iBeacon Redefining Engagements
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Transcript of iBeacon Redefining Engagements
iBeacons
dex
Redefining Proximity Engagements
www.dexconsulting.com
Making direct, real time Engagements, at the right time and right place possible
iBeacons
dex
iBeacons are small indoor positioning devices that use Low Energy Bluetooth (BLE) to connect with smartphones. Once connected, a beacon can trigger response in an
smartphone app allowing it to pinpoint the location, push notification messages and call on app.
iBeacon
Do you know what is it?
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BLE is a low energy consuming, intelligent sensor technology, in the form of chipsets that are embedded into devices, such as beacons.
BLE
Do you know what is it?
dex
But did you know there are millions of beacons in the world…YES!
THEY ARE YOUR PHONES!!
You can also find BLE embedded in most common devices now a days like watches, tags, etc.
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An iBeacon does not do anything as such, it is just a trigger that can initiate a response in any device or app which gets in its range
and is associated with it
How an iBeacon Works? * Send welcome messages as
Customer or Visitor enters your store
* Send custom deals and offers to customers based on their buying behavior
* Track time spent and buying behavior of customers in any section of the store
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iBEACON SYSTEM ARCHITECH Typically an iBeacon system architech includes an iBeacon harware, an app or a smart device which can perform a cetrain function when iBeacon devices triggers it and a business intelligence layer which defines these functions
iBeacon hardware which is compatible
with your device or app
Hardware *
A trigger responsive app or smart device which acts when
in proximity of the iBeacon
App *
Business intelligence layer that defines responses in
app or smart device
Intelligence *
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So what is so GREAT about iBeacons? iBeacons allow businesses engage customers or visitors based on their location or proximity to the store, and send them custom notifications and messages based on their behavior and buying habits. iBeacons offers tremendous potential as how you can engage your visitors in real time, consider following examples
Send customized messages or notifications based on the customer’s location in any particular section of the shop
Enhance customer loyalty and reward regular customers with better offers by knowing their visit details as they arrive
Open a visit or ticket as a customer approaches the clinic or health store and manage the complete visit automatically
Provide customers with indoor map and navigation to facilitate them through the whole store and provide whole new shopping experience
Capture data on time spent by customers at particular section of the store and customize your offers based on the same
Accept payments on the go from customers and help them move away from long queues of the billing counter
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Let’s consider some real world business applications for
businesses
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Retail Businesses
Send customized notifications about different offers, coupons or personalized loyalty programs based on the location, time and purchase history of the shoppers.
Promotion
Enhance customer loyalty and reward regular customers with better offers by knowing their visit details as they arrive
Monitoring
Provide customers with indoor map and navigation to facilitate them through the whole store and provide whole new shopping experience
Navigation
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Restaurants
Making reservations & manage orders even before reaching the restaurant.
Reservations
Accept payments on the go from customers and help them avoid waiting time
Payments
Walking around and getting notifications about a nearby restaurant that can offer the type of food we are looking for
Offers
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Hospitals
Making pre appointment by checking doctors availability in real time and allowing real time check in as you enter the clinic or hospital
Appointments
Receiving information about rules of hospitals, history of patient, facilities, recent developments and all kind of stuff that is important to hospital or
patients
Monitoring
Tracking the location and room number of the patient and other services and guiding patients to relevant places if required
Navigation
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Workplace
Automatically mark the attendance of employees as they enter the office premises and leave aside traditional biometric and card punching solutions
Attendance
Send relevant information, updates and notifications to employees on the go when they are in the office premises
Information
Track how your employees are spending their time in office
Time Tracking
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Where is the future?
2015 is termed as year of iBeacon Technology which will redefine how
businesses engage their customers
On an average every one out of 4 retail business will embrace iBeacon
technology in coming year
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iBeacon based proximity solution for small businesses
mdex
mdex is targeted to small businesses such as restaurants, retail stores, hospitals, clinics and office where they can set up iBeacon based proximity solutions for their customers and visitors Businesses can track check ins, send notifications and deals and do a lot of stuff to engage their visitors
What we are doing?
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iBeacon based loyalty based solution for retail establishments
konekz
konekz is an iBeacon based loyalty based system targeting retail businesses to help them improve footfall in their shops, improve customer loyalty through revisits and improve probability of purchase through regular visits by customers
What we are doing?
dex
Dex Consulting is a leading mobility solution provider helping small and medium enterprises in strategizing, developing and managing their mobility needs. We have been working with iBeacon technology to help business in defining their mobile strategies, helping them develop relevant mobile solutions and managing them for better performance and productivity We have been successful in earning the trust of small and medium enterprises and continue to assist businesses worldwide in
harnessing the power of technology to enhance their business processes and improve overall profitability.
ABOUT US Mobility Solutions for Small and Medium Enterprises
dex
Interested in Discussing iBeacons
Arizona
Buckinghamshire
India
India A- 89, 2nd Floor, Sector 63, Noida, Uttar Pradesh, India +91-120-422-6110
United States 5235 South 39th Street, Phoenix, AZ 85040 +1-646-929-3959
United Kingdom 14, Langport Cresent, Oakhill Milton Keynes (MK5 6LZ), Buckinghamshire, UK +44-783-514-7255
dex Disclaimer: Images and figures used in the presentation are taken from internet and we thank the owners for the same.