Indian Automobile Safety...
Transcript of Indian Automobile Safety...
The Prime Mover - Towards Excellence 2
The reasonable man adapts himself to the world,
the unreasonable one persists in trying to adapt the
world to himself. Therefore all progress depends on
the unreasonable man.- George Bernard Shaw
The Prime Mover - Towards Excellence 3
About us
Bajaj Auto Ltd.
EstablishedTotal 3Ws Sold
till date
No. of countries we
Export inFY 16 Motorcycles
Dom. + ExportsFY 16 3Ws Sales
Dom. + ExportsEBITDA (%)
1945 33million
0.5million
Over
5million
78 Highestin the
Automobile
Industry
The Prime Mover - Towards Excellence 4
3 wheelers – World’s #1 Manufacturer
Differentiation
Leaders in…
Improvement AlignmentBikes: World #3
KTM, Exports
• Last mile transport vehicles in most of the developing/ under developed world
• Offer an easy to own and operate, and low hire cost option in the Public Service Vehicle space
• Low mass, adequate power, low emissions, and high mileage, and Max speed of 65 kmph
• Small loads – typically 1-2 people excluding driver
• Transport around 100 million people worldwide everyday
• Generate employment for 10 million people world wide.
• So, we are World leaders in Low cost public service vehicles which happen to be on 3 wheels
– 3 wheels is incidental.
The Prime Mover - Towards Excellence 5
Crim
e
Something is wrong with our predictions…
We need to do better than that.
We need to have a better way to predict the future
- Al RiesThe Origin of Brands, 2004
Failure rate of new
U.S. consumer
products is 95%
90%
and for new
European consumer
products is- Nielsen BASES and Ernst & Young
The Prime Mover - Towards Excellence 6
Clarity
The vast majority of these new products & services don’t stand a
chance to become big brands…
because they were introduced to SERVE a market rather than
to CREATE a market.- Al Ries
The Origin of Brands, 2004
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Concept
Defensive Offensive Flanking Guerilla
Defensive
marketing
warfare is for
market leaders
Offensive
marketing
warfare is for No.
2 companies
Flanking
marketing
warfare is for
smaller
companies
Guerilla
marketing
warfare is for
local or regional
companies
The Prime Mover - Towards Excellence 8
Bajaj Qute
Just a 4 wheeled Autorickshaw
Comfort, Safety and Ride & Handling of a CAR
with Maneuverability of an Autorickshaw
Best of Both Worlds
Qute 3Wheeler
Length(mm)
Width(mm)
Height(mm)
Weight
Power(HP)
MaxSpeed
2752 2625
1312 1300
1652 1710
438 348
13.2 11
70 65
The Prime Mover - Towards Excellence
9
Qute
A comparison with a small car
Qute Alto 800 In comparison with Alto, Qute is/has
Mass
Length
Width
Foot Print
Maneuverability &
TCR
Engine
Displacement
Power(HP)
Fuel Efficiency(in IDC)
Emissions CO2
(in IDC)
438 kg
2752 mm
1312 mm
The Prime Mover - Towards Excellence
3.61m2
3.5 m
216.6 cc
13.2
35.7 km/l
66.16 g/km
695 kg
3395 mm
1490 mm
5.06 m2
4.6 m
796 cc
47
22.2 km/l
104.5 g/km
37% Lighter
19% Shorter
12% Narrower
29% More Compact
24% Smaller TCR
73% Lesser
72% Lesser
61% Higher
37% Lower
10
Bajaj Qute because…
The Prime Mover - Towards Excellence
Cars are too big, hence they congest our cities.
Qute occupies just as much road space as a
3W
Cars are too heavy, hence they pollute our cities.
Qute is just 438 kg
Cars are too fast, hence they endanger our cities.
Qute has a speed limit of just 70 kmph
The cities of our world need less cars,
and instead more 2, 3, and Light Weight 4 Wheelers
Qute is the World’s first affordable QuadricyclePowered by ideas like fuel injection, water cooling , & triple
spark DTS-i (patented) ignition.
An idea that emits as little as 66 gm/km of CO2Half that of a small car
An idea that delivers as much as 36 kmpl of petrolTwice that of a small car
An idea,
who’s time
has indeed
come
13The Prime Mover - Towards Excellence
“It is useless to attempt
to reason a man out of a
thing
he was never reasoned
into”
Jonathan Swift