Inbound Marketing Agency

10 Years In Business

Multi-Skilled, In House Team

Events, Consulting & ‘Done for You’

Who Are JDR?

57% of their sales process

before ever contacting a supplier/company

According to a 2012 Study by The CEB

The Average B2B Buyer Now Completes

We Have To Change The Way We Think About Websites

The old world:• Website is an online ‘brochure’• Try and get to ‘the top of Google’• Visitors encouraged to ‘Contact Us’The new world:• Website is full of interesting content (including video)

• Engagement and interaction

• Site is designed around lead generation and conversion

• Multiple traffic tactics

• Personalisation & Automation

Becoming aware of a need/problem/solution

Researching and understanding solution

further

Selecting the specific product/service/vendor

The Buying Journey

The Marketing ‘Hourglass’:

The JDR 5 Step System To Growing Your Business

1. Strategy Before TacticsBuyer Personas, Content Strategy, Conversion Strategy

2. Compelling ContentArticles, Video, Infographics, eBooks etc.

4. Automated Conversion FunnelsLanding Pages, Lead nurturing, The ‘Nurture Lab’

3. Multiple Traffic TacticsSEO, Social Media, Paid Search, Display, Email, etc.

Analyse & ReviewKPIs, Testing, Analysis

5. Align Sales & MarketingClosed Loop Analytics, CRM Integration

StrategyContent, keywords,

conversion, promotion

ImplementationContent creation, promotion,

landing pages, emails

TechnologyCMS, CRM, Marketing Automation, Analytics

How JDR Help

Three Aims Of Working With JDR:

More Than Tactics: It’s An Entire SYSTEM