Indonesia Digital & Social Media Case Study
-
Upload
social-media-strategist-club -
Category
Business
-
view
6.865 -
download
4
description
Transcript of Indonesia Digital & Social Media Case Study
Indonesia Digital & Social Media
Case Study
#AkberSMSC#SocmedFestImage by A Bird Flies By
What is #SMSC ?
A group of people who live, learn, laugh, play and fly in
Indonesia digital & social media industry.
“We embrace the positive impact of social media”
Est. since October 8th 2010+690 members
facebook.com/groups/social.media.strategist
Let’s roll to the topic! Image by Nichole Lillian Ryan
Latest Updates
enough with the data, let’s talk about
The findings of Indonesia
Digital Scene in Q3 2011 - Q3
2012
(in very brief assumption)
1 Brand is trying to do a digital campaign in many approaches
Social by DesignDigital Driven
Conversion CampaignDigital Experience
Social Commerce
Content Marketing
Digital PR
Community Movement
2
Brands try to rebuild the real two-way communication, especially for customer service
in serious way!
Image by Marina di Lecco
3Every single set of
Haven’t still yet to be explored,
in depth.
on each audience touchpoint
Image by Jess3
But, some brands already aware that measurement
is a must!
Why don’t we start to hear the digital story
from them
Acer IndonesiaCase Study
Type: Digital Driven Campaign (Integrated)
Image by Sourabh Jain
Unilever - CornettoCase Study
Type: Social by Design Campaign (Integrated)
Image by Sourabh Jain
Our Case Study
June 9, 2012 - july 14, 2012 (36 days)
Current situation
Strengthen the positioning for Cornetto as cool fun brand in
target audiences minds
Objective
Revive the glory of Cornetto
The 1st Summer Ice Cream Festival with digital driven activation
challenge
How to make this event relevant to the teens
How to share the excitement of the event through social media
Solution
Developing digital strategy to create hype about Cornetto Summer Ice Cream Festival
“Festival yang Kamu Banget”
Our marketing journey
Insight Process Outcome
Festival yang Kamu Banget!
@SiCornettoBoy
Video Viral by Influencer
Integrated Digital Competition
#CornettoShoutIdea
#CornettoBattleOfTheBand
Super casual friend, “jail”, funny, a jokerCollaborate with stand-up comedian to optimize the editorial plan
65.450 New Fans17.676 Fans (4%) “Talking About This”
2.044 New Followers13.595 Tweets using #CornettoSummerFest
48.557.781 Total Impressions7.554.796 Total Reach
@SiCornettoBoy #CornettoSummerFest
Video Viral by Influencer
75.487 Views in a month+ High Engagement
Integrated Digital Competition
#CornettoShoutIdea
#CornettoBattleOfTheBand
3.158 Ideas submitted (2 weeks only)7.797 Votes collected for the bands
The Cornetto Summer Fest prompted a great conversation, Cornetto created an image “The brand which created a spectacular
event!” among teens eyes
outcome
We’ve created the hype and online conversation among Indonesian youngster
about Cornetto
Here’s 12 amusing facts about
Summer ice cream festival!
To accelerate the development of digital & social media knowledge in Indonesia
We Invite brands & agencies to submit their case study at:
bit.ly/submitcasestudy