INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_2_MezzoMedia... ·...
Transcript of INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_2_MezzoMedia... ·...
INDEX
2019 373• 4%
• 9
2015 2016 2017 2018 2019
317334
345
44% 42%40% 38% 36%
15%16% 18%
19% 21%
5% 6%6% 7% 7%
14% 13%13% 13% 12%
3% 4% 4% 5% 7%
10% 10% 10% 9% 9%
9% 9% 8% 8% 8%
363373
SOURCE : , 2020.01
+4%
CAGR
2020 133• 2019 100
• 2022 190
2017 2018 2019 2020(e) 2021(e) 2022(e)
93
133
159
190
78
112
SOURCE : (KISDI), 2019.07
+19%CAGR
35%• 2019 800
•
-
2017 2018 2019
77%
22%
79%
21%
76%
24%
1,539
3,236
2,400
+35%
+56%
SOURCE : , 2020.02
2017 2018 2019
• 60%
• 15%
524
1,075
2017 2018 2019 2017 2018 2019
39%
61%
25%
75%
26%
74%
8%
92%
12%
88%
14%
86%
31%
69%
28%
72%
33%
67%
+105%
+60%
756
828
948+9%
+15%
193
373 380
+93% +2%1,717
SOURCE : , 2020.02
1012 2,900
5,000
20 122,000 40,000
125,000 40,000
611
40,000
91 200
• 2015 2019 8,000
•
2015 2016 2017 2018 2019
8,000
4,000
1,900
340100
2018.08
•
•
54%
35%
TOP2 , 2020.02
, TOP2 , 2020.02
SSG.COM
24AI
CUCU
GS25CCTV
2020
2017.01 2019.06
•
•
359
67
+436%
, 2019.07
31%
51%
18%
20%
14%
15%
15%
15%
21%
19-24
24-29
29-34
34-39
39-44
45-49
42%
58%
Online-Survey
5
345
2020.02.19 ~ 2020.02.23
80%
20%
47% 45% 29% 27% 25% 20% 19% 14% 13% 8%3% 2%
2%
•
• 20 30 SNS
40대 55%
30대 53%
20대 34%
40대 57%
30대 43%
20대 36%
20대 39%
30대 35%
40대 15%
63% 57% 51% 30% 17% 11% 11% 10%
4% 3% 3%
•
•
20대 54%
30대 53%
40대 46%
•
•
55% 51% 44% 29% 20% 20% 18% 16% 8%
20대 48%
30대 58%
40대 57% 20대 48%
30대 43%
40대 40%
•
• 52%
47%
31%
10%
4%
2%
30%
26%
25%
23%
20%
20%
11%
5%
53% 40%
52%
52%
32%
16%
TOP2
•
•
47%
62%
33%
4%
1%
47%47%43%
10%
34% 30% 16% 14% 22% 23% 17% 8%
7%
•
• SNS
SNS
9%13%13%18%27%28%19%30%
34%
30%
28% 27%
•
• SNS
43% 31% 32% 20% 17% 33% 25% 21% 17% 28% 25% 17% 20% 19% 8% 10%
50%
43%
32% 33%
28%
•
•
40% 31% 18% 6% 4%
19%
9%
8%
7%
5%
5%
4%
42%
•
• SNS
43% 28% 22% 36% 32% 25% 27% 23% 17% 27% 25% 15% 22% 14% 7% 11%
43%
43%
36%
32%
27%
27% 25% 14% 12% 11%
•
•
68% 45% 55% 82% 62% 81% 81%
11%
14%
17%
7%
18%
7%8%
25%15%
8%
13% 16% 13% 11% 11% 15% 11%
6% 5%
20 20 30 30 40 40
1
2
3
4
5
SOURCE : , 2019.01 – 2019.12
19%
15%
42%
7%
• 42% DA
•
6%
5%
4%
1%
1%
1 캐시슬라이드
2 허니스크린
3 네이트
4 알람시계
5 탭로드
1 MANPLUS
2 와이더플래닛
3 모비온
4 모비팝
5 카울리
MANPLUS• MANPLUS 50%
•
14% 9% 9% 8% 7%50% 13% 12% 8% 6%6%
SOURCE : , 2019.01 – 2019.12
•
•
• 2019.10
•
•
•
• 2020.02
•
•
• 150,000
UNTACT•
• AR·VR
• 2019.05
• AR∙VR ,
• AR ∙
• AR∙VR 10 2030
• 2020.02
• SELECTIVE
•
• 2/19 40 2
THANK YOU
MEZZOMEDIA
2020