INCREMENTA la CONVERSION de tu website con TEST a/b y multivariante
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INCREMENTA
Marzo 2011 – Rubén Orta Magán [email protected]
la
de tu website con
a/b y multivariante
º
CONVERSION
TEST
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¿QUEPRODUCTOSE VENDERA
MEJOR?
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* _EXPERIENCIA_
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* _INTUICION_
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* _INFORMACION_
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[ TEORIA ]
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RatioConversion
= Nº Metas Conseguidas____________________
Nº de Visitantes
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CosteAdquisición=
Coste Visita____________________
Ratio de Conversión
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ROI = Beneficio Usuario – Coste Usuario
__________________________
Coste Usuario
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RATIO DE CONVERSION
COSTEADQUISICION
ROI
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¡¡ COMO !!
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* Test A/B
* Multivariante
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[MI PRIMER EXPERIMENTO]
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CREACION DEL EXPERIMENTO *
* Añadir códigos JS
2
* Revisión y activación
4
* Resultados
51
* Configuración inicial
* Creación variaciones
3
* Confirmación
6
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Demo Google Website Optimizer
http://www.google.com/websiteoptimizer
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_RESULTADOS EXPERIMENTO_
*COMBINACION_5*
+6.86%
*COMBINACION_4*
+8.97%
*COMBINACION_3*
+13.3%
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[EJERCICIOS]
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[10 CONSEJOS]
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1- Sencillez y claridad
2- Diseño profesional
3- Apoyo de terceros
4- Nunca enlaces de salida5- Dar al usuario lo que espera6- Formularios pequeños
7- Crear interes y deseo
8- Llamada a la acción
9- Probar poco a poco
10- No te fies de tu intuición
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[RECURSOS]
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http://visualwebsiteoptimizer.com/case-studies.php
http://whichtestwon.com
http://www.abtests.com/
http://www.kaushik.net/avinash/
http://dondeestaavinashcuandoselenecesita.blogspot.com/
http://www.conversion-rate-experts.com/blog/
_ Blogs _ *
_ Tests_ *