Indonesia Social Media Landscapeict4ngo.com/wp-content/uploads/Indonesia-Social-Media... · 2015....
Transcript of Indonesia Social Media Landscapeict4ngo.com/wp-content/uploads/Indonesia-Social-Media... · 2015....
Enda Nasution
Prepared by SalingSilang.com
Indonesia Social Media Landscape
SX
Pendidikan
Selebri.
Lingkungan
Organisasi
Poli.k
Wanita
Olahraga
Video Photo
Blogging
Kedaerahan
Offline
Youth App
Polling
Dibuat oleh PT Saling-‐Silang Eksklusif kepada Telkomsel
Salingsilang.com Network
Social Media Timeline
Salingsilang.com 2011
Social Media: a group of Internet-‐based applica8ons that build on the ideological and technological founda.ons of Web 2.0, and that allow the crea8on and exchange of user-‐generated content.
Source: Business Measurment Intelegence, Indonesia Telecommunica.on Report Q2 2011
Twitter Twitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian started to paid attention to Twitter in 2010, 4 years after the service is available. Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.
Twitter Heat Map: http://aworldoftweets.frogdesign.com/
3rd most ac.ve country
9.00%
10.00%
11.00%
12.00%
13.00%
14.00%
15.00%
16.00%
17.00%
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
h[p://salingsilang.com
Twee
ts
Total tweets in 6 months: 234,056,721 tweets Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
Twitter: Indonesian does not stop tweeting on weekends
Average tweets per day: 1,293,131 tweets
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
h[p://salingsilang.com
0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00%
Hourly tweets of Indonesian users Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
Jan - Jun
Jan – Mar
Early morning: 11% Morning: 30% Afternoon: 26% Night time: 33%
Avg. 53,880 tweets/hour
Avg. 3.8m account / month
13.30%
11.68% 11.31% 10.34% 10.02%
9.15%
7.75%
6.53% 6.05%
5.54%
2.88% 2.24%
1.14% 0.94% 0.67% 0.19% 0.16% 0.10% 0.02%
h[p://salingsilang.com Top cities in Indonesia that tweets Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
Indonesia TwiEer
H1 2011
Check out Indonesia live tweets map at http://salingsilang.com/petatwit
h[p://salingsilang.com
SalingSilang Twitter Trending Topic & Top Twitter Account: Jan-Jun 2011 Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 – Word Cloud created with Wordle.net
Indonesia TwiEer H1 2011
39,168,140
Facebook Facebook takes Indonesia by the storm in 2009 even though that the service is available since 2006. Propelled by social issues that brewing on facebook and pickup up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009 Currently Indonesian is the 2nd largest Facebook users in the world
2nd globally
The 1st and only Indonesian Facebook Page Directory Categorized and track the most popular Indonesian Facebook Page http://fbdir.salingsilang.com
20+ blogging communities
4th Pesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct
Blogger / Blogging Indonesian bloggers has been around since early 2000. There’s limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annual blogging conference since 2007, “Pesta Blogger”
Rebranded to ON|OFF in 2011
The Biggest Indonesian Blogger Directory http://blogdir.salingsilang.com
h[p://salingsilang.com
Blog trending topics in Jan - Jun 2011 Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 – Word Cloud created with Wordle.net
Why are we so active? - Free Press and Freedom of Self Expression
- More affordable access + Positive economic growth (GDP $3000) - Sense of community and important priority on relationship
(friends and families)
Facebook: Indonesian User Age Distribution Source: Facebook.com
11%
13%
41%
24%
8%
2%
1%
0%
13-‐15
16-‐17
18-‐24
25-‐34
35-‐44
45-‐54
55-‐64
65+
Consider your audience Digital natives & influentials
Web, 12.10%
Mobile, 86.98%
API Apps, 0.92%
Choice of Twitter Platform: Jan - Jun 2011 Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
• ÜberSocial 37,93% • Twitter for BlackBerry® 10,11% • Other 8,65% • web 8,55% • Snaptu 5,15% • m.tweete.net 3,59% • TweetDeck 3,59% • TuiTwit 3,13% • Mobile Web 1,96% • Sweet As Revenge 0,95%
Consider their tools Digital natives & influential
June 2011 Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
Indonesia TwiEer H1 2011
Social Media vs Mainstream Media Consuming several source of information
Trends Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
Indonesia TwiEer H1 2011
Listening & Monitoring Tools Crisis alerts, effort to be relevant
Social Media is also good for?
Ac.ons
Groups
Self
• Creating groups
• Raising awareness
• Changing perceptions
• Influence the influencers • Journalists
• Media
• Politicians
• Businessman
• Policy makers
Challenges • REPRESSIVE REGULATIONS • HORIZONTAL THREATS & CONFLICTS • INTERNET INFRASTRUCTURE • EDUCATION & LITERACY
OPPORTUNITIES Social Movements from Generation Z
Self-reliance, participations à REAL DEMOCRACY
BE RELEVANT Facilitate, Don’t Hesitate