Inbound Marketing Summit - Email Marketing: How to Get the Most Out of It - Brendan Howard
7
www.zoominfo.com www.zoominfo.com Email Marketing How to get the most out of it
-
Upload
thepulsenetwork -
Category
Business
-
view
138 -
download
4
description
The first step is to identify your goals, but what’s next? Find out about perfect content, segmenting your lists, how to test emails, how to measure the ROI of your email campaigns and so much more!
Transcript of Inbound Marketing Summit - Email Marketing: How to Get the Most Out of It - Brendan Howard
www.zoominfo.comwww.zoominfo.com
Email MarketingHow to get the most out of it
www.zoominfo.com
Who are you
emailing?
www.zoominfo.com
Did you know..?B2B Data Decay
66% Annual Title and/or Job Function Change
37% Annual E-mail Change34% Annual Company Name
Change
43% Annual Phone Number Change
30% Annual Employee Turnover
www.zoominfo.com
Issues today:Live and accurate data is the foundation of all B2B marketing
25% of all B2B marketing databases contains critical errors, this gets worse with 30% attrition rate
40% of business objectives fail due to poor data quality
Prospect and customer databases are doubling every 12-18 months
Prospects are overloaded with information
Increasing anti-spam sentiments
Increasing need for targeting and relevance
Don’t just collect opt-outs!
www.zoominfo.com
Do you want them to opt-in?
Ask for now Get later
www.zoominfo.com
www.zoominfo.com
Don’t try to sell a steak to a vegetarian
