INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_2_MezzoMedia... ·...

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Transcript of INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_2_MezzoMedia... ·...

Page 1: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_2_MezzoMedia... · 2020-03-20 · 2020 133 •2019 100 • 2022 190 2017 2018 2019 2020(e) 2021(e) 2022(e) 93
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INDEX

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2019 373• 4%

• 9

2015 2016 2017 2018 2019

317334

345

44% 42%40% 38% 36%

15%16% 18%

19% 21%

5% 6%6% 7% 7%

14% 13%13% 13% 12%

3% 4% 4% 5% 7%

10% 10% 10% 9% 9%

9% 9% 8% 8% 8%

363373

SOURCE : , 2020.01

+4%

CAGR

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2020 133• 2019 100

• 2022 190

2017 2018 2019 2020(e) 2021(e) 2022(e)

93

133

159

190

78

112

SOURCE : (KISDI), 2019.07

+19%CAGR

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35%• 2019 800

-

2017 2018 2019

77%

22%

79%

21%

76%

24%

1,539

3,236

2,400

+35%

+56%

SOURCE : , 2020.02

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2017 2018 2019

• 60%

• 15%

524

1,075

2017 2018 2019 2017 2018 2019

39%

61%

25%

75%

26%

74%

8%

92%

12%

88%

14%

86%

31%

69%

28%

72%

33%

67%

+105%

+60%

756

828

948+9%

+15%

193

373 380

+93% +2%1,717

SOURCE : , 2020.02

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1012 2,900

5,000

20 122,000 40,000

125,000 40,000

611

40,000

91 200

• 2015 2019 8,000

2015 2016 2017 2018 2019

8,000

4,000

1,900

340100

2018.08

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54%

35%

TOP2 , 2020.02

, TOP2 , 2020.02

SSG.COM

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24AI

CUCU

GS25CCTV

2020

2017.01 2019.06

359

67

+436%

, 2019.07

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Page 12: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_2_MezzoMedia... · 2020-03-20 · 2020 133 •2019 100 • 2022 190 2017 2018 2019 2020(e) 2021(e) 2022(e) 93

31%

51%

18%

20%

14%

15%

15%

15%

21%

19-24

24-29

29-34

34-39

39-44

45-49

42%

58%

Online-Survey

5

345

2020.02.19 ~ 2020.02.23

80%

20%

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47% 45% 29% 27% 25% 20% 19% 14% 13% 8%3% 2%

2%

• 20 30 SNS

40대 55%

30대 53%

20대 34%

40대 57%

30대 43%

20대 36%

20대 39%

30대 35%

40대 15%

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63% 57% 51% 30% 17% 11% 11% 10%

4% 3% 3%

20대 54%

30대 53%

40대 46%

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55% 51% 44% 29% 20% 20% 18% 16% 8%

20대 48%

30대 58%

40대 57% 20대 48%

30대 43%

40대 40%

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• 52%

47%

31%

10%

4%

2%

30%

26%

25%

23%

20%

20%

11%

5%

53% 40%

52%

52%

32%

16%

TOP2

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47%

62%

33%

4%

1%

47%47%43%

10%

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34% 30% 16% 14% 22% 23% 17% 8%

7%

• SNS

SNS

9%13%13%18%27%28%19%30%

34%

30%

28% 27%

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• SNS

43% 31% 32% 20% 17% 33% 25% 21% 17% 28% 25% 17% 20% 19% 8% 10%

50%

43%

32% 33%

28%

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40% 31% 18% 6% 4%

19%

9%

8%

7%

5%

5%

4%

42%

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• SNS

43% 28% 22% 36% 32% 25% 27% 23% 17% 27% 25% 15% 22% 14% 7% 11%

43%

43%

36%

32%

27%

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27% 25% 14% 12% 11%

68% 45% 55% 82% 62% 81% 81%

11%

14%

17%

7%

18%

7%8%

25%15%

8%

13% 16% 13% 11% 11% 15% 11%

6% 5%

20 20 30 30 40 40

1

2

3

4

5

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SOURCE : , 2019.01 – 2019.12

19%

15%

42%

7%

• 42% DA

6%

5%

4%

1%

1%

1 캐시슬라이드

2 허니스크린

3 네이트

4 알람시계

5 탭로드

1 MANPLUS

2 와이더플래닛

3 모비온

4 모비팝

5 카울리

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MANPLUS• MANPLUS 50%

14% 9% 9% 8% 7%50% 13% 12% 8% 6%6%

SOURCE : , 2019.01 – 2019.12

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• 2019.10

• 2020.02

• 150,000

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UNTACT•

• AR·VR

• 2019.05

• AR∙VR ,

• AR ∙

• AR∙VR 10 2030

• 2020.02

• SELECTIVE

• 2/19 40 2

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THANK YOU

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MEZZOMEDIA

2020