CASE STUDY: THINKSTRETCH BRAINFREEZE

WHO IS THINKSTRETCH?

ThinkStretch are the creators of a comprehensive summer learning program designed to prevent summer learning loss by keeping kids engaged during summer break.

THE CHALLENGE

LIMITED REACH

$$

SLOWGROWT

H

INCONSISTENT

MESSAGING

1. RESEARCH THE CHALLENGE

2. CREATE A COMPREHENSIVE DIGITAL STRATEGY:

TARGET AUDIENCE, PERSONA

TARGETED MESSAGING + OFFER(S)

BEST CHANNELS + PLATFORMS

COHESIVE SCHEDULE

3. ENGAGE AND DRIVE RESULTS

4. TEST, TRACK + REFINE

THE INGENEX PROCESS

THE CAMPAIGN: BRAINFREEZE

THE OFFER: A FREE MINI WORKBROOK FOR WINTER BREAK

THE GOAL: TO KEEP CURRENT CUSTOMERS ENGAGED WITH THE BRAND DURING THE OFF-SEASON AND INCREASE LEADS FOR THE PRIMARY SUMMER PROGRAM

TARGETED LANDING PAGE

TARGETED EMAILS

TARGETED SOCIAL

RESULTS

2013:2012:

VISITS

+ 197.58% + 376.47%

11/3

012

/312

/612

/9

12/1

2

12/1

5

12/1

8

12/2

1

12/2

4

12/2

7

12/3

01/

21/

51/

81/

111/

141/

171/

201/

231/

261/

290

200

400

600

800

1000

1200

2011 2012 2013

BRAINFREEZE DOWNLOADS

2013:

2012:

+ 55.44%

+ 978.08%

SAMPLE DOWNLOADS

2013:

2012:

+ 52.17%

+ 100.97%

EMAIL SUBSCRIBERS

2012-2013: +76.24%

SUMMARY

INGENEX HAS ENABLED SIGNIFICANT GROWTH YEAR OVER YEAR FOR BOTH BRAINFREEZE AND THE COMPANY OVERALL. A COMPREHENSIVE AND TARGETED CAMPAGIN DRIVES RESULTS.