Mr. Rajiv Shankar KachruDesignation : Director Address : D 48, Pamposh Enclave, Greater Kailash I, New Delhi 110048Date of Birth/Age : NA Date of Appointment : 31-01-2006

Name : Mr. Rajiv Malhotra Designation : Director Address : A 290, New Friends Colony, New Delhi 110065Date of Birth/Age : NA Date of Appointment : 31-01-2006

Name : Mr. Ramesh Sanka Designation : Director Address : H 25 / 1,DLF City, Phase I, Gurgaon, Haryana 122002 Date of Birth/Age : NADate of Appointment : 31-01-2006

Name : Mr. Bernard Authony Dempsey Designation : Director Address : 5 Berry Field Close, Bickley Brornley, Kent, BR12WFDate of Birth/Age : 05-02-1949Date of Appointment : 14-09-2006

Name : Mr. Raymond Gabriel O Rourke Designation : Director Address : Fairwinds Mill Green Road, Mill Green Ingatestone, Essex, GB Date of Birth/Age : NA Date of Appointment : 14-09-2006

Name : Mr. Norman David Haste Designation : Director Address : 59 Providence Park, southamption SO 16 TQW, southamption, GB Date of Birth/Age : 04-11-1944Date of Appointment : 15-09-2006

Name : Mr. Dhiraj Singh

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Designation : Director Address : 304, beverly Park I, Mehrauli GurgaonRoad, Gurgaon, Haryana

122002 Date of Birth/Age : 02-10-1969Date of Appointment : 23-03-2006

FINANCIALS:

Capital No of Shares Value Per Share Total AmountAuthorised Capital : 40,000,000 Rs. 10 Rs. 400,000,000Paid up capital : 40,000,000 Rs. 10 Rs. 400,000,000

BALANCE SHEET AS ON 31-01-2006 TO 31-03-2007

Particulars (Amount in rupees thousands)

31-01-06 to 31-03-07Sources of fundsPaid-up capital 400,000.00Share application money (pending allotment)

510.00

Reserves and surplus 32,920.00Secured loans 453,882.00Unsecured loansDeferred tax liabilities (Net) 6,523.00Others (Please specify)TOTAL 893,835.00Application of fundsGross fixed assets 889,099.00Less: depreciation and amortization 60,647.00Net fixed assets 828,452.00

Capital work-in-progress 40,451.00Investments -----------Deferred tax assets (Net) -----------Current assets, loans and advances(a) Inventories 45,548.00(b) Sundry debtors 349,773.00(c) Cash and bank balances 584,527.00(d) Other current assets 305,111.00(e) Loans and advances 189,920.00

TOTAL 1,474,879.00Less: Current liabilities and provisions(a) Liabilities 1,447,033.00(b) Provisions 2,914.00

TOTAL 1,449,947.00

Net current assets 24,932.00

Total 893,835.00

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Profit & Loss A/c for the year ended 31-01-2006 TO 31-03-2007

Particulars 31-01-06 to 31-03-07Domestic turnover(i) Sale of goods manufactured NIL(ii) Sale of goods traded(iii) Sale or supply of services 988,834.00Export turnover(i) Sale of goods manufactured NIL(ii) Sale of goods traded(iii) Sale or supply of servicesOther income 9,236.00Total income 998,070.00

Raw material consumed (see note 1) 297,403.00Purchases made for re-sale(see note 2)Consumption of stores and spare parts (see note 3)

35,350.00

Increase or decrease in finished goods, work-in-progressSalaries, wages and bonus 156,648.00Managerial remuneration 11,909.00Payment of auditors 3,288.00Interest 13,977.00Insurance expenses 5,644.00Power and fuel 15,322.00Depreciation and amortization 60,647.00Other expenditure 346,468.00Total expenditure 946,656.00Net Profit or Net Loss (before tax and appropriation)

51,414.00

Income tax including deferred tax 18,494.00

Mortgage to

TML FINANCIAL SERVICES LIMITEDC/O. TATA MOTORS LIMITED, 3RD FLOOR,NANAVATI MAHALAYA, 18, HOMI MODY STREET, MUMBAI - 400001,Maharashtra, INDIA

Mortgage Amount: Rs. 80,000,000 Dated : 19-07-2007

Mortgage to

ING VYSYA BANK LIMITED22, M G ROAD, BANGALORE,BANGALORE - 560001,Karnataka,INDIA

Mortgage Amount: 700,000,000 Dated: 20-07-2007

INVESTIGATION:

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An interview was conducted with Mr. Jatinder Chopra ( Secretary )

CONCLUDING COMMENTS: -

Subject is having sound financial base, Having capability to meet trading commitmentsRecommended for any kind of trade relations

RATING EXPLANATION

Explanation By % Risk of Credit RatingSubject is having sound financial base, Having capability to meet trading Commitments ABOVE 80 LOW RISK AAASubject is having adequate resources toMeet normal commitments 60-80

MODERATE RISK AA

Subject is having average ability to meetBusiness commitments 40-60 MEDIUM RISK BBBSubject is having limited ability to meetBusiness commitment 20-40

MEDIUM HIGH RISK BB

Subject is poor operation credit risk exists. Not recommended for credit. 00-20 HIGH RISK CLack of Information on Company 00-00 NO RATING OOO

REPORT END

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2. MARKET OVERVIEW

A market overview is a brief synopsis of a commercial or industrial market. Its aim is

to provide a current snapshot of a market in order to better understand its'key

features. These summary reports profile the important criteria of a market so as to

inform further marketing activity

Market data for an overview is collected from many sources including Government

(Department of Commerce/Census/International Trade, etc.), Trade & Industry

Association, Market Publications, Industry Analysis, Individual Companies, State

Economic Development Agencies, Port Authorities, Information Brokers and other

Organizations.

Market overviews are organized by standard topics, highlighted or adapted with

custom information. On the basis of an overview decisions could be made on

whether and how to approach companies in that market, as well as understand the

context of that market/industry within the economy as a whole.

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INFORMATION PROVIDED THROUGH MATKETING RESEARCH

Size of Market

Domestic production and overall volume and value, number of companies in the market, geographical market, concentrations, percentage of worldwide market and any other data to help define market size.

Profile Market

Profile size of companies in the market, which segment dominates the market and why, how Indian market is, leading customer market served and other market distinguishing features.

Market Trends

What trends are most dominant in the market (Consolidation, Growth, New Technology, Foreign Entry, International Expansion, New Regulations, Government Spending, Research and Development Growth, New Applications, etc.). How will these trends influence new business development and investment overseas.

Leading Suppliers

Identifies leading suppliers, their market share, why they are dominant, their strategic approach to the market, their position in overseas markets and other key features of these leaders.

Distribution Channels

How does the market function to distribute products from manufacturers to customers? Are the same channels used for overseas markets and how does this system contribute to market growth.

Trade Statistics

Indian import and export volume, value and historical trends, trade issues and duties.

Industry Organisations

Key Industry/Market Associations, Trade Publication, Trade Shows and Exhibitions and Export Promotion Groups.

Custom Topics

Addresses additional market information requested by client. Can include greater details on above topics or other issues.

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3. PRE-EMPLOYMENT SCREENING

MIRA INFORM helps clients to make decisions about new employees and vendors

with greater confidence and leaves less to chance. In a world of constantly changing

threats, background screening is a first line of defense. Successfully implemented,

and as a part of a comprehensive approach to corporate security, screening reduces

the risk to a company from potentially fraudulent employees or vendors.

Our specialist skills and infrastructure enable us to deliver a more comprehensive

and reliable product than even the largest in-house human resources or security

functions. Our dedicated teams of researchers perform various levels of screening

and we offer a number of tailored, flexible and thorough screening levels to suit all

organizations.

STANDARD PRE-EMPLOYMENT SCREENING

It includes verification of education credentials, professional licenses and work history.

Conducting in-house standard pre-employment screening

obtaining candidate consent and authorization

verifying academic/education credentials

viewing job performance records

verifying professional licenses and certifications

addressing self disclosure of criminal convictions

conducting reference checks

EXAMPLE OF AN EMPLOYMENT REPORT PREPARED

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Employment report

Report Made for xxxxxxxxxxxxxYour Reference No XxxxxxxxxxxxxRequest Received on 03-10-2008Our Reference No BIPL / GC / 01 / 08Report Sent on 06-10-2008

INQUIRY DETAILS

Given Name: MR. SWAPANDEEP MANN

Given Address: 1269 SECTOR-14, FARIDABAD 121002HARYANA INDIA

Telephone:Mobile No:Mobile No:

+91-129-4002669+91-9212075469+91-9810343767

E-mail swapandeep.mann@gmail.comswapandeep.mann@oba.co.uk

Comment: Recommended for job & business relations with Mr. Swapandeep Mann.

VERIFICATION OF ADDRESSES

Owned By MR. S. S. MANN (FATHER OF MR. SWAPANDEEP MANN)

Address 1269 SECTOR-14, FARIDABAD 121002 HARYANA INDIA

Area Plot:1000 sq. mt

IDENTITY

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mailto:swapandeep.mann@oba.co.ukmailto:swapandeep.mann@gmail.com

Pass Port No. Z 1401909 Issued by Delhi Passport Office, Delhi

Date of Birth 25-10-1981

Marital Status Married (He did registered Marriage on 2nd January 2008)Plan to do civil marriage later on.

DETAILS OF FAMILY MEMBERS

Wife Mrs. RUCHIKA MANNAge 23 Years Qualification GraduateOccupation House wife

Father Mr. SUKUBIR SINGH MANNAge 58 YearsQualification Graduate Occupation Managing Director Company PARSONS NUTRITIONALS PRIVATE LIMITEDCompany LEGACY FOODS PRIVATE LIMITED

Mother Mrs. PERMINDER MANNAge 54 YearsQualification Graduate Occupation House wife

Brother Mr. RAJDEEP MANN

Age 30 YearsQualification Graduate (B. Com)Occupation DirectorCompany PARSONS NUTRITIONALS PRIVATE LIMITEDCompany LEGACY FOODS PRIVATE LIMITED

Sister in Law Mrs. SAVITA MANN (Wife of Mr. RAJDEEP MANN)

Age 27 YearsQualification Graduate Occupation House Wife

Nice MS. JHANVI MAN (Daughter of Mr. RAJDEEP MANN)

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Age 2 Years

DETAILS OF FAMILY BUSINESS

NAME OF COMPANY PARSONS NUTRITIONALS PRIVATE LIMITED

TYPE OF COMPANY PRIVATE LIMITED

CINCompany Identification No

U65311DL2002PTC115025

REGISTERED ON 18-04-2002

REGISTERED OFFICE C-48, KAILASH APPARTMENT, KAILASH COLONYNEW DELHI 110065

ACTIVITIES Business Partner of GlaxoSmithKline Consumer Healthcare Ltd(ISO 9001:2000 certified company)Manufacturing of Biscuits & Health Products on the behalf of GlaxoSmithKline Consumer Healthcare Ltd

AUTHORISED CAPITAL

RS. 37,000,000

PAID-UP CAPITAL RS, 36,808,000

FACTORY PLOT NO. 5, SITE-IV, SAHIBABAD, U.P.

PHONE +91-120-2775705

FACTORY AREA OWNED, 4 ACRE

TURNOVER RS. 140,000,000 (140.000 MILLIONS)

NO OF EMPLOYEES 250

1 UK Pound RS. 80

NAME OF COMPANY LEGACY FOODS PRIVATE LIMITED

TYPE OF COMPANY PRIVATE LIMITED

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CINCompany Identification No

U15209DL2004PTC126535

REGISTERED ON 21-05-2004

REGISTERED OFFICE

C-48, KAILASH APPARTMENT, KAILASH COLONYNEW DELHI 110065

ACTIVITIES Business Partner of GlaxoSmithKline Consumer Healthcare Ltd(ISO 9001:2000 certified company)Packaging on the behalf of GlaxoSmithKline Consumer Healthcare Ltd

AUTHORISED CAPITAL

RS. 10,000,000

PAID-UP CAPITAL RS. 8,111,900

FACTORY SURAJ MAJRA LABANAP.O. BADDI, TAHSIL- NALAGARHDISTRICT SOLAN, HIMACHAL PRADESH

FACTORY AREA 8 ACRE

TURNOVER RS. 220,000,000 (220.000 MILLIONS)

NO OF EMPLOYEES 600

1 UK Pound RS. 80

Present Address of the Family is

1269 SECTOR-14, FARIDABAD 121002 HARYANA INDIA

Family Status Reputed & Respectable Business Family in Faridabad, Haryana, India.

LEGAL RECORD

We have checked all available records in the local public court and litigation records. Based on the information corresponding to the name requested, subjects record is found to be clear in India.

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BANKRUPTCY RECORD

Based on the information corresponding to the name requested, we have not traced any past of pending bankruptcy petition against MR. SWAPANDEEP MANN in India.

EDUCATIONAL QUALIFICATION

1991-1999 DAV Public School, Sector 14 Faridabad

1999-2003 Bachelor of Engineering (Computer Sc.) Thapar Institute of Engineering and Technology, India

2006-2007 Masters in Business Administration (MBA)University of Oxford,Said Business School

EXPERIENCE

2003-2005 Tata Consutancy Services Ltd. India Assistant System Engineer

2005-2006 DIRECTOR

NAME OF COMPANY PARSONS NUTRITIONALS PRIVATE LIMITED

2007 ConsultantDiamond Trading Company, London, UK(part of the De Beers Group)

LAST SALARY 47,000 UK Pound per annum

BANK ACCOUNT CHECK

Banker ICICI BANK LTD.

Bank Address Sector 16, Faridabad, Haryana

PAYMENT AND LITIGATION

There is no file registered in the name of MR. SWAPANDEEP MANN in the Payment and Litigation register concerned.

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CONCLUSION

There is no apparent reason to hesitate to enter into business relations with MR. SWAPANDEEP MANN

PRESENTLY IN U K

Residence 52, DELAMARE ROAD, READING,RG 6 1 AP, UNITED KINGDOM

Tel. N A

Mobile +44(0)7878666975

E-mail swapandeep.mann@gmail.comswapandeep.mann@oba.co.uk

ADDITIONAL INFORMATION

Residential status Indian

Nationality Indian, Approved work visa for UK

Religion Hindu

Marital status Married

Family Comments Very Good

Address Confirmation Yes

Credit History Clear

Court Judgement Nil

Bankruptcy research Nil

Public Records Nil

Telephone subscriber status

+44(0)7878666975 (UK)+91-129-4002669 (INDIA)+91-9212075469 (INDIA)+91-9810343767 (INDIA)

Real Estate Info. Yes

Company and Director involvement

Yes

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mailto:swapandeep.mann@oba.co.ukmailto:swapandeep.mann@gmail.com

Personal standing within the community

Very Good

Educational history Clear

Employment history Yes

Additional Skills Six-Sigma Green Belt; Working knowledge of project management, costing/estimation, and quality controls methodologies, Advanced Microsoft Excel and PowerPoint Skills.

Personal Interests Amateur Theatre Actor, Music (Indian Classical), Cricket (playing and collecting memorabilia); Active member of NGO involved in providing education to underprivileged children

Languages English (Fluent), Hindi (Fluent), Japanese (Business Conversation)

Media trawl Nil

CONCLUSION

There is no apparent reason to hesitate to enter into business relations with MR. SWAPANDEEP MANN

REPORT ENDLEARNINGS DURING THE PROJECT:

During this project of three months, apart from project we have learnt several important skills and gained knowledge which is very important, and according to me is the best learning during the Project, some of them are covered below:

1) INTERPERSONAL SKILLS: While visiting the corporates we have learnt the way of pitching a customer, how to represent the funds, how to handle various queries from them and several others and how to get their maximum time.

2) COMMUNICATION SKILLS: During this tenure of the project the company has provided our various opportunities to improve our communications skills. Communication skills get enhanced not only by interacting with different people but with people at different levels of the hierarchy.

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3) KNOWLEDGE ENHANCEMENT: Practices like submission of updates on regular

basis and daily learning sessions helped us to improve our knowledge regarding various aspects of marketing research.

4) TEAM BUILDING: While working with our team in project we all learnt the art of team building and working in a group, the way they work and move ahead as a team helps them in increasing the productivity and achieving targets faster.

5) APPLICATION OF KNOWLEDGE: Another important skill that we have learnt during the project is application of knowledge to real life situations such as handling the people who have knowledge about the industry, making credit reports and getting sensitive information.

REFERENCES

1. Websites:

www.burmanimpex.com

www.mirainform.com

www.google.com

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http://www.google.com/http://www.mirainform.com/http://www.burmanimpex.com/

2. Books

JS Madams Class Notes, Handouts & PPTs

Green PA & TULL Ds Research for Marketing De

Marketing Research

3. Reports

Made by the group with support and guidance from Burman Impex

Pvt. Ltd.

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Data CollectionPerforming Survey Data AnalysisAdvanced Statistical AnalysesANALYSISDESCRIPTIONEXAMPLE APPLICATIONSee below

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