INCREASING CONVERSIONS & REACH WITH YOUR INFLUENCER CAMPAIGN€¦ · proximity with your influencer...

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INCREASING CONVERSIONS & REACH WITH YOUR INFLUENCER CAMPAIGN

Transcript of INCREASING CONVERSIONS & REACH WITH YOUR INFLUENCER CAMPAIGN€¦ · proximity with your influencer...

Page 1: INCREASING CONVERSIONS & REACH WITH YOUR INFLUENCER CAMPAIGN€¦ · proximity with your influencer Wiztracker helps you find YouTubers matching your brands BRAND/PRODUCTS RELEVANT

INCREASING CONVERSIONS & REACH WITH YOUR INFLUENCER CAMPAIGN

Page 2: INCREASING CONVERSIONS & REACH WITH YOUR INFLUENCER CAMPAIGN€¦ · proximity with your influencer Wiztracker helps you find YouTubers matching your brands BRAND/PRODUCTS RELEVANT

SITUATION : MOBILE GAME NEEDS TO REACH & CONVERT ITS SPECIALIZED AUDIENCE CHALLENGE : INFLUENCERS ON TARGET AUDIENCE ARE HARD TO FIND AND HAVE SMALL REACH

Who are the most relevant influencers for my product ?

How can I increase my influencer campaign’s reach ?

Product target

audience

Organic reach

Page 3: INCREASING CONVERSIONS & REACH WITH YOUR INFLUENCER CAMPAIGN€¦ · proximity with your influencer Wiztracker helps you find YouTubers matching your brands BRAND/PRODUCTS RELEVANT

SOLUTION, STEP 1 : FIND NICHE CHANNELS WHOSE AUDIENCE BEST FIT TO YOUR TARGETED AUDIENCE

Audience proximity level with brand

Page 4: INCREASING CONVERSIONS & REACH WITH YOUR INFLUENCER CAMPAIGN€¦ · proximity with your influencer Wiztracker helps you find YouTubers matching your brands BRAND/PRODUCTS RELEVANT

STEP 2 : WIDER REACH THRU TARGETED ADWORDS CAMPAIGN, LEVERAGING MOST ENGAGING SHORT VIDEO

Branded Content Videos

Short Videos

18:13

08:37

13:58

00:39

02:15

125 830 views

92 359 views

81 029 views

RemarketingAdw. campaigns

PlacementsAdw. campaigns

Page 6: INCREASING CONVERSIONS & REACH WITH YOUR INFLUENCER CAMPAIGN€¦ · proximity with your influencer Wiztracker helps you find YouTubers matching your brands BRAND/PRODUCTS RELEVANT

RESULTS : REACH X 4, CONVERSIONS X 5, BUDGET X 4VERY HAPPY BRAND CUSTOMER

X 4

X 5

- 30 %

+35 %