Sean O Sullivantwitter: @sos100 blog: blog.mylocalsocial.com

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Indoor Location & Positioning

Why Indoor Location and Positioning

How Quick tour of current approaches

What Applications and uses

You How might you use it?

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Why Indoor Location and Positioning

How Quick tour of current approaches

What Applications and uses

You How might you use it?

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GPS Great Outdoors

90% Time most Americans spend indoors

Retail Indoors, underground, few external windows…

Why Indoor Location and Positioning

How Quick tour of current approaches

What Applications and uses

You How might you use it?

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Omitted for now: cell tower, cameraIndoor Location Current Approaches

WiFi

Beacons

Light

Either fingerprint or triangulate WiFi Access Points or Beacons

Sound

How CommentAll mobile platform vendors use this

(see next)

Magnetic

Dead Reckoning

Dedicated Beacons used to mark areas or zones

Apple iBeacon recently became the poster child for this

Special Lights emit a unique code invisible to human eye

Front facing camera detects the code

Sound inaudible to the human ear ShopKick pioneered this in US

Fingerprint of magnetic field variations used to fix position

Area is first mapped in order to create a magnetic field map

Direction, Speed, Turns, Height, Requires a known fixed starting point (often GPS or WiFi)

Omitted for now: cell tower, cameraIndoor Location Current Approaches

WiFi

Beacons

Light

Either fingerprint or triangulate WiFi Access Points or Beacons

Sound

How CommentAll mobile platform vendors use this

(see next)

Magnetic

Dead Reckoning

Dedicated Beacons used to mark areas or zones

Apple iBeacon recently became the poster child for this

Special Lights emit a unique code invisible to human eye

Front facing camera detects the code

Sound inaudible to the human ear ShopKick pioneered this in US

Fingerprint of magnetic field variations used to fix position

Area is first mapped in order to create a magnetic field map

Direction, Speed, Turns, Height, Requires a known fixed starting point (often GPS or WiFi)

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Apple iBeacon 3rd Party Hardware, plus every iOS device!

WiFi already being used to help position you…Ever wondered about this?

Appeared since iOS7

Has been here “forever”

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Why Indoor Location and Positioning

How Quick tour of current approaches

What Applications and uses

You How might you use it?

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Navigation

Navigate to Brand

Major League Baseball

Welcomes / Goods Pick-up

Contextual Product Information Digital Product Cards for “what’s near” - plus, Greetings, Offers, Walk-in Points, more++

NavigationSavills on Show

100 of the top 100 US retailers : trials or deployments nowMomentum…

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Why Indoor Location and Positioning

How Quick tour of current approaches

What Applications and uses

You How might you use it?

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In-store location and the customer journeyJourney and Context

Arrival Welcome / Greeting. Personal concierge (“whisk away”). Alert to staff member.

Departure Thanks. “by the way…”, RAOK.

Find / Browse Self-service on phone - “how can we help today?”. “Let us come to

you”. Insertion point for relevant information, offer, or reminder. Here

to pick something up? Timer for being dealt with. Partner brands?

Here for Action Pick up. Queue jump. Get

service with reduced friction, uncertainty.

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Think about…Things to consider

Whole solution Cost, ubiquity, accuracy, likely changes

Privacy One word: Nordstorm! Opt-in, opt-out. What’s best practise?

Data Can you handle, process, manage the data that will flow?

Customers Handled poorly, can spook people

Trials Timings, customer segmentation, use-cases (simple!)

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More information

Don Dodge StreetFight Blogs

Works @ Google, Developer Advocate, Google Ventures,

Investor

Covers nearly everything that moves involving HyperLocal

Ads, Publishing, indoor advertising, etc.

blog.mylocalsocial.com

BEEKN

Sean O Sullivantwitter: @sos100 blog: blog.mylocalsocial.com

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Indoor Location & Positioning

In Store Engagement Platformtwitter: @localsocial blog: blog.mylocalsocial.com

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Me

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1986 1995 2000 2009 now

College Computer Science, SW Dev & Design @ NCB (Stock / Money broking), NZI

IONA VP, Professional Services, EU R&D Projects

Rococo Software Java / Bluetooth Infrastructure Software, Raised VC, 300M Handsets

LocalSocial Proximity platform; in-store engagement for retailers (BLE, iBeacon, WiFi, NFC)

Dial2Do Spin-out, raised funding, voice services

mySay Realtime messaging for mobile workforce

2010