Index of Film Titles

A note on film titles: Wherever possible contributors have been asked to providerelevant details about the production context of advertisements in the following for-mat:Title (Director, Studio, Advertising Agency, Year)E.g.Headbomz (Åsa Lucan-der, Aardman Animations, Valenstein & Fatt, 2017)It has not been possible toidentify this information in all cases. There are several reasons for this. Archivalpractices for advertising remain less developed than for other forms of media his-tory, indicating the value of this collection in raising the awareness and importanceof these works for our historical understanding. Equally, the changing productionand institutional contexts of advertising also means these categories are not alwaysdefined or relevant. This is especially the case for older examples where practicesdid not recognise or define advertising agency, director, or even give titles to com-mercials. We invite readers to reflect on these historical and archival matters whenreading.

AAbenteuer des Prinzen Achmed, Die /

Adventures of Prince Achmed, The(1926), 74

About to Uncover (1994), 289

Abyss, The (1989), 290

Ack-Ack (1941), 152, 155

Action Photos (1991), 182

Add Abilify (2001), 199

Adventures of Andre and Wally B, The(1984), 271

Airscrew (1940), 154Aladdin and the Magic Lamp (1939),

62Ali Baba and the Forty Thieves (1935),

60Ali vs Ali (2004), 189Amazing Place (1991), 235–237Amazin’ Straws (1995), 291

© The Editor(s) (if applicable) and The Author(s), under exclusivelicense to Springer Nature Switzerland AG 2019M. Cook and K. M. Thompson (eds.),Animation and Advertising, Palgrave Animation,https://doi.org/10.1007/978-3-030-27939-4

313

314 INDEX OF FILM TITLES

Antz (1998), 275Arjuna the Archer (2009), 255

BBabies (1990), 291Bananas? Si Señor! (1956), 24Barcarole, Der / Barcarole, The (1924),

79, 81, 82Battle of the Somme, The (1916), 16Be Like Mike (1991), 183Beavis and Butthead [Television Show]

(1993-1997), 251Beer Mukashimukashi / Beer Long, Long

Ago (1956), 222Bílý jelen / White Deer (1932), 171Birth of the Robot, The (1936), 237Blackton Sketches, No. 1 (1896), 2Boy Who Would Make Pictures, The

(1924), 115Brilliance (1985), 271–273, 276Bursting (1993), 291

CCalendar of the Year (1936), 86California Raisins (1986), 251Carnival in the Clothes Cupboard

(1941), 148Charm’s BG * (1948), 23Check Me Out (1996), 292Christmas is Coming (1951), 73Chuckling Straws (1993), 292Clark’s Creamed Barley (1923), 114,

118Cloud (2011), 199Cold Comfort (1944), 150Colour Box (1935), 75Colour Cry (1952), 238Colour Flight (1938), 237Compost Heaps (1943), 150Control Room (1942), 154–156Cracks (1992), 288

Creature Comforts (1989), 253Crime Does Not Pay (c. 1940s), 21Crimson Tide (1995), 275CT5 Flight Simulator (1980), 270

DDance of the Waterlilies (1989), 290Dancing Cards (1990), 290Dangerous When Wet (1953), 182Dante’s Peak (1997), 275Daria [Television Show] (1997–2002),

197Dawn of Better Living, The (1945), 135Debris Tunnelling (1943), 154, 155Deep Impact (1998), 275Disneyland [Television Show] (1954-

1958), 28, 89, 91, 92, 96,101

DNA with Ethidium (1979), 269Dobrá kuchyne Vitello / Vitello, the Good

Cuisine (1930), 170Dornröschen / Sleeping Beauty (1922),

81Dot to Dot (1982), 23415.6 Durant Motor Car, The (1923),

115Dustbin Parade (1942), 149–151

EElectricity and You (2011), 140, 141Eno’s “Fruit Salt” (1923), 116

FFable of the Fabrics (1942), 148Fairy of the Phone, The (1936), 81Fantasmagorie (1908), 3Feeling Wound Up (2010), 201Filling the Gap (1942), 145, 146, 151,

152Frankenstein (1992), 239From Rags to Stitches (1944), 149

INDEX OF FILM TITLES 315

GGali Gali Sim Sim – Abrahams

[Advertisement] (2011), 253Gali Gali Sim Sim [Television Show]

(2006-), 253Geheimnis der Marquise, Das / Secret of

the Marquise, The (1921/22), 79,81

Geri’s Game (1997), 284Good News Travels Far (1930), 121Grand Opening (1991), 288Grand Washing Contest (1930), 121Groove Like Mike (2015), 183

HHanibal v pralese / Hannibal in the

Virgin Forest (1932), 171Hare Ribbin’ (1944), 5Harlequin (1930), 81HeMan and the Masters of the Universe

[Television Show] (1983-1985), 5Hennessy’s Brandy (1923), 116Here I Am: Be Your Own Fan (2008),

187Here I Am: Conversations from the

Inside (2008), 187Here I Am: Do Judo (2008), 187Here I Am: A Short Story of a Tall Girl

(2008), 187Here I Am: Show Me Your Dark Side

Mother Nature (2008), 187Hourglass (1992), 289HPO, The (1938), 75, 77–82

II am not a role model (1992), 184Impossible Field (2005), 190Impossible is Nothing (2004), 189Impossible is Nothing: David Beckham

(2007), 191Improve (2016), 201

Intermezzo (2013), 201It’s Alive (2003), 198

JJája miluje cistotu / Johnnie Loves It

Clean (1932), 171James and the Giant Peach (1996), 185Jerry (2016), 200Johnny Mnemonic (1995), 290Just Imagine (1947), 16

KKaleidoscope (1935), 77Kapeesh? (1989), 181Klip—Klap (1934), 170Knick Knack (1989), 284, 289Kreise / Circles (1933), 61Kubo and the Two Strings (2016), 63Kuroi Otoko no Buruzu / Black Man’s

Blues (1964), 218

LLady and the Tramp (1955), 97Last Star Fighter, The (1984), 274Launching Magic (1993), 292L’il Penny (1995), 185Little Mermaid, The (1989), 288Little Richard the Genie (1992), 182Living Circle, The (1956), 24Living Room (1995), 185London, Midland and Scottish Railway

(1923), 116LongHaired Hare (1949), 272Long RunThe (2011), 189Love on the Range (1938), 58Lurpak Butter Man (1985), 251Luxo Jr. (1986), 273, 275–277, 285,

288, 289

316 INDEX OF FILM TITLES

MMagic Atlas, The (1935), 58, 61Magnets (1996), 289Middle East (1942), 153Mitternacht / Midnight (1933), 64Mobilising Procedure (1942), 154Model Procedure for Water Relaying

(1942), 154, 155Model Sorter (1943), 150Mony a Pickle (1938), 76Mr Dollar (1967), 37Mr…Goes Motoring (1924), 115, 118,

119Mrs Sew and Sew (1944), 149Multiple Symptoms (2016), 199Murray Mints (1955), 5

NNana (1926), 77Naval Operations (1941), 153, 155Nezapomenutelný plakát / Unfor-

gettable Poster, The (1937),172

Night Mail (1936), 85Nobody, Nobody, Nobody (1988), 181No Mars (1990), 181N or NW (1938), 85North Sea (1938), 76NZ Apples (1961), 5, 37

OOn Parade (1936), 58Orange (2006), 256

PPets (1993), 238Philips Broadcast 1938, The (1938), 59,

62, 64, 65Philips Cavalcade (1939), 59, 60, 62,

64

Pin Box (1995), 289Pirates! In an Adventure with Scien-

tists!, The [also known asPirates!Band of Misfits, The] (2012), 63

Poga: Free Your Life (2001), 251Power Unit (1937), 152Prací prehlídka / Washing Parade, A

(1937), 171Prevention and Control of Distortion in

Arc Welding (1945), 143Printed Rainbow (2006), 256Promena strýcka Bobyho / Metamorphosis

of Uncle Boby, The (1930), 172,173

Pump (1990), 291

QQuite a Package (1990), 290

RRabbit of Seville (1950), 5, 6, 272Rainbow Dance (1936), 237Reddy and Mr. Toot [Television Show]

(1972), 128Reddy Kilowatt; The Mighty Atom

(1959), 128, 139Reddy Made Magic (1946), 20, 128,

132, 137Red Fish (2016), 202Red’s Dream (1987), 285, 289Refuse to Lie Down (2017), 203Restoration I (2016), 200Return of the Jungle (2018), 257Rollende Rad, Das / Rolling Wheel, The

(1934), 77Roto Megusuri / Roto Eyedrops (1962),

219

SSandeman’s Port (1923), 116

INDEX OF FILM TITLES 317

Schichtal, or Radion (1925), 171Scientific Explanation, A (1991), 182Seikosha no Tokei / Seiko Watch (1953),

213, 216, 217, 219Sesame Street [Television Show]

(1969-), 253Shell Oil: The Story of Petroleum (1945),

20SheRa: Princess of Power [Television

Show] (1985-1986), 5Ship of the Ether, The (1934), 58, 64,

66Simpsons, The [Television Show]

(1989-), 251Sizzle Film (2015), 300–304Sleeping Beauty, The (1938), 58, 62Snow White and the Seven Dwarfs

(1937), 21Space Jam (1996), 182, 1842001: A Space Odyssey (1968), 304Springs (1938), 152Star Trek: Wrath of Khan, The (1982),

270, 274Steamboat Willie (1928), 7Strýcek Boby podniká cestu aeroplánem

/ Uncle Boby Takes a Plane Trip(1930), 172

Sukeroku (1958), 224, 225Susie the Little Blue Coupe (1952), 99Su Zhendong de zhongwen daziji / Su

Zhendong’s Chinese Typewriter(1922), 4

Swinging the Lambeth Walk (1939),237

TTale of the Amp Lion, The (1924), 1232018 Terrain Reveal x The Mill

Blackbird (2017), 17TetsuwanAtomu / Astro Boy [Television

Show] (1963-1966), 32, 214Texting (2016), 202

That Was Tyra Banks, Fool ! (1996),186

Three Little Pigs (1933), 137Tin Toy (1988), 285, 288Tocher: A Film Ballet, The (1938), 73,

75Tony De Peltrie (1985), 272, 274, 275,

277Toot, Whistle, Plunk and Boom (1953),

92Torys Bar (1958), 222–225Tour of the West, A (1955), 94, 95Toy Story (1995), 284, 286, 292, 294Toy Story Treats (1996), 284Trees (1952), 37, 291Tres Caballeros (1930), 83Tron (1982), 274

UUni P (1961), 219USA in Circarama, The (1958), 95

VVirile Games (1988), 181V Kathakali I (1999), 251–254Vol Libre (1980), 270, 271, 276Voyager 2 Encounters Jupiter (1979),

270Všechno pro trhanec / Everything for a

Scrambled Pancake (1937), 172Vue: This is Not Cinema (2017), 300,

301

WWar in the East (1941), 153We’ve Got Taste (1993), 292What Ho She Bumps (1937), 58White Wash Job, The (1929), 121Wings (2011), 200

318 INDEX OF FILM TITLES

XX-Ray (1993), 239

Y2010: The Year We Make Contact

(1984), 274

You Cannot Do This (1989), 181

ZZauberblau, Der / Magic Pencil, The

(1925), 163Zoloft Dot (2001), 199, 203

Subject Index

AAardman Animation, 5, 247, 251, 253,

257ABC Television network, 91Abel, Robert & Associates, 271AbelsonTaylor Chicago Agency, 201Abstract animation, 199Academy Awards (Academy of Motion

Picture Arts and Sciences), 63, 69,286

Acland, Charles R., 268Association for Computing Machin-

ery’s Special Interested Groupon Computer Graphics andInteractive Techniques (ACMSIGGRAPH), 267, 269

Acoustic role of advertising, 219Adlets, 29, 112–116, 118, 120–123Adressat/Audience, 84Advertiser’s Weekly , 146Advertising agencies, 56, 239Advertising appeals, 117, 121

Advertising campaigns, 8, 31, 35, 61,116, 166, 167, 174, 176, 284,287, 300

Advertising, serial, 168Aesthetic, 67, 156. See also Ani-

mated diagrams/Diagrammaticsequence(s)

Affect, 15, 20, 35, 136, 180, 185, 190,300, 305, 306

African-American, 102After Effects, 230Aitken, Ian, 84Album cover art, 232Aldrin, Buzz, 234Ali Baba, 132Alice, 93Allegheny Ludlum Steel Corporation,

139. See also SpokescharactersAllen, Michael, 276, 280Amberg, George, 84American Broadcasting-Paramount

Theatres (AB-PT), 91

© The Editor(s) (if applicable) and The Author(s), under exclusivelicense to Springer Nature Switzerland AG 2019M. Cook and K. M. Thompson (eds.),Animation and Advertising, Palgrave Animation,https://doi.org/10.1007/978-3-030-27939-4

319

320 SUBJECT INDEX

American Civil Liberties Union(ACLU), 102

American Dairy Association, 91American Mutual Liability Insurance

Co., 139American Public Relations Association

(APRA), 137Amidi, Amid, 5–6, 37, 92, 103, 104Amplification, 189Amsler, André, 83Animeshon sannin no kai/Animation

Association of Three, 223Animated Body, 202Animated commercial displays, 116Animated diagrams/Diagrammatic

sequence(s), 97, 145, 147,151–156, 168, 202

Animated element, 167, 198. See alsoAnthropomorphism

Animated Pictures, 113Animation, India, 248Animation studios, boutique, 247, 248Anime, 27, 32, 33, 214–218, 220–225Anime studies, 216Animism, 8, 135Anlass/Purpose, 84Anthony, Scott, 81, 83, 85Anthropomorphism, 11, 15, 18, 29,

99, 129, 134, 135, 149–151, 197,198, 213, 291, 293

Appeal, 15, 291Apple and Pear Marketing Board (NZ),

5Apple Computers, 273Ardizzone, Edward, 78Armstrong, Neil, 234ARPA, 274Artisanal animation, 259Artmonsky, Ruth, 78, 85, 157AT&T, 271Auftrag/Commissioner, 84Austria, 165

Austro-Hungarian, 164, 165Automobile manufacturersAmerican Motors, 91, 92, 93, 94, 99Chevrolet, 41, 42, 82, 103Chrysler, 92Durant, 115Ford, 92, 99, 101, 102General Motors (GM), 41, 92, 99,

102, 103. See also DisneyAutonomy, 33, 79, 248, 255, 257, 259Autopia (Disneyland attraction), 97,

99, 101Avant-garde, 232, 238, 240

BBaird, John Logie, 7Baird, Thomas, 154Balázs, Béla, 82Baldwin, Huntley, 8Banks, Tyra, 186Barnes, Gov. William, 134Barré, Raoul, 7Barrie, J.M., 92Barta, Jirí, 238Basquiat, Jean-Michel, 236Bastiancich, Alfio, 83Batchelor, Joy, 147, 151, 156, 158,

159Bateman, H.E., 115, 116, 120Bates Agency, Ted, 4Bates, Charles Austin, 13Baxter, Neil, 84Beckham, David, 189, 191Beddington, Jack, 146, 147Bell Laboratories, 270Bell Telephone System, 95Benjamin, Walter, 10, 39, 81, 86Bergeron, Philippe, 272, 278Bergfelder, Tim, 44Berlin, 56, 67, 74, 77, 163, 167Bernstein, Sidney, 123, 148

SUBJECT INDEX 321

Bert Ambrose and his Orchestra, 64Big Pharma, 197, 198Billboards, 17Bill Sturm Studios, 37Binger, O.D., 116, 124Blackbird, 16Black culture, 184Black Entertainment Television (BET),

229Blackton, James Stuart, 2Blendo style, 288Blinn, Jim, 270Boddy, William, 267, 277Boeing Research, 270Bonzo the Pup, 119Bottomore, Stephen, 305Bousfield, Neil, 238Boutique producers, 250, 257Brabec, Jan, 165, 167Brand/Branding, 10, 18, 31, 44, 89,

114, 116, 153, 195, 229, 230,240, 251–253

Adidas, 180Aeronca, 134Air Jordan, 181Ajax, 38Amaron, 253Anacin, 4. See also PharmaceuticalsArmitage’s Chicken Feed, 116Asahi Pentax, 218Botany, 4Brooke Bond Tea, 253Chesterfield, 22Churchman’s cigarettes, 77Clark’s Creamed Barley, 114Coca-Cola, 216, 217, 220, 283,

286, 289Edo Murasaki, 224Egg Beaters, 288Embassy Suites, 22Fresca, 292. See also PixarGatorade, 183

Gillette, 271Halo Shampoo, 38Heinz 57 varieties, 145Hennessey’s brandy, 113Hershey, 291Horlick’s, 58Horlick’s malted milk, 56Ipana (toothpaste), 90Kellogg’s, 147, 289Kelvinator, 92, 94, 135Kodak, 115Levi’s, 283, 286, 289, 290Life Savers, 285, 291, 297Listerine, 283, 291Lux (laundry flakes), 147, 148M&M, 20Mauxion praline, 81McDonald’s, 289Motts Apple Juice, 38Nash Rambler, 93. See also

Automobile manufacturersNestle’s Milk, 113Nike, 179Nivea, 79, 81Nutri Grain cereal. See PixarOptrex, 273Overland Motor Car, 116Persil, 121Peter Pan Peanut Butter, 90. See also

Derby FoodsPilot’s Matches, 16Pinnace Cigarettes, 119. See also

Bonzo the PupPirelli, 116Reebok, 187Rinso, 21, 38, 56, 147Rosarita, 290Schaefer Beer, 3Schicht, 164Seiko, 213, 214, 217Shredded Wheat, 134Smirnoff Vodka, 253

322 SUBJECT INDEX

Sunbeam Bread, 38Super Suds, 38Tetley Tea, 38Tide, 271Top Ramen, 253Torys Whiskey, 222Toys ‘R’ Us. See PixarTrident Freshmint Sugarless Gum,

290Trix, 90Tropicana, 283, 288, 289, 291, 292,

2967-Up (soft drink), 90Vitello lard, 170, 171Volkswagen, 289Waterman’s Ink, 16

Brer Rabbit, 93Bristol Museum and Art Gallery, 76Britain, 5, 16, 28, 74–76, 81, 83, 111,

112, 117, 122, 124, 146, 214British Empire, 83British Ministry of Information (MoI),

30, 136, 145Britten, Benjamin, 75Broadcast Arts (later Curious Pictures),

234Broadcast television, 232Broadway, 113Brooke, Michael, 76, 77, 85Brown, Ken, 234Brown, Maxine, 274Brown, Rex, 131Brussels World’s Fair (Expo 58), 95,

101Bryher, Winifred Ellerman, 76, 84Budapest, 56, 67, 164Bunny, Bugs, 7Bunny, Lola, 184Burnett Agency, Leo, 291, 292Burnett, Ogilvy and Mather Agency,

18Burns, Robert, 76

BuzzCo Associates, 233. See alsoPerpetual Motion Pictures

CCalder, Emma, 238Callcott, Margaret F., 18Calling Forth, 31, 179, 185, 186, 189Camera, virtual, 289, 293Capitalism, 238Caravel Films, 7Cargnelli, Christian, 44Caricatures, 5, 59Carpenter, Loren, 270, 274, 278Cartoon Films, 7Cartoon Network, 251Cartoon panels, 5Cascade Pictures, 37Cat & Crossbones Productions, 234Catchphrase, 5‘BBBBB—OOOOO!!’, 5‘Better Things for Better Liv-

ing…Through Chemistry’,135

‘electrical servant’, 129‘Feel Everything’, 299, 305, 307. See

also Sky HD‘Go Electric’, 140‘Going… going… gone’, 5‘I’ll be your dishwashing man’, 140.

See also Kilowatt, Reddy‘Impossible is Nothing’, 189‘I Want My MTV’, 233‘Just Do It’, 187‘Let go of your senses’, 300‘Live electrically and enjoy the

difference’, 135. See alsoKilowatt, Reddy

‘Put a tiger in your tank’, 18‘See it. Hear it. Feel it’, 300. See also

Wide Eye Media (Ireland)‘Take your seat’, 303. See also Vue

SUBJECT INDEX 323

‘This Is Not a Cinema’, 307. See alsoVue

‘too-good-to-hurry-mints’, 5‘Too late for Herpicide’, 5‘What’s your horsepower?’, 134‘Your Electric Servant’, 129. See also

Kilowatt, ReddyCaterpillar Tractor Co., 139Catmull, Ed, 270Cavalcanti, Alberto, 84Cel animation, 22, 64, 102, 103, 170,

214, 273Celluloid, 7Central Europe, 166Chad Associates, 7Chand, R.K., 258, 262Channel [V], 248, 251, 252, 260Character animations, 97, 99, 287, 291Chaudhuri, Arnab, 248, 254, 260Children’s Television Workshop, 232Ciarlo, David, 9Cinads, 29, 112–118, 120–124Cinderagella. See Fairy taleCinema exhibition, 26, 267Cinema idents, 306, 307Cinema of Attractions, 276, 301, 302CinemaScope, 97Circarama, 94, 95Circulation, (Inter)national, 56, 62Civil Defence Service (UK), 154Civil Rights Act (1964), 102Clark, Kenneth, 146, 157Clay animation, 253, 257Clements, Jonathan, 214, 226Cohl, Emile, 3Coldstream, William, 81Collins, Ashton B., 42, 127, 135–137,

143Colossal Pictures, 234, 285, 287, 296Colour, 75, 235ComicsAmar Chitrakatha, 254

Comic strips, 5, 62, 136Commercial Advertising Bureau, 2–3Commercial Art, 114Commodity fetishism, 9Communality, 258Computer Animation Production

System (CAPS), 288Computer Generated Imagery (CGI),

201, 285, 288, 302Computer-Aided Design (CAD), 289Confectionary/Candy advertising, 291Congress of Racial Equality (CORE),

102Cook, Malcolm, 28, 35, 37, 38, 251,

261, 273, 279Coolie, 132, 140Counterculture, 239Cowan, Michael, 10, 15, 39, 78, 80,

83, 86Cox, Sarah, 238Crafton, Donald, 3, 7, 36, 38, 61, 69Crafts, Lisa, 234Cranston-Csuri Productions, 271Creative practice, 56, 63, 259, 300Creative Revolution, 40, 239Crown Film Unit, 74Crutchley, E.T., 78, 84Cullity, Jocelyn, 253, 260Curious Pictures. See Broadcast Arts

(later Curious Pictures)Czechoslovakia, 67, 163, 165, 166

DDarley, Andrew, 295David, Sky (Dennis Pies), 234DeFanti, Tom, 269De Klerk, Nico, 39Demonstration animations, 287Deneroff, Harvey, 253, 260Denison, Rayna, 214–216, 223, 226Dentsu Eigasha Agency, 213, 217,

219, 222

324 SUBJECT INDEX

Depression. See PharmaceuticalsDerby Foods, 91, 92Dermatophyte (nail infection), 199Desalle, Delphine, 187, 188Design, 237Deulig (Berlin), 163Deutsch Inc. NYC Agency, 199de Vere, Alison, 5Diagram Sequence, 151, 155.

See also Animated dia-grams/Diagrammatic sequence(s)

Dichter, Ernest, 13Dickinson, Thorold, 77Digital Cinema Media (DCM) (U.K),

300Digital Domain, 275Digital Effects, 271Digital Productions, 271Digitales, 258, 262Dilution, 185, 190Direct-to-consumer ads (DTC), 196,

197Disney, 9, 27, 28, 57, 61, 89–103,

128, 132, 135, 137, 146, 147,149, 182–184, 250, 251, 273,288

Disney, Walt, 3, 21, 89, 90, 94, 102,103, 137, 157, 287

Disneyland, 28, 90, 91, 94, 95, 97–101Dispositif, 169Dixon, Bryony, 78, 79, 85Docter, Pete, 284, 289Documentary film, 171Documentary Movement, 145–147,

154Documentary News Letter , 145, 151,

155, 157–159Dodal, Karel, 167, 168, 172, 175, 176Dolby, 35, 299–301, 303, 306–308Dolby Atmos, 307Dolby digital, 308Dolby Sound, 303, 307

Donnelly, K.J., 300Doordarshan, 251, 252Dougherty, Peter, 231, 233, 236–238,

242DreamWorks, 250, 275, 277Drugs. See PharmaceuticalsDTC advertising, 197, 204Duck, Daffy, 184Duck, Donald, 21, 93Dufaycolor, 75, 78Dumala, Piotr, 238Dunning, George, 5DuPont, 7, 135

EEarle, Eyvind, 97Easdale, Brian, 78Eastman, Tony, 234Edison Institute, 136Edison, Thomas, 128Educational, 153, 155Educational films, 135, 156Eggeling, Viking, 237Eindhoven, 56, 62, 64, 66, 67, 167Eisenhower, Dwight D., 95–97, 105Eisenstein, Sergei, 9, 15, 38–40, 221Electrical spokescharacter, 139. See also

Kilowatt, ReddyElectricity, 138Electricity, as modernity, 18–19, 29,

132, 134, 135Electric signs, 111–113, 116, 117,

119, 122Elektra Film, 37Elliott, Graham, 234. See also Cat &

Crossbones ProductionsElsaesser, Thomas, 66, 70Elton, Arthur, 153Emotional, 12–15, 22, 31, 35,

117–121, 167, 188, 191, 192,199, 306, 309

SUBJECT INDEX 325

Enchanted Tiki Room, 132. See alsoDisneyland

Engelbart, Douglas, 268–271Entertainment, 7, 12, 15, 16, 21, 27,

29, 55, 57, 58, 60, 61, 68, 78, 81,97, 99, 113, 114, 120, 121, 140,148, 150, 152, 156, 158, 285,301, 302

EPOK, 3, 21Eshbaugh Studios, Ted, 7Ethnographic scholarship, 248Evans, David C., 270Exhibition sites, 62, 147Exhibitors, 147Exner, Virgil, 92Expanded animation, 131Experimental animation, 33, 147,

230–232, 234, 238, 239Exxon, 18, 102

FFactory (sound design and audio

facility), 307Fairy tale, 74, 82, 148, 164, 172Famous’s House of Animation,

251–254, 262Fanzines, 232Farnsworth, John, 7Fat, 31, 163, 164, 173. See also Schicht

CompanyFaught, Millard, 20, 21, 42Federal Housing Association (FHA),

135Federal-Aid Highway Act, 95Felix the cat, 3, 22, 120Filmfair, 37Film sound, 306Films Division, 145–147, 157, 250Fine Arts Films, 37First World War, 61, 112, 164Fischinger, Oskar, 7, 56, 61, 219, 237

Flaig, Paul, 168Fleischer Bros. Studio, 57, 182, 184Fleischer, Max, 182Fletcher Smith Studios, 38Flintstone, Fred, 7Florin, Bo, 39Folklore, 82Food and Drug Administration (FDA),

196, 197, 200, 202, 205Fordism, 168Fornaciari, Brad, 294Foucault, Michel, 10Fractals, 270Franklin, Benjamin, 128, 131Freedman, Mrs. Claudia, 85Fudd, Elmer, 182Furniss, Maureen, 7

GGaines, Jane, 90, 103Gantray-Lawrence Animation, 37Galt, Rosalind, 27, 44, 79, 80, 85Garfield, 22Gasparcolor, 64Gaudreault, André, 112, 122Gender, 129, 132General Electric, 135Genie, 18, 140, 182German film industry, 56German Ministry of Transport, 74Germany, 4, 56, 63, 67, 74, 77, 166Gerow, Aaron, 222, 227Gifford-Kim Animation, 37Ginza district (Tokyo), 214Glass (materiality), 66Glimpsograph, 113Glycerin, 164Godfrey, Bob, 5Gold Greenlees Trott Agency, 251Golden Gate International Exposition,

90

326 SUBJECT INDEX

Goodman, Alan, 233, 234, 240Goofy, 183GPO Film Unit, 28, 73, 75, 80, 83, 84Grabher, Gernot, 255, 257, 260, 261Granass, Bruno, 163Graphic arts, 232Graphic design, punk, 235Great Empire Exhibition 1938,

Glasgow, 76Green, Doris M., 85Greetings Telegrams, 77, 78, 80Grey New York Agency, 200Grierson, John, 73, 76, 77, 152, 158Grieveson, Lee, 101, 105Griffin, George, 230Groskopf, Jeremy, 5, 16, 37, 103GSW New York Agency, 202Guggenheim, Ralph, 286, 287, 291Gunning, Tom, 104, 168, 175, 276,

279, 310Gurevitch, Leon, 277, 280, 302, 310Gurr, Robert (‘Bob’) Henry, 99, 105Gutierrez, Gary, 234. See also Colossal

Pictures

HHalas and Batchelor, 5, 30, 145,

147–152, 156Halas, John, 147, 148, 150, 151, 158,

159Hand-made aesthetic, 236Hand of the animator, 163, 219Haney, Ged, 238Happ, Alfred, 84Haptic, 308Haptic visuality, 306Hardaway, Penny, 185Harris, Samuel, 105Hediger, Vinzenz, 39, 268, 277Hershey, Frank, 92Highways, 96

Hilberman, David, 37Hilton, Stuart, 238Hodgson, Jonathan, 238Holiday with Light Show (1964), 131Hollywood animation studio, 283Hollywood cinema, 35, 276, 285, 290,

294Honda, 97Hope, Bob, 136House style, 284. See also PixarHudson, 92Humour, 149, 231Hungary, 165Hurrell, Phyllis, 90Hyde, Miss I.M., 85Hylton, Jack, 64Hyperreal aesthetic, 284, 292, 306,

309

IIceman (Image Computing Environ-

ment), 288Ident, 1, 33, 35, 229–235, 237–240,

248, 253, 255, 300–302, 304–309Ihde, Don, 305Iijima, Tadashi, 218, 219, 226Image West, 271Inbetweening, 64Indian animation, 259Indigenous, 249Industrial design, 93Information International Inc., 271Ink Tank, The, 234instructional animation, 156Intermediality, 8, 26, 28–30, 56, 62,

93, 112, 128, 134, 139, 164, 169International Rocketship Limited, 234Intersensory correspondence, 35, 300,

304, 306, 308, 309Interstitial, 231, 241, 248, 249,

251–254

SUBJECT INDEX 327

Italy, 164, 165Ivens, Joris, 65Iwerks, Ub, 3, 22, 94, 104

JJordaan, L.J., 64, 69, 70Jam Handy Organisation, 6, 41James, Margaret Calkin, 85Jardine, Alex, 85Jenkins, C. Francis, 2Jennings, Nicholas, 235Jingles, 5Johnson, Flip, 235–237Jones, Chuck, 5, 6, 271Jordan, Michael, 181

KKansas City Slide Company, 90Kassabian, Anahid, 306Kawamoto, Kihachiro, 222Key poses, 64Kilowatt, 29, 128–132, 134, 138, 139Kilowatt, Reddy, 18, 19, 29, 30,

127–134, 136–139, 140, 141. Seealso Spokescharacter

Kimball, Ward, 92Kinchin, Juliet, 84Kinchin, Perilla, 84King, Geoff, 309Kiwanis, 131, 137Klein, Jon, 231, 236Klein, Norman M., 7, 104Knotts Berry Farm, 95Koh-i-noor Hardmuth Company, 163Kohner, Paul, 57, 69, 70Kucia, Jerzy, 238Kugel, Candy, 233, 234, 241, 242Kumaresh, Vaibhav, 251–255, 257,

261Kuri, Yoji, 223

LLabour, 9, 24, 29, 64, 121, 129, 132,

140, 189, 248Lachapelle, Pierre, 272, 273, 278Laika, 63La Mantia, Simona, 187–189Langlois, Daniel, 272, 274Language versions, 61, 62, 164Lantz, Walter, 20, 21, 128, 132, 135,

137–139, 142, 143Lasseter, John, 273, 279, 284, 285,

288, 290, 291, 297Lawrence Livermore National

Laboratory, 270Leaf, Caroline, 230, 261Lears, Jackson, 8, 142Lee, Spike, 181, 182, 185, 189Leigh, Douglas, 3, 21Leiss, William, 14Leslie, Esther, 10Lev, Michael, 288, 295Licensees, 137Lieberman, Jerry, 234Light bulbs, 66Limited animation, 214, 217, 222–225Lions’ Club, 137Logo, 66, 81, 98, 164, 166, 197, 203,

213, 229–231, 234, 235, 239,248, 252, 271, 274, 276, 291,294

London Film Society, 77Lord & Taylor agency, 13Lord, Peter, 63Loter, Jim, 15Low, Rachael, 75, 84, 85Lucasfilm, 270, 272–274, 284, 286Lucasfilm Computer Graphics Group,

271, 274Lundy, Dick, 138Lye, Len, 75, 77, 83, 85, 237

328 SUBJECT INDEX

MMacKay, John, 4Mackendrick, Alexander, 148MacRury, Iain, 300MAGI, 271Magic, 168, 172‘Magic Highway, U.S.A.’, 89, 96, 97,

101Magic Skyway, 101, 102Malhotra, Natasha (VP and Exec.

producer, MTV India), 251Manabe, Hiroshi, 223Mander, Kay, 156Manga, 221, 224, 225, 235Manhattan Design (Frank Olinsky, Pat

Gorman and Patty Rogoff), 231Manovich, Lev, 230Mansell, James G., 83Manvell, Roger, 84, 85, 158, 159Marchand, Roland, 14Marionette, 131, 169, 172Marketing strategies, 56Marsden, W.H.E., 113, 123Marvin the Martian, 182Marx, Karl, 9Mass audience, 166Mass Observation, 150, 153Mass psychology, 136Mat service, 142Materiality, 56, 308Mattel, 5Max, Nelson, 269McCann HumanCare Agency, 199McCarthy, Charlie, 136McCay, Winsor, 3, 9McFall, Liz, 10McGee, Fibber and Mollie, 136McGrath, Judy, 231, 234McIntosh, John, 275, 276, 279McLaren, Norman, 75Mechanization, 132, 167Media mix, 33, 215, 223

MedienVerbund, 66Memphis Milano art movement, 234Mengelberg, Willem, 59Merleau-Ponty, Maurice, 299Messmer, Otto, 3, 21Metamorphosis, 8, 163, 167Mickey Mouse Club, 90Middleton, C.H., 150Mieder, Wolfgang, 82, 86Mihailova, Mihaela, 4Miki, Norihei, 224Mill, The, 16, 17, 299, 301, 302, 304,

307Ministry of Information (MoI), 146,

250MIT Architecture Machine Group, 269Mitsubishi, 219Mobile film units, 147Mochinaga, Tadahito, 216, 222Modernity, 9, 65, 129, 132, 135, 141,

167, 169Modernization, 173Mohan, Ram, 250Montage (televisual), 221Moritz, William, 64, 69Morrow Films, 5Morse, Deanna, 230Moses, Robert, 101Moss Empire, 112Moss, Graham, 84Mouris, Caroline, 230Mouris, Frank, 230Mouse, Mickey, 7–8, 21, 22, 93, 128,

146, 182MTV Europe, 230, 233, 236, 237MTV Generation, 230MTV India, 251–253, 261Mulloy, Phil, 238Multilingual, 163, 165Multinational, 163, 165, 172

SUBJECT INDEX 329

Music Television (MTV), 33, 197,229–236, 238–241, 243,251–253, 286

Music videos, 230Mutt and Jeff, 7, 120Mutual Telephone Co. of Hawaii, 139

NNakai, Koichi, 222, 227National Fire Service, 154Nazi/Nazis, 13, 137Negroponte, Nicholas, 269, 278Neo-artisanal production, 249Netherlands, 56, 61, 62, 64, 67, 68Neupert, Richard, 38, 287, 296, 297New Deal, 136. See also Roosevelt,

Franklin Delano (FDR)Newland, Marv, 230. See also

International Rocketship LimitedNew York Institute of Technology, 273New York World, 2New York World’s Fair, 1939, 101,

102, 128New York World’s Fair, 1964, 99, 101,

102, 128, 131New Zealand, 5, 44, 196Nickelodeon, 229, 251, 286, 290Nihon Terebijon (‘Television Corpora-

tion of Japan’), 215Non-theatrical, 11, 147, 154Nostalgia, 1Noyes, Jr., Eli, 234Numann, Sies, 58, 66NYU students, 234

OOakes, Steve, 234. See also Broadcast

Arts (later Curious Pictures)Ofuji, Noburo, 222Ogilvy, David, 13Ohmer, Susan, 90, 103

Olive Jar Studios, 234Omnibus Computer Graphics, 271oN-Line System, 268, 269Oreb, Tom, 93Organisational authority, 257Ortner, Sherry, 258, 262Oshidar, Cyrus, 251–253Oxberry animation stand, 235

PPacific Data Images Inc., 271, 288Packard, Vance, 14Pai, Anant, 254Paik, Karen, 286, 289, 290, 295–297Paint on glass animation, 238Pal Studio, 56, 58Pal, George (György Pál), 27, 55,

57–60, 62–66, 68–70, 148, 167Palfreyman, Rachel, 83Para-site, 231, 239Paris, 56, 58, 67Parke, Frederic, 269, 274, 276, 278Parker, Osbert, 238Park, Nick, 253Parry, John, 238Patent, 63, 70Payson, John, 231, 235Perceptual realism, 290Perpetual Motion Pictures, 234. See

also BuzzCo AssociatesPersonality, 129Personification, 18, 196, 202, 205, 291Peterson, Bob, 284, 289Petrolle, Jean, 84Pharma. See PharmaceuticalsPharmaceuticals, 1, 22, 31, 196–198,

204, 205Abilify, 199Botox, 203, 204Intermezzo, 201Lamisil, 198

330 SUBJECT INDEX

Lunesta (sleeping drug), 200Myrbetriq (bladder medication), 203Pradaxa (heart/stroke medication),

202Pristiq, 201Trintellix, 199, 201Trulicity, 200Zoloft, 197, 203

Phenomenology, 35, 290Philips, 27, 56, 58, 61, 62, 64–67Philips Co. (Netherlands), 56Philips Company Archives, 70Piccadilly Circus, 1, 3, 113, 116, 119Pierson, Michele, 290, 296Pig, Porky, 184Pilling, Jayne, 86Pinboard animation, 231Pinkava, Jan, 284, 292Pinocchio, 93Pinschewer, Julius, 4, 36, 56, 65, 74,

79, 80Pittman, Robert, 240Pixar, 26, 34, 273, 277, 283–295Pixar Image Computer, 273, 287Playhouse Pictures, 6Plympton, Bill, 230, 261Pop music, 232Popeye the Sailor, 128. See also

Fleischer Bros. StudioPopular culture, 29, 44, 74, 128, 140,

182, 230, 240Popular science, 168Post Office, 75–77, 81Posters, 8, 21, 29, 31, 111, 112, 114–

118, 120, 122, 128, 164–166,169, 172, 232

Postmodernism, 235, 240Potterfield, Cary, 291Powers, John, 13Prague, 56, 67, 167Prelinger, Rick, 11Price, David A., 286, 296

Prince, Stephen, 290Print advertisements, 67, 111, 112,

114, 115, 118, 120, 128, 164,196, 205

Production culture, 248, 254, 284Promotion (promo), 2, 4, 16, 17, 22,

28, 79, 90, 91, 95, 97, 101, 103,131, 171, 234, 236, 267

Promotional toys, 169Propaganda, 11, 12, 16, 20, 21, 30,

57, 77, 93, 135, 146, 147, 150,152–157

‘Propaganda Centrale’ (PhilipsAdvertising Department), 66

Propp, Vladmir, 82, 86Proprietary hardware, Pixar, 289Proto-animatronic, 131Psychedelic, 232Psychology in advertising, 13Publi-Ciné (France), 7Publicity, 7, 61, 62, 66, 67, 82, 91,

101, 111, 121, 146, 147, 152Public relations animation, 156Puppet, 62, 63, 219Puppets, colored, 65Puppetoon, 63Pyralin, 8

QQuantel Paintbox, 234Quay Brothers, 235Quotidian, 293

RRace, 132Ramblers, The (band), 64Ram Mohan Biographics (Mumbai),

250Ranft, Joe, 284Rao, Gitanjali, 249, 256, 261Rational, 117, 167, 168

SUBJECT INDEX 331

RCA, 64Real Time Designs, 271Realism, 293Reception, 29, 30, 57, 58, 74, 77, 82,

113, 150, 224Reddy Electric, 20, 136, 138–140Reddy Kilowatt and His Friends,

(Comic Book series), 128Reddy Kilowatt Guidebook, 138Reddy Kilowatt Youth Clubs, 136Reddy News, 127, 131Reddy Remarks mat series, 132Reddytoon, 140Reeve, Rosser, 4Reflexivity, 170Reiniger, Lotte, 4, 27, 28, 56, 73–86Remaco, 56RenderMan software, 284, 288–290Renoir, Jean, 77Rhythm & Hues, 250, 288Richfield, 97–99. See also Richfield Oil

CorporationRichfield Oil Corporation, 97Richter, Hans, 65, 237, 242Robidoux, Pierre, 272Robinson, Phil, 198Robinson, William Heath, 115, 120,

123Rock and roll, 230, 237Rock, Chris, 185Rodker, Francis, 30, 147, 152–156,

158, 159Roosevelt, Franklin Delano (FDR),

136Rosenthal, Peter, 234. See also

Broadcast Arts (later CuriousPictures)

Roska Healthcare Advertising, 203Rossini, Gioachino Antonio, 75Rotary, 131, 137Rotha, Paul, 148, 157Rotoscoping, 197

Royal College of Art, London, 238Ruddell, Caroline, 85Russett, Robert, 232Ruttmann, Walter, 4

SSaatchi & Saatchi Agency, 199Sabiston, Bob, 230Sanders, Nicola, 187, 188San Francisco, 90, 185, 189, 234, 285Sand animation, 231Sargeant, Amy, 85Scenic Film Company, 5Schicht Company, 164Schichtuv posel/Schicht’s Courier,

169. See also Schicht CompanySchnall, John, 239, 243Schwitters, Kurt, 82Scientific demonstrations, 267Scott, Dr. Walter Dill, 13Scratch/paint on film animation, 231Second World War/War effort, 6, 21,

29, 56, 90, 99, 135, 139, 149,150, 153

Seibert, Fred, 33, 229–234, 240–242Self-funding, 256, 257Self-reflexive, 164Selick, Henry, 185, 230, 291Serial advertising, 166Servant, 127, 129, 130, 134, 139Service, Reddy Kilowatt (RKS), 131,

139Sesame Street, 232Shanken, Andrew, 135Sharapova, Maria, 187, 188Sharma, Chetan, 255, 261Shell Co., 146, 154Shell Film Unit (SFU), 30, 147, 152Shell-Mex, 118, 146Shemannikin, 113Sherman, Arlene, 232

332 SUBJECT INDEX

Shimada, Atsushi, 221, 222SIGGRAPH, 34, 268–272, 274, 275,

277, 288Signage, 17, 21, 128, 235Silhouette, 74Simpson, Ida Mackintosh, 85Simulationist, 290, 292, 295Simulationist aesthetics, 291Sky HD, 299, 304, 305, 307Slapstick, 168, 169, 173Slave, 132, 133Slide, Anthony, 11Slogans. See CatchphraseSmith, Albert E., 3Smith, Alvy Ray, 270, 271, 278Smith, Marc Kitchen, 238Sobchack, Vivian, 15, 41, 306, 308,

311Sofian, Sheila, 235Softimage 3D animation software, 274Solar, Jirí, 167Somatic experience, 306Somer, Debroy, 64Sonic, 305Sony Digital 4K projectors, 302Sound and colour systems, 64Sound recording, 64Sound technology, 299South Western Bell Telephone, 271Special effects, 16, 276, 285, 302Spectacle, 21, 35, 94, 117, 181,

191, 217, 267, 289, 292–294,300–302, 305, 309

Spice, Evelyn, 85, 86Spirig, Nicola, 187, 188, 191Spokescharacter, 4, 17, 127, 165, 167,

172Abel Grasshopper, 134Allegheny Al, 139‘Bublín’—Bubbleman, 165, 167Captain Raid, 4Coca Cola Polar Bears, 20

Count Chocula, 18Danny Thunderbolt, 134Diesel, Danny, 139, 140Elektro and Sparko, 134Elsie the Cow, 139Esso Oil, 134Field, Professor Rich, 97Friskies dog, 4Gillette Blue Blades, 4Hamm’s beer Bears, 4Jolly Green Giant, 18, 139Kilowatt, Reddy, 18, 19, 29, 30,

127–134, 136–139, 140, 141Lambie, 4Michelin Man (Bibendum), 18Mr. Clean, 4Mr. Peanut, 18Norihei character (Miki Norihei),

224Philippa Ray, 62Quaker Oats Man, 18Smart Housewife, 167, 170Snap, Crackle and Pop, 18Uncle Boby, 165, 167, 171Willie Wiredhand, 139. See also

Schicht CompanySponsored film, 11Stack, Walt, 179Standard Oil, 90Stanton, Andrew, 284, 288–290Stargate sequence, 304. See also 2001:

A Space Odyssey (1968)Starr, Cecile, 232StarTV, 251Station identification (ident), 248, 251,

254Steinberg, Marc, 214–216, 222, 223,

226, 227Stephenson, Ralph, 84Stewart, Jez, 156, 158, 159, 214, 226Stop-motion animation, 16, 27, 63,

185, 216

SUBJECT INDEX 333

Studio Eeksaurus, 249, 251, 257, 258,262

Substitution technique, 63Sun Microsystems, 294, 297Suntory, 222Superman, 138Suresh, E., 251, 253, 255, 258, 262Sutherland, Ivan, 270Sutherland, John, 16, 24, 128, 139Švankmajer, Jan, 181, 235Svozilová, Svêtla, 170Synaesthesia, 300

TTAARNA animation software, 272Tactile, 305Takahashi, Drew, 234, 242. See also

Colossal PicturesTakano, Kohei, 226Tatar, Maria, 86Tauber, Richard, 59Taylorism, 168Tech Demo, 34, 267–271, 274–277Technicolor, 20, 43, 64, 128Technofuturism, 285, 290, 292, 294,

295Technology, 2, 15–17, 30, 35, 42,

44, 56, 63–65, 67, 80–82,94–96, 134, 168, 196, 234, 248,267–277, 283, 286–288, 290,294, 295, 299–301, 304–309

Telephone, Tommy, 16. See alsoSpokescharacter

Television, 2, 4–8, 11, 21–22, 24, 26,28, 29, 32–33, 35, 61, 89–92, 94,98, 101, 128, 135, 139, 170, 181,185, 186, 196, 206, 213–225,230–232, 239, 240, 247–251,253, 256, 268, 271, 274–276,284, 286–288, 291, 299–302,304, 306–309

Telotte, J.P., 104

Terkuhle, Abby, 231, 233–235, 242Terry, Paul, 128Test Track, 103Tetley, Walter, 138Tezuka, Osamu, 214Th1ng (thing one) Agency London,

199Thales, 128Theatrical/Commercial distribution,

11, 61, 147, 148, 287Thompson, J. Walter (JWT), 56, 58,

134, 148, 201, 255, 288, 290Thompson, Kirsten Moana, 29, 36, 38,

113, 122, 279Three Circles of Influence, 1863D facial animation, 2693D printing, 63THX, 7Time, 216Times Square, 1, 113Tim the talking clock, 76. See also

SpokescharacterTom and Jerry, 182Toppan Printing, 283, 290Top Ramen, 253Trademark, 129, 139Training films, 154Transcendence, 179Transfilm, 37Transformation/Metamorphosis, 8, 9,

149, 168, 172Transformation/Transformation-

narratives, 149, 150, 156Transmedial, 29, 30, 166Transnational, 31, 56, 61, 164Trickfilmstudio Pal & Wittke

(Eindhove, The Netherlands), 64Tropicana, 291, 292Trulicity, 200Trumbull, Douglas, 304Tsugata, Nobuyuki, 214, 215, 223TV Spots, 37

334 SUBJECT INDEX

Typ, 165

UUdiaver, Akshata, 250, 260Umesao, Tadao, 220, 221, 227Underground comix, 232Unilever, 165. See also Schicht

CompanyUnited Illuminating Company, 127.

See also Utility industryUnited Kingdom (UK), 7, 35, 57, 67,

68, 113, 238, 299, 301, 304United Productions of America (UPA),

37, 92United States of America (USA), 63,

68, 196Universe of Energy, 102University of Utah School of

Computing, 274Utility industry, 128, 137Alabama Power Co., 127, 142. See

also Kilowatt, ReddyBarbados Light and Power Co., 140.

See also Kilowatt, ReddyDuke Power Co., 142Gloucester Power Co., 131Mississippi Power and Light Co.,

131New Jersey Utilities Association, 135New York Power and Light Co., 128Novia Scotia Power Co., 137Pennsylvania Electric Association,

136South Carolina Power Co., 142Tennessee Electric Power Co., 128,

142West Penn Power, 137Wisconsin Power Co., 144. See also

Kilowatt, Reddy

VVaibhav Studios, 251–254, 257Van Dam, Andries, 268Van de Peer, Stefanie, 36Vaughan, Olwen, 77Venture Three Brand Consultancy

(UK), 304, 305Vertov, Dziga, 4Vester, Paul, 238Viacom, 238, 252, 287Victoria and Albert Museum, 76Vinton, Will, 253Virtual camera, 271, 304Visibility, 15Visual effects, 274, 290Vivi5, 249, 253Vonderau, Patrick, 10, 39, 226, 268,

277Vue, 300–302, 307

WWako department store, 214, 217Walley, Clive, 238Wan Brothers, 4Ward, Paul, 85Warner Bros., 184Warren, Dorothea, 141Wasson, Haidee, 39, 267, 268, 277Watson, John, 13Watt, Harry, 85Wave motion, 305Wax animation, 231Weeks, Clair, 250Weinzapfel, Guy, 269, 278Westinghouse, 134, 135Wexman Wright, Virginia, 84Whistler, Rex, 78, 80, 85White Rabbit, 93Wide Eye Media (Ireland), 300–302,

304, 306Wieden and Kennedy Agency, 181

SUBJECT INDEX 335

Williams, Esther, 182Williams, Raymond, 248, 260Williams, Richard, 5Worker, 129. See also LabourWorld of Motion, 102World’s Fairs, 11, 95, 99, 101, 102,

128, 131, 267Wrake, Run, 238Wright, Basil, 77, 85

XXcel Energy, 140. See also Utility

industry

Xerography, 231, 233

YYanagihara, Ryohei, 222, 223Yo! MTV Raps, 236

ZZac-David/Tempo, 38Zennihon Shiiemu Hoso Renmei/All

Japan Radio & TelevisionCommercial Council (ACC), 219

Zipes, Jack, 82, 86