Indonesia Mobile Messenger Apps 2014
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Transcript of Indonesia Mobile Messenger Apps 2014
Indonesia Mobile Messenger App 2014
MOBILE MESSENGER BEHAVIOUR
40 average daily time spent on mobile apps by smartphone users
minutes
Average Time Daily
Source: Nielsen – Jakarta Post June 2014
23 minutes Blackberry Messenger
6 minutes Whatsapp
-na- Facebook Messenger
5 minutes Line
-na- WeChat
Driving factors of
mobile messaging adoption
24%
32%
35%
43%
61%
16%
24%
23%
50%
69% Staying In touch with
Friends
Photo Sharing
Cost
Sticker
Group
messaging
Top Reasons for Using Messaging App
Top Reasons that Influence Download
Source: Statista June 2014
PREFFERED MOBILE MESSENGER
Message Friends
Source: Statista 2014
6% Google Hangouts
76% Blackberry Messenger
61% Whatsapp
35% Facebook Messenger
35% Line
10% Yahoo Messenger
9% Facebook Messenger
11% WeChat
Message Family
Source: Statista 2014
5% Google Hangouts
68% Blackberry Messenger
51% Whatsapp
23% Facebook Messenger
25% Line
53% Yahoo Messenger
11% Facebook Messenger
9% WeChat
Message Co-Worker
Source: Statista 2014
6% Google Hangouts
59% Blackberry Messenger
48% Whatsapp
19% Facebook Messenger
24% Line
11% Yahoo Messenger
8% Skype
9% WeChat
Group Chat
Source: Statista 2014
4% Google Hangouts
55% Blackberry Messenger
40% Whatsapp
15% Facebook Messenger
13% Line
3% Yahoo Messenger
3% Skype
0% WeChat
Stickers & Emoticon
Source: Statista 2014
1% Google Hangouts
49% Blackberry Messenger
43% Whatsapp
15% Facebook Messenger
40% Line
4% Yahoo Messenger
3% Skype
13% WeChat
Game
Source: Statista 2014
0% Google Hangouts
0% Blackberry Messenger
0% Whatsapp
0% Facebook Messenger
28% Line
0% Yahoo Messenger
0% Skype
1% WeChat
Send Photos/Video
Source: Statista 2014
4% Google Hangouts
70% Blackberry Messenger
61% Whatsapp
28% Facebook Messenger
31% Line
5% Yahoo Messenger
9% Skype
9% WeChat
Most User Messenger App
Blackberry (2014); Statista& Nielsen: Whatsapp (2nd quarter 2014); Line (April 2014); FB Messenger ( 2nd quarter 2014); WeChat
(April 2014)
63 million Blackberry Messenger
32 million Whatsapp
29.9 million Facebook Messenger
30 million Line
24,7 million WeChat
Compiled by Chris Adinugroho
THANK YOU THANK YOU